why should e-types go with edgy design? Strategy manaegment for e-typs

1. Strategic
Management
Project: e-Types
What should the e-Types strategy be going forward?
Submitted by: Mahmoud Seif Eldein
Date: 03/02/2020
Course (1): Strategic Management
Capstone Project: e-Types

2. provide a clear recommended course of
action about which design e-Types should
present?
 Performing different activities from rivals’ or performing similar activities
in different ways ? (Porter, M. E. 1996. What is a strategy )
 This is why E-type should continue to prefer "edgy" work and build a
reputation for that.
 The strategy “Design what where a company wants to go and then finds out
how to express this in a way that people think this is themselves, and it's maybe
even more themselves than what they had been able to say by themselves”.

3. Reasons for Recommendation
evidence from the e-Types case (such as something
someone said in the videos)?
 They are different company that challenges the client by creating designs that
both they and the client can be happy with.
 “We do what we believe, or should we do what we expect the client to want it “
in terms of integrity, honest, greed, respect.
 “The best projects we make, I think it's the ones where people say”.

4. what direction will allow them to fulfill their ambitions?
Can they make enough money being edgy?
 E-type executive decided to go into business making designs that can be termed
'Smash the World’ designs. Thus it’s designs can be described as:
 - Extremely Edgy
 - Extremely revolutionary
 “ Why win the competition and maybe you earn some money, but it's not that big
amount of money, and you make this thing that doesn't have any meaning for you.
 They absolutely can make enough money , if they can convinced a sufficient amount of
client that ‘Edgy’ and ‘Revolutionary’ designs are the way to go, The reputation they
have built so far as being revolutionary with designs,

5. How should e-Types implement their
strategy going forward
 “we did really well, and maybe also in the longer run, getting a client because of
that, and of course we didn't get this project”.
 The best “Clint” projects we make, I think it's the ones where people say, this is
what we've been thinking all the time, we were just not able to express it
ourselves.
 The client is likely to see this recommendation as legitimate and reasonable and
fits The company sole Because identity is really about a sense of belonging
and also a sense of striving towards something. A sense of becoming. To create
an identity
 If that is the case, they will absolutely refuse many projects as they did in the
design competition.

6. How should e-Types strategy going
forward
Process, Principles
Process Principles
Intangible
Meaningfu
l
Design Layout
(Tangible Function)
Margin
Cost

7. Describe a step by step plan for implementing
this strategy
 Short terms :
should we present two parallel things, the new and the traditional.
 Medium terms :
Why win the competition and maybe you earn some money, but it's not that big
amount of money, and you make this thing that doesn't have any meaning for you
 long terms :
integrity, honest, greed, respect, in that currency, we did really well, and getting a
client because of that .