ESKA® CDS is a content delivery system that allows telecom companies to manage and control the delivery of mobile content like text, video, and ringtones. It delivers the right content to customers on the right device at the right time. The system supports multiple content types, extensive reporting, and flexible delivery methods including scheduled pushes, on-arrival pushes, and on-request delivery. It also enables promotions, charging, and provisioning interfaces for subscribers to manage their content.

1. ESKA® CDS
Content Delivery System
Mobile content is an important new revenue stream for telecom
companies. Managing and controlling content, content providers
and content delivery are becoming essential for all telecom
operators who want to increase ARPU in the competitive telecom
operator playing field.
ESKA® CDS is a content-aware application suite for the delivery
of the right content to the right customer on the right device and
at the right time.
As such, ESKA® CDS is a proven and scalable system
that facilitates the collaborative organisation, control, and
publication of large volumes of various mobile content types
such as text, video, and ring tones for telecom operators and
content providers.
ƒƒUpon Customer Request
Key Features
Content is delivered to customers upon a ‘pull’ request that
ƒƒMultilingual interface and content support can be sent via SMS, the Web, or IVR.
ƒƒMultiple content type support
Messaging Gateway
ƒƒExtensive reports and statistics
The Messaging Gateway acts as a messaging router for
ƒƒEasy and quick configuration
communication, allowing for external applications to connect
ƒƒUp-to-the-minute logging and auditing information to ESKA® CDS to send or receive SMS and MMS messages
ƒƒScalable and modular design through predefined APIs and various interfaces.
Charging
Main Functionalities
ESKA® CDS supports the following charging methods:
ESKA CDS is a user friendly Web-based system that covers the
®
ƒƒReal-Time Charging: ESKA® CDS integrates with
following functionalities:
the operator’s real-time charging system and deducts the
appropriate amounts from prepaid subscriber balances on
Content Delivery Engine the spot.
The Content Delivery Engine of ESKA® CDS is responsible for
sending and receiving SMS and MMS messages, sending alerts, ƒƒOffline Charging: ESKA® CDS generates configurable
and balancing and prioritising loads. Charging Data Records (CDRs) and sends them to the
operator’s billing system to be included in the post-paid
The system provides different methods of content delivery triggers subscriber’s monthly invoice.
and mechanisms depending on the nature of the channel.
Content can be delivered to subscribers in three different ways:
Promotions
ƒƒUpon-Schedule Push ESKA® CDS supports creating and applying marketing
Content is sent to channel subscribers according to a pre- promotions where specific channels or groups of channels
defined schedule saved in the system and managed by an are provided for the customers, either free of charge or at a
advanced scheduling tool. discounted rate. These promotions are created by defining sets
of triggers and actions in the system.
ƒƒUpon-Arrival Push
Content is sent to channel subscribers upon the arrival of Auto Content Extraction
content from the content provider. ESKA® CDS supports the automatic downloading and content
extraction for channels that a service provider wants continuously
updated without the need of manual actions. This is accomplished

2. Provisioning Interfaces
ESKA® CDS ESKA® CDS provides the following flexible and multilingual
Administrator
Operation, Administration,
& Maintenance
Content Management
Web Access WWW interfaces for customers to subscribe to and manage content
SMSC
SMPP
Adaptors
channels:
Content Engine
Charging Content
Subscriber Core
Messaging
Gateway
Provider
ƒƒCustomer Care Provisioning
HTTP
SMSC (MM7)
Provisioning Core The Customer Care Provisioning interface enables customer
IN care agents to view available services and customer account
Self Core Customer Care CDR
history, manage customer services, and send content to
Billing System
subscribers upon request.
API SMPP HTTP HTTP
WWW ƒƒSelf-Care Web Provisioning
ESKA® CDS enables subscribers to perform self-provisioning
IVR SMPP
Subscribers
Customer Care
through an easy-to-use Web interface. Subscribers can view all
available services, subscribe to and manage services, request
Subscriber Subscriber content to be sent to their mobile devices, send invitations,
share content with a friend, block unwanted content, and set
a subscription timeline, amongst other services.
through having content published and available through various
interfacing protocols.
ƒƒSelf-Care SMS Provisioning
Operation, Administration, & Maintenance Using configurable commands, subscribers can perform SMS
(OAM) provisioning with the ability to manage SMS channels and
request content whenever they choose.
ESKA® CDS provides an advanced administration tool that
enables system administrators and VAS teams to manage the
ƒƒSelf-Care IVR Provisioning
system using different access rights and privileges.
ESKA® CDS supports different protocols to integrate with the
The OAM module covers the following main functionalities: IVR system that allows subscribers to perform provisioning
using IVR.
ƒƒSystem user and access rights management
ƒƒLogin for privileged users ƒƒAuto Provisioning
ƒƒContent provider management Upon predefined triggers and conditions, ESKA® CDS keeps
ƒƒBlack listed providers track of subscribers’ statuses, subscriptions, and promotions
ƒƒShort code management and automatically performs the needed provisioning actions.
ƒƒCategory and channel management
ƒƒAutomatic content filtration
ƒƒWorkflow management
ƒƒPromotions management
ƒƒVoting management
ƒƒAlerts management
ƒƒReports and statistics management
ƒƒConfiguration management
Content Management Web Access
IPR® -2004/12/1821 ESK/WA/FL-10:017 Uen-Rev A
The Content Management Web Access enables content providers
and VAS teams to manage mobile content with different access
rights and workflow roles for each type of user.
Content providers and VAS teams are able to view, search,
manage, test, publish, and edit content for each channel in the
system.
The system provides an MMS composer, which enables content
providers to compose and send multimedia messages.
ESKADENIA Software, P.O. Box: 1555 Amman 11821 Jordan, Tel: +962 6 5510717, Fax: +962 6 5510719, E-mail: contacts@eskadenia.com