The music video follows conventions of the glam rock genre by having the actors wear long hair and leather jackets to portray a "wild" look. It also includes live performances, as is typical for music videos, to showcase the actors' talents. Additionally, it includes multiple locations to add narrative variety and avoid repetition. However, the video challenges conventions by having a narrative focused on a love story that ends with a twist revealing the lead singer's affections for his male band member, rather than the typical themes of drugs, partying, and cars found in music videos. This challenges the genre by having more of a narrative while still keeping the upbeat and random elements typical of glam rock.

1. In what ways does your media product use, develop or challenge forms
and conventions of real media products.
- Discuss how your music video follows conventions. You could give examples from
real media texts and discuss how these then influence yours.
We had our actors have long hair and wear leather jackets so that the video’s
costume will follow the glam rock conventions, which is a typical ‘wild’ look. We
included live performances in our music video to show case our actors talent, we
decided to include this as it gave us a different variety of scenes and is typical of
a music video. We, as with any music video included multiple locations to add to
the narrative and avoid repetition. Another convention we followed was in
regard to the genre a narrative; there was a little story due to Glam Rock videos
consisting of mainly live performances, or what are often random scenes. Our
work is an example of Steve Neale “genres are processes of systemisation” and
although it follows many of the traditional conventions, it has changed to make it
more modern.
- Discuss how you developed conventions. Were the conventions you used then
developed further or adapted?
David Buckingham argues that ‘genre is not simply “given” by the culture: rather,
it is in a constant progress of negotiation and change’. We developed the
conventions of the Glam Rock, which would originally use glittery clothes, over
the top make-up, and hair. We however, decided to use modernized clothing and
go with skinny jeans and leather jackets, as it appeals more to a modern
audience, but is still glam rock enough to be conventional enough for people who
like the older style of glam rock.
- Discuss how you challenged typical conventions of music videos within
your chosen genre. Did you attempt to include other elements to make
your product stand out from the rest?
We have challenged the typical conventions of music videos, as our narrative is
different; we don’t have the usual themes such as drugs, partying and a cool car.
Our video is focuses on the lead singer who becomes the love interest of a female
whose feelings gradually grow throughout the duration of the song, with sections
matching the lyrics. Although this comes across as a typical romance, with them
getting together in the end, it is revealed at the end of the song that his affections
lie else where, more specifically his male band member. Again this challenges
our genre as Glam Rock typically has little narrative whereas ours contains
enough to have a bit of a literal interpretation, while still being upbeat and
random enough to fit in with the genre.