1) The document discusses a music video project for a jazz genre that aimed to follow conventions of typical jazz music videos through themes and style. Research was conducted on existing jazz music videos for inspiration. 2) The target audience is ages 18-21+ due to depictions of gambling, smoking, and alcohol that could negatively influence younger viewers. 3) Artists like Justin Timberlake, Westlife, and Frank Sinatra served as comparable artists since they make soul jazz music and helped provide ideas for the look and feel of the video.

1. QUESTION ONE- WHAT
WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP
AND CHALLENGE FORMS
OF REAL MEDIA
PRODUCTS?
Chloe Boylan.

2. Our music video supported the genre of Jazz as we followed some of the
major conventions of stereotypical music videos of this genre. I think we were
successful in doing this, because upon research, we found a few music videos
that had themes that were similar to ours and we also got inspiration from a
few existing videos in order to make our video look as conventional and
professional as possible. The target audience ranges from 18-21+ because a
lot of gambling, smoking and alcohol use is shown within our music video,
which younger audiences could be negatively influenced by.

3. COMPARABLE ARTISTS.
Our comparable artists were Justin Timberlake, Westlife
and Frank Sinatra as these artists have albums and
videos of the soul jazz genre, which we could relate to,
and get ideas from.
As Frank Sinatra’s music was all in this genre, he is the
basis of our inspiration. His appearance, video themes
and music all express the kind of person he is and all
shows key element of the traditional soul jazz genre.

4. As Justin Timberlake is a more modern type of artist with soul jazz influences,
we decided to base the look of our star on him, because he looks very in
style, but he still looks like an artist from this genre. This look tat he holds is
what an audience first notices about him, which is what we wanted to
achieve in our music video.

5. We represented our star as being modern, but with classic, traditional
elements to him which make up the overall feel of our music video. Themes
such as gambling, smoking and drinking alcohol are well appreciated pass
times by young people, but older people who had this lifestyle as youngsters
can also identify with this. This is why our star appeals to a wide variety of
people, as he can be identified by several generations of people.
Having this balance of old and new time periods, allowed us to be creative
with the video, giving it an older look to it in some places, while making some
of the scenes look more current especially with the use of colour in these parts.
This way, we targeted all ages, so it could be enjoyed and appreciated by
everyone.