10. I DON’T
NO LIKE TO
SPACE GARDEN
I LIKE TO
GARDEN
I LIKE TO GARDEN,
BUT HAVE NO TIME
11. We will...…
Build up on your strengths
Solve your weaknesses
Take advantage of your opportunities
Minimize your threats
12. YOUR ! Girls ages 14 and under
TARGET ! Women ages 35-55
! Higher socioeconomic status
AUDIENCE
13. MARKETING OBJECTIVES
• Launch our four month campaign beginning on March 1st,2013
• reach our target audiences in the most effective way
• Create a way to help people understand how this product will
engage their creative side
• Promote and increase brand awareness, which will be measured
by social media activity, party hosts, and party attendance
Increase number of party attendees by 15%
Improve number of party hosts by 10%
Triple Facebook likes
Increase Instagram activity
16. 1 2 3
‘Grow Your Party’ Tour De Fleur Instagram Regional
Campaign Launch Contest
17. GROW YOUR PARTY
Stands selling miniature gardens for the
home
Face Painting
FREE fairy-themed miniature garden
activities for children
Klyde Warren Par
k
18.
19. 1 2 3
‘Grow Your Party’ Tour De Fleur Instagram Regional
Campaign Launch Contest
20. HITTING TWO BIRDS WITH
ONE STONE
2nd grade Girl Scout Mothers who like
troops from the top to garden, but
private schools in each have no time
of the chosen cities
21. 100th anniversary
Each troop consists of There are numerous
10-25 girls troops in each city
Nearly 1 million adults 3.2 million Girl
volunteer with activities Scouts nationwide
each year
There are 62,800 2nd Encourage activities
grader Girl Scouts with parents
One of the biggest
networks IN THE NATION
23. Some schools to consider
San Francisco Houston Charlotte
Corpus Christi School Awty International School Walnut Grove Christian School
Los Angeles San Antonio Fort Lauderdale
Delores Mission School Saint Mary’s Hall Pine Crest School
San Diego Jackson Philadelphia
Calvin Christian School First Presbyterian Day School William Penn Charter School
Phoenix Atlanta Boston
Benchmark School Montessori International School St. Peter’s Academy
Dallas Memphis New York City
The Hockaday School Harding Academy Sacred Heart
24. 1 2 3
‘Grow Your Party’ Tour De Fleur Instagram Regional
Kick Off Contest
26. T I M E L I N E
MARCH APRIL MAY JUNE
March 1st Tour de Fleur visits: Tour de Fleur visits: June 1st
Grow Your Party • Houston, TX • Fort Lauderdale, Submitted pictures are
Kick-Off Event at • San Antonio, TX FL uploaded onto
Klyde Warren Park • Jackson, MS • Charlotte, NC Instagram, and the
• Atlanta, GA • Philadelphia, PA contest begins
March 5th • Memphis, TN • Boston, MA
Begin Tour de Fleur • New York, NY June 30th
Contest closes and
• San Francisco, CA
winner is announced
• Los Angeles, CA
• San Diego, CA
• Phoenix, AZ
• Dallas, TX
