Matthew Kwan, Principal Manager of Adams (www.adamshk.com) sharing the most important aspects of how to be successful in doing Mobile Marketing in the SME Centre of Hong Kong Trade Development Council. Over 120 people attended the seminar with overwhelming responses.

1. 發揮流動營銷的最大效益
Maximize the Effectiveness
of Mobile Marketing
Matthew Kwan 關廣智
Principal Consultant, Adams
May 28, 2015
6/5/2015 Copyright © 2015. Adams Company Limited. 1
HKTDC SME Centre New Marketing Trends Workshop

2. DISCLAIMER 聲明
Copyright © 2015.
Adams Company Limited
本內容版權所有，未經許可，不得翻印或向外傳閱。
No part of this document is allowed to reprint or circulate publicly.
6/5/2015 Copyright © 2015. Adams Company Limited. 2

3. 6/5/2015 Copyright © 2015. Adams Company Limited. 3
• Consumer Behavior
• Public Opinion Poll
• Customer Satisfaction
• Online Profiling
• e-Brand Awareness
• Brand Association
• Direct Sales
• Viral Marketing
• Customer Management
• Channel Selection
• ROI Measurement
• Budget Planning
About Adams

4. Contents
1. Extraordinary Impact of MobileAGE
M-世代爆發性的改變
2. Winning through effective Mobile Media
流動媒體致勝之道
3. Engaging Customers to Gain more sales
不一樣的客戶銷售經驗
4. Mobile Commerce is Possible?
真可以M-Commerce?
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5. 1. Extraordinary Impact of
MobileAGE
M-世代爆發性的改變
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6. Copyright © 2015. Adams Company Limited. 6
The Battlefield of MobileAGE!
From 4 to 10 inches

7. MobileAGE
Phenomenon
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Picture from :
http://www.scmp.com/sites/default/files/styles/980w/public/2014/06/15/502f0c2911edba2
3d6c13536c0dff950.jpg?itok=kWe_mHUp
HK Topped Asia in Mobile Usage
Source: http://www.scmp.com/news/hong-kong/article/1298330/hong-
kong-smartphone-use-doubles-two-years

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Is your
website
Mobile-
Friendly?
www.google.com/webmas
ters/tools/mobile-friendly
Source: http://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html

9. Mobile Ready? Responsive?
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10. 2. Winning through effective
Mobile Media
流動媒體致勝之道
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11. Copyright © 2015. Adams Company Limited. 11
Source on 2014-03-12: http://en.prnasia.com/story/94248-0.shtml
https://www.comscore.com/Insights/Blog/Mobile-Device-Usage-Singapore-vs-Hong-
Kong#imageview[singapore_vs_hongkong]/1/
Picture Source: http://www.sumomag.at/wp-content/uploads/2013/12/apps1.jpg

12. What are the Platforms that you cannot miss!
Copyright © 2015. Adams Company Limited.
*All names & brands are property of their respective owners
126/5/2015

13. 1. Google.com.hk
2. Google.com
3. Facebook.com
4. Yahoo.com
5. Youtube.com
6. Baidu.com
7. Taobao.com
8. Discuss.com.hk
9. Qq.com
10. Life.com.tw
11. Wikipedia.org
12. Pixnet.net
13. Aastocks.com
14. Nextmedia.com
15. Amazon.com
16. Hsbc.com.hk
17. Ettoday.net
18. Etnet.com.hk
19. Tmall.com
20. Gigacircle.com
21. Uwants.com
22. Sina.com.cn
23. Apple.com
24. Hkgolden.com
25. Blogspot.hk
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14. 3. Engaging Customers to Gain
more sales
不一樣的客戶銷售經驗
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15. 15
Another LOOK at
Customer Service
Copyright © 2014. Adams Company Limited. All rights reserved.

16. Copyright © 2015. Adams Company Limited. 16
*All names & brands are property of their respective owners
6/5/2015

17. Customer Engagement?
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Source: https://www.youtube.com/watch?v=sUIqfjpInxY

18. Copyright © 2015. Adams Company Limited. 18
http://www.webgranth.com/wp-content/uploads/2013/02/Take-a-Sip-of-QR-Code-Coffee.jpg Picture Source: http://qranywhere.blogspot.hk/2010/04/iron-man-2-staring-qr-codes.html
O2O
Online to Offline??
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19. Aggregation of
Personal
Profile
Individual
Age
Sex
In
Relationship
Spending
Power
Education
Personal
Interests
Family
Interests
Location
Profession
Network &
Association
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20. 4. Mobile Commerce is
Possible?
真可以M-Commerce?
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21. WeChat Marketing/Customer Experience
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Source: https://www.youtube.com/watch?v=FEXLpveFnzg

22. WeChat Official Account
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Picture: http://www.37wei.com/images/img.png

23. 例: LOUIS VUITTON – 服務號
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24. 例: SaSa – 訂閱號
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27. Call to Action
• The market is being disrupted. Are you ready to embrace
the MobileAGE by breaking through the OLD Media and
Channels?
• Start doing a mobile site for your company NOW
• Customer experience is becoming the most important factor
for winning the market. Mobile Messaging is MANDATORY!
• Have you got an WeChat Official Account?
• e-Commerce is definitely gaining the major share of
purchasing power. Are you ready to share this gain by
enabling M-Commerce?
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28. Thank You!
We look forward to collaborating with you!
www.adamshk.com
www.facebook.com/adams.news
www.youtube.com/adamshongkong
www.slideshare.net/adamshk
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