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The Hong Kong Retail Management Association
Inspiration for Retailers – Key Challenges Faced by eCommerce Businesses
Matthew Kwan
Principal Consultant, Adams
May 4, 2018
Copyright © 2006-2018. Adams Company Limited. 1
網上零售的迷思:
創建高質的網店
e-Tailing Magic:
Creating a Quality e-Shop
Copyright © 2006-2018. Adams Company Limited. 2
DISCLAIMER
Copyright © 2018.
Adams Company Limited
No part of this document is allowed to reprint or circulate publicly
without consent.
Successful Transactions
(Payments)
Copyright © 2006-2018. Adams Company Limited. 3
• Choices of Payment Methods
• Mobile Friendly?
Copyright © 2006-2018. Adams Company Limited. 4
Credibility…Trust
• 3R Customers
• Comments…
• Testimonials…
Competitiveness
Total Basket/Checkout Price
• Product Prices (Promotion)
• Delivery/Shipment Cost (Free?)
• Shipment Methods/Timing
Copyright © 2006-2018. Adams Company Limited. 5
Choices to Choose/Compare
Exact models…
Cross Selling & Up Selling
Copyright © 2006-2018. Adams Company Limited. 6
Mobile Speed must be Fast!
Copyright © 2006-2018. Adams Company Limited. 7
• Photos optimized!
• Location changes
Customer Experience
is Everything!
• Photo Quality
• Search Products
• Comparison
• Language/Currency
• Product Descriptions
Copyright © 2006-2018. Adams Company Limited. 8
We look forward to collaborating with you!
www.adamshk.com
www.facebook.com/adams.news
www.youtube.com/adamshongkong
www.slideshare.net/adamshk
Copyright © 2006-2018. Adams Company Limited. 9

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e-Tailing Magic-Creating Quality e-Shop 20180504

  • 1. The Hong Kong Retail Management Association Inspiration for Retailers – Key Challenges Faced by eCommerce Businesses Matthew Kwan Principal Consultant, Adams May 4, 2018 Copyright © 2006-2018. Adams Company Limited. 1 網上零售的迷思: 創建高質的網店 e-Tailing Magic: Creating a Quality e-Shop
  • 2. Copyright © 2006-2018. Adams Company Limited. 2 DISCLAIMER Copyright © 2018. Adams Company Limited No part of this document is allowed to reprint or circulate publicly without consent.
  • 3. Successful Transactions (Payments) Copyright © 2006-2018. Adams Company Limited. 3 • Choices of Payment Methods • Mobile Friendly?
  • 4. Copyright © 2006-2018. Adams Company Limited. 4 Credibility…Trust • 3R Customers • Comments… • Testimonials…
  • 5. Competitiveness Total Basket/Checkout Price • Product Prices (Promotion) • Delivery/Shipment Cost (Free?) • Shipment Methods/Timing Copyright © 2006-2018. Adams Company Limited. 5
  • 6. Choices to Choose/Compare Exact models… Cross Selling & Up Selling Copyright © 2006-2018. Adams Company Limited. 6
  • 7. Mobile Speed must be Fast! Copyright © 2006-2018. Adams Company Limited. 7 • Photos optimized! • Location changes
  • 8. Customer Experience is Everything! • Photo Quality • Search Products • Comparison • Language/Currency • Product Descriptions Copyright © 2006-2018. Adams Company Limited. 8
  • 9. We look forward to collaborating with you! www.adamshk.com www.facebook.com/adams.news www.youtube.com/adamshongkong www.slideshare.net/adamshk Copyright © 2006-2018. Adams Company Limited. 9