The document summarizes the different components of a marketing campaign - the trailer, film poster, and magazine. The trailer uses dark lighting, black colors, TV effects, and flashing images to portray isolation, zombies, torture, danger, and fear. The poster focuses on an image of a screaming girl being tortured by a zombie, portraying horror. The magazine also uses dark colors and portrays torture through its typography and a zombie image. Both the trailer and poster use a typewriter font style to link their messages and horror themes. The magazine takes a different angle than the poster by showing a clearer zombie image and using red colors from the masthead.

1. Trailer, Film Poster &
Magazine
Melissa Turner

2. Component House Style Images Typography Messages
Trailer The house The trailer The trailer The trailer
style in the portrays uses portrays
trailer is lots images of typewriter isolation, zo
of low key girls being style mbies, tortur
lighting, blac tortured and typography e, danger, fe
k colours, TV harassed by at the ar, watching
effects, flashi a zombie beginning of some sci-fi.
ng of figure who is the trailer to
images. also a create a
There is a woman. computer
slight sci-fi There are look to the
theme also images narrative.
running of The alone
through the weapons, a title at the
trailer, record nd isolation. end is an
signs and a easy to read
horror theme font.
throughout.

3. Magazin The magazine also The magazine The magazine The magazine
e uses dark colours takes a uses a new portrays
especially black different angle font for the torture
but it also uses a from the alone through the
lot of red from the poster but however this typography
masthead and the also links with links in with being like
logo of the the trailer by the house claws, the
magazine. It also using the style of the magazine also
portrays a horror zombie in as magazine portrays fear
theme with the the main using red and and danger by
centre image being image. This is black colours the zombie.
a zombie. more suitable taking a new
for the angle of the
magazine film.
because it’s a
clearer image
than the film
poster and
wants to show
a new angle in
the magazine
in order to

4. Poster The Poster The poster The poster The poster
also uses focuses on also uses portrays a
dark colours one of the the sci-fi
and low key girls typewriting element,
lighting described in style at the torture, fear
showing an the narrative top which is from the
image of in that are exactly like screaming
the dark and being the and horror
highlights a tortured by beginning of by the
horror the zombie, the trailer writing at
theme by she is and the the top of
the narrative screaming masthead at the poster
and the girl portraying the top is
screaming. the horror the same as
There is genre. the trailer.
also the TV/
Sci-fi theme
with the
masthead.

5. An Existing Campaign
This shows an existing campaign, the film poster and the trailer angle at the first ever avenger whereas the
magazine focuses on the new hero in town and his strength shown in the mid shot and his direct mode of address.
Both the film poster and the magazine give the impression of patriotism through the American flag. The film
magazine focuses on another exciting articles conventionally whereas the film poster totally focuses on the poster.
Like my campaign the film poster and the magazine use different fonts for the ‘Captain America’