Presentation for music video
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The document discusses plans for a music video that will take inspiration from other artists' videos. It will feature a male star dressed like R. Kelly and acting in a stereotypical "rich R&B star" manner. Costumes for male stars will include bling, watches, and cars, while females will wear revealing clothing. Lighting and settings from videos like "Same Girl" and "One" by Swedish House Mafia will be borrowed, including club scenes with silhouettes created using backlighting. The target audience is ages 15-25 who want to emulate the "live fast, die young" lifestyle portrayed. The video will start with the star lip syncing and include shots of a love interest and different
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Question 1
The document discusses conventions for an indie rock music video. It notes that the video needs to match the quirky personality of the band and show scenes of romance in a limited way so as not to focus on sexuality. The goal is to focus the audience's attention on the main theme of the woman traveling through time to be with her love. It also provides background on the video production company Gear Productions and their goal of producing technically brilliant and different videos for bands seeking to surprise audiences. Finally, it outlines that the video would be exhibited on genre-specific channels like MTV Rock as well as mainstream stations as popularity increases.
A2 media studies evaluation question 1
The document discusses research into the forms and conventions of music videos. It summarizes theories by media theorist Andrew Goodwin that music videos demonstrate genre characteristics and there is usually a relationship between lyrics and visuals. It also notes that pop-rock music videos tend to have a mix of performance, narrative and concept elements. The document then discusses the research conducted for a music video for the Queen song "I Want To Break Free," noting how the video challenges stereotypes by focusing on the male form in female dresses and splitting the band members into separate storylines.
Pitch
Dawn and Billy have chosen to create a music video for the song "Just One Yesterday" by Fall Out Boy. They chose this pop punk song because they both like the genre and band. Their video will take inspiration from Bastille's "Pompeii" video in its themes of escape and apocalypse. Their fictional band is called Royal Outcast and has a style similar to bands like Panic! At The Disco and My Chemical Romance. Their target audience is teens and young adults who like alternative music. Their potential video idea follows a man surviving alone in a post-apocalyptic world who later finds a group including a woman he knew.
Evaluation task 1
The document discusses the forms and conventions used in various media products such as music videos and albums. It provides examples of several conventions commonly found in pop music videos, such as using the song title, colored backgrounds, artist names at the beginning, silhouettes, black and white costumes, backup dancers, and direct address to the audience. Conventions in album artwork mentioned include close-up faces with soft lighting and brushing of the cheeks on the cover as well as the use of gold for a deluxe edition. Conventions of websites for female pop artists include a background image with overlaid media, a white menu bar, and symmetrical display of images.
Secondary audience research
The document provides details about a music video being created to promote the band Catfish and the Bottlemen. It will target 17-25 year olds and feature representations of youth subcultures and peer pressure. Specifically, it will show stereotypical depictions of youth while also showing those who do not conform to drinking or smoking. The video will be distributed on channels like MTV and 4Music that target this age range. It aims to appeal to both male and female viewers as well as people of various ethnicities and nationalities. Socioeconomically, it targets classes C1-E who are still in education or entry-level jobs. The ideal viewers would be classified as "Aspirers" or "Explorers
Pitch
King J is an upcoming artist releasing his debut album "Born 'n' Bred". He was born in Brooklyn but moved to England to escape his troubled past. He remains signed to the Tri-Angle record label to support his friends' dream of being a successful artist. His single "Day 'n' Nite" conveys his struggles growing up. His style is inspired by artists like Drake, Kanye West, Jay-Z and J. Cole. The pitch proposes a music video featuring urban settings and designer clothes to portray King J escaping his gang-related past while representing his Tri-Angle record label.
Secondary audience research
The document provides details about the target audience for a music video being created for the song "Twice" by Catfish and the Bottlemen. The target audience is people aged 17-25 from Western societies in socio-economic classes C1-E who are likely to be in education or part-time work. Specifically, the "Aspirers" and "Explorers" segments of the Young & Rubicam audience classification would be most suitable, as they value appearance, image, and new experiences portrayed in the video.
Costume plan
The document outlines costume plans for a music video reflecting pop and rock conventions. It discusses choosing subtle makeup inspired by artists like Pink and Jessie J. Outfits will be fashionable but not revealing, incorporating both dark colors per rock styles seen in Avril Lavigne and bright colors from pop conventions. Hair will be straight but messy, reflecting styles seen in both genres. The plans aim to blend rock and pop elements through clothing, makeup, and hairstyling choices for the performer.
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Question 1
The document discusses conventions for an indie rock music video. It notes that the video needs to match the quirky personality of the band and show scenes of romance in a limited way so as not to focus on sexuality. The goal is to focus the audience's attention on the main theme of the woman traveling through time to be with her love. It also provides background on the video production company Gear Productions and their goal of producing technically brilliant and different videos for bands seeking to surprise audiences. Finally, it outlines that the video would be exhibited on genre-specific channels like MTV Rock as well as mainstream stations as popularity increases.
A2 media studies evaluation question 1
The document discusses research into the forms and conventions of music videos. It summarizes theories by media theorist Andrew Goodwin that music videos demonstrate genre characteristics and there is usually a relationship between lyrics and visuals. It also notes that pop-rock music videos tend to have a mix of performance, narrative and concept elements. The document then discusses the research conducted for a music video for the Queen song "I Want To Break Free," noting how the video challenges stereotypes by focusing on the male form in female dresses and splitting the band members into separate storylines.
Pitch
Dawn and Billy have chosen to create a music video for the song "Just One Yesterday" by Fall Out Boy. They chose this pop punk song because they both like the genre and band. Their video will take inspiration from Bastille's "Pompeii" video in its themes of escape and apocalypse. Their fictional band is called Royal Outcast and has a style similar to bands like Panic! At The Disco and My Chemical Romance. Their target audience is teens and young adults who like alternative music. Their potential video idea follows a man surviving alone in a post-apocalyptic world who later finds a group including a woman he knew.
Evaluation task 1
The document discusses the forms and conventions used in various media products such as music videos and albums. It provides examples of several conventions commonly found in pop music videos, such as using the song title, colored backgrounds, artist names at the beginning, silhouettes, black and white costumes, backup dancers, and direct address to the audience. Conventions in album artwork mentioned include close-up faces with soft lighting and brushing of the cheeks on the cover as well as the use of gold for a deluxe edition. Conventions of websites for female pop artists include a background image with overlaid media, a white menu bar, and symmetrical display of images.
Secondary audience research
The document provides details about a music video being created to promote the band Catfish and the Bottlemen. It will target 17-25 year olds and feature representations of youth subcultures and peer pressure. Specifically, it will show stereotypical depictions of youth while also showing those who do not conform to drinking or smoking. The video will be distributed on channels like MTV and 4Music that target this age range. It aims to appeal to both male and female viewers as well as people of various ethnicities and nationalities. Socioeconomically, it targets classes C1-E who are still in education or entry-level jobs. The ideal viewers would be classified as "Aspirers" or "Explorers
Pitch
King J is an upcoming artist releasing his debut album "Born 'n' Bred". He was born in Brooklyn but moved to England to escape his troubled past. He remains signed to the Tri-Angle record label to support his friends' dream of being a successful artist. His single "Day 'n' Nite" conveys his struggles growing up. His style is inspired by artists like Drake, Kanye West, Jay-Z and J. Cole. The pitch proposes a music video featuring urban settings and designer clothes to portray King J escaping his gang-related past while representing his Tri-Angle record label.
Secondary audience research
The document provides details about the target audience for a music video being created for the song "Twice" by Catfish and the Bottlemen. The target audience is people aged 17-25 from Western societies in socio-economic classes C1-E who are likely to be in education or part-time work. Specifically, the "Aspirers" and "Explorers" segments of the Young & Rubicam audience classification would be most suitable, as they value appearance, image, and new experiences portrayed in the video.
Costume plan
The document outlines costume plans for a music video reflecting pop and rock conventions. It discusses choosing subtle makeup inspired by artists like Pink and Jessie J. Outfits will be fashionable but not revealing, incorporating both dark colors per rock styles seen in Avril Lavigne and bright colors from pop conventions. Hair will be straight but messy, reflecting styles seen in both genres. The plans aim to blend rock and pop elements through clothing, makeup, and hairstyling choices for the performer.
Why videos essay
The document discusses the importance of music videos for artists and the music industry. It provides examples of how music videos can help relatively unknown artists gain widespread popularity and recognition, as in the case of Psy's "Gangnam Style" which went viral after its music video was released. Even famous artists can miss out on recognition if they do not release a music video for a song. The document also discusses how music videos help promote artists and sell more songs, as well as how television music channels and synergistic partnerships with films and advertisements can further boost a song's publicity.
Career Artists Comparison (Joel+Vic)
Kanye West is an American rapper and songwriter who has been producing music since 1996. He is one of the best-selling music artists of all time with over 20 million album sales. Kanye's music style and fashion sense have evolved significantly over his career from classic rap to incorporating more synthesizers and modern elements. Similarly, Limp Bizkit is an American nu metal band formed in 1994 that has sold over 40 million records worldwide. The band, particularly guitarist Wes Borland, have changed their fashion styles over the years while still producing organic music. Both Kanye and Limp Bizkit conform to theories of stars needing an ordinary and extraordinary public image.
Music video audience profile
This document discusses the target audience for a music video by an all-girl pop group. The target audience is teenagers aged 16-25, primarily teenage girls, as the music video themes center around love, relationships, and female empowerment. To attract this audience, the group members will star in the video themselves to appeal to viewers of a similar age. The video will feature pop music, a popular genre, to attract both male and female teens. The target demographic is teenagers of all races, classes, and locations in southeast London. The psychographics discuss interests like socializing and appearance as relevant to the target audience.
Music Directors
Ray Kay is a Norwegian film director and music video producer known for working with major artists like Lady Gaga and Beyoncé. His videos often use green screen techniques to transport viewers to fantastical worlds.
Philip Andelman is an American music video director who often represents female artists like Kelly Rowland and Beyoncé in a sexual manner through camera angles and close-ups of body parts.
David Fincher is a renowned American filmmaker who applies his dark, stylish style to music videos for legends like Michael Jackson and The Rolling Stones. He treats music videos like short films.
Evaluation question 1 a2
This document discusses how the media product uses and develops conventions of real music videos. It includes shots that relate to the song lyrics, such as shots of money and a shaking hand that depict the contrast between rich and poor lifestyles. Conventions used include the artist lip syncing to match the visuals to the lyrics, using consistent outfits and makeup to create star iconography, and styling the video similarly to Ed Sheeran's "The A-Team" video. However, it does not include voyeurism or lyrics overlaying the visuals as those conventions were deemed unnecessary or unattractive for this video.
Research into Music Video Directors
This document profiles several famous music video directors:
1) Jonas Akerlund, a Swedish director known for collaborating with Madonna on videos like "Ray of Light" and "American Life" as well as Pink's "Sober" and Lady Gaga's "Paparazzi".
2) Jonathan Dayton and Valerie Faris, an American married directing team known for videos with bands like Oasis, Red Hot Chili Peppers, and REM as well as the film "Little Miss Sunshine".
3) David Fincher, an American filmmaker known for dark, stylish works including Madonna videos "Express Yourself" and "Vogue" as well as videos
Final Music Directors
Music video directors are responsible for overseeing the production of music videos. They storyboard the video, direct performers, and ensure the visuals synchronize with the song. Famous music video directors like Jonas Akerlund, Chris Applebaum, and Chris Cunningham have helped promote artists and sell music through creative, stylized videos. Other notable directors include Joseph Kahn, Jake Nava, Sophie Muller, and Ray Kay, who have worked with major pop and rock artists.
Music video analaysis
This document summarizes and analyzes several music videos. It discusses Katy Perry's "Thinking of You" video, noting the black and white promotional video. It also discusses common elements of pop music videos like narrative concepts and editing techniques. The document then summarizes information about artist Drake, noting his background and common settings for his luxury-filled videos involving mansions, pools and wealth. Scenes from Drake's videos are described showing shots of the artist and effects used. Finally, it briefly discusses artist Kanye West's background and an analysis of his video with Rihanna, describing shots of a little girl and changes in color used in editing.
Music Directors
The document discusses several music video directors including Ray Kay, Philip Andelman, David Fincher, and Michael Bay. It provides biographical details and analyzes some of their directorial styles. Ray Kay is known for his extensive use of green screens. Philip Andelman often represents women in a sexual nature through camera angles and shots. David Fincher's videos have the style of short films and use dark, stylish moods. Michael Bay portrays women as sex objects in some of his videos and uses a wide range of shots influenced by his filmmaking career.
TEXTUAL ANALYSIS
Liam Gallagher has released two new singles as a solo artist - "Chinatown" and "Wall of Glass". The music video for "Chinatown" is very performance based, showing Liam singing through 120 different shots with a dark backdrop matching the song's indie style. The lyrics and visuals are well-matched, such as when the chorus mentions "warm" and a warm sunset appears. In "Wall of Glass", the narrative-based video features Liam singing in a run-down building, representing his indie background. Specific lyrics like "can look right through you" are visually depicted through shots of Liam in a mirror.
Steve barron
Steve Barron is an Irish director and producer known for directing many pioneering and popular music videos in the 1970s and 1980s. Some of his most famous music videos include "Take On Me" by A-ha and "Billie Jean" by Michael Jackson. He frequently worked with rock bands like The Culture Club, Toto, and A-ha. Barron is notable for introducing narrative elements and cinematic techniques to music videos, making them more like short films. This original style helped launch the music video genre and allowed it to gain widespread popularity.
Task 2
The document discusses the purposes and evolution of music videos. It notes that music videos are primarily meant to promote songs and artists in order to increase album sales and publicity. Over time, music videos have increasingly featured provocative content, close-ups of artists, and product placement to appeal to audiences and gain more views/sales. They also serve to promote the record labels that represent the artists.
A2 Media- Music Video Director Study
Dave Meyers is a renowned music video director who began his career working for film studios before directing over 200 music videos in a few years, winning numerous MTV Video Music Awards. His video for Kendrick Lamar's "Humble" was praised for challenging conventions through its unique style and controversial imagery. Francis Lawrence is considered one of the top music video directors, known for innovative videos with pop artists through his company DNA Inc. His video for Lady Gaga's "Bad Romance" won a Grammy and has over 800 million YouTube views. Ruskin Kyle founded the independent production company Rivers Rush in 2009 to produce original, visually striking videos on smaller budgets but with creative freedom, such as Ed Sheeran's acclaimed "
Evaluation Q2 dorcas
The document discusses the design process for magazine advertisements and a digipak for music. For the digipak, the group decided on a design related to their music video's summer theme. They looked at album covers by Biggie Smalls and Michael Jackson for inspiration. The font and close-up photos were chosen to match the urban/summer vibe. Pictures were selected and layouts were designed for the front and back covers.
Task 2 new
The document discusses the purposes and techniques used in music videos. It explains that music videos are primarily used to promote songs and artists in order to increase album sales and gain more fans. Common techniques used include telling a story through the lyrics, showing what the artist looks like, and including close-ups of the artist's face. Music videos also promote the record label and can feature collaborations between artists. They are often designed to be entertaining and go viral in order to reach larger audiences. However, some techniques like the "male gaze" and use of stereotypes can perpetuate negative portrayals.
Promotion
Liam Gallagher promoted the release of his debut solo single "Wall of Glass" through his performance at the Manchester One Love concert in June 2017. The music video was released on YouTube shortly after, gaining over 6.9 million views. Throughout the promotional campaign, consistent album artwork, fonts and colors were used to easily identify the song. Radio interviews on stations like Radio 1 helped spread awareness of the new single. Liam Gallagher also personally promoted "Wall of Glass" through his social media accounts like Twitter, Facebook, and Instagram.
Smash Mouth
Smash Mouth is an American rock band formed in 1994 consisting of 4 original members. Their most successful song is "All Star" released in 1999, which is upbeat, catchy and their most well-loved. Their music has been described as alternative rock, ska punk, surf rock and pop rock. They are best known for their albums "All Star" and "Astro Lounge" and their music video for "All Star" which humorously relates to the song lyrics through unusual costumes, characters and locations.
Extrait du Livre exposition Lucien Morisset Musée de Saint-Paul-de Vence Je...
Extrait du Livre exposition Lucien Morisset Musée de Saint-Paul-de Vence Je...Eco-evenement / Eco-communication
Extrait du Livre exposition Lucien Morisset
Musée de Saint-Paul-de Vence
Photographe : Jean-Bernard Barsamian
Exposition "têtes en fête " juillet Août 2013 : 2, rue de l'étoile à Saint Paul de Vence - Lucien Morisset, un artisan d’art qui a le mérite discret et qui se révèle ce mois d’août 2013 à travers des pièces rares parfois uniques, présentées à Saint-Paul-de-Vence ; Lucien Morisset montre qu’entre ses mains expertes, la matière se transforme en œuvre d’art et reproduit ses originaux " bois d’olivier" en "Bronze".C’est donc l’occasion de redécouvrir un savoir faire d’artiste ou d’artisan, des techniques de fabrication, d’échanger et de rencontrer Lucien Morisset et de s’offrir des créations tantôt décoratives et toujours originales.Bureau presentatie run content marketing
Bureau presentatie RUN Content Marketing. Deze presentatie geeft onze dienstverlening, hoe we werken en wat we doen, in een aantal slides weer.
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Why videos essay
The document discusses the importance of music videos for artists and the music industry. It provides examples of how music videos can help relatively unknown artists gain widespread popularity and recognition, as in the case of Psy's "Gangnam Style" which went viral after its music video was released. Even famous artists can miss out on recognition if they do not release a music video for a song. The document also discusses how music videos help promote artists and sell more songs, as well as how television music channels and synergistic partnerships with films and advertisements can further boost a song's publicity.
Career Artists Comparison (Joel+Vic)
Kanye West is an American rapper and songwriter who has been producing music since 1996. He is one of the best-selling music artists of all time with over 20 million album sales. Kanye's music style and fashion sense have evolved significantly over his career from classic rap to incorporating more synthesizers and modern elements. Similarly, Limp Bizkit is an American nu metal band formed in 1994 that has sold over 40 million records worldwide. The band, particularly guitarist Wes Borland, have changed their fashion styles over the years while still producing organic music. Both Kanye and Limp Bizkit conform to theories of stars needing an ordinary and extraordinary public image.
Music video audience profile
This document discusses the target audience for a music video by an all-girl pop group. The target audience is teenagers aged 16-25, primarily teenage girls, as the music video themes center around love, relationships, and female empowerment. To attract this audience, the group members will star in the video themselves to appeal to viewers of a similar age. The video will feature pop music, a popular genre, to attract both male and female teens. The target demographic is teenagers of all races, classes, and locations in southeast London. The psychographics discuss interests like socializing and appearance as relevant to the target audience.
Music Directors
Ray Kay is a Norwegian film director and music video producer known for working with major artists like Lady Gaga and Beyoncé. His videos often use green screen techniques to transport viewers to fantastical worlds.
Philip Andelman is an American music video director who often represents female artists like Kelly Rowland and Beyoncé in a sexual manner through camera angles and close-ups of body parts.
David Fincher is a renowned American filmmaker who applies his dark, stylish style to music videos for legends like Michael Jackson and The Rolling Stones. He treats music videos like short films.
Evaluation question 1 a2
This document discusses how the media product uses and develops conventions of real music videos. It includes shots that relate to the song lyrics, such as shots of money and a shaking hand that depict the contrast between rich and poor lifestyles. Conventions used include the artist lip syncing to match the visuals to the lyrics, using consistent outfits and makeup to create star iconography, and styling the video similarly to Ed Sheeran's "The A-Team" video. However, it does not include voyeurism or lyrics overlaying the visuals as those conventions were deemed unnecessary or unattractive for this video.
Research into Music Video Directors
This document profiles several famous music video directors:
1) Jonas Akerlund, a Swedish director known for collaborating with Madonna on videos like "Ray of Light" and "American Life" as well as Pink's "Sober" and Lady Gaga's "Paparazzi".
2) Jonathan Dayton and Valerie Faris, an American married directing team known for videos with bands like Oasis, Red Hot Chili Peppers, and REM as well as the film "Little Miss Sunshine".
3) David Fincher, an American filmmaker known for dark, stylish works including Madonna videos "Express Yourself" and "Vogue" as well as videos
Final Music Directors
Music video directors are responsible for overseeing the production of music videos. They storyboard the video, direct performers, and ensure the visuals synchronize with the song. Famous music video directors like Jonas Akerlund, Chris Applebaum, and Chris Cunningham have helped promote artists and sell music through creative, stylized videos. Other notable directors include Joseph Kahn, Jake Nava, Sophie Muller, and Ray Kay, who have worked with major pop and rock artists.
Music video analaysis
This document summarizes and analyzes several music videos. It discusses Katy Perry's "Thinking of You" video, noting the black and white promotional video. It also discusses common elements of pop music videos like narrative concepts and editing techniques. The document then summarizes information about artist Drake, noting his background and common settings for his luxury-filled videos involving mansions, pools and wealth. Scenes from Drake's videos are described showing shots of the artist and effects used. Finally, it briefly discusses artist Kanye West's background and an analysis of his video with Rihanna, describing shots of a little girl and changes in color used in editing.
Music Directors
The document discusses several music video directors including Ray Kay, Philip Andelman, David Fincher, and Michael Bay. It provides biographical details and analyzes some of their directorial styles. Ray Kay is known for his extensive use of green screens. Philip Andelman often represents women in a sexual nature through camera angles and shots. David Fincher's videos have the style of short films and use dark, stylish moods. Michael Bay portrays women as sex objects in some of his videos and uses a wide range of shots influenced by his filmmaking career.
TEXTUAL ANALYSIS
Liam Gallagher has released two new singles as a solo artist - "Chinatown" and "Wall of Glass". The music video for "Chinatown" is very performance based, showing Liam singing through 120 different shots with a dark backdrop matching the song's indie style. The lyrics and visuals are well-matched, such as when the chorus mentions "warm" and a warm sunset appears. In "Wall of Glass", the narrative-based video features Liam singing in a run-down building, representing his indie background. Specific lyrics like "can look right through you" are visually depicted through shots of Liam in a mirror.
Steve barron
Steve Barron is an Irish director and producer known for directing many pioneering and popular music videos in the 1970s and 1980s. Some of his most famous music videos include "Take On Me" by A-ha and "Billie Jean" by Michael Jackson. He frequently worked with rock bands like The Culture Club, Toto, and A-ha. Barron is notable for introducing narrative elements and cinematic techniques to music videos, making them more like short films. This original style helped launch the music video genre and allowed it to gain widespread popularity.
Task 2
The document discusses the purposes and evolution of music videos. It notes that music videos are primarily meant to promote songs and artists in order to increase album sales and publicity. Over time, music videos have increasingly featured provocative content, close-ups of artists, and product placement to appeal to audiences and gain more views/sales. They also serve to promote the record labels that represent the artists.
A2 Media- Music Video Director Study
Dave Meyers is a renowned music video director who began his career working for film studios before directing over 200 music videos in a few years, winning numerous MTV Video Music Awards. His video for Kendrick Lamar's "Humble" was praised for challenging conventions through its unique style and controversial imagery. Francis Lawrence is considered one of the top music video directors, known for innovative videos with pop artists through his company DNA Inc. His video for Lady Gaga's "Bad Romance" won a Grammy and has over 800 million YouTube views. Ruskin Kyle founded the independent production company Rivers Rush in 2009 to produce original, visually striking videos on smaller budgets but with creative freedom, such as Ed Sheeran's acclaimed "
Evaluation Q2 dorcas
The document discusses the design process for magazine advertisements and a digipak for music. For the digipak, the group decided on a design related to their music video's summer theme. They looked at album covers by Biggie Smalls and Michael Jackson for inspiration. The font and close-up photos were chosen to match the urban/summer vibe. Pictures were selected and layouts were designed for the front and back covers.
Task 2 new
The document discusses the purposes and techniques used in music videos. It explains that music videos are primarily used to promote songs and artists in order to increase album sales and gain more fans. Common techniques used include telling a story through the lyrics, showing what the artist looks like, and including close-ups of the artist's face. Music videos also promote the record label and can feature collaborations between artists. They are often designed to be entertaining and go viral in order to reach larger audiences. However, some techniques like the "male gaze" and use of stereotypes can perpetuate negative portrayals.
Promotion
Liam Gallagher promoted the release of his debut solo single "Wall of Glass" through his performance at the Manchester One Love concert in June 2017. The music video was released on YouTube shortly after, gaining over 6.9 million views. Throughout the promotional campaign, consistent album artwork, fonts and colors were used to easily identify the song. Radio interviews on stations like Radio 1 helped spread awareness of the new single. Liam Gallagher also personally promoted "Wall of Glass" through his social media accounts like Twitter, Facebook, and Instagram.
Smash Mouth
Smash Mouth is an American rock band formed in 1994 consisting of 4 original members. Their most successful song is "All Star" released in 1999, which is upbeat, catchy and their most well-loved. Their music has been described as alternative rock, ska punk, surf rock and pop rock. They are best known for their albums "All Star" and "Astro Lounge" and their music video for "All Star" which humorously relates to the song lyrics through unusual costumes, characters and locations.
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Extrait du Livre exposition Lucien Morisset Musée de Saint-Paul-de Vence Je...
Extrait du Livre exposition Lucien Morisset Musée de Saint-Paul-de Vence Je...Eco-evenement / Eco-communication
Extrait du Livre exposition Lucien Morisset
Musée de Saint-Paul-de Vence
Photographe : Jean-Bernard Barsamian
Exposition "têtes en fête " juillet Août 2013 : 2, rue de l'étoile à Saint Paul de Vence - Lucien Morisset, un artisan d’art qui a le mérite discret et qui se révèle ce mois d’août 2013 à travers des pièces rares parfois uniques, présentées à Saint-Paul-de-Vence ; Lucien Morisset montre qu’entre ses mains expertes, la matière se transforme en œuvre d’art et reproduit ses originaux " bois d’olivier" en "Bronze".C’est donc l’occasion de redécouvrir un savoir faire d’artiste ou d’artisan, des techniques de fabrication, d’échanger et de rencontrer Lucien Morisset et de s’offrir des créations tantôt décoratives et toujours originales.Bureau presentatie run content marketing
Bureau presentatie RUN Content Marketing. Deze presentatie geeft onze dienstverlening, hoe we werken en wat we doen, in een aantal slides weer.
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Similar to Presentation for music video
Media q1
The media product uses several conventions of real R&B and rap music videos:
- Black and white filters throughout to mimic popular videos in the genre.
- Focus on a love interest and Waseem's pursuit of her, following the narrative form of many R&B songs and videos.
- Inclusion of club scenes with dancing, lighting effects, and crowds to resemble busy club environments.
- Product placement of Beats headphones to capitalize on the trend in music videos.
However, some elements challenge conventions, such as the use of silhouettes and fading effects between shots. The overall narrative structure of the video also develops conventions by telling a story through the images and scenes.
Task 1
Our media product challenges conventions of real music videos in several ways:
1) The costume and setting contradict expectations for the grime genre by portraying the protagonist as unsuccessful with women rather than dominant.
2) It breaks conventions by avoiding objectification of women typically seen in hip-hop/grime videos and instead shows women rejecting the protagonist.
3) The narrative uses a fragmented structure rather than a linear one, leaving the protagonist's fate uncertain rather than resolved.
Evaluation 1
This document summarizes key shots from the student's original music video and the influences and conventions they drew from. It includes:
1) 9 screenshots from their own video and from other music videos they analyzed that demonstrate lyrics matching visuals, representing their artist's brand, using camerawork, lighting, mise-en-scene, and intertextual references.
2) Explanations of how their shots follow conventions of the rap genre in portraying lavish lifestyles and pushing creative boundaries to attract attention.
3) Discussions of the music videos that inspired their own work, including shots from Travis Scott, A$AP Rocky, and Chance the Rapper videos.
4) Ref
Evaluation task 1
The document discusses how a media product for a new R&B pop artist, Nand.C, uses conventions of the genre. It analyzes the music video, album artwork, and website for Nand.C in comparison to established artists like Beyoncé, Rihanna, and Mary J. Blige. While mostly conforming to R&B conventions like bold costumes, lighting, and close-ups of the artist, some elements like opening with a rapper were a challenging convention. Maintaining genre conventions was important for marketing the new artist, but some conventions were developed, like adding backup dancers, to make the video appealing to audiences.
Evaluation task 1
The document discusses the conventions used in an R&B pop music video, album, and website created by the author. The music video follows conventions like colorful lighting, bold costumes and makeup, and close-ups during performances, but challenges conventions by opening with a rapper instead of the female artist. The album artwork portrays the artist striking bold poses in line with R&B conventions. The website prominently features the artist and links to social media, tour dates, and merchandise in a similar style to established R&B artists. Overall, the project sticks closely to R&B conventions to clearly position the new artist within the genre.
Codes and conventions of R&B
The document discusses codes and conventions in R&B music videos. It notes that women are often objectified through minimal clothing and makeup intended to appeal to both male and female audiences. Men typically wear personalized branded clothing like t-shirts and jeans to appeal to young male fans. Iconography commonly depicts both male and female stars in sexualized ways to engage their target audiences. Over time, R&B music video styles transformed from performance-based in the 1980s to more narrative-focused in the 1990s to conceptual videos in the 2000s.
Inspiration and moodboard
Includes:
Key Artists from our genre choice.
Inspiration for our final idea.
Mood board representing our genre choice.
The reasons for our chosen genre.
Target Audience
Evaulation for media 3
The document discusses brand image and how the band Oasis effectively portrays their brand through their music videos, album covers, logo, and style. It provides examples of how Oasis promotes a rebellious, rock-and-roll lifestyle through imagery of drug and alcohol use, expensive possessions, and a bold, striking logo. The document also discusses how the author's band aims to achieve a similar brand image centered around rock-and-roll through their music video, ancillary tasks, and logo design.
R&b conventions for Q1
This document discusses codes and conventions of R&B music videos. It begins by outlining common conventions like sexualization of artists and emphasis on wealth and material goods. It then summarizes how the creator of this music video both used, challenged, and developed conventions. They challenged sexualization but used conventions like natural makeup, inclusion of a male singer, and studio/performance shots. They developed conventions by using red lipstick to represent love rather than lust and choosing modest, sophisticated clothing and accessories for the female artist. The document also notes the demands of record labels for close-up shots but explains their video focuses on the artist's full-body performance.
Research presentation
The document discusses research conducted on the target audience for a new music product. The research found that R&B is the most popular genre, with Mariah Carey being the favorite artist. The target audience is males and females aged 14-34 who like R&B and soul music. To advertise to this group, media like magazines and music/video streaming websites should be used. Common conventions in music videos include emotional atmospheres, facial expressions showing emotion, lack of clothing, and flashy expensive goods. The document then analyzes three Mariah Carey music videos, discussing characteristics like pacing, shots used, themes, and how they relate to the song genres.
Inspiration and moodboard
This document provides inspiration and planning for a music video in the indie/alternative rock genre. It lists specific music videos as influences for shot types, filters, and symbolic props. Key artists and location types are mentioned as inspiration. Proposed narrative elements and character descriptions are outlined. Audience research and genre choice are discussed, citing preferences for controversial narratives and accessible locations. The genre is seen as a good fit based on the group's technical and creative skills.
Evaluation task 1
The document discusses conventions in music videos and other media within the R&B pop genre. It analyzes the author's music video and other products in terms of their use of technical and symbolic conventions for elements like set design, lighting, costumes, and editing. While most conventions were followed to clearly position the work within the genre, some were challenged, such as opening the music video with a rapper rather than the female artist. Overall, the author felt conventions were mostly used to help audiences connect with the work and understand its genre.
Q1
The document discusses how the student's media product challenges or develops conventions of real music videos. It analyzes the student's music video in comparison to six mainstream music videos based on six conventions: narrative, editing, split screens, costumes, close-ups/extreme close-ups, and matching music to lyrics. For each convention, it explains how the student's video approaches the convention differently than or similarly to the mainstream examples. Overall, the document shows how the student's video challenges conventions by lacking narrative but focusing on the star persona, while still utilizing common techniques like editing and camera angles.
Codes & conventions
Hip-hop music videos commonly feature expensive props like jewelry, clothes, and cars to portray wealth and success. This convention stems from hip-hop culture where reputation and "swagger" are important. For example, Jay Rock's "Hood Gone Love It" video shows a slow-motion shot of custom cars. Artists also commonly wear expensive clothing and are shown in mansions or driving luxury cars to establish their image as wealthy icons who have achieved success through hard work. Music video conventions help audiences recognize genres and understand the artist's image and lyrics.
Question1
The document discusses the research and planning process for a music video production project. It summarizes the genres, conventions, theories, target audience, and song choice that were considered. Research included analyzing examples from pop, rock, and country music videos. Based on this, the project team decided on a country-pop genre and incorporated conventions from pop videos like close-ups, bright settings, and narrative elements. The target audience of 14-16 year olds, mainly female, also influenced choices. Feedback was gathered from this age group throughout the process.
Evaluation Task 1
The document discusses various forms and conventions used in media products like music videos. It analyzes the student's music video and compares elements to other well-known music videos. Key elements discussed include camera techniques like tracking shots and handheld shots, editing techniques like jump cuts, sets, lighting, costumes, and branding elements like the logo, website, and album packaging design. Many conventions from indie/rock genre music videos influenced the student's media project.
Example of Costumes
Here is an example of the type of costumes we would like to use in our music video for Nikki J's The Way You Do. These are not photo representative but give an idea of the sort of thing we are planning to use.
Evaluation task 1
The document discusses how the media product uses and develops conventions of real R&B pop music products. It analyzes the conventions used in the music video, such as set design, lighting, camera work, costumes, and editing. It also compares the album artwork and website to real artists like Beyoncé, Rihanna, and Ciara. While some conventions are followed, like close-ups on the album cover, others are challenged, like opening the music video with the rapper instead of the female artist. Overall, the goal was to attract audiences to the new R&B pop artist within the genre conventions.
Official productions - Pitch
The group has chosen the song "Am I Wrong" by Nico and Vinz for their music video. They picked this pop song because their target audience, teenagers, preferred pop music in surveys. They will tell the story of a male artist who perseveres to pursue his dream of being a singer/songwriter despite facing doubts and obstacles from his peers that make him feel like an outcast. The music video will have both a narrative storytelling style and performance elements to both engage the audience in the artist's background story and help them get to know the artist. They were influenced by the music videos for "Who's Laughing Now" by Jessie J and "Superheroes" by The Script which also involve characters who are
Evaluation task 1
The document discusses how the media product uses and develops conventions of real R&B pop music products. It analyzes the conventions used in the music video, such as set design, lighting, camera work, costumes, and editing. It also compares the album artwork and website to real artists like Beyoncé, Rihanna, and Mary J. Blige. While some conventions are followed, like close-ups and social media promotion, others are challenged, like changing photos on the website and opening the music video with the rapper instead of the female artist. Overall, the goal was to attract audiences while establishing the new artist within the R&B pop genre.
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Presentation for music video
- 1. Music Video Pitch R-Kelly You Made Me Love By Waseem, No ah, Libby and Tamara
- 3. Key technical elements The music video, Same Girl features similar conventions of what we will try to achieve in our music video such as voyeurism. Mis en Scene: Costumes Males Bling chains, large watches, fashionable sunglasses, cars and formal/smart clothing. Females Revealing clothing, high heels, make-up, made up hair and tattoos.
- 4. Key technical elements Another music video which shares some key technical elements which we would like to include in our music video is Swedish House Mafia-One. We think the club setting and lighting will be used in our video. By using backlighting we can create silhouettes which will create the star persona.
- 5. Target audience and star branding Our star persona is based upon a stereotypical rich RnB star for example R-Kelly or Usher. We will get this across in our star by dressing our actor like R- Kelly as well as identifying certain mannerisms that we take from other stars. Therefore our target audience will be between the ages of 15-25 and will look to emulate RnB stars “live fast, die young” lifestyle. Our star of the music video R.Kelly
- 6. Outline for our music video We will start by filming one long track of our star mouthing the lyrics of the song. We will film it in a studio setting which will either be filmed using a green screen, or shot on a dark background with flashing lights and spot lights. We will then go on to film a series of different shots, featuring the love interest which is talked about in the song. These shots will be similar to that of the shots in the video ‘Same Girl.’ Along with these clips we will also feature different shots in different locations which relate with the song