The document outlines the concept of business ethics, emphasizing that moral principles guiding business behavior are crucial for attracting customers and employees. It describes ethical challenges, the importance of ethical decision-making, and rationalization of unethical actions, as well as corporate social responsibility (CSR) towards stakeholders. CSR encompasses obligations to employees, customers, and communities, promoting fair treatment and sustainable practices while balancing profit maximization and social involvement.

1. Business ethics
 Define business ethics
 Why its important for business
 What is an ethical business
 Ethical challenges for business
 Identifying ethical issues in business
 Rationalization

2. BUSINESS ETHICS
 How you define business ethics:
Business ethics are moral principles that guide the way a
business behaves. The same principles that determine an
individual’s actions also apply to business.
 Its good for a company to act ethically:
It’s in a company’s best interest to act ethically. Trustworthy
companies are better able to attract and keep customers,
talented employees, and capital.

3. WHAT IS AN ETHICAL
BUSINESS
 Ethical business must have following attributes:
• Ethical leadership
• Truthfulness
 Obeying laws and regulations
 Treating employees, customers, investors, and the public fairly
 Compete fairly
 Commitment to excellence
 Priority must be given to your employer’s interest rather then your personal
interest. E.g. sales agent
 Clear understanding about right and wrong actions
 Accountability
 Core values and principles

4. ETHICAL CHALLENGES FOR
BUSINESS
Businesspeople face two types of ethical challenges: ethical dilemmas and
ethical decisions
 An ethical dilemma is a morally problematic situation in which you
must choose between two or more alternatives that aren’t equally
acceptable to different groups

5. Ethical decision
 An ethical decision entails a “right-versus-wrong” decision
• If you’re presented with what appears to be an ethical decision,
asking yourself the following questions will improve your odds of
• 1. Is the action illegal?
• 2. Is it unfair to some parties?
• 3. If I take it, will I feel bad about it?
• 4. Will I be ashamed to tell my family, friends, coworkers, or
• boss about my action?
• making an ethical choice:
• 5. Would I want my decision written up in the local newspaper?

6. Ethical lapse
 When you make an unethical decision, its called ethical
lapse

7. IDENTIFYING ETHICAL ISSUES
 Bribes v/s gifts
 Conflict of interest
 Conflict of loyalty
 Whistle blowing
 Technology/Privacy

8. RATIONALIZATION
 Rationalizations are fabricated (hence, false) justifications
we make to ourselves and others when we want to do or
have done something we know we shouldn’t. We go to all
the trouble to make up these stories because we care
what others think of us and, more important, we want to
think well of ourselves.

9. Common justifications for
rationalization
 My behavior isn’t really illegal or immoral no
clear evidence that the action is wrong.
 My action is in everyone’s best interests.
 No one will find out what I’ve done.
 The company will condone my action and
protect me
 Everybody does it
 I’m only human
 It’s a stupid rule

10. Corporate social responsibility
 Corporate Social responsibility refers to the approach
that an organization takes in balancing its
toward different stakeholders when making legal,
economic, ethical, and social decisions.
 An organization’s obligations to maximize its long term
positive impacts and minimize its negative impacts on
society

11. Broad categorization of CSR
 Social responsibility towards employees
• Health and Safety
• Freedom from sexual harassment
• Equal Opportunity and Diversity
 Equal Pay and the Wage Gap: equal pay for both men and
women in jobs that entail equal skill, equal effort, equal
responsibility, or similar working conditions.
 Building Diverse Workforces the workforce according to sex,
race, or some other characteristic. In helping to build more
diverse workforces
 Wages and Benefits Businesses should pay appropriate
wages and benefits, treat all workers fairly, and provide
equal opportunities for all employees.

12. CSR towards customers
 The purpose of any business is to satisfy
customers, who reward businesses by buying
their products. Sellers are also responsible—
both ethically and legally—for treating
customers fairly.
 The right to safe products.
 The right to be informed about a product,
 The right to choose what to buy.
 The right to be heard.

13. CSR towards communities
Areas in which corporate social objectives may be found
 The environment – preventing damage
 Energy – increasing energy efficiency in
business operations
 Community involvement – involved in
community, education, health projects

14. Advantages of social involvement of
business
 Creation of a better social environment benefit both
society and business
 Power should be used responsibly
 Social involvement creates a favorable image
 Business has the resources to help solve social problems
 Business and society are interdependent
 Social involvement discourages additional government
intervention

15. Argument against social involvement
 The primary task of business is to maximize profit
 Social involvement results in higher prices
 Social involvement reduces economic efficiency
 Business people lack the social skills to deal with the
problems of society