How to go viral?

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The document provides tips for creating content that goes viral, such as pushing emotional buttons like taboo, unusual, outrageous or hilarious topics. It recommends including features like an emotional response, positive messaging and practical usefulness. Certain emotions like awe, anger, surprise, anxiety and joy are particularly effective at inspiring sharing. The example of the JC Penney kettle photo illustrates how pushing unusual or remarkable buttons can make content spread widely.

HOW TO GO
VIRAL?
Proven ways to get people talking
Based on a publication of Gregory Ciotti

HALFWAY, OREGON
VS
HALF.COM
Based on “Buzz marketing” by Mark Hughes via http://www.sparringmind.com/viral-content/

• Taboo
• Unusual
• Outrageous
BUTTONS TO BE PUSHED

• Taboo
• Unusual
• Outrageous
• Hilarious
BUTTONS TO BE PUSHED

• Taboo
• Unusual
• Outrageous
• Hilarious
• Remarkable
BUTTONS TO BE PUSHED

• Taboo
• Unusual
• Outrageous
• Hilarious
• Remarkable
• Secrets
BUTTONS TO BE PUSHED

• Definition: Labeled by a society as improper,
unacceptable, prohibited, or profane.
TABOO
Taboo
Unusual
Outrageous
Hilarious
Remarkable
Secret

• Definition: Not usual, common, or ordinary;
uncommon in amount or degree; exceptional.
UNUSUAL
Taboo
Unusual
Outrageous
Hilarious
Remarkable
Secret

• Definition: Passing reasonable bounds,
shocking, unconventional, extravagant.
OUTRAGEOUS
Taboo
Unusual
Outrageous
Hilarious
Remarkable
Secret

• Definition: Arousing great merriment; funny.
HILARIOUS
Taboo
Unusual
Outrageous
Hilarious
Remarkable
Secret

• Definition: Notable, extraordinary, worthy of
notice or attention.
REMARKABLE
Taboo
Unusual
Outrageous
Hilarious
Remarkable
Secret

• Definition: Kept from the knowledge of any
but the initiated or privileged.
SECRET
Taboo
Unusual
Outrageous
Hilarious
Remarkable
Secret

BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“Viral” style features
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“Viral” style features
• Emotional response
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“Viral” style features
• Emotional response
• Positive content
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“Viral” style features
• Emotional response
• Positive content
• Articles viewed as
“useful in practice”
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“VIRAL”-INCITING TYPES OF EMOTIONS
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

•Awe
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient”
“The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

•Awe
•Anger
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient”
“The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses”
“Loan Titans Paid McCain Adviser Nearly $2 Million”

•Awe
•Anger
•Surprise
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient”
“The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses”
“Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running”
“Pecking, but No Order, on Streets of East Harlem”

•Awe
•Anger
•Surprise
•Anxiety
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient”
“The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses”
“Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running”
“Pecking, but No Order, on Streets of East Harlem”
“For Stocks, Worse Single-Day Drop in Two Decades”
“Home Prices Seem Far from Bottom”

•Awe
•Anger
•Surprise
•Anxiety
•Joy
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient”
“The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses”
“Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running”
“Pecking, but No Order, on Streets of East Harlem”
“For Stocks, Worse Single-Day Drop in Two Decades”
“Home Prices Seem Far from Bottom”
“Wide-Eyed New Arrivals Falling in Love with the City”
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The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems. Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).

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IEEE CIS Webinar Sustainable futures.pdf

How to go viral?

2. HOW TO GO VIRAL? Proven ways to get people talking Based on a publication of Gregory Ciotti

3. HOW TO GO VIRAL? Proven ways to get people talking Based on a publication of Gregory Ciotti

4. HALFWAY, OREGON VS HALF.COM Based on “Buzz marketing” by Mark Hughes via http://www.sparringmind.com/viral-content/

7. BUTTONS TO BE PUSHED

8. • Taboo BUTTONS TO BE PUSHED

9. • Taboo • Unusual BUTTONS TO BE PUSHED

10. • Taboo • Unusual • Outrageous BUTTONS TO BE PUSHED

11. • Taboo • Unusual • Outrageous • Hilarious BUTTONS TO BE PUSHED

12. • Taboo • Unusual • Outrageous • Hilarious • Remarkable BUTTONS TO BE PUSHED

13. • Taboo • Unusual • Outrageous • Hilarious • Remarkable • Secrets BUTTONS TO BE PUSHED

14. • Definition: Labeled by a society as improper, unacceptable, prohibited, or profane. TABOO Taboo Unusual Outrageous Hilarious Remarkable Secret

15. • Definition: Not usual, common, or ordinary; uncommon in amount or degree; exceptional. UNUSUAL Taboo Unusual Outrageous Hilarious Remarkable Secret

16. • Definition: Passing reasonable bounds, shocking, unconventional, extravagant. OUTRAGEOUS Taboo Unusual Outrageous Hilarious Remarkable Secret

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19. • Definition: Kept from the knowledge of any but the initiated or privileged. SECRET Taboo Unusual Outrageous Hilarious Remarkable Secret

20. BUT WAIT! THERE’S MORE! Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

21. “Viral” style features BUT WAIT! THERE’S MORE! Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

22. “Viral” style features • Emotional response BUT WAIT! THERE’S MORE! Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

23. “Viral” style features • Emotional response • Positive content BUT WAIT! THERE’S MORE! Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

24. “Viral” style features • Emotional response • Positive content • Articles viewed as “useful in practice” BUT WAIT! THERE’S MORE! Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

25. “Viral” style features • Emotional response • Positive content • Articles viewed as “useful in practice” BUT WAIT! THERE’S MORE! Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

26. “VIRAL”-INCITING TYPES OF EMOTIONS Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

27. •Awe “VIRAL”-INCITING TYPES OF EMOTIONS “Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA” Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

28. •Awe •Anger “VIRAL”-INCITING TYPES OF EMOTIONS “Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA” Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman “What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”

29. •Awe •Anger •Surprise “VIRAL”-INCITING TYPES OF EMOTIONS “Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA” Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman “What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million” “Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”

30. •Awe •Anger •Surprise •Anxiety “VIRAL”-INCITING TYPES OF EMOTIONS “Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA” Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman “What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million” “Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem” “For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”

31. •Awe •Anger •Surprise •Anxiety •Joy “VIRAL”-INCITING TYPES OF EMOTIONS “Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA” Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman “What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million” “Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem” “For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom” “Wide-Eyed New Arrivals Falling in Love with the City” “Tony Award for Philanthropy”

32. •Awe •Anger •Surprise •Anxiety •Joy “VIRAL”-INCITING TYPES OF EMOTIONS “Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA” Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman “What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million” “Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem” “For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom” “Wide-Eyed New Arrivals Falling in Love with the City” “Tony Award for Philanthropy”

33. EXAMPLE: JC PENNEY KETTLE

34. EXAMPLE: JC PENNEY KETTLE

35. EXAMPLE: JC PENNEY KETTLE

36. NOW IT’S YOUR TURN!

How to go viral?

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