Dreamworks Pictures would be a good media institution to distribute the media product because: 1) Dreamworks has successfully distributed several horror movies, including Paranormal Activity and The Ring, which have similarities to the media product. 2) Characteristics like teenage protagonists and women facing villains are similarities between the media product and Dreamworks' horror movies. 3) The amateur camera shots in the opening sequence are similar to techniques used in the successful Paranormal Activity, distributed by Dreamworks.