Vdbroele Academy
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The document discusses how mass media has evolved from a one-way push of information to consumers sharing information bidirectionally. It recommends detecting false or inflammatory information, not engaging with trolls, and correcting false information with appropriate replies to avoid potential negative outcomes. It then discusses using comprehensive analytics to monitor discussions, demographics, influencers, tags, and sources to help win conversations and explore ideas and questions.
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Vdbroele Academy
- 1. The Better Listening Experience
- 2. Mass media evolved from: one way push
- 5. Consumers sharing all kinds of information @aplusk has approx 6.000.000 Followers
- 7. You’re dead meat... Or are you?
- 8. APPROACH
- 9. Detect
- 13. And solve when caught trousers down
- 15. WIN!
- 16. HOW ?
- 18. demo
- 19. SETTINGS
- 20. PROJECT
- 21. OVERVIEW
- 22. BUZZ
- 23. DEMOGRAPHIC S
- 26. VISUALS
- 27. FILTER & EXPLORE