3. • Purpose
• Target Audience
• Language
• Organization
Elements that
affect the overall
quality of a
material
Page 3
4. a. Purpose
• the goal that it aims to achieve
• met through the use of elements
b. Target audience
• the particular group of people
that the material is aimed at
Page 4
5. c. Language
• words used in the material
sensory words
paralanguage
technical vocabulary
Page 5
7. • What is the subject or central idea
of this material?
• What is the purpose of the text?
• Who are its target audience?
• How does the combination of the
images and the text enhance the
message and appeal of the
material?
• Would you say that this
persuasive text is effective? Why
or why not?
Activity