1) The document proposes using an inter-comparison equivalence method to demonstrate substantial equivalence of new cigarettes to existing products by comparing variables and components through statistical analyses. 2) It describes using positive matrix factorization to target efficiency factors for ingredients and emissions in new cigarette design in order to reduce toxicity based on toxicological information. 3) The goal is to discover the most efficient ingredient and emission profiles through an iterative process of validation and feedback to design cigarettes with the same smoking pleasure but reduced health risks.