The audience feedback for the video was generally positive, with one suggestion to include more locations beyond just the studio. Preparation could have been better as the partner left during filming, requiring quick backgrounds to be created during editing. The video was an amplification video where the background transitions from white to black as the music gets louder. A variety of media technologies were used including green screen equipment, editing software, and Photoshop. ReflecMedia products, TriCaster, iMovie, and Final Cut were used to capture, edit, and transfer footage and add effects. Photoshop Elements was used to design the digipack. A blog was used to showcase the work and receive feedback throughout the process.

1. · What have you learned from your audience feedback?From the audience feedback that I received the main point was to include more locations in the video, I feel that this was a fair point as it was only set in the studio and a variety of different settings would have just gave it that extra bit of professionalism. However apart from this the feedback was very good and I received many compliments on the use of the green screen and how well the actor lip synced along with the number of different camera angles and shots used.

2. If I was to produce this again I would be more prepared as my partner left during the filming which left me at a set back. This is because I had no backgrounds as they were on his computer account therefore I had to create some quick backgrounds whilst editing. As far as the comments on the storyline the video was an amplification video, which the viewers quickly realized, the white background transfers to black, as the music gets more upbeat and louder.

3. · How did you use media technologies in the construction and research, planning and evaluation stages?During the process of creating my music video and Digipack I used a variety of different media technologies included in the college. I used ReflecMedia’s revolutionary suite of products, which includes the Basematte, Chromatte and a LiteRing. These allowed me to get the best quality possible and add whatever backgrounds I wanted for each clip. I also used the NewtekTriCaster PRO 2.5 this is an incredible piece of software that allowed me to transfer and edit my work easily to a portable camera and then onto iMovie. IMovie is an editing software built in to the Mac computers within the college, this captures the footage in chronological order ready to be transferred on to Final Cut Express. Final Cut is an easy way to edit footage to exactly how you want it and match it in time with the music. I used this as it allowed me to do motion paths, filters and transitions.

4. When creating my Digipack I used Photoshop Elements, which was a new experience for me, and as I experimented with this I gained a greater understanding and added filters and other tools that helped me make it look as professional as possible.

5. Throughout all of the coursework I added it to my Blog, which showed my work on so it was visible to whoever viewed it. I added a background to it to represent the genre and make it look more entertaining instead of the basic plain boring background.