The document discusses a music video created to promote a Soca band called "Kes the Band". It summarizes the various stages of production including planning, research, filming, editing, and evaluation. Feedback was gathered through questionnaires, interviews, and social media responses. The video was aimed to authentically capture the fun atmosphere of Soca music while challenging conventions around representations of women. Production challenges and improvements are also discussed.

1. Evaluation Courtney-Isis Guishard-Pine A2 MEDIA

5. Above is one of Machel Montano’s album covers, showing his various stages through his long-running career. He is well-known for his high-energy performances as well as catchy, unforgettable songs MACHEL MONTANO

6. DESTRA GARCIA Destra Garcia is soca’s vixen, she is one of the biggest and best soca artists of all time.

8. Question – One In what ways does your media product use, develop or challenge forms and conventions of real media products?

16. Question – Two How effective is the combination of your main product and ancillary texts?

17. Digi-pack The digi-pack had to have a Caribbean feel. Which is why we chose the bright, almost-neon colours for the front and inside. We also added a palm tree to the front cover because we felt that this would connote the Caribbean and that this digi-pack would link to the Caribbean. The font for the wording was chosen to give a superstar, name in big, bold lights feel. As if the band are a huge success. I like the digi-pack because it shows the true colours of what Soca stands for. Which is standing out and having fun.

18. Music Video These are some signature images from the music video. Very bright, summertime, happiness, fun directed. Which is exactly what we wanted to connote. Because the music is very upbeat and carnival orientated we had to try our hardest to show this through our video without involving an actually carnival. Which meant we had to focus on other things that were well known for carnival, such as sunshine, fun, dancing, bright colours etc. We added shots of London because we are from London and we --> -- > wanted to bring the carnival/Caribbean feel to London

22. Cont. The front cover of a well-known Soca compilation album The front cover of our digi-pack

23. Cont. A printscreen shot of a clip from our music video A printscreen shot of a clip from Ricardo Drue’s soca video ‘Car Key”

25. Question - Three What have you learnt from your audience feedback?

34. Question - Four How did you use media technologies in the construction and research, planning and evaluation stages?