The document summarizes the communications work package (WP6) of the Europeana Cloud project from years 1-2. In year 1, they laid the foundation by creating a website, blog, factsheets, presentations, and logos. They also created graphics to show the structure of the cloud. In year 2, their focus is on spreading the message and creating a plan to promote Europeana Cloud as a service to content providers and stakeholders. At a workshop, participants brainstormed key messages and communication tools and methods to convince providers and aggregators of the benefits of sharing content in Europeana Cloud.

1. Communicating The Cloud
Martin Moyle, WP6
March 19th, 2014

2. WP6: The Communications Work Package
In Year 1 we laid the foundation.
 Website
• Blog for sharing network news
 Comms tools
• Factsheet
• Powerpoint presentation
• Logos
 Stakeholder engagement plan
(D6.1) National Library of Wales, CC BY-NC-SA

3. We also created graphics to show the
structure of the cloud (D2.2)
 This one looks
at version
control.
 It shows how all
versions have
their own unique
IDs
 Find more on
the Europeana
Cloud website

4. Year 2: Spreading The Message
 We will create a plan to promote
Europeana Cloud as a service (D6.4)
• Content providers need to understand:
• the benefits and advantages of sharing
their content
• the revised Licensing Framework.
• Other stakeholders in the digital library
community need to be aware of:
• the direction and the benefits of the
Europeana Cloud infrastructure National Library of France, Public Domain

5. Who do you communicate with?
Tell us about yourself and your
target audiences.
Who do you reach through social
media, your
website, presentations, etc…
 The general public?
 Researchers?
 Professional peers?
• For example: Other cultural
heritage
professionals, potential content
providers for the Cloud
National Library of France, Public Domain

6. This Workshop: We need your help to develop…
• Key messages
• Materials
• Tools
Our goal:
Find the best ways of convincing content providers and
aggregators of the benefits and advantages of sharing content
within the Europeana Cloud service.

7. How we’ll do it: Brainstorming Exercise
• Split into groups for two rounds of brainstorming (30
minutes total)
• Round #1: What key messages do we need to tell content
providers and aggregators about Europeana Cloud?
• Reporting Back
• Round #2: How will you send those messages? Think
about materials, channels, communications tools and
methods.
• Reporting Back

8. Round 1
What key messages do we need to send?
• Imagine you are speaking with your boss, colleagues and professional
peers
• How would you convince them to join the Europeana Cloud service?
• What arguments would you need to make?
For example:
• Improved ability to share data?
• New way to reach researchers?
• Sustainable service?
 2-3 minutes: Brainstorm individually (write your ideas on post-it notes)
 10 minutes: Compare ideas within your group
 2-3 minutes: Select your Top 3 messages

9. Round 2
How will you send the key messages from Round 1?
• What supporting materials do you need?
• What channels and methods would you use?
Think about:
• Graphics, supporting data, case studies, testimonials
• Social media, press and journal articles, one-on-one meetings
 2-3 minutes: Brainstorm individually (write your ideas on post-it notes)
 10 minutes: Compare ideas within your group
 2-3 minutes: Select your Top 3 tools

10. And finally… Please spread the word!
Blog about us. Share on social
media. Tell colleagues about the
infrastructure and tools that we’re
building.
For end users:
 Link to the Europeana website
For other cultural heritage
professionals:
 Link to the Europeana Cloud
website
Logos for both are available on the
Europeana Pro website.
National Library of France, Public Domain

11. One last task….
1. Grab a postcard
2. Address it to yourself.
3. Think about the discussion today.
4. Which activities could you help with?
5. On the postcard, write down 1-2 ways in which
YOU can help promote the project.
6. We’ll send the postcard to you after the
conference, as a friendly reminder 