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MediaEval 2020
Predicting Media Memorability
Janadhip Jacutprakart, Rukiye Savran Kiziltepe,
John Q. Gan, Alba García Seco de Herrera, Giorgos
Papanastasiou
School of Computer Science and Electronic Engineering
University of Essex
15 December 2020
https://essexnlip.uk/
Features
 AlexNetFC7
 HOG
 HSVHist
 RGBHist
 LBP
 VGGFC7
 C3D
 Descriptive*
 Text descriptions
 Annotations
 Response time
 Key press
 Video position
 Short-term score
 Long-term score
Final model approach
Visual
Features
Random
Forest
Memorability
Score
RUN
•HSVHist
•Hyperparemeter-
Tunning
RUN
•RGBHist
•Hyperparemeter-
Tunning
RUN
•RGBHist
•NO
Hyperparemeter-
Tunning
RUN
•HSVHist &
RGBHist
•Hyperparemeter-
Tunning
RUN
•Descriptive
•Hyperparemeter-
Tunning
1 2 3 4 5
Run Result
Short-Term Long-Term
Run Feature Parameter
Tuning
DevSet TestSet DevSet TestSet
1 HSVHist Yes 0.415 0.042 0.419 0.032
2 RGBHist No 0.455 -0.003 0.387 0.0043
3 RGBHist Yes 0.428 -0.015 0.391 0.032
4 HSVHist
& RGBHist
Yes 0.463 -0.022 0.422 -0.017
5 Descriptive Yes 0.508 0.02 0.001 -0.054
Mean 0.058 0.036
Variance 0.002 0.002
 Achieved the highest score on on colour-
based features and metadata on the video
position annotation on development sets.
 Can achieved competitive results from
simplicity propose and found an influence
on memorability score from the video
position and number of annotations
Conclusion
Thank you for
your attention!

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Essex-NLIP at MediaEval Predicting Media Memorability 2020 Task

Editor's Notes

  1. MediaEval is a benchmarking initiative dedicated to evaluating new algorithms for multimedia access and retrieval. The main purpose of this system is to automatically identify whether a video will remain fresh in our memory for a period of time. Remembering videos are a key aspect of advertisement, entertainment, and recommendation systems. It is highly likely we speak of a video that remains fresh in our memory and subsequently share its contents with others. Creating memorable video content is crucial for generating consumer impact and engaging entertainment and profitable marketing campaigns. Understanding and predicting memorability as a function of video features is therefore important for computational video analysis task The memorability dataset comprises 10,000 short soundless videos split into 8,000 videos for the development set and 2,000 videos for the test set. They were extracted from raw footage used by professionals when creating the content of 7s-duration each. The
  2. The features are stored in individual folders per feature type and in individual csv files per sample. For example, in the Features folder there are 7 folders containing the 7 features as follows: AlexNetFC7 (image-level feature) HOG (image-level feature) HSVHist (image-level feature) RGBHist (image-level feature) LBP (image-level feature) VGGFC7 (image-level feature) C3D (video-level feature) For the image-level features we extract features from 3 frames for each video, each one in an individual file, where the filenames are composed as follows: <video_id>-<frame_no>.csv. The 3 frames per each video represent the first, the middle and the last frame in the movie. For example, for video_id 8 we extract the following AlexNet feature-files (please keep in mind that the same structure applies to all the image-level feature folders): AlexNetFC7/00008-000.csv : AlexNetFC7 feature for video_id = 8, frame_no = 0 (first frame) AlexNetFC7/00008-098.csv : AlexNetFC7 feature for video_id = 8, frame_no = 98 (middle frame) AlexNetFC7/00008-195.csv : AlexNetFC7 feature for video_id = 8, frame_no = 195 (last frame) ... For the video-level features we extract 1 feature for each video, where the filenames are composed as follows: <video_id>.mp4.csv. Using the same video_id 8 as example, we extract the following C3D feature-file: C3D/00008.mp4.csv : C3D features for video_id = 8