Evaluation 1991
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This document summarizes how the media product uses and develops conventions of real music videos through its various elements. It discusses using a bath scene like Rihanna's to make it feel natural. Costume changes in each scene and props like a sceptre keep it interesting for viewers like target audiences who enjoy fashion. Camera angles like close-ups and birds-eye views are used to focus on the artist's lip syncing and move the fast pace similar to videos by Lady Gaga, Katy Perry, and Beyonce. The artist's dancing performance engages viewers like fans of Ke$ha. Dark lighting and fast-paced cuts on beat in editing develop conventions used in other music videos.
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Evaluation part 1
Our media product uses, develops, and challenges conventions of real music videos. We chose the tropical house song "I Do" by Felix Jaehn to create a video that adheres to genre conventions like beach settings and revealing costumes. However, we challenge conventions by presenting a homosexual relationship reveal at the end, as mainstream videos typically only show heterosexual couples. Throughout the video, we aim to balance following conventions, like close-up shots of the artist and synchronization of visuals to lyrics, while also promoting a message of love without oppression.
Evaluation task 1
The document discusses the forms and conventions used in various media products such as music videos and albums. It provides examples of several conventions commonly found in pop music videos, such as using the song title, colored backgrounds, artist names at the beginning, silhouettes, black and white costumes, backup dancers, and direct address to the audience. Conventions in album artwork mentioned include close-up faces with soft lighting and brushing of the cheeks on the cover as well as the use of gold for a deluxe edition. Conventions of websites for female pop artists include a background image with overlaid media, a white menu bar, and symmetrical display of images.
Codes and conventions of music videos
Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
Conventions of R&B
Male R&B artists typically wear minimal clothing like being topless in jeans and tattoos. They wear subtle jewelry. Female R&B artists wear minimal clothing showing skin and stomach. They have dramatic hair, makeup and heels. Jewelry includes big earrings and necklaces.
Slow R&B songs use grayscale, sepia tones and natural lighting to depict emotion. They sometimes include narratives and intimacy. Fast songs use bright colors, flashy items and choreography to portray wealth and power. Some artists challenge gender stereotypes by reversing traditional roles.
The target audience is typically teenagers and young adults aged 13-25, primarily females interested in love, fashion and the sexual portrayal of male artists.
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Evaluation part 1
Our media product uses, develops, and challenges conventions of real music videos. We chose the tropical house song "I Do" by Felix Jaehn to create a video that adheres to genre conventions like beach settings and revealing costumes. However, we challenge conventions by presenting a homosexual relationship reveal at the end, as mainstream videos typically only show heterosexual couples. Throughout the video, we aim to balance following conventions, like close-up shots of the artist and synchronization of visuals to lyrics, while also promoting a message of love without oppression.
Evaluation task 1
The document discusses the forms and conventions used in various media products such as music videos and albums. It provides examples of several conventions commonly found in pop music videos, such as using the song title, colored backgrounds, artist names at the beginning, silhouettes, black and white costumes, backup dancers, and direct address to the audience. Conventions in album artwork mentioned include close-up faces with soft lighting and brushing of the cheeks on the cover as well as the use of gold for a deluxe edition. Conventions of websites for female pop artists include a background image with overlaid media, a white menu bar, and symmetrical display of images.
Codes and conventions of music videos
Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
Conventions of R&B
Male R&B artists typically wear minimal clothing like being topless in jeans and tattoos. They wear subtle jewelry. Female R&B artists wear minimal clothing showing skin and stomach. They have dramatic hair, makeup and heels. Jewelry includes big earrings and necklaces.
Slow R&B songs use grayscale, sepia tones and natural lighting to depict emotion. They sometimes include narratives and intimacy. Fast songs use bright colors, flashy items and choreography to portray wealth and power. Some artists challenge gender stereotypes by reversing traditional roles.
The target audience is typically teenagers and young adults aged 13-25, primarily females interested in love, fashion and the sexual portrayal of male artists.
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This video for Cassie's "Official Girl" focuses heavily on her objectification and lack of clothing. It depicts her as a "goddess" through her jewelry, glowing skin, and white outfits that connote purity. However, she contrasts this imagery by wearing sunglasses that hide her eyes, creating a sense of mystery. While the song is about a break up, the video challenges conventions by showing her as empowered and including a dance performance, rather than depicting her as typically depressed. It both adheres to and breaks norms of portraying female artists in R&B videos.
Genre reseach
A genre is a style or category that involves particular characteristics. Music video genres are shown through costumes, locations, colors, themes, representations, and props. Pop music videos use bright colors, upbeat songs, choreographed dancing, quick editing, and close-ups of the artist to promote their image to a young audience. Indie videos have the artist performing with edgy costumes, low lighting, cinematic effects, and narratives reflecting lyrics. Hip hop videos use low angles, close-ups, branded clothing, money references, and dancing to promote the artist's power and desirability.
Genre reseach
A genre is a style or category of music defined by particular characteristics. Music video genres convey these styles through elements like costumes, locations, colors, themes, representations, and props. Pop music videos aim for a young audience with bright colors, upbeat songs, dancing, and close-ups of attractive artists to promote their image. Indie videos feature more artistic elements like low lighting, filters, and narratives to reflect lyrics. Hip hop videos use branding, money references, dancing, and attractive women to portray artists as desirable and promote their music.
Genre reseach
A genre is a style or category of music defined by particular characteristics. Music video genres convey these styles through elements like costumes, locations, colors, themes, representations, and props. Pop music videos aim for a young audience with bright colors, upbeat songs, dancing, and close-ups of attractive artists to promote their image. Indie videos feature more artistic elements like low lighting, filters, and narratives to reflect lyrics. Hip hop videos use branding, money references, dancing, and attractive women to portray artists as desirable and promote their music.
Genre Analysis R&B
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What have you learned from your audience feedback?
The document summarizes feedback received on a music video and the resulting changes made. Key points of feedback included using both color and black and white filters for dramatic effect; adding breaks to the beat throughout verses after initial breaks were seen as out of place; collecting more footage to better match fast parts of the song; applying black and white instead of inversion to match the color scheme; and filming in a busy location like Oxford Street for shots more relevant to the intended societal and busy tone.
Presentation1q1
The styling in the group's music video challenged Mulvey's theory of dressing female figures according to the male gaze. They chose casual outfits like jeans and jumpers that were influenced by Katy B's videos and felt more appropriate for their target audience. Their editing followed conventions discussed by Vernallis, using edits in time with the fast beat and base tracks to help the video flow. While their video incorporated elements of the dubstep genre like urban locations and young styling, it diverged from conventions by not filming a live performance in a club. Their album design was influenced by Katy B's simpler style but featured close-up shots to promote the artist.
Codes and conventions of indie music videos
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
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Codes and conventions
The document discusses the male gaze theory and its application in R&B music videos featuring female artists. It notes that the male gaze theory focuses on how women are viewed by men and how they view themselves. When applied to music videos, it involves techniques like lingering camera shots on a woman's body and presenting events from a man's perspective. The document then discusses how the theory was selectively applied in one group's music video for a Beyoncé song - using it briefly in some scenes but trying to still portray the artist as a strong, independent woman in other scenes through techniques like varied shot levels and portraying her as powerful in performance sections.
Presentation1q1
The styling in the music video challenged Mulvey's theory of dressing females according to the male gaze by choosing more casual outfits instead of revealing costumes. The outfits were influenced by Katy B's videos and related better to the target young adult audience.
The video followed Goodwin's concepts of illustration by showing the storyline of the lyrics and amplification by adding extra meaning. Editing techniques like cuts on the beat and base tracks helped the video flow to the music.
Influences included framing shots like in Neyo's "So Sick" video and the young stylings of Little Mix's "Wings". While going against conventions of dubstep videos by choosing outdoor locations instead of live performance settings
question 1
This document discusses the creative decisions made in developing a music video. It describes taking inspiration from other music videos in terms of incorporating performance, using confined car scenes to focus on a couple, and including a narrative to make the song more relatable. Equilibrium theory was also applied to the narrative structure to start with the couple happy, introduce conflict, and resolve it to increase understandability. Inspiration was drawn from other album covers and posters to design promotional materials in a simple, effective way focused on the key information.
Evaluation Question Two
The document discusses the effectiveness of combining a main music product (album) with ancillary texts (music video and website). It emphasizes continuity across the three media products in font, color palette, and tone. Photos were chosen to portray the artist as natural and down-to-earth. The music video uses black and white to convey mood and transitions between scenes. Cross-promotion between the products helps build the artist's identity and brand. Releasing the music video first would generate interest in the upcoming album release.
R&B/Soul conventions research
1) R&B album covers typically feature a close-up shot of the female artist's face to make them iconic. The artist intends to take medium and close-up shots of the protagonist and experiment with editing effects.
2) Artists are recognized by their hairstyles, which usually include afros or braids/plaits. The artist intends to create a similar hairstyle to show conventions of the genre.
3) R&B artists typically have mixed ethnic backgrounds. The artist intends to use a model of mixed ethnicity to relate to the genre and target audience.
Ancillary task (new)
The document describes the process of designing an album cover and print advertisement for a fictional Beyoncé album. Key details include:
- Researchers analyzed actual Beyoncé album covers for inspiration, noticing she uses close-up shots on the front and mid/long shots on the back.
- The first draft album cover was deemed too busy, so a simpler design with softer colors was created for the second draft.
- Feedback from a media teacher suggested making the text stand out more on the cover and using a more modern font for the back cover.
- Three print ad designs were created and feedback from a focus group determined the first design was most attention-grabbing. Elements from R
R&b music video codes and conventions
R&B music videos generally feature coded conventions around gender. Males are often shown topless to appeal to female audiences, and tattoos are portrayed as cool. Females usually wear minimal clothing and heels to look perfect and attract male viewers. Hair and makeup is flawless. The videos and lyrics are often sexually provocative. However, some artists are breaking conventions by showing more control and power, such as Cassie wearing more covered clothing in "Numb".
Music video pitch
The document discusses a student group's plans for creating a music video for Rihanna's song "Only Girl". The group had chosen this song but then found out Rihanna had already released a video for it. They discuss their narrative interpretation of the song's lyrics, potential locations including a white room and bedroom, bold costumes to stand out against the plain background, and softer makeup looks with emphasis on the eyes versus bolder colors. They are seeking feedback on these creative choices from an audience.
Question 1
The document discusses conventions in indie music media products and how the author's media product used and challenged some of these conventions. Specifically:
1) The author's music video for the indie band "Your Illuminations" used conventions like featuring young male band members, including both a narrative and performance elements, and having a low-budget setting.
2) However, it also challenged conventions by filming part of the performance at a live concert instead of just a studio.
3) For promotional materials, the author followed conventions like using simple colors and fonts for a magazine ad, but made the digipak unique to the band by incorporating their theme of lights into the design.
Conventions of pop music
Pop music conventions include:
1) Artists dressing in stylish, fashionable outfits and portrayed as happy and enjoying life.
2) Songs typically focus on love and relationships, with lyrics aimed at teens.
3) A verse-chorus-verse structure is followed with catchy hooks that stay in the mind.
R&B codes + conventions
R&B music videos follow certain conventions regarding the fashion and imagery of male and female artists. Male artists are typically depicted as topless with tattoos and subtle jewelry. Females wear minimal clothing and makeup that emphasizes their eyes and sexuality. Both genders convey sexuality, though females are sometimes portrayed as more powerful by challenging gender stereotypes. Slow love songs feature artists in colorful, goddess-like clothing while breakup songs use a grayscale filter and dark colors. Fast songs have bright colors, choreography, and portray the female artist as powerful.
Antes e Depois, edição 39
O documento descreve a reforma realizada no bar Estrelanches em São Gonçalo (RJ). A reforma deu um novo visual ao local, que estava com a pintura e decoração desgastadas. Agora, o bar possui paredes pintadas com as cores da cerveja Skol, bandeirolas, plantas e outros itens que tornaram o ambiente mais alegre e atraente para os clientes. O dono do bar, Agnaldo Lopes, ficou satisfeito com o resultado depois de 28 anos à frente do estabelecimento.
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Cassie – official girl
This video for Cassie's "Official Girl" focuses heavily on her objectification and lack of clothing. It depicts her as a "goddess" through her jewelry, glowing skin, and white outfits that connote purity. However, she contrasts this imagery by wearing sunglasses that hide her eyes, creating a sense of mystery. While the song is about a break up, the video challenges conventions by showing her as empowered and including a dance performance, rather than depicting her as typically depressed. It both adheres to and breaks norms of portraying female artists in R&B videos.
Genre reseach
A genre is a style or category that involves particular characteristics. Music video genres are shown through costumes, locations, colors, themes, representations, and props. Pop music videos use bright colors, upbeat songs, choreographed dancing, quick editing, and close-ups of the artist to promote their image to a young audience. Indie videos have the artist performing with edgy costumes, low lighting, cinematic effects, and narratives reflecting lyrics. Hip hop videos use low angles, close-ups, branded clothing, money references, and dancing to promote the artist's power and desirability.
Genre reseach
A genre is a style or category of music defined by particular characteristics. Music video genres convey these styles through elements like costumes, locations, colors, themes, representations, and props. Pop music videos aim for a young audience with bright colors, upbeat songs, dancing, and close-ups of attractive artists to promote their image. Indie videos feature more artistic elements like low lighting, filters, and narratives to reflect lyrics. Hip hop videos use branding, money references, dancing, and attractive women to portray artists as desirable and promote their music.
Genre reseach
A genre is a style or category of music defined by particular characteristics. Music video genres convey these styles through elements like costumes, locations, colors, themes, representations, and props. Pop music videos aim for a young audience with bright colors, upbeat songs, dancing, and close-ups of attractive artists to promote their image. Indie videos feature more artistic elements like low lighting, filters, and narratives to reflect lyrics. Hip hop videos use branding, money references, dancing, and attractive women to portray artists as desirable and promote their music.
Genre Analysis R&B
This document discusses common conventions in R&B music videos. Locations vary depending on the artist and song but commonly include bedrooms, houses, clubs, and urban streets. Lighting depends on the mood of the song and can include low light, nighttime lighting, bright studio lighting or natural daylight. Female artists typically wear minimal clothing to attract male attention while males often appear topless to appeal to female viewers. Camera work uses close-ups and wide shots to tell the story and heavily employs quick cuts known as "MTV Editing" to engage audiences.
What have you learned from your audience feedback?
The document summarizes feedback received on a music video and the resulting changes made. Key points of feedback included using both color and black and white filters for dramatic effect; adding breaks to the beat throughout verses after initial breaks were seen as out of place; collecting more footage to better match fast parts of the song; applying black and white instead of inversion to match the color scheme; and filming in a busy location like Oxford Street for shots more relevant to the intended societal and busy tone.
Presentation1q1
The styling in the group's music video challenged Mulvey's theory of dressing female figures according to the male gaze. They chose casual outfits like jeans and jumpers that were influenced by Katy B's videos and felt more appropriate for their target audience. Their editing followed conventions discussed by Vernallis, using edits in time with the fast beat and base tracks to help the video flow. While their video incorporated elements of the dubstep genre like urban locations and young styling, it diverged from conventions by not filming a live performance in a club. Their album design was influenced by Katy B's simpler style but featured close-up shots to promote the artist.
Codes and conventions of indie music videos
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
Music Video Concepts - Dana Summerfield
This document discusses different types of music videos and theories about narrative structure in music videos. It explains that narratives in music videos can follow Todorov's five stages of equilibrium, disequilibrium, recognition, reparation, and new equilibrium. It also discusses Propps' idea that narratives are influenced by character variations like heroes, villains, and helpers. Strauss' theory is described as narratives being motivated by struggles between binary opposites like good and bad characters. The document also covers performance, concept, and narrative music videos.
Codes and conventions
The document discusses the male gaze theory and its application in R&B music videos featuring female artists. It notes that the male gaze theory focuses on how women are viewed by men and how they view themselves. When applied to music videos, it involves techniques like lingering camera shots on a woman's body and presenting events from a man's perspective. The document then discusses how the theory was selectively applied in one group's music video for a Beyoncé song - using it briefly in some scenes but trying to still portray the artist as a strong, independent woman in other scenes through techniques like varied shot levels and portraying her as powerful in performance sections.
Presentation1q1
The styling in the music video challenged Mulvey's theory of dressing females according to the male gaze by choosing more casual outfits instead of revealing costumes. The outfits were influenced by Katy B's videos and related better to the target young adult audience.
The video followed Goodwin's concepts of illustration by showing the storyline of the lyrics and amplification by adding extra meaning. Editing techniques like cuts on the beat and base tracks helped the video flow to the music.
Influences included framing shots like in Neyo's "So Sick" video and the young stylings of Little Mix's "Wings". While going against conventions of dubstep videos by choosing outdoor locations instead of live performance settings
question 1
This document discusses the creative decisions made in developing a music video. It describes taking inspiration from other music videos in terms of incorporating performance, using confined car scenes to focus on a couple, and including a narrative to make the song more relatable. Equilibrium theory was also applied to the narrative structure to start with the couple happy, introduce conflict, and resolve it to increase understandability. Inspiration was drawn from other album covers and posters to design promotional materials in a simple, effective way focused on the key information.
Evaluation Question Two
The document discusses the effectiveness of combining a main music product (album) with ancillary texts (music video and website). It emphasizes continuity across the three media products in font, color palette, and tone. Photos were chosen to portray the artist as natural and down-to-earth. The music video uses black and white to convey mood and transitions between scenes. Cross-promotion between the products helps build the artist's identity and brand. Releasing the music video first would generate interest in the upcoming album release.
R&B/Soul conventions research
1) R&B album covers typically feature a close-up shot of the female artist's face to make them iconic. The artist intends to take medium and close-up shots of the protagonist and experiment with editing effects.
2) Artists are recognized by their hairstyles, which usually include afros or braids/plaits. The artist intends to create a similar hairstyle to show conventions of the genre.
3) R&B artists typically have mixed ethnic backgrounds. The artist intends to use a model of mixed ethnicity to relate to the genre and target audience.
Ancillary task (new)
The document describes the process of designing an album cover and print advertisement for a fictional Beyoncé album. Key details include:
- Researchers analyzed actual Beyoncé album covers for inspiration, noticing she uses close-up shots on the front and mid/long shots on the back.
- The first draft album cover was deemed too busy, so a simpler design with softer colors was created for the second draft.
- Feedback from a media teacher suggested making the text stand out more on the cover and using a more modern font for the back cover.
- Three print ad designs were created and feedback from a focus group determined the first design was most attention-grabbing. Elements from R
R&b music video codes and conventions
R&B music videos generally feature coded conventions around gender. Males are often shown topless to appeal to female audiences, and tattoos are portrayed as cool. Females usually wear minimal clothing and heels to look perfect and attract male viewers. Hair and makeup is flawless. The videos and lyrics are often sexually provocative. However, some artists are breaking conventions by showing more control and power, such as Cassie wearing more covered clothing in "Numb".
Music video pitch
The document discusses a student group's plans for creating a music video for Rihanna's song "Only Girl". The group had chosen this song but then found out Rihanna had already released a video for it. They discuss their narrative interpretation of the song's lyrics, potential locations including a white room and bedroom, bold costumes to stand out against the plain background, and softer makeup looks with emphasis on the eyes versus bolder colors. They are seeking feedback on these creative choices from an audience.
Question 1
The document discusses conventions in indie music media products and how the author's media product used and challenged some of these conventions. Specifically:
1) The author's music video for the indie band "Your Illuminations" used conventions like featuring young male band members, including both a narrative and performance elements, and having a low-budget setting.
2) However, it also challenged conventions by filming part of the performance at a live concert instead of just a studio.
3) For promotional materials, the author followed conventions like using simple colors and fonts for a magazine ad, but made the digipak unique to the band by incorporating their theme of lights into the design.
Conventions of pop music
Pop music conventions include:
1) Artists dressing in stylish, fashionable outfits and portrayed as happy and enjoying life.
2) Songs typically focus on love and relationships, with lyrics aimed at teens.
3) A verse-chorus-verse structure is followed with catchy hooks that stay in the mind.
R&B codes + conventions
R&B music videos follow certain conventions regarding the fashion and imagery of male and female artists. Male artists are typically depicted as topless with tattoos and subtle jewelry. Females wear minimal clothing and makeup that emphasizes their eyes and sexuality. Both genders convey sexuality, though females are sometimes portrayed as more powerful by challenging gender stereotypes. Slow love songs feature artists in colorful, goddess-like clothing while breakup songs use a grayscale filter and dark colors. Fast songs have bright colors, choreography, and portray the female artist as powerful.
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What have you learned from your audience feedback?
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Antes e Depois, edição 39
O documento descreve a reforma realizada no bar Estrelanches em São Gonçalo (RJ). A reforma deu um novo visual ao local, que estava com a pintura e decoração desgastadas. Agora, o bar possui paredes pintadas com as cores da cerveja Skol, bandeirolas, plantas e outros itens que tornaram o ambiente mais alegre e atraente para os clientes. O dono do bar, Agnaldo Lopes, ficou satisfeito com o resultado depois de 28 anos à frente do estabelecimento.
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Este documento describe un concurso para promover el uso de computadoras XO y el portal PeruEduca en la escuela primaria "Andrés Bello" en Pueblo Libre. El concurso evaluará y premiará a los docentes y estudiantes en dos categorías: el uso de actividades en las computadoras XO y la participación en el portal PeruEduca. Se seleccionará a los ganadores basados en criterios como la elaboración y publicación de materiales educativos. El concurso tendrá lugar del 21 de septiembre al 18 de octubre de 2013.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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[1] O documento descreve os elementos e propriedades de pirâmides e esferas, incluindo definições, classificações, fórmulas para volume e área. [2] Também apresenta exemplos numéricos sobre volumes de esferas representando quantidades de água doce e problemas envolvendo pirâmides e esferas.
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Diseño de una guia instruccional para el eje tematico "Espacio geografico y m...
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Similar to Evaluation 1991
Evaluation 1: Conventions
This document summarizes how the media product uses and develops conventions of real music videos. It discusses using props, costumes, camera shots, performances, editing techniques, and websites to portray the artist and develop their style. Props like a bathtub and sceptre are used to showcase the artist intimately and with status. Costumes emphasize femininity, power, and wealth. Various camera shots and close-ups highlight the artist's looks and lip syncing. Fast-paced editing and graphic matches keep the video engaging. The website focuses on the artist through large images and photo galleries for fans. Overall, conventions are developed to clearly portray the artist's character and talents.
In what ways does my media product use, develop or challenge forms and conven...
In this document, the author discusses how their music video for artist Bela follows conventions of the genre while also attempting to develop and challenge some conventions. They kept symbolic conventions like including many costume and set changes to showcase the artist's style. They included 5 elaborate sets to establish Bela's diverse personality. Camera work focused on close-ups of Bela lip syncing to emphasize her talent and brand. Fast editing kept pace with the busy song. Artificial lighting gave Bela a flawless glow. Costumes, hair and makeup showcase trends while breaking conventions to seem edgy. Props were included to keep scenes interesting. The digipak and website design reference other artists' works to develop Bela's cohesive brand
Evaluation Task 1
Bela's music video uses conventions of the genre in its portrayal of her image through costume, makeup, props, sets, camerawork, performance, lighting, editing, digipak design, and website. Each element was carefully considered to present Bela as classy, powerful, sexy, and glamorous. Costumes and makeup changed in each of the 5 scenes to keep audiences interested. Props like a sceptre added intrigue. Sets showed Bela's multifaceted persona. Framing and editing maintained an uptempo pace. The digipak and website solidified Bela's star image and provided opportunities to learn more. Overall, the video strategically deployed conventions to attract Bela's target audience
Evaluation 1
The document discusses the purposes of various elements of music videos and complementary print products. It addresses how they were applied in a student music video project. The purposes discussed include using stereotypes and objectification to attract target audiences, establishing star power through prominent imagery of the singer, telling a simple story to engage viewers, and promoting the artist and new album through magazines ads and a digipak package. The document provides examples of how lighting, costumes, shots and other techniques were used to achieve these purposes.
Textual analysis 2
The video summarizes the music video for Kesha's song "Praying". It was directed by Jonas Akerlund and features bright colors and elaborate costumes. The video uses both performance and narrative elements to portray emotion and link to the song's lyrics about religion and praying. While the video conforms to some pop music video conventions through its editing, costumes, and focus on the artist, it also challenges conventions by focusing more on the song's meaning than Kesha's image.
A2 question 1
- The document discusses the conventions of funk music videos and how the author's group's music video both uses and challenges some of those conventions.
- Their video follows funk conventions like having a performance-based form and including dancing, but challenges conventions by not including the artist and having the women dress more conservatively.
- The video also challenges Laura Mulvey's "male gaze" theory by not objectifying or sexualizing the women.
Advanced portfolio 1
The document discusses how a student media project uses and develops conventions of real music videos. It analyzes stills from their video alongside examples from commercial videos. The student incorporates elements like neon lighting, fish eye lenses, costumes, close-ups, dancers and thematic scenes to develop their artist's image and draw in their target audience. They conform to typical music video length to make their video more recognizable and promoteable.
Media evaluation question1
Our music promotional package uses and develops existing conventions. We researched girl groups like Fifth Harmony and Little Mix to understand conventions. Our music video is a performance style featuring close-ups, as this format is most common in the genre. We incorporate theories of star presence and relatable characters. Location and costumes reference other artists to appear conventional. The digipak and poster continue themes seen in the video through imagery and fonts to maintain consistency across the promotional materials.
Media evaluation Question 1
The document discusses conventions of music videos including editing clips to match the beat of the song, using visual effects, lip syncing/miming, different camera shots and movements, and various camera angles. It provides examples for each convention from specific music videos. The response discusses including conventions of lip syncing/miming, different camera shots and angles, and visual effects in their own music video while also learning about typical conventions from real music videos and genres.
Evaluation1
The document analyzes how the media producer's music video product uses and challenges conventions of the music video genre. It discusses 13 conventions the product used, such as close-ups, visual representations of lyrics, and themes of looking. It also discusses 8 conventions that were challenged, including sexualization of the female body, camera movement, and dance routines. The document then discusses how the producer researched conventions of pop music videos and album ads to develop their product while making it unique.
Evaluation One
The document provides details about the production of a music video, including inspiration and conventions used. It summarizes how the music video location and use of dancers was influenced by other artists' music videos. Colored lights and transitions between clips aimed to convey an indie style. Outfits for the singer and dancers also drew from other music videos. Camera shots incorporated movement to engage the audience. The digipak and magazine advert maintained consistency with the music video through use of a stained glass motif, predominant colors, and featuring the same artist. Research of other artists' works helped apply conventions to create cohesive and effective media products.
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This document contains analysis from a student of how their media product used or challenged conventions of real music videos.
The student looked at other pop music videos like One Direction to follow genres conventions to seem professional but also wanted to be unique. They used a range of settings to tell the story over days, had natural settings like most pop videos, and included shots of the characters to relate to the lyrics and audience. Some shots like the ex following her ex were intended to appeal to the target audience. Locations and costumes were kept casual. The student reflects on some shots that could be improved upon.
Lily allen smile2
The video for Lily Allen's "Smile" uses a narrative structure to tell the story of her relationship. It incorporates some performance elements as she sings during parts of the narrative. The video keeps time with the beat through short shots and constantly moving camerawork. It focuses on Lily Allen through many close-ups to promote recognition of the artist.
Muisic video analysis- Beyoncé
The music video for Beyoncé's 2013 song "Pretty Hurts" uses imagery and lyrics to critique unrealistic societal standards of beauty. It depicts the struggles women face both onstage, where they must appear happy and flawless, and behind the scenes, engaging in painful beauty rituals and unhealthy dieting. Through a narrative that contrasts her public persona with private suffering, as well as symbolic costuming and lighting, the video powerfully conveys that "perfection is a disease" and beauty standards damage women. With its meaningful message and Beyoncé's soulful vocals and central role, the video exemplifies a subgenre of "power pop" that breaks pop music conventions to focus on how women are pressured
Evaluation
The document discusses the evaluation of a media portfolio that includes a music video and print work for an R&B artist. It summarizes how the media product uses conventions of real music videos, such as a focus on style over substance and portraying the artist as a sex symbol. While mostly sticking to conventions, it also challenges some, like setting the video in a woodland rather than beach setting. The print work also follows conventions like using the artist's image but experiments with colors and effects. Feedback showed the music video successfully portrayed the emotions of the slow song through its editing, shots and setting.
Evaluation question 2 - becky
The document discusses branding and how brands differentiate their products in competitive markets. It provides examples of how Coca-Cola, Pepsi, artists, and musicians craft their brands through advertising, partnerships, image, and personality. Branding aims to give products identity and appeal to mass audiences. Successful brands manufacture an image that sets them apart from similar products in saturated categories.
Forms and conventions
The document discusses how a music video for an artist named Flora adheres to and challenges conventions of real music videos in the indie pop genre. It summarizes the key forms and conventions used, including:
1) Performance scenes to showcase Flora's talents and connect with her target audience of teenage girls.
2) Adhering to the typical music video length of 3-4 minutes by shortening Flora's song.
3) Using lighting, close-ups, rhythmic editing, varied costumes, and social media-inspired packaging to market Flora and make her appealing, while still keeping the content appropriate for her young fans.
4) Drawing inspiration from other artists' music videos and marketing strategies to ensure
Evaluation q1
The document discusses conventions of music videos in the soul/jazz genres. It notes that simplicity, realism, use of black and white, focus on the female singer, and performance scenes are common conventions. The document analyzes how the student's music video adheres to and challenges some of these conventions through elements like a narrative storyline, changing from black and white to color, and subtle makeup and clothing. It aims to develop conventions while still honoring the genres' traditions.
Question 1
This document discusses how the media product challenges conventions of typical pop music genres. It summarizes:
1) The music video uses close-ups and natural lighting/costumes to contrast with typical pop videos' sexualization and unrealistic portrayals. Locations are everyday instead of exotic.
2) The digipak uses dark colors instead of bright tones and focuses on scenery over the artist. Fonts are simple to highlight the music.
3) The poster desaturates an outdoor photo instead of using bright colors. Credits are centered at the top like typical posters to draw attention. Overall, the products strive for a unique acoustic-pop style rather than conforming to pop stereotypes.
Evaluation Task 1
Our music video uses and challenges some conventions of the genre. It uses common camera shots and editing techniques like cutaways that match the lyrics and beat of the song. However, it also uses some unconventional elements like slow motion and transitions between color and black and white. The narrative and performance sections are kept strongly separate, using different costumes and color/black and white to distinguish them, which challenges the norm of tightly linking the two. This is done to emphasize the relatable narrative over the performance, in order to help a new artist build a fanbase by connecting with audiences.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
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Evaluation 1991
- 1. Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. Props We got a birds eye view shot of Bela in the bath. Similarly to Rihanna in her bath shot, we wanted to make this scene more natural than the other slightly more synthetic shots. We opted for a bath scene because a bath is something that most people can relate to as something where they can relax. The fact that Bela, like Rihanna, still looks glamourous in the bath emphasises their style as they still look made up and attractive in the bath. This develops the covnention of real media products. Like Beyonce, we shot Bela holding/ dancing with a sceptre. A sceptre can be associated with people of a high status which portrays Bela’s dominating character. When researching for ideas for our music video it was apparent that a common thing was to show a prop in a scene then the prop would be gone in the next shot of the scene. This discontinuity is one way to play with the audiences interest as they may be tempted to watch it again. This is what we did with the sceptre.
- 3. Costume With all our five scenes we wanted Bela to wear a completely different costume in each one. This was to add another interest point for the audience. When researching into target audience we discovered that the main target audience for our artist was girls aged between 16 and 25. Primary research showed us that this audience were very interested in fashion which makes sense as to why similar artists have a lot of costume changes. Although every outfit was different all her costumes were either black, red or white (or a combination) as this formed a link to each scene.
- 4. Costume For the Chaise Longue scene Bela wore a suit The waiters are also in black suits but less stylish versions to show Bela as the point of attraction and focus. Similarly to Iggy Azalea in her music video we also had Bela wearing a suit. This creates a sense of power and dominance. White is usually associated with innocence whereas they subvert this point as they’re similar characteristics represent rebellion but in a classy manner.
- 5. Camera Our music video was all about keeping it pacey and making it interesting enough so people would view it again. One way we did this was by experimenting with different camera angles. This was a good idea because although we did have five scenes, having different camera angles allows viewers something new and exciting as well as helping to portray various features that we wanted to show off within the video such as close ups of Bela to show her lip synch. Types of shots we took include long shots, close ups, birds eye view, pan, extreme close up and more. The main focus was to have as much camera time on Bela so that the audience can see her lip synching as well as moving to the track. This is a key aspect as it helps the audience to memorise the track quicker.
- 6. Camera Similar to Lady Gaga we took a few mid close up shots as this gives a hint of the artist’s body language, facial expression and reveals a slight view of their costume and upper half of their body. A birds eye view shot allows the audience to see the scene from a whole new perspective. In Katy Perry’s shot we can similarly see her body language and the environment around her. Beyonce is famous for her beauty as well as talent of singing which is why an extreme close up is a successful shot because it gives the audience a close view of her face and lips syncing
- 7. Camera
- 8. Performance Performance is important as it shows off the skills and various talents of the artist. In our ‘1991’ music video we didn’t depend on props that much which looking back now was quite a risky thing because Bela is a solo artist so all attention is on her. We can compare her to Ke$ha whose skill of dancing is commonly shown in her music videos. People are engaged to something that is done well and as Bela is a good dancer, like Ke$ha’s fans, Bela’s audience will want to view the video again as they had pleasure watching her perform. Her performance is a stylistic element of her as an artist which may appeal to her target audience as dancing is quite a popular hobby for many women in their late teens/ early twenties, so they have something to relate to.
- 9. Lighting The lighting through out our music video is fairly dark, especially as we turned down the brightness in the editing stage. This was to
- 10. Editing On shoot day we ended up taking a lot more shots than I originally expected, which worked in our favour as it meant we had more shots to work with during editing. We had two main focus points during editing- cutting on the beat and having fast paced cuts. A music video in which I can compare the editing to is
- 11. Website