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Why IAs are needed in the kitchen
      Better content management through information architecture




  Ruud Ruissaard
  Informaat.nl
  Sept 2008
What’s happening?

 Content management in the IA community
   Presentations: Int’l IA Summit   < 7%
                  EuroIA            < 2%
   Mailing lists:   SIGIA-L         < 5%
                    IxDA            < 2%


 Information architecture in the CM community
   Presentations: CM forum          < 8%

   Mailing list:    CMS list        < 11%
MIND THE GAP
BRIDGE THE GAP
 MIND THE GAP
Front stage


  Available information
  Features and functions
  +/- User experience



  Structured content
  Search & find
  Navigation
Back stage


  Content management Systems




  Content management Organization




  Content management Processes
Statement




No front stage without a back stage

No front stage UX without a backstage UX
An example
Tuschinski




Abraham Icek Tuschinski
(1886-1942)
Front stage UX
Below the surface
Below the surface
Above the surface
Back stage (past)
Back stage (present)
Back stage (neglected)
An example
Elements of restaurant UX *

  Amount of choice on the menu
  Quality & price of food
  Quality and timing of service
  Hospitality and atmosphere
  Coordination between ‘black’ & ‘white’



  Efficiency
  Profitability
  Quality of products




                                           * Courtesy of Ruth Ellison
Gordon Ramsay
Statement



No front stage without a back stage

No front stage UX without a back stage UX
Current state
of ‘our kitchen’
Current CM practice


                 Systems



                   CM


     Processes             Organization
Limited focus
on systems

         Experience (UX) & Expectations




                  System


Technology                            Features
Corporate satisfaction
with CMS implementations




                   37%


Source: Sixapart
CM and IT




            IT
                 CMS
Some relevant statistics


   On budget           51%
   Meet expected ROI   59%
    On time delivery   38%




Source: CIO
On time delivery: Europe


Sweden                          44%   Israel        8%
Switzerland                     24%   France        6%
Czech Republic                  20%   Belgium       4%
Germany                         19%   Italy         4%
Denmark                         16%   Netherlands   4%
UK                              11%   Russia        4%
Finland                          8%   Spain         4%




Source: http://news.bbc.co.uk
Why most IT projects
go wrong?



  Requirements: ambiguous, incomplete and contradictory

  Budgets: insufficient, inflexible and poorly managed

  Stakeholders: too many, hidden agendas and changing
Why most CM projects
go wrong?


 Often overlooked as an imperative
 Complexity is underestimated
 CM crew is neglected
 Lack of experience and expertise
 Out-of-the-box deployment of CMS
Are the organizations to blame?
Everybody can be a web designer!
CM systems of the
Dutch government

Net Toolbox                      e-Grip                            Mercury                   Snelsite
.Net CMS Sitecore                e-Synergy                         MMBase                    Standaardsite.nl
Add-it                           Easy Site / Communit-E (ECMS)     MyAdmin                   Stellent Content Management Suite
Ans                              Ebiss Itemware                    Nedloket                  Sydox Communicty Content Engine
anyMeta                          ECMsuite                          Nucontroller CMS          T-site
Ariadne                          Ektron                            Octopussy                 Transiciel CMS
Basisschoolweb                   emagiC CMS                        OMA21                     Tridion
Boardwalk CMS                    Eskion                            One-to-One Content        triptic CMS
Brein WebGen                     Exedo CMS                         OpenIMS - Content         Troyce® Software Suite
C-Space                          Exolog Total Website Management   Mangement Server (CMS)    TYPO3
C2K-WCM                          GridBuilder                       ORCA CMS                  VIP Content Manager
                                 GX WebManager                     Ovalon CMS                WAXTRAPP
Carerix
                                 Hippo CMS                         PageProcessor CMS         WeB CMS
CastManage
                                 I-Park Platform                   PASTRYcms                 Web-tools CMS
cBase
                                 IBAS CMS                          pH8.CMS                   Web3 PSHE
Changer                          iBOLT Portal                      Phoundry                  Web4all R2
Cimple                           Ibuildings E-business Platform    PostNuke                  WebGUI
CMS                              iCMS                              Prosite                   WebHare Application Portal
CMS WebWork                      Aspacts BV                        PSHE                      Webworxx
CMS Enterprise platform          iFocus Content Manager            PublishHQ                 WIS CMS
CMS Yentel                       Imbrium (Open Source)             RASter                    Xsites CMS
cmsNet                           Infodome                          Roxen CMS                 Xtive CMS
Coherence                        Intraxxion CMS                    Scrivo                    ZappEngine
Conclusion CMS                   IPROX                             SIMsite                   ®WebDirector
Container                        ItemPublisher                     SiteDirector
Content Management Server 2002   IWES content management systeem   SiteFeeling
Datavos                          La Maquina                        Sitemanager
DigiLinks Content Engine         Livelink                          Smartsite Content Management Server
Digitaal Loket                   Lynkx
Discovery Server                 Mambo
dotGEM Gemeente-Portaal          Mediasurface
DPS
Dutchbrite Web-OS


Source: Dutch government
Desired CM practice


               Systems




   Processes             Organization
Information architect
in the kitchen

 Knowledge
 Skills
 Methods


 Mindset
 Attitude
 Motivation
To do list


1. Apply IA expertise to content management
2. Adopt a holistic approach
3. Advise the organization dealing with change (‘delta’)
Holistic approach



Back stage mindset   Front stage mindset

Abstract actors      Human

Efficiency           Creative

Reuse                Emotional

Standardization      Enjoyable

Productivity         Usability
Bridging the gap
Advise the organization
dealing with change
Rule #1: Know your clientele
Rule #2: Identify the actors
Rule #3: Keep it F… simple
Rule #3: Keep it F… simple
Rule #4: Know your USP
Important approaches
APPROACH 1:

Know the business




                   Content



              Context    Crew
APPROACH 2:

Design the makeable




       Desired practice   Current practice
APPROACH 3:

Orchestrate the change




         Desired practice               Current practice




                            (‘delta’)
APPROACH 4:

Communicate & cooperate
And now…
And now…
Thanks!
Euro IA In The Kitchen

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Euro IA In The Kitchen

  • 1.
  • 2. Why IAs are needed in the kitchen Better content management through information architecture Ruud Ruissaard Informaat.nl Sept 2008
  • 3. What’s happening? Content management in the IA community Presentations: Int’l IA Summit < 7% EuroIA < 2% Mailing lists: SIGIA-L < 5% IxDA < 2% Information architecture in the CM community Presentations: CM forum < 8% Mailing list: CMS list < 11%
  • 5. BRIDGE THE GAP MIND THE GAP
  • 6. Front stage Available information Features and functions +/- User experience Structured content Search & find Navigation
  • 7. Back stage Content management Systems Content management Organization Content management Processes
  • 8. Statement No front stage without a back stage No front stage UX without a backstage UX
  • 19. Elements of restaurant UX * Amount of choice on the menu Quality & price of food Quality and timing of service Hospitality and atmosphere Coordination between ‘black’ & ‘white’ Efficiency Profitability Quality of products * Courtesy of Ruth Ellison
  • 21. Statement No front stage without a back stage No front stage UX without a back stage UX
  • 23. Current CM practice Systems CM Processes Organization
  • 24. Limited focus on systems Experience (UX) & Expectations System Technology Features
  • 25. Corporate satisfaction with CMS implementations 37% Source: Sixapart
  • 26. CM and IT IT CMS
  • 27. Some relevant statistics On budget 51% Meet expected ROI 59% On time delivery 38% Source: CIO
  • 28. On time delivery: Europe Sweden 44% Israel 8% Switzerland 24% France 6% Czech Republic 20% Belgium 4% Germany 19% Italy 4% Denmark 16% Netherlands 4% UK 11% Russia 4% Finland 8% Spain 4% Source: http://news.bbc.co.uk
  • 29. Why most IT projects go wrong? Requirements: ambiguous, incomplete and contradictory Budgets: insufficient, inflexible and poorly managed Stakeholders: too many, hidden agendas and changing
  • 30. Why most CM projects go wrong? Often overlooked as an imperative Complexity is underestimated CM crew is neglected Lack of experience and expertise Out-of-the-box deployment of CMS
  • 32. Everybody can be a web designer!
  • 33.
  • 34. CM systems of the Dutch government Net Toolbox e-Grip Mercury Snelsite .Net CMS Sitecore e-Synergy MMBase Standaardsite.nl Add-it Easy Site / Communit-E (ECMS) MyAdmin Stellent Content Management Suite Ans Ebiss Itemware Nedloket Sydox Communicty Content Engine anyMeta ECMsuite Nucontroller CMS T-site Ariadne Ektron Octopussy Transiciel CMS Basisschoolweb emagiC CMS OMA21 Tridion Boardwalk CMS Eskion One-to-One Content triptic CMS Brein WebGen Exedo CMS OpenIMS - Content Troyce® Software Suite C-Space Exolog Total Website Management Mangement Server (CMS) TYPO3 C2K-WCM GridBuilder ORCA CMS VIP Content Manager GX WebManager Ovalon CMS WAXTRAPP Carerix Hippo CMS PageProcessor CMS WeB CMS CastManage I-Park Platform PASTRYcms Web-tools CMS cBase IBAS CMS pH8.CMS Web3 PSHE Changer iBOLT Portal Phoundry Web4all R2 Cimple Ibuildings E-business Platform PostNuke WebGUI CMS iCMS Prosite WebHare Application Portal CMS WebWork Aspacts BV PSHE Webworxx CMS Enterprise platform iFocus Content Manager PublishHQ WIS CMS CMS Yentel Imbrium (Open Source) RASter Xsites CMS cmsNet Infodome Roxen CMS Xtive CMS Coherence Intraxxion CMS Scrivo ZappEngine Conclusion CMS IPROX SIMsite ®WebDirector Container ItemPublisher SiteDirector Content Management Server 2002 IWES content management systeem SiteFeeling Datavos La Maquina Sitemanager DigiLinks Content Engine Livelink Smartsite Content Management Server Digitaal Loket Lynkx Discovery Server Mambo dotGEM Gemeente-Portaal Mediasurface DPS Dutchbrite Web-OS Source: Dutch government
  • 35. Desired CM practice Systems Processes Organization
  • 36. Information architect in the kitchen Knowledge Skills Methods Mindset Attitude Motivation
  • 37. To do list 1. Apply IA expertise to content management 2. Adopt a holistic approach 3. Advise the organization dealing with change (‘delta’)
  • 38. Holistic approach Back stage mindset Front stage mindset Abstract actors Human Efficiency Creative Reuse Emotional Standardization Enjoyable Productivity Usability
  • 41. Rule #1: Know your clientele
  • 42. Rule #2: Identify the actors
  • 43. Rule #3: Keep it F… simple
  • 44. Rule #3: Keep it F… simple
  • 45. Rule #4: Know your USP
  • 47. APPROACH 1: Know the business Content Context Crew
  • 48. APPROACH 2: Design the makeable Desired practice Current practice
  • 49. APPROACH 3: Orchestrate the change Desired practice Current practice (‘delta’)