Equity shares are ordinary shares that are the main source of finance for companies, giving investors voting rights. There are different types like bonus shares and right shares. Equity shares provide rights to income, control, and liquidation. Ford Motors is a public company founded in 1903 that had $149.5 billion in revenue and $28.64 billion in equity in 2015, employing 199,000 people. Investing in equity shares provides advantages like control and risk but also disadvantages like higher risk and limited borrowing capacity.

2. What is Equity Shares?
Ordinary shares
Main source for finance
Giving investors rights to vote

3. Types of Equity Shares
Bonus Shares.
Right Shares.
Security Receipts

4. Features of Equity Shares
Right to income
Right to control
Right in liquidation
Pre-emptive right

6. Introduction
Slogan:- Bold Moves
Type:- Public (NYSE)
Founded:- June 16, 1903 by Henry Ford
Revenue:- US$ 149.5 billion (2015)
Equity:- US$ 28.64 billion (2015)
No. of Employees:- 1,99,000

7. Shares of Ford Motors
Outstanding Shares:- 3,973 billion till July,2016
Current Rate:- USD $12.02 (24.36 million)
52 Weeks High:- USD $15.84
52 Weeks Low:- USD $11.02

8. Steps of Issuing Shares
Issues of prospectus
Receiving application
Allotments of Shares
To make calls on Shares

9. Evaluations from the Company point of view
Advantages
Permanent
Capital
High
Premium
No
obligation to
pay dividend
Disadvantages
Cost of
Equity
Interference
in
management
Floatation
cost

10. Stock Market
National Stock Exchange (NSE)
Bombay Stock Exchange (BSE)
Calcutta Stock Exchange (CSE)
New York Stock Exchange (NYSE)
London Stock Exchange (LSE)

11. Evaluations from the Investor point of view
Advantages
Preferable for
Risk taker
Control of Equity
Share Holder
Disadvantages
Higher Risk
Limited
borrowing
capacity

12. Steps involving in purchase of Shares
Knowledge about the Stock market
 Consider how the stock market works
 Looking into buying a mutual fund
Researching a stock purchase
 Search for companies of interest
 Choose a business that perform well
Making your investment
 Choose a broker
 Opening a brokerage account
 Making an order

13. SWOT analysis
SWOT
Analysis
S
Strengths
T
Threats
O
Opportunity
W
Weakness
 Acronym for Strengths,
Weakness, Opportunities and
Threats.
 Used as framework for
organizing and using data and
information gained from
situation analysis of internal
and external environment.