More Related Content
What's hot
Viewers also liked
Viewers also liked (20)
Similar to Epygi Final Presentation: Brand and Product Story
Similar to Epygi Final Presentation: Brand and Product Story (20)
Recently uploaded
Recently uploaded (20)
Epygi Final Presentation: Brand and Product Story
- 1. Quadro Adella, Sophie, and Trevor
- 2. Green Eggs and Ham Explanation
- 4. I cannot, cannot, in my car. I will not, will not, from afar. I will not call them from my house. I can’t let them see we’re as small as a mouse. We cannot fail, please let me be! What we need is power redundancy! I do not like them, their name is weird. For unfamiliarity is what I’ve Feared .I will not try them, we don’t have the money. We will not use them, so don’t try anything funny! I will not use it here or there. I will not use it ANYWHERE! I will not try Quadro and Epygi! I will not try them, Reseller, won’t you see. You do not like them. SO you say. Try them! Try them! And you may. Try them and you may I say.
- 5. Reseller! If you will let me be, I will try them. You will see. Say! I like Quadro&Epygi! I do!! I like them, Reseller, they’re right for me! And I would use them in a car! And I could use them from afar... And I will call from my home. And in the park. And on a train. And in a car. And in a tree. They are so the best, you see! So I will use Quadro and Epygi. And I will use them for my staff of three And when we grow to 100 and more! As a plus, people will not hold and bore; Quadro is reliable and not pricey, Say! We go together quite nicely! I do so like Quadroand Epygi! Thank you! Thank you!
- 6. Brand Strategy Stories help connect us to products Having a brand story makes you more relatable This allows products to come to life to users
- 7. Reseller Feedback Reliable feature rich phone system Improvements in memory and faster processors Consistent name “You have to know phones to know Epygi.End users do not come into play unless you get branding.“
- 8. Product Personality Quadro Line Keywords sleek reliable customizable simplistic
- 9. Epygi’s Quadro Line Sleek, reliable, and customizable The simplistic design provides your company’s communication systems seem more sophisticated than it appears to be It’s a personal secretary in a hard case The Quadro line will never call in sick or ask for any vacation time - all for a cost that is pennies on the dollar
- 10. Competition Close look at branding Definition Humanizing Consistency
- 11. Cisco Big brand ideas Definition by ambition Really works to humanize their products
- 12. Allworx Adapts to the changing telecommunication industry Bland personality
- 13. Allworx…
- 14. Fonality Simplicity Blog Staff
- 15. Fonality
- 16. Epygi’s Brand Story Definition What are Epygi’s ambitions? Humanizing How can Epygi become a more than just a product? Consistency Quadro line
- 17. The Quadro Line Bridging Epygi to its products Maintaining the established relationships Eliminating confusion
- 18. EpygiQM 200 from the Quadro Line
Editor's Notes
- Quadro (naming strategy)relating to a simple children’s storytalking about how the competition uses brand storiesand product personality.
- Green Eggs and Ham is a short children’s story about Sam-I-Am trying to convince the unnamed narrator to try this delicacy. Sam-I-Am suggests various locations and dining partners for him to try this food, but is consistently declined. When you are convinced that this unnamed character is not ever going to eat these green eggs and ham, he succumbs to the persuasion of Sam-I-Am. Once he tries this food, he actually likes it a lot.
- Green Eggs and Ham is a short children’s story about Sam-I-Am trying to convince the unnamed narrator to try this delicacy. Sam-I-Am suggests various locations and dining partners for him to try this food, but is consistently declined. When you are convinced that this unnamed character is not ever going to eat these green eggs and ham, he succumbs to the persuasion of Sam-I-Am. Once he tries this food, he actually likes it a lot.
- In order to better serve your company we decided to look at brand stories. These stories connect us to products. For example, we took the children’s story green eggs and ham and made it relatable in the telecom world. Now, we are able to view Epygi and how they need to rearrange their branding strategy based on something as simple as Dr. Suess. Some important factors that will help create your brand story are what your resellers are saying, creating a personality for your product and the quadro line, and looking at what your competition is doing. All of these things will help create a more effective name for your product.
- We took that extra step and asked a few of the resellers how Epygi’s relationship with its resellers, products, and even Quadro determine the way they sell Epygi. They gave us some advice on how to approachQuadro and we took that into account when we created the product personality.Epygi to them is a reliable feature rich phone system for business.Compared to previous Epygi products, resellers have seen improvements in memory and faster processors in the latest products. They all agreed that having a consistent name is important in building their brand image.
- Looking at some of Epygi's competitors, we noticed that they didn't have a story behind their product which is why in order to set Epygi apart, we created a personality for the products offered. Some adjectives we came up with were: sleek, reliable, customizable and simplistic, to highlight the Quadro line.
- Taking those keywords, we came up with a product personality story for the Quadro line. The full version is included in your report but these are just some of the highlights from it.
- Expanding on this research, the competition was key in creating the brand story. The way other companies represent themselves helped us learn how to make Epygi shine in comparison.To achieve this, we looked at their websites, social media platforms, and even one company’s well thought out brand story.
- This brand story came from Cisco. Theymight not be a direct competitor to Epygi, but they have the right idea about branding. They define their brand by the ambitions of the product and company. They want to be synonymous with the internet. They say that they need to define themselves how intel is to chips and Microsoft is to software, and their brand reflects that. Their attitude about their products and company have a larger than life feel, while still staying down to earth.
- Allworx doesn’t provide anything in their website’s about me section to make them stand apart. The present themselves as a skeleton of a telecom company. They list their products, a quick story, and a bunch of adjectives.Something we pointed out last time was their product line had a consistent name that resellers could resonate with. When we talked with a reseller he pointed out that consistency with a product line was very important because it emphasized familiarity among end users.
- Fonality has a very simple layout, message, and products. Across the board, they stress simplicity which can make a reseller and end user feel at ease. They also include pictures of their staff which brings a face to the corporation. A way they humanize their product is to make a blog. It’s a great idea but the structure of their blog is very clustered.
- The full brand story is in the report but here are some key components. These are just some questions that came to mind whenever wewere doing this research. We think these are questions that can put Epygi at an advantage to their competitionDefinition: We looked at Team Epygi’s creative brief and pulled out what we identified as Epygi’s ambitions. Something we noticed was how they said Epygi wants to make life easier for the reseller, and consequently the end user. This is something that could be communicated throughout the product line, website, etc. Humanizing: From Cisco's brand story, we took away these new ideas to better represent Epygi:They use colors, typefaces, voiceover, logo, layouts, and music to make their marketing materials uniquely cisco. Consistency: Team New Product will give you a new consistent product image. We also think incorporating Epygi's brand values into your website and product description will provide the resellers with the correct language to portray Epygi as effectively and precisely as possible. We want to have a product platform to give to resellers so Epygi is represented as a consistent product to the end users.
- With this new brand story, we created a new product line for your company. After our research and talking with resellers we decided that having a line will not only give quadro meaning in relation to the products, but portray a consistent image to resellers.
- We named your product the QM 200 because last time, Kelly we remember that you had said you loved the way the QX1000 flowed. Here we did something similar but tried to portray the capabilities of the product as accurately as possible.Thank you so much for your time and we will now accept any of your questions!