This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) during the conference of Global Sources Mobile Electronics Show on April 21, 2019 at Hong Kong AsiaWorld-Expo.

1. Copyright © 2006-2019. Adams Company Limited. 1
Global Sources Mobile Electronics Show
Smart Sourcing & Online Retail Strategies
Must-Learn Tactics
to Outgrow Your Online Sales
April 21, 2019

2. DISCLAIMER
Copyright © 2019.
Adams Company Limited
No part of this document is allowed to reprint or circulate publicly.
Copyright © 2006-2019. Adams Company Limited. 2

3. Growing customer base who will return to your shop is the
most important task!
Copyright © 2006-2019. Adams Company Limited. 3
1.
RETURN

4. Copyright © 2006-2019. Adams Company Limited. 4
2.
REPEAT
You don’t worry about
sales when all of your
returning customers
REPEAT to purchase.

5. Sales can grow
so much when
word of mouth
is there to refer
customers
Organically!
Virally!
Copyright © 2006-2019. Adams Company Limited. 5
3.
REFER

6. You won’t get
the second
order without
the first order.
Remove the
barrier upfront!
Copyright © 2006-2019. Adams Company Limited. 6
4.
First
Order

7. Number of eMails does matter as it is a number of
times you are reaching out to customers.
Copyright © 2006-2019. Adams Company Limited. 7
5.Emails

8. Digital Ads are
more expensive
than you think.
Only use the right
formats with
right budgets as
needed
Copyright © 2006-2019. Adams Company Limited. 8
6.Advertising

9. The art is to reach out to your customers at the
right moment when they want to order.
Copyright © 2006-2019. Adams Company Limited. 9
7.
Remarketing

10. 7 Tactics
3R + FEAR
Copyright © 2006-2019. Adams Company Limited. 10

11. We look forward to collaborating with you!
www.adamshk.com
www.facebook.com/adams.news
www.youtube.com/adamshongkong
www.slideshare.net/adamshk
11Copyright © 2006-2019. Adams Company Limited.