The document discusses ethics and considerations around advertising to minority groups. It defines ethics and outlines different types of minority groups including religious, gender, language, ethnic, racial, and sexual orientation. For each minority group, it discusses depictions and stereotypes to avoid, and provides examples of both positive and negative advertisements that target each group. The goal is to help advertisers understand how to develop campaigns that are sensitive and respectful to different cultures and communities.

1. ADVERTISING ETHICS & MINORITY

2. What are ethics??Ethics are standards or moral values which dictate what is right and what is wrong, or good or bad,which are :-Culturally-based and formed based upon society’s expectations vary by person, and by situation.Legal ethics & minority

3. Do’s and Don'ts of advertising ethics Consider law and ethics of the countryTell truth and avoid distorting factsLegal ethics & minority

4. There can be two ways to create advertisements for minority-Legal ethics & minority

5. MINORITY GROUPS- Religious GenderLanguageEthnicRacialSexualityLegal ethics & minority

6. RELIGIONLegal ethics & minority

7. What is religion.

8. Importance of religion in advertising.

9. The measures that the advertiser should take into consideration. Legal ethics & minority

10. Bajaj discover ad- shanishinganapur- http://www.youtube.com/watch?v=6GEHPZbtb-I

11. PRINT ADBIG BAZAAR- WOMEN’S DAY Legal ethics & minority

12. Siminn 3g mobile adhttp://www.youtube.com/watch?v=1K5ILXpmeE0Legal ethics & minority

13. GENDERLegal ethics & minority

14. Depiction of women in societyDepiction of women in advertisingStereotyping of womenUse of women as sex object Legal ethics & minority

15. DLF IPL- COMMERCIALhttp://www.youtube.com/watch?v=6jEffV_8NakLegal ethics & minority

16. J.K super cementhttp://www.youtube.com/watch?v=P2cqlw3pwFwLegal ethics & minority

17. LanguageLegal ethics & minority

18. Way of strong communicationUsage of language in advertisingRelevance in advertisingLegal ethics & minority

19. Tata sky- learn English adhttp://www.youtube.com/watch?v=7XVgsbNod74&feature=relatedLegal ethics & minority

20. Learn english adhttp://www.youtube.com/watch?v=cUEkOVdUjHcLegal ethics & minority

21. Ethnic groupsLegal ethics & minority

22. What are ethnic groupsEthnic diversity of IndiaImportance of ethnic groups in advertisingLegal ethics & minority

23. Maggisambaraata noodleshttp://www.youtube.com/watch?v=UUX3pti2MyoLegal ethics & minority

24. WILDSTONE BENGALI AD- http://www.youtube.com/watch?v=F-btQYaK5Vg Legal ethics & minority

25. racialLegal ethics & minority

26. What is racismRoots of racism and point of views of consumersRelevance in advertisingThe measures that a advertiser should take to stop racism.Legal ethics & minority

27. Mc Donald's group adhttp://www.youtube.com/watch?v=UTSdUOC8KacLegal ethics & minority

28. KFC racist adhttp://www.youtube.com/watch?v=MQ8GbKjUkgsLegal ethics & minority

29. SEXUAL MINORITYLegal ethics & minority

30. Minority groupsFighting for its rightsIndian and world scenario of homosexuals.Legal ethics & minority

31. Brazilian clothing range commercialhttp://www.youtube.com/watch?v=L9DLPKgzGOcLegal ethics & minority