Sally Grimes has held several leadership positions in the food industry spanning over 25 years. She currently serves as the CEO of Clif Bar and Co. and believes ethics are crucial to effective leadership. Grimes emphasizes building a cohesive team, making values-driven decisions, and leading by example with strong moral character. Though she has faced challenges like bribery and mismanaged funds, Grimes addresses issues firmly according to company policies. She is motivated to drive innovation at Clif Bar and sees herself achieving new levels of excellence through hard work and vision. Grimes advises aspiring CEOs to be self-driven, learn from others, and establish an ethical culture of critical thinking.