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Driving Business Growth for Women-Owned Businesses Through Corporate Supply Chains

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Driving Business Growth for Women-Owned Businesses Through Corporate Supply Chains

  1. 1. © WEConnect International WEConnect International Connecting women-owned businesses into corporate supply chains Presented by Maggie Berry OBE Executive Director for Europe 17th November 2020 © WEConnect International
  2. 2. © 2020 WEConnect International What is supplier diversity and inclusion? • The pro-active sourcing products and services from previously under-used suppliers • It sustains and transforms a corporation's supply chain to reflect the demographics of the communities in which it operates • Diverse businesses include companies majority owned by: women, ethnic minorities, people with disabilities, veterans and those who are LGBTQI+ • It is not about positive discrimination, political correctness or favouring one group rather than another
  3. 3. © 2020 WEConnect International Women are the next emerging market and women-owned businesses are a global opportunity Globally, women control $20 trillion in annual consumer spending and make 85% of consumer purchasing decisions But today, only 1 percent of large corporate and government spend worldwide goes to women-owned businesses
  4. 4. © WEConnect International Who is WEConnect International? • We were established by members to provide certification of women-owned businesses based outside the USA • Our member buyers represent over US$1 trillion in annual purchasing power • We connect women-owned businesses based outside of the US into global value chains • We offer certification and training in Africa, Asia, Australasia, Canada, the Caribbean, Europe and Latin America • We provide an exclusive database of women- owned businesses (certified and registered) in 120+ countries • We support our member buyers in the development and implementation of their global inclusive sourcing programmes
  5. 5. © 2018 WEConnect International WEConnect International Members A global alliance of buyers committed to change by purchasing from women suppliers
  6. 6. © WEConnect International Our definition of a women-owned business • Ownership – minimum 51% of the company shares are held by one or more women • Management – company is lead/managed by a female principal executive officer • Control – key business decisions regarding a company’s finances, operations, personnel and strategy are made by women Registration options for women-owned businesses • Registration – free - offered globally • Certification – paid for - offered in 45+ countries including in Europe: the UK, Ireland, Switzerland, Germany and the Netherlands
  7. 7. © WEConnect International What is certification? • A tool to enable multi-national corporations to track, report and publish data about their supply chain • An independent assessment to prove that a firm is majority women owned, managed and controlled • Involves a two-hour virtual or face to face meeting to check paperwork and documentation • A report is submitted to the WEConnect International head office team in Washington DC for verification • If successful, a certificate and reference number are issued • Fees range from $350 to $700 for businesses in Europe
  8. 8. © WEConnect International Access to business opportunities • Our member buyers share visibility on their procurement requirements • We identify and connect them to relevant women-owned businesses who can provide the required product or service • Sources of women-owned businesses include our own database and a network of networks across Europe • Once they’re involved in a tender process, the women-owned businesses must compete equally to win the opportunity
  9. 9. © WEConnect International Example RFP / tender opportunities • Car dealers - fleet cars - Germany • Media buying suppliers - UK • Meeting logistics services - Israel • German/French speaking trainer - Switzerland • Ground transportation - Egypt • Coffee and coffee machines - Germany • Taxi tender – Russia • -40° Walk-in Chamber – Switzerland • Digital marketing services – the Netherlands • Creative, digital & PR agencies - Europe • Translation company - Global • IT vendor - common technology architecture platform - Europe • Catering company - Germany • Medical copywriters - Belgium and the Netherlands • Premiums/giveaway items – Europe • Event exhibition booths – the Netherlands
  10. 10. © WEConnect International Page 10 KTS Events Gibbs Hybrid The Sourcing Team
  11. 11. © 2020 WEConnect International Becoming a supplier - considerations and top tips... • What are the core strengths of your business and how well will these meet the needs of the buyer? • How can you get close to, and build relationships, with potential customers? • What do you know about your competition – what do they do well and what can you do better? • Know your pricing and the broader market pricing (procurement will advise that pricing isn’t always the main factor in selection) 11
  12. 12. © 2020 WEConnect International Top tips for winning business… • Be ready for the long haul – it can take several years to win business with a multi-national • Have a 10 second pitch practiced perfectly – “we solve the problem of…” • Find a niche and focus on that - don’t say “we can do everything” • Understate and over perform • Research and practice – if you’re going in for a pitch: – know their culture / mission statement / values – understand their weaknesses, risks and threats – read their annual report / press releases / speeches by the CEO – think like one of their managers / employees / shareholders / customers
  13. 13. © 2020 WEConnect International Top tips continued… • Understand how you can help them to meet their goals • Identify how your services align to a client’s strategy • Know your industry • Join trade bodies – get involved – speak at events • Gain insider knowledge – who has LinkedIn connections working there? • Understand the bid cycle for your product or service – know when to get in touch and maintain ‘regular’ contact • Make sure your social media and web presence are exceptional • Innovation is key
  14. 14. © 2020 WEConnect International My recommended reading • Tackling the Titans by Julia Hubbel • US focused but great tips for building relationships with multi-national corporations
  15. 15. © WEConnect International A few upcoming events… • 19th / 20th November – WEConnect International India Forum • 20th November - Advancing Women’s Entrepreneurship and Supplier Diversity - Pakistan • 30th November – Webinar: Digital Marketing – Top Tips for Building a Focused and Integrated Approach • 23rd November to 14th December - Procter & Gamble Business Development Program – Canada • 8th / 9th December - Financing Your Growing Business Boot Camp – France • 25th / 26th May 2021 – WEConnect International Europe Conference More details can be found online: https://weconnectinternational.org/events/
  16. 16. Bringing consumer recognition to products made by women #BuyWomenOwned
  17. 17. © WEConnect International Would you like to know more? Follow us on social media and for further information, please contact: Maggie Berry OBE | Executive Director for Europe mberry@weconnectinternational.org 0044 (0) 7776 302 906 Interested in getting registered with us? Go to: https://weconnectinternational.org/register-your-business/

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