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Rothna Aayman
I have carried out research on products such as magazines,
posters and teaser trailers.
                                   After analysing the magazine covers (Empire, Sight and
                                   Sound and Total Film) I have established that they have
                                   certain elements which are conventional, i.e. the use of
                                   Masthead and the way that it is big and bold which
                                   immediately catches the audience’s attention, making them
                                   aware of the product. For that reason I found this very
                                   effective and decided to implement these forms into my own
                                   magazine. I used sight & sound to promote my teaser trailer.
The background colour
of the magazines tend to
be a dark colour with the
main cover line a much
brighter colour, therefore
I decided to have my
background as the
image from my teaser
trailer which has a dark
atmosphere, this also
creates a link between
my teaser trailer &
magazine.

My main cover line
(PSYCHOPATH) is
in the colour red,
which also
corresponds with
the colour of the
clothes that the
villain wears.
I also analysed 3 different
posters consisting of the
same genre as my final
product. I was able to
identify that the genres
involved suspense by the
use of the main image
e.g. both ‘SALT’ and
‘TAKEN’ have their main
characters holding a gun.
Further, in the obsessed poster
it includes images of 3 people
on the front, this allows the
audience to establish that they
are the main characters. This
gave me the idea to include the
two main characters from my
teaser trailer on my poster.
Most of these posters tend to
focus on the face of the main
character, usually the
eyes/facial expression, for
example in all 3 of my posters
that I analysed; the facial
expressions of the main
characters are very intense.




                However I went against this convention and had my
                main characters’ backs turned against the audience
                as I believe that this creates a more mysterious
                feel, further depicting the genre of the film and
                making the audience want to know more. I also
                asked my audience what they thought of using this
                mage & they felt that it was a good idea as the
                image itself portrays a clear message of someone
                being followed further illustrating my genre.
On the whole I believe that my ancillary products   My magazine cover is conventional as I
are conventional.                                   felt that in order for my audience to
                                                    understand and recognize that my
                                                    product is a magazine, it had to make
                                                    use of its forms and conventions. For
                                                    example initially I wanted to place the
                                                    main cover line at the bottom however I
                                                    felt that this would be confusing as the
                                                    title of my poster is placed under the
                                                    centre of the page. Another feature
                                                    which I found was conventional in
                                                    magazines is the cover lines which are
                                                    placed on the right hand side & are in a
                                                    much smaller font.

I decided to stick with the
original forms and
conventions of a poster,
i.e. placing the title of the
film in the centre of the
poster, having the
production credits in a
narrow font, I found these
very common when
carrying out my research.
For my main product (teaser trailer) I have challenged some of the forms
          of a thriller film as I have combined it with a suspense genre, creating a
          less of a gory, gruesome effect and more of an interesting, tense, nerve-
          racking feel.
                                                           For my final product I focused on
                                                           the character in the film Costello,
From my research I established that a typical              who portrays an ominous, troubled
thriller convention is the focus of the main               young man who stalks Rosaline,
character that has a troubled or ominous                   (who is the innocent victim), and
personal history. This is typically the female             wants to torture her. This is a
character. For example in the thriller                     common focus of a psychological
Obsessed, Ali Larter plays a                               thriller. Therefore I
menacing character who                                     chose to develop and remain with
wants to have the life of the character played             this convention because it allows
by Beyonce.                                                the audience to evidently see the
                                                           focus of the film.




        http://www.youtube.com/watch?feature=player_embedded&v=ccORH_fUz0I
         (0:15)                                      http://www.youtube.com/watch?v=Fr7dU
                                                      (0:42)
A common convention I found in all
                                                    films is that the fade transition
                                                    represents time pass. The longer the
                                                    fade the longer the time pass. Therefore
                                                    instead of using words i.e. “1 hour later”,
                                                    to portray the message that the time has
                                                    passed I used the fade transition which
                                                    lasts for approximately 4 seconds to
                                                    allow the audience to establish that little
                                                    time has passed and Rosaline is now at
                                                    home.




I was also inspired by final destination 5 teaser
trailer. I thought the fact that each shot which
was a short glimpse placed a very mysterious
intense effect. Therefore I also decided to use
this form in my own teaser trailer to create a
mystifying feel.
                                                    http://www.youtube.com/watch?feature=play

                                                    (copy and paste URL to view)

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Rothna's Research on Film Marketing Conventions

  • 2.
  • 3. I have carried out research on products such as magazines, posters and teaser trailers. After analysing the magazine covers (Empire, Sight and Sound and Total Film) I have established that they have certain elements which are conventional, i.e. the use of Masthead and the way that it is big and bold which immediately catches the audience’s attention, making them aware of the product. For that reason I found this very effective and decided to implement these forms into my own magazine. I used sight & sound to promote my teaser trailer.
  • 4. The background colour of the magazines tend to be a dark colour with the main cover line a much brighter colour, therefore I decided to have my background as the image from my teaser trailer which has a dark atmosphere, this also creates a link between my teaser trailer & magazine. My main cover line (PSYCHOPATH) is in the colour red, which also corresponds with the colour of the clothes that the villain wears.
  • 5. I also analysed 3 different posters consisting of the same genre as my final product. I was able to identify that the genres involved suspense by the use of the main image e.g. both ‘SALT’ and ‘TAKEN’ have their main characters holding a gun.
  • 6. Further, in the obsessed poster it includes images of 3 people on the front, this allows the audience to establish that they are the main characters. This gave me the idea to include the two main characters from my teaser trailer on my poster.
  • 7. Most of these posters tend to focus on the face of the main character, usually the eyes/facial expression, for example in all 3 of my posters that I analysed; the facial expressions of the main characters are very intense. However I went against this convention and had my main characters’ backs turned against the audience as I believe that this creates a more mysterious feel, further depicting the genre of the film and making the audience want to know more. I also asked my audience what they thought of using this mage & they felt that it was a good idea as the image itself portrays a clear message of someone being followed further illustrating my genre.
  • 8. On the whole I believe that my ancillary products My magazine cover is conventional as I are conventional. felt that in order for my audience to understand and recognize that my product is a magazine, it had to make use of its forms and conventions. For example initially I wanted to place the main cover line at the bottom however I felt that this would be confusing as the title of my poster is placed under the centre of the page. Another feature which I found was conventional in magazines is the cover lines which are placed on the right hand side & are in a much smaller font. I decided to stick with the original forms and conventions of a poster, i.e. placing the title of the film in the centre of the poster, having the production credits in a narrow font, I found these very common when carrying out my research.
  • 9. For my main product (teaser trailer) I have challenged some of the forms of a thriller film as I have combined it with a suspense genre, creating a less of a gory, gruesome effect and more of an interesting, tense, nerve- racking feel. For my final product I focused on the character in the film Costello, From my research I established that a typical who portrays an ominous, troubled thriller convention is the focus of the main young man who stalks Rosaline, character that has a troubled or ominous (who is the innocent victim), and personal history. This is typically the female wants to torture her. This is a character. For example in the thriller common focus of a psychological Obsessed, Ali Larter plays a thriller. Therefore I menacing character who chose to develop and remain with wants to have the life of the character played this convention because it allows by Beyonce. the audience to evidently see the focus of the film. http://www.youtube.com/watch?feature=player_embedded&v=ccORH_fUz0I (0:15) http://www.youtube.com/watch?v=Fr7dU (0:42)
  • 10. A common convention I found in all films is that the fade transition represents time pass. The longer the fade the longer the time pass. Therefore instead of using words i.e. “1 hour later”, to portray the message that the time has passed I used the fade transition which lasts for approximately 4 seconds to allow the audience to establish that little time has passed and Rosaline is now at home. I was also inspired by final destination 5 teaser trailer. I thought the fact that each shot which was a short glimpse placed a very mysterious intense effect. Therefore I also decided to use this form in my own teaser trailer to create a mystifying feel. http://www.youtube.com/watch?feature=play (copy and paste URL to view)