The document discusses key conventions used in real music videos and how the media product adheres to or challenges these conventions. It summarizes the conventions used in the media product, such as lip syncing, emotion, use of death/controversy, mise-en-scene, editing to the speed of music, nature landscapes, storyline, and close-up shots of the face. It provides examples from the media product and other music videos to illustrate how different conventions were implemented.
The document analyzes and summarizes music videos by Rihanna, Taylor Swift, and Gabrielle Aplin. It discusses the themes, costumes, editing, camera shots, locations, and inspiration taken from each video. The document will help inform the creation of a music video for singer Holly.
This document provides details for producing a music video, CD cover, and magazine advertisement to promote Ke$ha's song "Take it Off." The music video concept depicts a teenage rave party to match the song's lyrics. Key moments in the video show the characters dancing wildly and a color explosion finale. The locations chosen were a field and abandoned barn to suit the rave theme. Bright neon colors will be used throughout to convey excitement. The art style aims to portray Ke$ha as both classy yet wild to surprise viewers and challenge expectations of her typical persona. Consistent bright colors will also be used for the CD cover featuring Ke$ha and the advertisement promoting the party atmosphere.
"Stop Where You Are" - Corinne Bailey Rae Lexshort
Corinne Bailey Rae is a British singer-songwriter known for her 2006 self-titled debut album and hit singles like "Put Your Records On". The analyzed music video is for her song "Stop Where You Are" and depicts scenes of people from different walks of life. Through its imagery and lyrics, the video conveys a message about appreciating the present moment and finding beauty in everyday things. Analysis of the video's visuals, music, and language reveal relationships that reinforce the song's themes of stopping to experience life fully.
The music video for Sia's "Alive" features Japanese karate star Mahiro Takano performing martial arts moves in an abandoned warehouse, symbolizing the internal struggle and fight for survival described in the song's lyrics. Through precise movements synchronized to the song and use of natural lighting, the video tells a story of overcoming challenges alone without help from others. It effectively uses the karate uniform, warehouse setting, and Mahiro Takano's talent to visually represent the themes of self-defense, discipline, and fighting through difficult times.
Corinne Bailey Rae - Stop Where You AreSianField81
The document provides background on British singer Corinne Bailey Rae, including the success of her 2006 debut album, followed by a period of grief after her husband's death in 2008 from which she channeled her emotions into music. It discusses her 2016 single "Stop Where You Are" from the album 'The Heart Speaks in Whispers' and explains the song's themes of being present in the moment according to Bailey Rae herself.
The music video for Fatboy Slim's song "Ya Mama" tells a chaotic story where those who listen to the song lose control of their movements and actions. The video was filmed in Carriacou, Grenada, giving the surreal dancing and destruction of property an unusual setting. Through fast-paced editing and intertextual references to Tom and Jerry, the video mirrors the fast tempo of the song and creates an over-the-top slapstick tone as characters dance uncontrollably and break through walls.
The document discusses the purposes of various elements of music videos and complementary print products. It addresses how they were applied in a student music video project. The purposes discussed include using stereotypes and objectification to attract target audiences, establishing star power through prominent imagery of the singer, telling a simple story to engage viewers, and promoting the artist and new album through magazines ads and a digipak package. The document provides examples of how lighting, costumes, shots and other techniques were used to achieve these purposes.
The social groups represented in the opening are average teenage girls aged 16-18. The main character is depicted as a normal, nice teenage girl so that the target audience can relate to her. Including an average girl that viewers can identify with helps them feel empathy for her when she experiences sadness from being dumped, encouraging them to continue watching. Questionnaires with the target audience found they preferred to see everyday teenage girls rather than stereotypical popular characters.
The document analyzes and summarizes music videos by Rihanna, Taylor Swift, and Gabrielle Aplin. It discusses the themes, costumes, editing, camera shots, locations, and inspiration taken from each video. The document will help inform the creation of a music video for singer Holly.
This document provides details for producing a music video, CD cover, and magazine advertisement to promote Ke$ha's song "Take it Off." The music video concept depicts a teenage rave party to match the song's lyrics. Key moments in the video show the characters dancing wildly and a color explosion finale. The locations chosen were a field and abandoned barn to suit the rave theme. Bright neon colors will be used throughout to convey excitement. The art style aims to portray Ke$ha as both classy yet wild to surprise viewers and challenge expectations of her typical persona. Consistent bright colors will also be used for the CD cover featuring Ke$ha and the advertisement promoting the party atmosphere.
"Stop Where You Are" - Corinne Bailey Rae Lexshort
Corinne Bailey Rae is a British singer-songwriter known for her 2006 self-titled debut album and hit singles like "Put Your Records On". The analyzed music video is for her song "Stop Where You Are" and depicts scenes of people from different walks of life. Through its imagery and lyrics, the video conveys a message about appreciating the present moment and finding beauty in everyday things. Analysis of the video's visuals, music, and language reveal relationships that reinforce the song's themes of stopping to experience life fully.
The music video for Sia's "Alive" features Japanese karate star Mahiro Takano performing martial arts moves in an abandoned warehouse, symbolizing the internal struggle and fight for survival described in the song's lyrics. Through precise movements synchronized to the song and use of natural lighting, the video tells a story of overcoming challenges alone without help from others. It effectively uses the karate uniform, warehouse setting, and Mahiro Takano's talent to visually represent the themes of self-defense, discipline, and fighting through difficult times.
Corinne Bailey Rae - Stop Where You AreSianField81
The document provides background on British singer Corinne Bailey Rae, including the success of her 2006 debut album, followed by a period of grief after her husband's death in 2008 from which she channeled her emotions into music. It discusses her 2016 single "Stop Where You Are" from the album 'The Heart Speaks in Whispers' and explains the song's themes of being present in the moment according to Bailey Rae herself.
The music video for Fatboy Slim's song "Ya Mama" tells a chaotic story where those who listen to the song lose control of their movements and actions. The video was filmed in Carriacou, Grenada, giving the surreal dancing and destruction of property an unusual setting. Through fast-paced editing and intertextual references to Tom and Jerry, the video mirrors the fast tempo of the song and creates an over-the-top slapstick tone as characters dance uncontrollably and break through walls.
The document discusses the purposes of various elements of music videos and complementary print products. It addresses how they were applied in a student music video project. The purposes discussed include using stereotypes and objectification to attract target audiences, establishing star power through prominent imagery of the singer, telling a simple story to engage viewers, and promoting the artist and new album through magazines ads and a digipak package. The document provides examples of how lighting, costumes, shots and other techniques were used to achieve these purposes.
The social groups represented in the opening are average teenage girls aged 16-18. The main character is depicted as a normal, nice teenage girl so that the target audience can relate to her. Including an average girl that viewers can identify with helps them feel empathy for her when she experiences sadness from being dumped, encouraging them to continue watching. Questionnaires with the target audience found they preferred to see everyday teenage girls rather than stereotypical popular characters.
This document discusses music video conventions for three genres: indie folk, R&B, and country. For indie folk, it describes typical clothing, natural outdoor settings, use of acoustic instruments, and narratives that focus on the artist's story. R&B conventions include revealing outfits that objectify women and shirtless male artists, as well as settings that portray wealth like clubs. Country music videos reinforce song narratives, often featuring the artist and rural settings associated with trucks and cowboy hats.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how each element of the magazine advert, digipak, and music video challenge or follow conventions based on research of artists like Taylor Swift and Lucy Rose. Close-up shots, bold fonts, consistent branding, and a focus on locations, emotions, and performance are used to develop familiar conventions for the genre. Transitions, color variations, and a friendship metaphor are ways the media product aims to also challenge conventions through unique elements.
Indie Pop Music Video Analysis: Ellie Goulding - On My Mindcaitlinjessicax
Ellie Goulding is an English singer-songwriter who released her third studio album 'Delirium' in 2015 with the lead single "On My Mind". The music video for "On My Mind" tells the narrative of Ellie's character experiencing relationship difficulties with her boyfriend in Las Vegas. Through the use of establishing shots, close-ups, and mid-shots promoting Ellie's image, the video shows her frustration with allowing him to be "on her mind". By the end, through the use of low angle shots, her character separates from her boyfriend and money to gain back power and move on.
The document provides an analysis of the film opening created by the student for their media evaluation. It summarizes the various conventions and techniques used in the opening sequence. The opening uses typical conventions of teen drama films such as stereotypical characters and locations. It introduces the main character Abby and establishes the story revolves around her dreams. The dream sequence utilizes special effects to portray its surreal nature. Overall, the opening sets up the genre and story while introducing the characters and hinting at the themes through its use of conventions from similar films.
The document discusses how the student's media product uses and develops conventions of real rock music videos. It examines the genres, conventions around mise-en-scene elements like costumes, lighting and editing that were adhered to. The music video included a narrative portion to convey the song's message and multiple shots of the band performing with their instruments to portray them as a real band. The video was uploaded to YouTube to distribute it, following standard practice for promoting music videos.
The document discusses branding and how brands differentiate their products in competitive markets. It provides examples of how Coca-Cola, Pepsi, artists, and musicians craft their brands through advertising, partnerships, image, and personality. Branding aims to give products identity and appeal to mass audiences. Successful brands manufacture an image that sets them apart from similar products in saturated categories.
Music video analysis katy perry, taylor swift, flo-ridaJodene Chisholm
The document provides an analysis of conventions presented in several pop music videos according to Steve Neal's theory of repetition in music videos. It summarizes the narratives, characters, settings, technical elements, and ideologies encoded in videos by Katy Perry, Taylor Swift, and Flo Rida. The genre seems to commonly feature stereotypical conventions like suggestive dress, partying scenes, and luxury props to appeal to teenage audiences according to Neal's theory of repetition across music videos.
The document analyzes and summarizes music videos by Beyoncé and Rihanna. For Beyoncé's "Halo" video, it discusses the pop genre, bright lighting setting, contrasting white and black costumes representing love, minimal props showing everyday life, and slow dancing conveying romance. For Rihanna's "Diamonds" video, it covers the pop/electro genre, four setting elements of earth, air, fire and water representing beauty, costumes matching each element, diamonds as props symbolizing the song, lonely body language in the beginning, and a narrative of overcoming relationship struggles.
- The document discusses the influences and conventions used in creating a music video and website for an artist named Joss Logan. References were made to artists like Justin Bieber, Ed Sheeran, and Sam Smith and how their styles influenced the design decisions.
- Feedback was gathered from an audience who viewed the music video. They noted similarities to John Lennon's "Imagine" and liked the simple narrative but thought some shots were too long. Their feedback informed changes to improve video and website quality.
- Various media technologies were used in the production, including a Canon DSLR camera, tripod, lenses, Final Cut Pro, Photoshop, and Wix for the website. These technologies helped capture high quality
The group will create a music video for the song "Youth" by Daughter. The video will tell the narrative of a teenage girl rebelling against her mother. She will wander through town and end up alone in a dark room where faceless figures throw colorful powder paint, representing her turbulent feelings. Inspired by Skins and Beyonce's "Hold Up" video, the video aims to juxtapose dull scenes with bright colors and use reverse shots to create an unconventional video for the indie folk genre that keeps the audience engaged.
Ed sheeran - Give Me Love music video analysiscaitlinjessicax
The music video tells the story of a female protagonist portrayed as Cupid who is able to give love to others but cannot receive it herself. Through close-up shots we see her loneliness and confusion. Mid-shots show her struggle to find love as she is rarely the central focus. Longshots further display her isolation. The video uses a narrative approach through straightforward cuts to tell Cupid's story, with minimal effects. Sound and mise-en-scene help identify characters and their roles in communicating the folk song's message of longing for love.
The document provides a detailed analysis of the music video for the song "Cocoon" by the British indie/rock band Catfish and the Bottlemen. It summarizes the plot of the music video, which follows two protagonists at a rehab center who are separated but longing to be together. It analyzes the effective use of camera shots, editing, sound, and mise-en-scene to tell the story and illustrate the meaning of the song. The analysis examines how these filmmaking techniques are used to connect visually with the lyrics and convey the band's experimental approach.
The document discusses conventions in music videos and how the author's music video both followed and challenged conventions of the R&B genre. It followed conventions such as establishing the main protagonist, incorporating both narrative and performance scenes with changes in lighting, using subtle costume choices, and editing techniques common to the genre. However, it challenged conventions by not including a title at the beginning, not focusing on exotic locations, and portraying a strong female protagonist going against stereotypes.
The document summarizes and analyzes a music video the author created in reference to music video theory. It examines the narrative, editing, camerawork, and relationship between visuals and lyrics/music. The summary analyzes these elements in the author's video and references how other popular music videos use similar techniques, like Taylor Swift's "Trouble" video which tells a narrative through the lyrics. Quick cuts, close-ups of the artist, and handheld camerawork are used to emphasize the beat and maintain focus on the performer.
The document provides summaries of several existing music videos, analyzing elements like the relationship between lyrics and visuals, close-ups of artists, and whether the videos are performance, narrative or concept-based. For the video "Tightrope" by Janelle Monae, it notes the concept is about balance in life and her journey to success. For "A Punk" by Vampire Weekend, it compares the stop-motion style to children's show The Wiggles.
The document provides summaries of 10 music videos analyzing elements such as the relationship between lyrics and visuals, close-ups of artists, and whether the video is performance, narrative or concept-based. It finds that most videos are performance-based, with some being narrative, and none reference sexuality. Common motifs across artists' videos are also identified.
The combination of the music video, digipak, and advert poster effectively promote the artist and his music. The music video tells the story of Peter Pan through references to the artist's song lyrics. The digipak cover features the same sky and Peter Pan silhouette image as the video to visually connect the products. Images of nature on the digipak also relate to the folk genre and video. The advert poster incorporates the digipak cover image along with information on downloading music and the song title from the video. Together, the consistent themes and design across the products represent the artist and appeal to fans.
The opening represents normal teenage girls aged 16-18. It focuses on an average girl to allow audiences to relate to her experiences. It shows girls as happy and friendly, while briefly mentioning boys as nasty or not caring about feelings through the dumped main character. The conflict arises from the breakup text message.
Music video analysis katy perry, taylor swift, flo-ridaJodene Chisholm
The document analyzes the music video for Katy Perry's "Teenage Dream" using genre elements and conventions. It finds that the video features Katy Perry wearing little clothing to appeal to audiences as a sex object. It creates a party atmosphere to appeal to teenagers. Through props, colors, settings and more, it aims to depict a summer romance and convey a dreamy, fun atmosphere for teenagers using typical conventions. Overall, the analysis finds the video uses many repetitive elements that other pop music videos also use to appeal to teenage audiences.
The document discusses feedback received on a music video project. It describes surveying classmates about two potential songs, with the majority preferring "We Won't Run." It also discusses feedback received midway through shooting, with some confused about the narrative. The document considers changing songs but decides to develop the original idea further. Additional feedback from two people is provided, praising aspects but noting some shots were blurry and effects could have added interest.
This document discusses various elements used in creating a music video, including lip syncing, emotion, setting, editing, and inspiration from other artists. Lip syncing was used to make the video seem more professional and to cut between different scenes. Emotion, both happy and sad, was portrayed through memories and isolation to tell the story of a girl dealing with the death of her boyfriend. Natural, isolated settings were chosen and close-up shots of her face were included to show raw emotion, taking inspiration from other artists' music videos.
In what ways does your media product use, develop or challenge forms and conv...najmaali95
The document summarizes an indie music video project. It discusses the inspiration drawn from other indie music videos, the storyline about a girl dealing with heartbreak, use of costumes, camera shots including close-ups, a forest location, increasing editing tempo, special effects like blending shots, and print materials inspired by Lana Del Rey's album cover emphasizing simplicity and emotion. The music video uses visuals and lyrics to represent the main character transforming into a "beast" due to her emotions.
This document discusses music video conventions for three genres: indie folk, R&B, and country. For indie folk, it describes typical clothing, natural outdoor settings, use of acoustic instruments, and narratives that focus on the artist's story. R&B conventions include revealing outfits that objectify women and shirtless male artists, as well as settings that portray wealth like clubs. Country music videos reinforce song narratives, often featuring the artist and rural settings associated with trucks and cowboy hats.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how each element of the magazine advert, digipak, and music video challenge or follow conventions based on research of artists like Taylor Swift and Lucy Rose. Close-up shots, bold fonts, consistent branding, and a focus on locations, emotions, and performance are used to develop familiar conventions for the genre. Transitions, color variations, and a friendship metaphor are ways the media product aims to also challenge conventions through unique elements.
Indie Pop Music Video Analysis: Ellie Goulding - On My Mindcaitlinjessicax
Ellie Goulding is an English singer-songwriter who released her third studio album 'Delirium' in 2015 with the lead single "On My Mind". The music video for "On My Mind" tells the narrative of Ellie's character experiencing relationship difficulties with her boyfriend in Las Vegas. Through the use of establishing shots, close-ups, and mid-shots promoting Ellie's image, the video shows her frustration with allowing him to be "on her mind". By the end, through the use of low angle shots, her character separates from her boyfriend and money to gain back power and move on.
The document provides an analysis of the film opening created by the student for their media evaluation. It summarizes the various conventions and techniques used in the opening sequence. The opening uses typical conventions of teen drama films such as stereotypical characters and locations. It introduces the main character Abby and establishes the story revolves around her dreams. The dream sequence utilizes special effects to portray its surreal nature. Overall, the opening sets up the genre and story while introducing the characters and hinting at the themes through its use of conventions from similar films.
The document discusses how the student's media product uses and develops conventions of real rock music videos. It examines the genres, conventions around mise-en-scene elements like costumes, lighting and editing that were adhered to. The music video included a narrative portion to convey the song's message and multiple shots of the band performing with their instruments to portray them as a real band. The video was uploaded to YouTube to distribute it, following standard practice for promoting music videos.
The document discusses branding and how brands differentiate their products in competitive markets. It provides examples of how Coca-Cola, Pepsi, artists, and musicians craft their brands through advertising, partnerships, image, and personality. Branding aims to give products identity and appeal to mass audiences. Successful brands manufacture an image that sets them apart from similar products in saturated categories.
Music video analysis katy perry, taylor swift, flo-ridaJodene Chisholm
The document provides an analysis of conventions presented in several pop music videos according to Steve Neal's theory of repetition in music videos. It summarizes the narratives, characters, settings, technical elements, and ideologies encoded in videos by Katy Perry, Taylor Swift, and Flo Rida. The genre seems to commonly feature stereotypical conventions like suggestive dress, partying scenes, and luxury props to appeal to teenage audiences according to Neal's theory of repetition across music videos.
The document analyzes and summarizes music videos by Beyoncé and Rihanna. For Beyoncé's "Halo" video, it discusses the pop genre, bright lighting setting, contrasting white and black costumes representing love, minimal props showing everyday life, and slow dancing conveying romance. For Rihanna's "Diamonds" video, it covers the pop/electro genre, four setting elements of earth, air, fire and water representing beauty, costumes matching each element, diamonds as props symbolizing the song, lonely body language in the beginning, and a narrative of overcoming relationship struggles.
- The document discusses the influences and conventions used in creating a music video and website for an artist named Joss Logan. References were made to artists like Justin Bieber, Ed Sheeran, and Sam Smith and how their styles influenced the design decisions.
- Feedback was gathered from an audience who viewed the music video. They noted similarities to John Lennon's "Imagine" and liked the simple narrative but thought some shots were too long. Their feedback informed changes to improve video and website quality.
- Various media technologies were used in the production, including a Canon DSLR camera, tripod, lenses, Final Cut Pro, Photoshop, and Wix for the website. These technologies helped capture high quality
The group will create a music video for the song "Youth" by Daughter. The video will tell the narrative of a teenage girl rebelling against her mother. She will wander through town and end up alone in a dark room where faceless figures throw colorful powder paint, representing her turbulent feelings. Inspired by Skins and Beyonce's "Hold Up" video, the video aims to juxtapose dull scenes with bright colors and use reverse shots to create an unconventional video for the indie folk genre that keeps the audience engaged.
Ed sheeran - Give Me Love music video analysiscaitlinjessicax
The music video tells the story of a female protagonist portrayed as Cupid who is able to give love to others but cannot receive it herself. Through close-up shots we see her loneliness and confusion. Mid-shots show her struggle to find love as she is rarely the central focus. Longshots further display her isolation. The video uses a narrative approach through straightforward cuts to tell Cupid's story, with minimal effects. Sound and mise-en-scene help identify characters and their roles in communicating the folk song's message of longing for love.
The document provides a detailed analysis of the music video for the song "Cocoon" by the British indie/rock band Catfish and the Bottlemen. It summarizes the plot of the music video, which follows two protagonists at a rehab center who are separated but longing to be together. It analyzes the effective use of camera shots, editing, sound, and mise-en-scene to tell the story and illustrate the meaning of the song. The analysis examines how these filmmaking techniques are used to connect visually with the lyrics and convey the band's experimental approach.
The document discusses conventions in music videos and how the author's music video both followed and challenged conventions of the R&B genre. It followed conventions such as establishing the main protagonist, incorporating both narrative and performance scenes with changes in lighting, using subtle costume choices, and editing techniques common to the genre. However, it challenged conventions by not including a title at the beginning, not focusing on exotic locations, and portraying a strong female protagonist going against stereotypes.
The document summarizes and analyzes a music video the author created in reference to music video theory. It examines the narrative, editing, camerawork, and relationship between visuals and lyrics/music. The summary analyzes these elements in the author's video and references how other popular music videos use similar techniques, like Taylor Swift's "Trouble" video which tells a narrative through the lyrics. Quick cuts, close-ups of the artist, and handheld camerawork are used to emphasize the beat and maintain focus on the performer.
The document provides summaries of several existing music videos, analyzing elements like the relationship between lyrics and visuals, close-ups of artists, and whether the videos are performance, narrative or concept-based. For the video "Tightrope" by Janelle Monae, it notes the concept is about balance in life and her journey to success. For "A Punk" by Vampire Weekend, it compares the stop-motion style to children's show The Wiggles.
The document provides summaries of 10 music videos analyzing elements such as the relationship between lyrics and visuals, close-ups of artists, and whether the video is performance, narrative or concept-based. It finds that most videos are performance-based, with some being narrative, and none reference sexuality. Common motifs across artists' videos are also identified.
The combination of the music video, digipak, and advert poster effectively promote the artist and his music. The music video tells the story of Peter Pan through references to the artist's song lyrics. The digipak cover features the same sky and Peter Pan silhouette image as the video to visually connect the products. Images of nature on the digipak also relate to the folk genre and video. The advert poster incorporates the digipak cover image along with information on downloading music and the song title from the video. Together, the consistent themes and design across the products represent the artist and appeal to fans.
The opening represents normal teenage girls aged 16-18. It focuses on an average girl to allow audiences to relate to her experiences. It shows girls as happy and friendly, while briefly mentioning boys as nasty or not caring about feelings through the dumped main character. The conflict arises from the breakup text message.
Music video analysis katy perry, taylor swift, flo-ridaJodene Chisholm
The document analyzes the music video for Katy Perry's "Teenage Dream" using genre elements and conventions. It finds that the video features Katy Perry wearing little clothing to appeal to audiences as a sex object. It creates a party atmosphere to appeal to teenagers. Through props, colors, settings and more, it aims to depict a summer romance and convey a dreamy, fun atmosphere for teenagers using typical conventions. Overall, the analysis finds the video uses many repetitive elements that other pop music videos also use to appeal to teenage audiences.
The document discusses feedback received on a music video project. It describes surveying classmates about two potential songs, with the majority preferring "We Won't Run." It also discusses feedback received midway through shooting, with some confused about the narrative. The document considers changing songs but decides to develop the original idea further. Additional feedback from two people is provided, praising aspects but noting some shots were blurry and effects could have added interest.
This document discusses various elements used in creating a music video, including lip syncing, emotion, setting, editing, and inspiration from other artists. Lip syncing was used to make the video seem more professional and to cut between different scenes. Emotion, both happy and sad, was portrayed through memories and isolation to tell the story of a girl dealing with the death of her boyfriend. Natural, isolated settings were chosen and close-up shots of her face were included to show raw emotion, taking inspiration from other artists' music videos.
In what ways does your media product use, develop or challenge forms and conv...najmaali95
The document summarizes an indie music video project. It discusses the inspiration drawn from other indie music videos, the storyline about a girl dealing with heartbreak, use of costumes, camera shots including close-ups, a forest location, increasing editing tempo, special effects like blending shots, and print materials inspired by Lana Del Rey's album cover emphasizing simplicity and emotion. The music video uses visuals and lyrics to represent the main character transforming into a "beast" due to her emotions.
The document provides analysis of the editing, sound, camera work, and mise-en-scene elements in four music videos: "Sippy Cup" by Melanie Martinez, "Youth" by Troye Sivan, "High" by Tove Lo, and an unnamed video by Troye Sivan. It examines how these technical elements convey the narratives, themes, and meanings of the songs and advance the stories being told in each video.
Our music promotional package uses and develops existing conventions. We researched girl groups like Fifth Harmony and Little Mix to understand conventions. Our music video is a performance style featuring close-ups, as this format is most common in the genre. We incorporate theories of star presence and relatable characters. Location and costumes reference other artists to appear conventional. The digipak and poster continue themes seen in the video through imagery and fonts to maintain consistency across the promotional materials.
The document provides an analysis of a rough cut music video in the R&B genre. It summarizes that the video aims to tell a story through the artist's emotions and experiences, with shots that change based on the song lyrics. Visual elements like costumes, props, and lighting are used to reflect the genre. The video focuses on the artist through centered framing and selling his image to audiences. Basic editing techniques like cuts are used to keep the viewer entertained, without additional effects that could distract from the song. Areas for potential improvement are identified.
The document proposes a concept for Ellie Goulding's music video for her song "Your Song". It suggests illustrating the love song's lyrics metaphorically by surrounding Ellie with candles to portray feelings of love. It outlines using different locations and camera shots to follow Ellie through her life as she daydreams about her love, without fully revealing who she is describing. Lighting, including candles and a changing-color bridge, would help portray emotions. The video aims to strip things down with simplistic shots and movement to complement the emotional lyrics rather than incorporating dance.
This document analyzes the music videos for Katy Perry's "Hot n Cold" and Lady Gaga's "Poker Face". It discusses the camera angles, shots, editing techniques, and mis-en-scene elements used in both videos. For Katy Perry's video, it examines the various shots including over-the-shoulder, mid, close-up, and establishing shots used to tell the story and convey emotions. It also analyzes the colors, costumes, lighting, and props. For Lady Gaga's video, the summary discusses the fast-paced zooming and tracking shots, close-ups to promote the artist, luxurious location, masks and costumes representing her "poker face", and
This document analyzes the music videos for Katy Perry's "Hot n Cold" and Lady Gaga's "Poker Face". It discusses the camera angles, editing techniques, and mis-en-scene elements used in both videos. For "Hot n Cold", it examines the various shot types used to convey emotion and story. It also analyzes the costuming, lighting, and colors used to represent Katy Perry's different personalities. For "Poker Face", it discusses the fast-paced editing and special effects used to create an unstable atmosphere, as well as the luxurious location, masks, and Lady Gaga's revealing outfits used to portray her as powerful and seductive.
The document analyzes and summarizes three music videos:
1) "Blue Jeans" by Lana Del Rey, which uses a simple black and white aesthetic with wide and close-up shots to showcase the singer and setting.
2) "Primadonna" by Marina and the Diamonds, which features eccentric costumes and props with editing made to look like a static television.
3) "Anything Could Happen" by Ellie Goulding, which features the singer in a pink dress on a beach set with close-ups, long shots, and lighting that matches the indie song.
The document analyzes and summarizes three music videos:
1) "Blue Jeans" by Lana Del Rey, which uses a simple black and white aesthetic with wide and close-up shots to showcase the singer and setting.
2) "Primadonna" by Marina and the Diamonds, which features eccentric costumes and props with editing made to look like a static television.
3) "Anything Could Happen" by Ellie Goulding, which features the singer in a pink dress on a beach set with close-ups, long shots, and lighting to match the indie song.
The document discusses Carol Vernallis' music video theory, which focuses on four concepts: narrative, editing, camera movement/framing, and diegesis. It then provides examples of how these concepts were applied in the music video for the song "CRAZY." The narrative follows the lyrics and storyline from beginning to end. Various editing techniques like juxtaposition were used. Close-ups and long shots aided the camera work. Repetitions in movements during the chorus helped convey that the protagonist was "going crazy."
1) The music video uses various visual techniques like shots of phones and phone calls to match the lyrics mentioning phones and match the narrative genre conventions.
2) The editing cuts the footage to the beat of the music, like shots of the main character moving closer to the camera.
3) The band is represented through performance shots of them playing music individually and together, fitting indie music video conventions.
The document discusses how the media product uses and develops conventions of real media products. It analyzes the forms and techniques used in different elements of the media product, including a magazine advert, digi-pak, shots in the music video, and transitions. Common conventions from other artists like Lucy Rose are employed, such as close-up shots, location shots, and continuity across different elements. The techniques are chosen to emphasize emotions, link to lyrics, portray the artist's brand and develop a narrative around the song's message.
The document discusses conventions used in music videos, focusing on Hailee Steinfeld's "Most Girls" video. It describes various camera shots (mid shots showing the artist's torso, long shots showing their full outfit), angles (high angles making the subject seem submissive, eye level as a normal view), and editing techniques (jump cuts, CGI effects, transitions between clips). Sound is also discussed, distinguishing between diegetic sounds from the video and non-diegetic music. Mise-en-scene elements like lighting, props, costumes, hair/makeup, location, and color are chosen to suit the artist's style and genre of music.
The document provides details about the production of a music video. It summarizes the key elements of the music video's narrative, performance style, camera work, lighting, length, costumes/props, digipack design, and website design. The music video utilized a strong narrative, artistic camera work like whip pans, lighting to indicate the passage of time, stereotypes to concisely tell a complex love story within 3 minutes, and styled costumes/props to clearly portray the narrative with a dramatic star image for a new artist.
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The document analyzes how the media product challenges and develops conventions of real music videos. It finds that the media product develops conventions through synchronized pacing of shots to the song, using a variety of shot types and locations, and creative shots. However, it also challenges conventions through simpler lighting and costumes, fewer locations and narrative elements compared to some videos. Overall, the analysis finds the media product both develops and challenges conventions in different music videos.
The document discusses how a student music video project both uses conventions from real music videos as well as challenges them. It uses conventions such as close-up shots to convey emotion, varied camera angles, editing cuts that match the beat, and transitions like cross dissolves. It also challenges conventions by using dual overlapping clips with different opacity, an unconventional storyline where order is not restored, and not having the artist lip syncing. The project aims to be intriguing while maintaining a professional quality.
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1. In what ways does your media
product use, develop or
challenge forms and conventions
of real media products?
2. Key conventions of a music video;
• Lip syncing
• Editing to the speed of the music
• Mise-en-scene – Clothing
- Hair / Make up
• Emotion
• Dancing
• Appropriate scenery
• Controversy
3. Key conventions we used for our genre
• Lip syncing
• Emotion
• Use of death/ Controversy
• Mise-en-scene
• Wind blowing through females hair
• Editing to the speed of the music
• Nature landscapes
• Changing focus
• Storyline
• Artists Name and Song at beginning and end of the video
• Close up shots of face
4. Lip syncing
• We used various different shots of our female character lip syncing, this is
because of the fast editing of the video we didn’t want the shots to be
identical and it would then become boring. Using lots of clips of lip syncing
also meant our video would look to a higher standard as it will display our
editing techniques. By using more clips of lip syncing it displayed that we
could line the music with the footage to make the lip syncing in time.
Below are different images of me lip syncing;
5. Lip syncing Continued
• Moreover, by constantly using lip syncing it would keep going back to the
females face and was displaying her emotion.
Below is an image of me lip syncing compared to Rihanna lip syncing in
‘California King Bed’
6. Lip Syncing Continued
• We also used lip syncing efficiently to separate our video, this is because
the video was set out like a story, meaning the lip syncing could split it up
and make it look like a real music video.
• Below is an image of editing the graveyard section when we split up the
footage to place in lip syncing
7. Emotion
• Emotion is displayed throughout our music video. The sense of loneliness
and the girl being secluded, in a surreal environment. The girl always
seems to be alone within the shot and by being in a forest or a field it
makes it appear she is the only girl in the world, and she has lost a lot in
her world for it to be empty. Below are images of our video compared to
Demi Lovato’s ‘Sky Scraper’
8. Emotion Continued
• Our Video displays love, this is because the male character and the female
character are displayed as a couple, this links well with our song, as we se
the story of our video to the boy dying. We interpreted the lyrics as the
girls world breaking and her becoming lost and alone. This is why our
video was of her heart breaking when her boyfriend died, this is why we
showed their love in the video.
•
9. Emotion Continued
• Emotion can be displayed strongly through the look on the persons face. We
tried to make the female character look upset a lot of the time and try not to
smile or laugh whilst filming the lip syncing and surreal sections.
Our music video; Avril Lavigne ‘Wish You Were Here’;
10. Controversy with the Use of Death
• The use of death in our music video is a type of controversy. This is
because we show the female as not being able to cope without the male
character. Because she is weak and vulnerable we portray her in isolated
areas to display how she is secluded.
• This causes a controversy because it appears to the audience that the
female is unable to live without her boyfriend, which may send the
message that ‘females are nothing without a male’ this can upset
feminists who believe women are strong and independent.
11. Controversy with the use of death
• Our video is similar to Katy Perry’s the one that got away when it comes to the
use of death, this is because it is a video of an old lady (Katy Perry) mourning
over the death of her old boyfriend and years after the event still remembers
their life together. Below are images of the music video compared to ours
• Our video remembering Katy Perry Remembering
12. Mise-en-scene
• We planned our mise-en-scene for our music video as we wanted
everything to match the song, and the story to our video. When it came to
the female character we wanted to go for a natural look, this is because
we didn’t want any excessive make up up or vibrant clothes to take
attention away from the message of the video and the emotion of the girls
face.
• We wanted the girl to wear dresses and appear ‘girly’ in a sense, this is
because we wanted her to appear vulnerable. The white lace dress, was to
symbolise her innocence, this is because of the colour white being the
colour of purity.
14. Mise-en-scene continued
• We wanted to use props as part of our mise-en-scene, one of our major
props which we tried to ensure the female would wear was her heart
shaped necklace. This is because it had an affect to the video which linked
with the song, as it was a heart and matched the emotion love.
• The make up of the female was also natural, as we wanted to display her
as pure and innocent, if she had a large amount of make up on it would of
taken this effect away as the natural make up made her skin look pure. By
using small amounts of eye make up as well it made her eyes stand out,
which is where a lot of her emotion came from.
15. Mise-en-scene
• Our music video compared to others;
Necklace prop in Guitar prop in
music Taylor Swifts
video video
Natural Make up in our video and Ellie Goulding’s ‘Your song’
16. Wind through the females hair
• We wanted to display the females hair through a lot of our video, we
wanted it to blow slightly in the wind, we felt then it would blow away
from her face, expressing her emotion.
• Below is an image of our music video compared to Demi Lovato Skyscraper
17. Editing to the Speed of the Music
• Throughout our music video we edited to the speed of the music, we felt
that this would make the video match the song more.
• Our editing was usually quite fast, this is because although we had chosen
a sad song, the background music to it wasn’t exactly slow, which is why
we had to edit the footage so it was fast in order to match the music.
• Even though our editing had to be faster than what we expected it to be,
we still managed to stick to our original storyline, however we needed to
make sure we had enough footage for the whole song.
• This meant that the emotion was still displayed throughout the song, and
we never lost the effect which we were going for
18. Editing to the speed continued
• By editing to the speed of the music it helped the video to flow better with
the song.
• At the end of our music video in the montage section we used shorter
clips edited together quickly, I think this helped it, as it displayed it better
as a montage section different to the rest of the song. Each shot lasted 2
seconds in the montage section to match the song better
19. Nature Landscapes
• We included nature scenery within our music video as we believe it can be
used as a sense of purity and also it shows the girl within a secluded area.
As our song was calm, we thought we should also place her in a calm and
lonely area, with the only movement being the movement of the leaves
and grass in the wind.
• We had always wanted our music video to be like this from looking at
previous videos, such as Ellie Goulding ‘Your song’ and Rhianna where she
sits in secluded areas in a few of her songs. In ‘California King Bed’ and ‘Te
Amo’ she walks through fields and grass alone, also in ‘Russian Roulette’
she sits in a cell like room, to portray how she is trapped.
• We wanted to do this but with the outside environment, we wanted to
show how in such a large space one person can be so lonely and alone.
20. Natural Landscapes Continued
• Our video does seem very similar to that of one which we found on
youtube by Gabrielle Aplin. She uses various nature and landscape shots
within her music video which we think are quite similar to ours, these are
shown below;
21. Changing the Focus
• We wanted to experiment with the changing of focus as the HD camera
gave us this opportunity. As a lot of our inspiration had originated from
Ellie Goulding ‘Your Song’ we wanted to try and recreate some of her
shots in a sense.
• As a group we felt that the change of the focus could take some boring
and ordinary shots and make them more exciting. We felt that by doing
this they would be more eye catching and prove to be better in the video.
• We felt that the changing the focus was used in different music videos and
it would help to benefit our video.
22. Changing the Focus continued
• Below are some images of our music video compared to Ellie Goulding’s
‘Your Song’
Our video;
Ellie Goulding;
23. Storyline
• When planning our music video we always wanted it to have a storyline,
this is because we believe it would have been easier to understand and for
the audience to relate to the song.
• Our storyline started with the female being alone, near the end of the
video when it becomes apparent the boyfriend has died it then goes back
to the females memories which are shown in the montage.
• We wanted to use this storyline as it would make the video more
interesting to watch and would make the audience want to continue to
watch the video.
24. Storyline Continued
• Many music videos use a storyline in order to create a better music video,
we believe that they do this because of the same reason as us and want
the audience to continue watching.
• Examples of songs with a storyline include Taylor Swift ‘Love Story’ Katy
Perry ‘Part of Me’ The video links for these are shown below.
• Taylor swift
http://www.youtube.com/watch?v=8xg3vE8Ie_E
• Katy Perry
http://www.youtube.com/watch?v=uuwfgXD8qV8&ob=av2e
• Our Music Video
http://www.youtube.com/watch?v=r5KDEOP1w6c
25. Artists Name, and Song at Beginning
and End of the Music Video
• By displaying the name and the song at the beginning and the end of the
music video this would make it look more professional. This is because this
is what professional music videos do when they are shown on a music
channel. This is done so that the audience can note the name of the song
they are listening to, and later go on to buy it if they liked it.
• This is usually done on any music channel and for every song, we decided
to do the same for ours as we wanted it to look as realistic as possible
26. Artists Name, and Song at Beginning
and End of the Music Video
• Below are images of our music video compared to a professional one.
27. Close up shots of Face
• We wanted to use close up shots of the face, this is because we felt it
would show more emotion as the whole face will be close within the shot
and emotion would be easily recognisable.
• We thought with the clsoe up shots attention couldn’t be taken away from
the face and the audience would be forced to understand the loneliness
off the female.
• Below are images of our music video compared Birdy’s ‘Skinny Love’