Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Define business ethics
Why its important for business
What is an ethical business
Ethical challenges for business
Identifying ethical issues in business
Rationalization
Selling as a profession - The Life, Times and Career of the Professional Salesperson - Chapter 1 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Define business ethics
Why its important for business
What is an ethical business
Ethical challenges for business
Identifying ethical issues in business
Rationalization
Selling as a profession - The Life, Times and Career of the Professional Salesperson - Chapter 1 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Ethical and legal consideration in RETAILINGAsrar Mohd
What is ETHICS ?
This is a set of rules for human moral behavior. For retailers they can have explicit code of ethics or implicit code of ethics.
Explicit code of ethics: Written policy that specifies what is ethical and unethical behavior.
Implicit: Unwritten but well understood set of rules/standards of moral responsibilities.
The advertisers lack knowledge of ethical norms and principles. They just don’t understand and are unable to decide what is correct and what is wrong.
The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.
Ethical and legal consideration in RETAILINGAsrar Mohd
What is ETHICS ?
This is a set of rules for human moral behavior. For retailers they can have explicit code of ethics or implicit code of ethics.
Explicit code of ethics: Written policy that specifies what is ethical and unethical behavior.
Implicit: Unwritten but well understood set of rules/standards of moral responsibilities.
The advertisers lack knowledge of ethical norms and principles. They just don’t understand and are unable to decide what is correct and what is wrong.
The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.
Ethic and governance are more and more important in organisations. What are ethical behaviors or ethical governance ? We propose some definition and pattern to read ethical dilemma.
Business ethics can be defined as written and unwritten codes of principles and values that govern decisions and actions within a company.
In the business world, the organization’s culture sets standards for determining the difference between good and bad decision making and behavior.
2. Found a bag full of money on the road, would you
keep it?
Do you tell your teacher that you are sick to bunk
lectures?
Are you using the company car for personal work?
While splitting a Burger with your friend do you
take the bigger half?
ETHICAL DILEMMAS?
3. WHAT IS ETHICS ?
“Ethics is what you do when no
one is looking.”
George Bernard Shaw
"Ethics is knowing the difference between
what you have a right to do and what is
right to do."
Potter Stewart
4. M A N A G E M E N T ' S
S O C I A L
R E S P O N S I B I L I T Y
Distinguishing right from wrong & doing
the right thing.
Being a good corporate citizen.
Responsibility towards their stakeholders.
5. IMPORTANCE OF BUSINESS
ETHICS IN SELLING
Ethics are NOT laws because they are not enforced by
Governmental statutes.
01
Ethics go beyond the law.02
Ethics are highly valued because salespeople are the face
of the company.
03
Customers evaluate the company’s ethical standards.04
6. ETHICAL BEHAVIOUR
Being honest and truthful.
Maintaining confidence and trust.
Following the rules.
Conducting yourself in the proper manner.
Treating others fairly.
Demonstrating loyalty to company and associates.
Carrying your share of the work & responsibility
with 100 percent effort.
wHaT iS iT ?
11. STAYING LEGAL
Educate the customer before making a sale about
specific qualities of the product.
Be accurate when describing a product’s capabilities.
Know the technical specifications of the product.
Describe the impact of the behaviour on you.
Know the laws regarding warranties and guaranties.
Keep current on all design changes & revisions.
Avoid offering opinions when customer asks about
specific results without proper tests or evidence.
12. MANAGING SALES ETHICS
Follow the leader.
Establish a code of ethics.
Leader selection is important.
Encourage whistle-blowing.
Create an ethical sales climate.
13. 1- LISTEN TO YOUR CONSCIENCE.
ALWAYS
REMEMBER
2 - WHEN IN DOUBT, DON'T.
3 - IF ALL FAILS, DO RULE NO.1
14. “WRONG IS WRONG EVEN IF
EVERYONE IS DOING IT;
RIGHT IS RIGHT EVEN IF NO ONE IS
DOING IT. ”
- AUGUSTINE OF HIPPO - Presented by -
Pritam Mondal - MSM-10
Mark Calvert - MSM-15
Francis Das - MSM - 16