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Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS  & CONCLUSIONS Steven Volders  < Emakina Philip Achten  < The Reference
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I. Definition of CMS:  ECM > WCM
I. Definition of CMS: ECM > WCM Web Content Management   is a  subset  of Enterprise Content Management.
II. CMS Tools   Competitive landscape
I. Positioning of CMS in the market >  Gartner ,[object Object],[object Object],[object Object],[object Object],Gartner MarketScope for Web Content Management, 15 october 2008
I. Positioning of CMS in the market >  Gartner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gartner MarketScope for Web Content Management, 15 october 2008
I. Positioning of CMS in the market >  Gartner Gartner MarketScope for Web Content Management, 15 october 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I. Positioning of ECM in the market >  Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner  ECM  Magic Quadrant, 2008
I. Positioning of CMS in the market >  Gartner Source: Gartner  ECM  Magic Quadrant, 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I. Positioning of ECM in the market >  Gartner Source: Gartner  ECM  Magic Quadrant, 2004 Fastest ECM movers  (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
I. Positioning of ECM in the market >  Gartner Source: Gartner  ECM  Magic Quadrant, 2008
I. Positioning of CMS on the market >  Forrester Forrester Wave –  Web Content Management  for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 :  Interwoven taken over by Autonomy => full ECM Suite
I. Positioning of CMS on the market >  Forrester Forrester Wave –  Web Content Management  for external sites, Q2 2005
III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite)  / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / …  Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia /  Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone /  Umbraco  Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools    Evaluations
III. CMS Tools Evaluation >  Drupal Drupal Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf Insulation country websites ( http://www.knaufinsulation.es/  20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org )  Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ )  IBBT ( http://www.ibbt.be )  Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr )  Abbott ( http://www.le-psoriasis.be )
III. CMS Tools Evaluation >  OpenCms OpenCms Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  OpenCms OpenCms EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  eMagic eMagic Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  eMagic eMagic EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  ektron ektron CMS400.Net Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  ektron ektron CMS400.Net EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. CMS Tools Evaluation >  SiteCore SiteCore .Net CMS Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  SiteCore SiteCore .Net CMS EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. CMS Tools Evaluation >  MOSS 2007 MOSS 2007 Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  MOSS 2007 MOSS 2007 EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. CMS Tools Evaluation >  Morello MediaSurface Morello Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  Morello MediaSurface Morello EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. CMS Tools Evaluation >  SDL Tridion SDL Tridion Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  SDL Tridion SDL Tridion EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. CMS Tools Evaluation >  Interwoven Interwoven TeamSite Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation >  Interwoven Interwoven TeamSite EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IV.  Our Expertise CMS Tools Services
IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) /  Interwoven (TeamSite)  / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / …  Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion  / Fatwire / CoreMedia /  Day /  Mediasurface Morello   / Percussion Ektron  /  SiteCore  /  eMagic Drupal  /  OpenCms   / Joomla! eZ Publish /  SilverStripe  / Plone /  Umbraco  Source:  CMS Watch WCM Report 2009 + EMAKINA
IV. Our Expertise > Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. CMS Selection & Project   Recommended Approach
V. CMS Selection > Recommended approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
VI. Conclusions
VI. Conclusion ,[object Object],[object Object],[object Object]
VI. Conclusion ,[object Object],[object Object],[object Object]
VI. Conclusion ,[object Object],[object Object],[object Object]
But your website is only one element of a wider  brand experience …
Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
VI. Conclusion > The Emakina network in a nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
NOT USED ANYMORE
VI. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VI. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VI. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion CMS vs. Purpose Matrix  Corporate  « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro  Sites E-business Website Multi-Channel Tridion - - - - √  + √  + √  + √  + Sitecore - √  - √  + √ √  - √  - - √  - MOSS 2007 √  - √ √  + √  - - - - - Drupal √  - √  + √ - √ - - - emagiC CMS.Net √  + √  - √ - √ √  - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √  - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Emakina Academy #13 : Conclusions

  • 1. Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference
  • 2.
  • 3. I. Definition of CMS: ECM > WCM
  • 4. I. Definition of CMS: ECM > WCM Web Content Management is a subset of Enterprise Content Management.
  • 5. II. CMS Tools Competitive landscape
  • 6.
  • 7.
  • 8.
  • 9. I. Positioning of ECM in the market > Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008
  • 10.
  • 11. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
  • 12. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
  • 13. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite
  • 14. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q2 2005
  • 15. III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
  • 16. III. CMS Tools Evaluations
  • 17.
  • 18. III. CMS Tools Evaluation > Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. IV. Our Expertise CMS Tools Services
  • 36. IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
  • 37.
  • 38. V. CMS Selection & Project Recommended Approach
  • 39.
  • 40. V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
  • 42.
  • 43.
  • 44.
  • 45. But your website is only one element of a wider brand experience …
  • 46. Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
  • 47. Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
  • 48.
  • 49. Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose
  • 57.
  • 58.
  • 59.