Eric Schulz is a brand strategist who owns Schulz Consulting, which specializes in providing small and mid-size businesses with affordable access to Fortune 500 level marketing expertise to develop strategic brand positioning and marketing plans. He has over 20 years of experience in marketing and branding, having worked on campaigns for the 1996 Summer Olympics and created new product categories in retail. Schulz also teaches marketing as an adjunct professor and authored a globally successful marketing book.