2. When planning to create my main product my ancillary texts were always a feature I was constantly
thinking about throughout. I wanted all my products to share continuity, allowing them to be seen as
promotional package that fits together really well. Because of this I based every decision keeping in mind
of how ill encorpate elements of my main product within my ancillary texts at a later date. Research was a
huge part of my successfulness of this. I researched frequently existing, artists promotional videos and
how they continued this theme through into their digipak. I was inspired and alarmed at how much detail
was carried from the video through to the digipak, from noticeable elements such as corresponding
images of the artist all the way through to font style and size. Artists such as Katy Perry, Rhianna and
Taylor Swift were the artists that I looked closely, Katy Perry's album Teenage Dream was a great example
for me to look at. Here below is a picture of her album and one of the snogs that feature on it.When
looking at this the thing that stood out to me the most is how much mise en scene they share. Elements
from the video such as the use of the sweets and candy colour scheme is carried through to the album
cover creating continuity of her product. She's even used a play on words “The complete confection”
instead of collection once again tying in with the hyper real world she's created within her music video.
These are the things o was looking out for when researching for my own ideas. Looking at my own
products, I feel because of my designs used, and how I’ve took elements of my video thought to the
Album
Music Video
3. Ancillary texts they are very effective as a combination. Within my digipak I took many of the images from
the video itself, instead of taking lots of new ones, these images had the background and natural feel they
did at the time of filming and therefore are a reflection of my video. On my music video DVD within the
digipak,I featured all the artists within my video, again all in one of their costumes they featured in within
the music video. I did this because when looking at people like Katy Perry it inspired me to carry through
the raw images that feature in the main product, it creates a sense of unity within my promotional
package. My magazine advert features a main image that is also found on the back of the digipak,I wanted
to use an image that was on the digipak also for the advert, so you can see the relation of the 2
products.Here below is an example…
These are the back of my album
cover and my magazine advert, as
you can see there's continuity of
the colour scheme,font,and image. I
did this purposely as sated earlier
within intent of creating an easy
way to see a relation between the
two products. Despite this mage on
featuring on these two areas, the
colour scheme and other elements
carry on throughout in different
designs.
Font style in a element of my ancillary texts that is effective in the way I’ve consistently used the same
text for ‘Lola’.I did this so it almost creates a tag/logo for my artists. One direction and Jessie j have done
similar things, the font they use for there stage names are almost seen as logos, so by using the same
font through everything ,I wanted to emulate this idea and this was my reason behind it.
4. Here blow is an example again of how I’ve tried to carry and share elements between all my
products.Black,white and pink was my colour scheme which I’ve used throughout all my ancillary texts.
Linking this to the combination to my music video I’ve also included these elements here to. My opening
shots of my music video are pink, I did this in order to carry on the ideas of my colour scheme, not only do I
Like the edit, it allows my music video to share continuity of colour schemes alongside my ancillary
texts. I’ve also included some black and white edited shots, they work well and add diversity of my
music video however incorporate the theme I’ve used on my ancillary texts to which was my initial aim.
Looking directly at the question. Would I consider the combination of my ancillary texts and main
product effective? I’d say yes. The reason being, they key to creating a successful combination of
products is allowing them all to work together and been seen as one despite being 3 separate things. I
feel through my design I've achieved this, its allowed me to give each ancillary text elements my music
video includes. Evaluating my work, I decided to ask others if they would say all my products belong
together or if they would see them as separate products. The answers were overwhelmingly pleasing,at
the fact many pointed out how you can tell they work as a promotional package due to the fact,
although to not identical, they share noticeable similarities.
5. Genre representation is very evident, I kept this element in mind right from research. Creating my products
within the Pop genre ment I had to abide by certain conventions when designing and creating my music
video and ancillary texts. Despite all the other elements, my products has to work within the genre my artist
fits in for it to be an established product that fits alongside other products. I feel by the way in which I’ve
used ideas for Katy Perry and took design and image ideas from a new successful artist Sia its enabled me to
represent my chosen genre really well within my video and ancillary texts, allowing the combination of my
products to be really successful.
I decided to create a poll for this evaluation question to see whether other people agreed with my
judgements. I used www.pollmaker.com and created a poll asking the same question. Here are the results as
of yet. As you can see 8 people have voted and the results are really good. Majority of people stating very
Effective and some stating that they think they work ok,with no
negative votes which is very pleasing. I decided to create a poll within
my evaluation question. As when evaluating my self I felt it nessacary
to ask other opinions as a fair judgement and I'm very happy with the
outcomes. It confirms the way I feel all my products have turned out
and has given me outside anonymous opinions and I feel these polls
are open for the truth that in person you may not receive by others.
This poll has allowed me to gather audience feedback at the same
time, as well as helping me answer my question.
To conclude,Im really happy with the outcomes of my main product and ancillary texts. I feel as a
promotional package together they share continuity and elements that are noticeable throughout
allowing them to be seen as one despite them being 3 separate products. Because of this, I can say I feel
the combination of my products are very effective in the way they use,share,and emulate features pf
eachother.Allowing my to have created a main product and tow ancillary texts that are effective together.
