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Brighton seo sophie_everett_presentation_final

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Brighton SEO 2017 speaker presentation: How to package and pitch a story to journalist

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Brighton seo sophie_everett_presentation_final

  1. 1. Sophie Everett PRODO How to package and pitch a story to journalists @ProdoSophie https://www.slideshare.net/sophieeverett2
  2. 2. News values? Be honest! @ProdoSophie #brightonSEO
  3. 3. 10 News Values @ProdoSophie #brightonSEO 1 Magnitude 2 Relevance 3 Power elite 4 Celebrity 5 Entertainment 6 Bad news 7 Good news 8 Surprise 9 Follow-ups 10 The media outlet’s agenda
  4. 4. Remember to tell the TRUTH
  5. 5. How do journalists want to receive information? @ProdoSophie #brightonSEO
  6. 6. 1. Personal connections @ProdoSophie #brightonSEO
  7. 7. 2. Press releases via email @ProdoSophie #brightonSEO
  8. 8. 3. Social media @ProdoSophie #brightonSEO
  9. 9. 4. Search engine research @ProdoSophie #brightonSEO
  10. 10. 5. Word of mouth @ProdoSophie #brightonSEO
  11. 11. Prepare your press release @ProdoSophie #brightonSEO
  12. 12. Distil your story @ProdoSophie #brightonSEO
  13. 13. Three is the magic number @ProdoSophie #brightonSEO
  14. 14. Have you produced news-ready copy? @ProdoSophie #brightonSEO
  15. 15. A picture paints a thousand words @ProdoSophie #brightonSEO
  16. 16. Don’t forget video content @ProdoSophie #brightonSEO
  17. 17. Find the right people @ProdoSophie #brightonSEO
  18. 18. Think about the timing @ProdoSophie #brightonSEO
  19. 19. Use a newswire? @ProdoSophie #brightonSEO
  20. 20. Email pointers @ProdoSophie #brightonSEO
  21. 21. Sell in? Must I? @ProdoSophie #brightonSEO
  22. 22. Get ready for your pitch @ProdoSophie #brightonSEO
  23. 23. Make the call @ProdoSophie #brightonSEO
  24. 24. Always follow up @ProdoSophie #brightonSEO
  25. 25. Don’t take rejection too hard @ProdoSophie #brightonSEO
  26. 26. Remember to monitor! @ProdoSophie #brightonSEO

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