The target audience for Richard Stockley's content is males aged 16-30 from lower/middle class backgrounds who enjoy action, adventure, and fast-paced entertainment as a form of escapism. They tend to use Facebook and Twitter and visit music and event websites. Their favorite bands include Foals, Cage the Elephant, and Arcade Fire. The content aims to appeal to those seeking excitement who have routine jobs or are students.

1. Richard Stockley
Target Audience Profile
Age: 16-30
Occupation: Class C and Below
Education: Any
Likes:
Action
Adventure
Escapism
Suspense
Fast paced sequences
Dislikes:
Romance
Clichés
Musicals
Favourite Social Network:
Facebook
Twitter
Favourite Websites:
Facebook
Youtube
NME/Kerrang
Seetickets
Favourite Bands/Musicians:
Foals
Cage The Elephant
Arcade Fire
Ramones
My target audience would be typically males from the ages of 16 to 30. This is
because stereotypically males tend to enjoy action and adventure films more than
women but soon start to lose interest with it after they settle down with a family.
The demographics would be towards lower/middle class as it gives a sense of
escapism as it shows that an Farmer’s life can be exciting so then why can’t
everyone’s life be a bit exciting. Typically my target audience would either be
unemployed students or have repetitive jobs like in offices which offer no sense of
excitement. This means that they would be mostly in suburb type locations as in
towns and cities.