Monica Danna, colab; and MaryBeth Davison Smith on how to use social media to rock the airwaves and still have a life.

1. Lead
^
Join The Conversation
Monica Danna, COLAB, @cosmopolitician
Mary Beth Davison Smith, Feldenkrais Center Of Houston, @divamover

2. MaryBeth Davison Smith Monica Danna
@divamover @cosmopolitician
hello.

3. 15th Century Europe

4. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation
2004
Harvard
Mark Zuckerberg
Invention of the Facebook
Social Media Revolution

7. But don’t worry.
It’s not about the
tools...

8. (just follow the yellow brick road.)
...it’s about telling YOUR story

9. • You’re still the expert
on your business
• ...and it’s still
Marketing
• Pieces of the Pie:
Public Relations,
Advertising, Social
Media

10. It’s a Cocktail Party
(nice to meet you.)

11. Matching the Means
• How is your audience currently receiving their information?
• Traditional Media: Newspaper, TV, Books
• New Media: Email, Twitter, Facebook, Blogs
• Collaborative Media: Word of Mouth
• Provide multiple, familiar, streamlined, efficient means for them to
receive your message
• Delivery method reflects upon your brand

12. Engagement vs. Promotion
• The Torpedo Business Card
• Seek out audience through creative engagement
• Audience characteristics, other interests
• Provide complementary information
• Listen and Respond
• Don’t Use New Media in an Old Media stratgey

13. Your Social Salesforce
• Empower your supporters to
spread your message
• Content Management Systems
• RSS Feeds & Shareable Content
• Beef up your SEO
• Viral Potential
• Make it EASY for your supporters
to share your message

18. Why I Use Social Media
• Low level of public awareness of brand
• Subtle effects, unpopular but necessary message.
• Crummy business model.

19. Tips on Managing Data
• Mobile (iPhone, Blackberry, Android)
• FeedReader (Google Reader, Bloglines, Brower-based)
• Aggregator Tools (TweetDeck, HootSuite)

20. The conversation has begun.
{don’t just join it...}
LEAD IT.

21. Connect
Monica Danna
@cosmopolitician
monica.danna@gmail.com
MaryBeth Davison Smith
@divamover
move@houstonfeldenkrais.com
Download presentation: www.slideshare.net/IABCHouston

22. Questions?