The document provides 7 marketing lessons learned from episodes of the TV show Seinfeld. The lessons cover topics such as: excessive company policies masking real problems; brands creating expectations beyond just products; using comparisons to explain unfamiliar products; exclusivity eliciting feelings of being "in the club"; naming products in memorable ways; loyalty programs only working with good customer experiences; and focusing too much on competitors rather than customers. Each lesson includes a brief summary of a relevant Seinfeld episode to provide context before explaining the marketing lesson.
Daniel Jones evaluates how his media product, a parody trailer called "REEM", uses, develops, and changes existing conventions from the docu-soap "The Only Way Is Essex" (TOWIE). The trailer exaggerates character traits and fashion styles seen in TOWIE for comedic effect. It also challenges conventions like expensive branded clothing by drawing fake logos onto plain clothes. Shots and locations are styled to mimic TOWIE but with exaggerated or cheapened elements to emphasize the parody. The song used also relates to themes from TOWIE to be recognizable to the audience.
This document discusses challenges made to conventions in various film shots. For characters, exaggerated veins and tanning were used. Makeup was applied thickly and clothes were sometimes over the top. Close up shots showed characters talking to the camera with overly tanned skin. A medium close up in a car also featured bad fake tanning. Two males were shown getting a "vajazzle." Scenes of makeup application and medium close shots were changed to two shots. An extreme close up focused only on hands during a zoom. Gender roles were challenged by showing a male applying makeup and checking himself in the mirror.
The BMW advert represents the car as a shark to portray it as fast, agile, and a predator against other cars. It only shows part of the car to create intrigue and the idea that it can outperform similarly classified vehicles. The advert aims to attract an upmarket audience as well as younger people looking cool.
The Volvo advert uses a duck symbolizing family traversing rough terrain to show the car's capabilities for countryside family trips. It aims to appeal to families seeking a large vehicle for such excursions. The colorful duck stands out against the plain scenery to catch viewers' attention.
The document discusses the purpose of clothing and argues that if the sole purpose is for wearing clothes, it is better to be naked. It was written by Wang Han, the founder of Fersonal, and touches on themes of image, decision making, and the difference between expensive and cheap clothing.
The document describes the origin story of Black Owl Design. It discusses how the owner grew up in New Zealand and Australia, developing a love of art from a young age. After graduating with a degree in graphic design, she moved to Australia for work and eventually started her own design business, Black Owl Design, in 2013. The story highlights one of her early clients, Zoetic, and how she helped rebrand and market their financial planning business through new branding, stationery, a website and online campaign. Looking back, she has no regrets about starting her own business.
The document proposes a concept for a web drama about a young martial artist whose father is a Polish ambassador. When a mafia group is unable to kidnap the father, they take the son instead to get information. The drama would show events from the child's perspective as he is taken from his home and tortured in an attempt to get his father's location. It discusses casting choices and filming locations to bring this concept to life. Unique selling points proposed are the child protagonist and focus on Vladimir prop's theory.
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
Daniel Jones evaluates how his media product, a parody trailer called "REEM", uses, develops, and changes existing conventions from the docu-soap "The Only Way Is Essex" (TOWIE). The trailer exaggerates character traits and fashion styles seen in TOWIE for comedic effect. It also challenges conventions like expensive branded clothing by drawing fake logos onto plain clothes. Shots and locations are styled to mimic TOWIE but with exaggerated or cheapened elements to emphasize the parody. The song used also relates to themes from TOWIE to be recognizable to the audience.
This document discusses challenges made to conventions in various film shots. For characters, exaggerated veins and tanning were used. Makeup was applied thickly and clothes were sometimes over the top. Close up shots showed characters talking to the camera with overly tanned skin. A medium close up in a car also featured bad fake tanning. Two males were shown getting a "vajazzle." Scenes of makeup application and medium close shots were changed to two shots. An extreme close up focused only on hands during a zoom. Gender roles were challenged by showing a male applying makeup and checking himself in the mirror.
The BMW advert represents the car as a shark to portray it as fast, agile, and a predator against other cars. It only shows part of the car to create intrigue and the idea that it can outperform similarly classified vehicles. The advert aims to attract an upmarket audience as well as younger people looking cool.
The Volvo advert uses a duck symbolizing family traversing rough terrain to show the car's capabilities for countryside family trips. It aims to appeal to families seeking a large vehicle for such excursions. The colorful duck stands out against the plain scenery to catch viewers' attention.
The document discusses the purpose of clothing and argues that if the sole purpose is for wearing clothes, it is better to be naked. It was written by Wang Han, the founder of Fersonal, and touches on themes of image, decision making, and the difference between expensive and cheap clothing.
The document describes the origin story of Black Owl Design. It discusses how the owner grew up in New Zealand and Australia, developing a love of art from a young age. After graduating with a degree in graphic design, she moved to Australia for work and eventually started her own design business, Black Owl Design, in 2013. The story highlights one of her early clients, Zoetic, and how she helped rebrand and market their financial planning business through new branding, stationery, a website and online campaign. Looking back, she has no regrets about starting her own business.
The document proposes a concept for a web drama about a young martial artist whose father is a Polish ambassador. When a mafia group is unable to kidnap the father, they take the son instead to get information. The drama would show events from the child's perspective as he is taken from his home and tortured in an attempt to get his father's location. It discusses casting choices and filming locations to bring this concept to life. Unique selling points proposed are the child protagonist and focus on Vladimir prop's theory.
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
The document discusses topics related to procurement for connected health solutions. It addresses questions around being ready for procurement, defining the scope of what is being procured, and determining solution parameters. Specific questions addressed include how to reduce costs while encouraging innovation, determining readiness, setting boundaries, whether a single approach fits all situations, and considerations for procurement scope, pre-procurement assessments, and evaluating success.
The document provides examples to help students learn about calculating 10% and 20% of various numbers. It asks students to work in pairs calculating 10% and 20% of numbers like 100, 50, 70, 90, 40, and provides challenge questions about calculating discounts of 10% and 20% on products originally priced at £20 and £80. The document indicates answers will be provided.
The document discusses paradoxes of modern times, noting that while lives are more convenient with more degrees and knowledge, people have less time, common sense, and judgment. It states we have more experts but more problems, more medicine but less wellness. The rest of the document expands on themes of having more but enjoying or valuing things less, such as possessions, leisure time, and family. It concludes by encouraging the reader to appreciate each day and spend time with loved ones.
This document outlines the agenda for a teacher professional development day focused on science instruction. The agenda includes introductions and icebreakers, reviewing student performance outcomes and literacy strategies, sharing lesson plans, and planning for campus implementation. Teachers will discuss challenges in teaching science and strategies to address investigation, perspectives, communication, and taking action performance outcomes.
This document outlines 3 international mission trip opportunities in 2016 through First Baptist Church of College Hill: a June trip to Malawi, Africa for evangelism and church construction costing approximately $3,000 per person; a July trip to Jamaica's Bunker's Hill Mission Clinic for medical missions and evangelism costing $900 per person; and a July trip to Haiti for evangelism costing $900 per person. It provides contact information for Rev. Darryl Matthews and Sis. Bernie Albert for more details on the 2016 mission opportunities.
This document appears to be contact information for MisterGreen, located in Amsterdam, Netherlands. It lists an address, phone number, website, and two email addresses for MisterGreen. The dates 1990 and 2009 are also included but their significance is unclear from the document alone.
This document discusses 7 marketing lessons that can be learned from the TV show Seinfeld. It summarizes each lesson using an example from a Seinfeld episode. The lessons include: 1) Company policies can become excessive and controlling if not managed properly, as seen in an episode about a store policy. 2) Brands create expectations that must be met, as shown in an episode where Jerry's rental car reservation is not honored. 3) Comparisons to familiar concepts can help explain unfamiliar products, like comparing a wheelchair to a Rolls Royce. 4) Creating a sense of exclusivity, like the strict ordering process at the Soup Nazi's restaurant, can drive demand.
The document discusses how people make purchasing decisions primarily based on emotion rather than logic. It provides an example of how emotional desire, not practical needs, drive the process of choosing to buy a new car. The key point is that 98% of people buy products and services emotionally first before justifying the purchase logically later. The author argues marketers should appeal to these emotions by making products visually attractive and imaginable as something the customer would want, rather than relying on hard sales tactics.
Based on a presentation TeamWorks Media's Katie Fetting gave to the NCAA and NFL, these slides break down how to evaluate your brand promise, experience and product pay-off.
Let go of the wire: Why you have to stop link buildingIan Lurie
This document discusses letting go of outdated search engine optimization (SEO) strategies and instead focusing on building authority through high-quality content marketing and conversions. It advises stopping practices like artificially building backlinks and churning out low-quality content, which Google can easily detect as spam. The document recommends creating marketable content and promoting it to drive conversions like reads, shares, subscriptions, or purchases. The goal is for everyone who encounters the content to take some action.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
This document provides an overview of the "$250 Online Every Day" system being promoted by Kenny and Cameron. Some key points:
- The system allows users to make money online without needing a product, email list, website, technical skills or sales experience.
- It involves finding already profitable products and audiences and allowing the products to convert buyers. This can apparently be done in under 30 minutes per day.
- When initially tested with some previous customers, it averaged $250 per day in profits for users.
- The training for the system is being offered for a limited time at a low price (less than the cost of unspecified item) with a 60-day money back guarantee.
- Users
The document discusses new rules for sales enablement. It argues that traditional approaches of providing sales collateral through portals are ineffective. Instead, it advocates for enabling salespeople to have valuable conversations with buyers. The key points made are: 1) Sales enablement should provide the right knowledge for specific selling situations in a timely manner; 2) Experience from salespeople in the field is more valuable than expertise from corporate; 3) Proven sales strategies or "plays" that work in different situations should be provided.
This document promotes a Brand Reinvention Summit that will teach attendees how to "zing" their brands. It defines zing as tapping into the irresistible part of an entrepreneur or CEO and expressing it through their brand. The summit will feature 10 "Masters of Zing" who will share how to revitalize brands by embracing creativity, authenticity, and playfulness. Attendees will learn how zinging their brand can boost their credibility, expertise, client attraction, and bottom line. Recognizing one's "Zing Factor" is key to connecting with customers on a personal level.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
HyperSuggest is a keyword tool that delivers thousands of keywords and ideas from 9 different networks like Google, Amazon, eBay, Instagram, etc. in seconds.
Gisteo 7 deadly sins to avoid when creating your animated explainer videoStephen Conley
I’ve seen plenty of articles out there about how to make a “killer” or “awesome” explainer video, so I decided to take a different direction here and provide some tips on what not to do.
Oftentimes it is just as valuable, if not more valuable, to learn what pitfalls you need to avoid when jumping into a new endeavor, especially one as important as creating an animated explainer video for your business, product, service or idea. If well executed, it can be one of your most valuable marketing tools. If done poorly, however, you might as well be burning your money.
So, with that in mind, let’s jump right in and take a look at the 7 Deadly Sins To Avoid When Making Your Animated Explainer Video.
The document discusses topics related to procurement for connected health solutions. It addresses questions around being ready for procurement, defining the scope of what is being procured, and determining solution parameters. Specific questions addressed include how to reduce costs while encouraging innovation, determining readiness, setting boundaries, whether a single approach fits all situations, and considerations for procurement scope, pre-procurement assessments, and evaluating success.
The document provides examples to help students learn about calculating 10% and 20% of various numbers. It asks students to work in pairs calculating 10% and 20% of numbers like 100, 50, 70, 90, 40, and provides challenge questions about calculating discounts of 10% and 20% on products originally priced at £20 and £80. The document indicates answers will be provided.
The document discusses paradoxes of modern times, noting that while lives are more convenient with more degrees and knowledge, people have less time, common sense, and judgment. It states we have more experts but more problems, more medicine but less wellness. The rest of the document expands on themes of having more but enjoying or valuing things less, such as possessions, leisure time, and family. It concludes by encouraging the reader to appreciate each day and spend time with loved ones.
This document outlines the agenda for a teacher professional development day focused on science instruction. The agenda includes introductions and icebreakers, reviewing student performance outcomes and literacy strategies, sharing lesson plans, and planning for campus implementation. Teachers will discuss challenges in teaching science and strategies to address investigation, perspectives, communication, and taking action performance outcomes.
This document outlines 3 international mission trip opportunities in 2016 through First Baptist Church of College Hill: a June trip to Malawi, Africa for evangelism and church construction costing approximately $3,000 per person; a July trip to Jamaica's Bunker's Hill Mission Clinic for medical missions and evangelism costing $900 per person; and a July trip to Haiti for evangelism costing $900 per person. It provides contact information for Rev. Darryl Matthews and Sis. Bernie Albert for more details on the 2016 mission opportunities.
This document appears to be contact information for MisterGreen, located in Amsterdam, Netherlands. It lists an address, phone number, website, and two email addresses for MisterGreen. The dates 1990 and 2009 are also included but their significance is unclear from the document alone.
This document discusses 7 marketing lessons that can be learned from the TV show Seinfeld. It summarizes each lesson using an example from a Seinfeld episode. The lessons include: 1) Company policies can become excessive and controlling if not managed properly, as seen in an episode about a store policy. 2) Brands create expectations that must be met, as shown in an episode where Jerry's rental car reservation is not honored. 3) Comparisons to familiar concepts can help explain unfamiliar products, like comparing a wheelchair to a Rolls Royce. 4) Creating a sense of exclusivity, like the strict ordering process at the Soup Nazi's restaurant, can drive demand.
The document discusses how people make purchasing decisions primarily based on emotion rather than logic. It provides an example of how emotional desire, not practical needs, drive the process of choosing to buy a new car. The key point is that 98% of people buy products and services emotionally first before justifying the purchase logically later. The author argues marketers should appeal to these emotions by making products visually attractive and imaginable as something the customer would want, rather than relying on hard sales tactics.
Based on a presentation TeamWorks Media's Katie Fetting gave to the NCAA and NFL, these slides break down how to evaluate your brand promise, experience and product pay-off.
Let go of the wire: Why you have to stop link buildingIan Lurie
This document discusses letting go of outdated search engine optimization (SEO) strategies and instead focusing on building authority through high-quality content marketing and conversions. It advises stopping practices like artificially building backlinks and churning out low-quality content, which Google can easily detect as spam. The document recommends creating marketable content and promoting it to drive conversions like reads, shares, subscriptions, or purchases. The goal is for everyone who encounters the content to take some action.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
This document provides an overview of the "$250 Online Every Day" system being promoted by Kenny and Cameron. Some key points:
- The system allows users to make money online without needing a product, email list, website, technical skills or sales experience.
- It involves finding already profitable products and audiences and allowing the products to convert buyers. This can apparently be done in under 30 minutes per day.
- When initially tested with some previous customers, it averaged $250 per day in profits for users.
- The training for the system is being offered for a limited time at a low price (less than the cost of unspecified item) with a 60-day money back guarantee.
- Users
The document discusses new rules for sales enablement. It argues that traditional approaches of providing sales collateral through portals are ineffective. Instead, it advocates for enabling salespeople to have valuable conversations with buyers. The key points made are: 1) Sales enablement should provide the right knowledge for specific selling situations in a timely manner; 2) Experience from salespeople in the field is more valuable than expertise from corporate; 3) Proven sales strategies or "plays" that work in different situations should be provided.
This document promotes a Brand Reinvention Summit that will teach attendees how to "zing" their brands. It defines zing as tapping into the irresistible part of an entrepreneur or CEO and expressing it through their brand. The summit will feature 10 "Masters of Zing" who will share how to revitalize brands by embracing creativity, authenticity, and playfulness. Attendees will learn how zinging their brand can boost their credibility, expertise, client attraction, and bottom line. Recognizing one's "Zing Factor" is key to connecting with customers on a personal level.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
HyperSuggest is a keyword tool that delivers thousands of keywords and ideas from 9 different networks like Google, Amazon, eBay, Instagram, etc. in seconds.
Gisteo 7 deadly sins to avoid when creating your animated explainer videoStephen Conley
I’ve seen plenty of articles out there about how to make a “killer” or “awesome” explainer video, so I decided to take a different direction here and provide some tips on what not to do.
Oftentimes it is just as valuable, if not more valuable, to learn what pitfalls you need to avoid when jumping into a new endeavor, especially one as important as creating an animated explainer video for your business, product, service or idea. If well executed, it can be one of your most valuable marketing tools. If done poorly, however, you might as well be burning your money.
So, with that in mind, let’s jump right in and take a look at the 7 Deadly Sins To Avoid When Making Your Animated Explainer Video.
This document provides an overview of a webinar on reducing shoplifting. It introduces the speaker, Romeo Richards, who has decades of experience in retail consulting. Richards will share strategies for making stores a "shoplifting free zone" and guaranteeing an 84% reduction in shoplifting by implementing 20% of his strategies. He explains that shoplifting accounts for 43% of store shrinkage and costs retailers millions. Richards also stresses that shoplifting has become more sophisticated, carried out by organized crime rings. The document then covers reasons for shoplifting, hotspots, peak times, and stresses the importance of effective policies, procedures, store design, and technology for reducing theft opportunities.
THE SEVEN DEADLY PITFALLS IN AIM GLOBAL NETWORK MARKETING BUSINESSLongen Llido
This document outlines the seven deadly pitfalls in AIM Global network marketing businesses:
1. Not following the 80-20 rule of focusing 80% on sponsoring and 20% on retailing. Big money is found in sponsoring others.
2. Having a small-time attitude and quitting at the slightest inconvenience rather than treating the business like a large investment.
3. Procrastinating in joining the business or making decisions, which allows others to get ahead. Success requires a sense of urgency.
4. Taking rejections from potential recruits personally rather than seeing it as part of the business and moving on to the next prospect.
5. Neglecting retail sales, which are important for daily
The document discusses the difference between a brand's identity and image. A brand's identity is its own view of what it stands for, while its image is how audiences perceive it. To align identity and image, a brand must communicate its core idea through every aspect of its business. This includes corporate identity, topic, personality, employee behavior, marketing activities, product design, store environments, and headquarters. Effectively communicating across all of these areas helps build a strong, respected brand by showing audiences what the brand truly represents through its actions, not just words.
This document provides an overview of a training course on optimizing the retail environment. The course aims to teach store owners how to attract new customers, improve store layouts economically, and create an environment where customers do not feel overwhelmed. Key topics covered include the importance of building trust with customers through positive first impressions, branding the store effectively, creating a happy and safe atmosphere, and involving multiple senses to make the shopping experience more engaging. The goal is to help struggling stores transform their retail environments and perceptions in order to increase foot traffic, improve margins, and demand higher prices.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
2. A show about nothing…
All this time we thought Seinfeld was a show about “nothing”. Little did we know that peppered in
its nine seasons were hidden, real-world marketing lessons taught from the masters themselves.
But unlike the Soup Nazi’s secret soup recipes, these marketing lessons are to be shared freely
with everyone. In fact (to loosely quote Elaine Benes when she discovered the secret recipes of the
short-tempered Soup Nazi), feel free to give these lessons to every marketer in town, to have ‘em
published (not really) or drop them as fliers from a plane above the city.
So why did I write this ebook? Anyone who knows me well knows that I watch way too much
Seinfeld. So much so that many times during a conversation with someone I’ll remark, “Hey, that
reminds me of a Seinfeld episode where Jerry and Kramer are…” Basically, it’s a curse.
We’ll that’s all about to change with this ebook. I have decided to use my Seinfeld powers for the
good of marketing-kind. Maybe this will help to quite the voices in my head (doubtful, but one can
hope).
Even if you have never watched an episode of Seinfeld in your life (shame on you!), you can still
participate. I’ll give you the background of each episode so that you can play along at home.
the
…on with the show.
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3. Marketing Lesson #1: Company policies and signs
Seinfeld Episode:
Jerry bounces a check at a local bodega. He enters the store to talk to Marcelino, the storeowner, about removing his check
from the “Do Not Accept Checks From” sign by the cash register:
JERRY: Again, I’m really sorry about the check, Marcelino. (Jerry takes out his wallet) Look, let me just give you the forty, plus
another twenty for your trouble.
MARCELINO: ‘Kay.
JERRY (turning to leave): Aren’t you going to take the check down?
MARCELINO: Sorry, no. It’s store policy.
JERRY: But it’s your bodega.
MARCELINO: Even I am not above the policy.
The Marketing Lesson:
Lets face it: excessive policies are the “junk food” of business:
1) They seem good at the time.
2) They do more harm than good.
3) They only mask the real problem.
4) They are used out of laziness.
Just as some people are addicted to Junior Mints, some companies
are addicted to policies. A company may first add a new policy
because of an outlying situation (a handful of customers are bringing
their pets into our store). The company then creates a sign to enforce
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4. the policy. The new policy and sign produce other outlying situations (what about working or service dogs?). The company in
turn introduces another policy (and sign) to clarify the old policy. Soon the company has conflicting policies that even the
employees cannot keep straight. It can turn into a vicious cycle:
An outlying
situation occurs
A sign is created A company policy is
and displayed to added to change the
enforce the policy outlying situation
In the end, the policies and the cycle control the company. Are you controlling your policies or are they controlling you?
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5. Marketing Lesson #2: Brands and expectations
Seinfeld Episode:
Jerry is picking up his reserved rental car at the rental agency:
JERRY: I made a reservation for a mid-size.
AGENT: Okay, let's see here. (The agents checks on her computer)… I'm sorry, we have no mid-size available at the moment.
JERRY: I don't understand. I made a reservation. Do you have my reservation?
AGENT: Yes, we do, unfortunately we ran out of cars.
JERRY: But the reservation keeps the car here. That's why you have the reservation.
AGENT: I know why we have reservations.
JERRY: I don't think you do. If you did, I'd have a car. See, you know how to take the reservation, you just don't know how to
*hold* the reservation and that's really the most important part of the reservation, the holding. Anybody can just take them.
The Marketing Lesson:
When you think about it, a reservation is nothing more than an expectation. And quite simply, this is also the definition of a
brand. A brand is a perceived expectation in an exchange of value. In other words, if I give you something that I value (my time
or my money), than I expect something of value in return from you. The stronger the brand is, the greater the expectation that I
have. But this expectation of mine goes much deeper than just your products or services. It is an expectation of anything and
everything relating to your business.
For example, my expectation of Apple is “uncluttered and stylish innovation”. Yes, I expect sleek, intuitive new products that
are designed with my present and future needs in mind. But I also expect innovative solutions from its employees, understated
packaging, a simple setup, an uncluttered Apple Store and maybe most importantly, I expect some of this unclutteredness and
style to “rub off” onto me to help me unclutter my life and bring a sense of style to who I am.
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6. “I expect to be what I expect of the brand”.
You see, a brand is not just what I expect from your company; it is also what I expect of myself by choosing your company. If I
have an iPod, I expect to be (and probably see myself as) a stylish person. If I buy a safe Volvo car, I expect to be a safe
person. If I buy high-class jewelry from Tiffany & Co., I expect to be a high-class person. In other words, I expect to be what I
expect of the brand.
That is why, in essence, a commodity will never be a brand. There is no expectation of a commodity - other than maybe
convenience or price. But these are hardly the building blocks of a strong brand. The thing is, with a commodity just as soon as
something else comes along that is more convenient or better priced, your commodity will be replaced. And it’s sad, really,
when this switch happens because it is not even a conscious decision. Conversely, if I were to switch from Coke to Pepsi
(because of repeated unmet expectations), than I would mentally make a note not to purchase a Coke product ever again.
However, if my local grocery store switches the kind of celery it sells, I may not even notice (unless I happen to buy a particular
brand).
What do your customers expect from your brand?
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7. Marketing Lesson #3: Using comparisons
Seinfeld Episode:
George and Kramer are in search of a new wheelchair for a friend. They enter a store that sells wheelchairs:
SALESMAN: This is out best model. The Cougar 9000. It’s the Rolls Royce of wheelchairs. This is like… you’re almost glad to
be handicapped.
The Marketing Lesson:
What do you do if someone is unfamiliar with your product or service and you
market something that must be experienced (like a massage or skydiving) or is
highly technical for the non-user (like SEO or biometric security products)? How
might you explain your product or service to someone who is unfamiliar?
Besides being crass, the wheelchair salesman teaches us a great marketing
lesson. George and Kramer had never up to this point used a wheelchair (later on
George uses a motorized wheelchair to keep a job, but this is a topic for a much
later discussion). The salesman used a product that George and Kramer were
familiar with (a Rolls Royce) and compared it to his product. Using this
comparison, George and Kramer did not actually have to experience the
wheelchair to understand its benefits compared to other wheelchairs.
Do you have a product or service that is not easily explained? Try using a
comparison.
By the way, if you market the product that others use to explain their product then
give yourself a gold star on the forehead!
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8. Marketing Lesson #4: Exclusivity
Seinfeld Episode:
Jerry, Elaine and George talk about eating at a new soup place, but there is a catch:
JERRY: There’s only one caveat — the guy who runs the place is a little temperamental, especially about the ordering
procedure. He’s secretly referred to as the Soup Nazi.
ELAINE: What happens if you don’t order right?
JERRY: He yells and you don’t get your soup. Just follow the ordering procedure and you will be fine.
GEORGE: All right. All right. Let’s - let’s go over that again.
JERRY: All right. As you walk in the place move immediately to your right. The main thing is to keep the line moving. It’s very
important not to embellish on your order. No extraneous comments. No questions. No compliments.
The Marketing Lesson:
Providing an exclusive ordering process can elicit feelings of being part of the “in” crowd. Take, for example, the customizable
ordering of Starbucks or the “secret” menu of In-n-Out Burger. John Moore of Brand Autopsy
(http://brandautopsy.typepad.com/brandautopsy), a former marketer at Starbucks, said this of Starbucks’ ordering process:
While it may take a little longer to figure out how to order your double tall, half-caf, vanilla, nonfat latte, once you
do, there’s a feeling of belongingness, that you’re part of the “club.”
So whether you have an exclusive ordering process, an exclusive membership like Costco or an exclusive community like
Harley Davidson’s HOGS, as long as it is backed by substance, your product or service will scratch the itch of those looking to
be an insider.
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9. Marketing Lesson #5: Naming your products
Marketing
Seinfeld Episode:
George and Susan are eating dinner with Susan’s cousin, Carrie, and her husband Ken. Carrie and Ken are soon-to-be
parents of a baby girl. George decides to “help” the couple choose a name for their baby:
SUSAN: So, have you picked out a name yet?
CARRIE: Well, we’ve narrowed it down to a few. We like Kimberley.
SUSAN: Aww.
GEORGE: (negative) Hu-ho, boy.
KEN: You don’t like Kimberley?
GEORGE: Ech. What else you got?
KEN: How about Joan?
GEORGE: Aw c’mon, I’m eating here.
SUSAN: (warning) George!
CARRIE: Pamela?
GEORGE: Pamela?! All right, I’ll tell you what. You look like nice people, I’m gonna help you out.
You want a beautiful name? Soda.
KEN: What?
GEORGE: Soda. S-O-D-A. Soda.
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10. CARRIE: I don’t know, it sounds a little strange.
GEORGE: All names sound strange the first time you hear ‘em. What, you’re telling me people loved the name Blanche the
first time they heard it?
(My sincerest apologizes to anyone named Kimberley, Joan, Pamela, Blanche or even Soda for George’s comments above.)
The Marketing Lesson:
So you’re in charge of naming your soon-to-be-born product. Congrats! We’ll break out the cigars later, but for now lets talk
about some naming rules. The name you choose must:
Fit the concept or category
Be easy to pronounce and spell
Pass the test of time (no buzzwords or fad-type words)
Resonate with your target market
Be something that is memorable
Must not be offensive in any language
Also, you may:
Use made up words (like Google or iPod), but this may require more time for the name to slip into mainstream
conversation.
Use common words used out of context (like Apple, Amazon or Soda). However, this again may require more time to
allow the association (Amazon and books) to stick.
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11. Marketing Lesson #6: Loyalty Programs
Seinfeld Episode:
Elaine is trying to earn a free submarine sandwich at Atomic Sub by using her “Buy 23 Subs, Get 1 Free” card:
ELAINE: Oh, I can’t believe it! I’ve lost my “Atomic Sub” card!
JERRY: So?
ELAINE: I’ve eaten 23 bad subs, I just need 1 more! It’s like a long, bad movie, but you want to see the end of it!
JERRY: No, you walk out.
ELAINE: Alright, then, it’s like a boring book, but you gotta finish it.
JERRY: No, you wait for the movie!
ELAINE: (Irritated, and through clinched teeth) I want that free sub!
The Marketing Lesson:
Let’s face it; your loyalty program may not be fostering loyalty. In fact, if done incorrectly, your punch card or exclusive
discounts and offers may be actually hurting you. Loyalty can only be earned overtime by consistently providing your
customers with memorable customer experiences. If your customer experience is faulty (for example, “bad subs”), then the
increase in negative word of mouth from your loyalty program can actually propel your business into inexistence faster.
Remember this formula:
Bad customer experience + loyalty program = accelerated extinction
Before you start any loyalty program, make sure your customer experience is rock solid (and that loyalty is more than just a
“program” in your company).
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12. Marketing Lesson #7: Competition myopia
Seinfeld Episode:
A beautiful woman, Danielle, mistakes George for her boyfriend Neil - a guy who she claims looks just like plain, old George.
This intrigues George; he wants to meet Neil. George is oblivious to Danielle’s advances and can only focus on finding out how
Neil could ever become the boyfriend of this beautiful woman. In this scene, George talks to Jerry about his obsession:
GEORGE: I have got to find out how he could get a girl like Danielle.
JERRY: (pointing out the obvious) George, you’ve got Danielle. Forget about Neil. You’ve out-Neiled him.
GEORGE: (surprised) So, I’m Neil? How did I do that?
JERRY: I don’t know, but you better keep it up.
The Marketing Lesson:
Sadly, George does not keep it up. His obsessive fixation on Neil (instead of focusing on Danielle) led
him to loose Danielle to Neil.
This reminds me of a marketing professor that I had that would always encourage his students to play
the game of Risk. Don’t get me wrong; Risk can be a very fun game. However, I wonder if the tactics
learned in playing Risk can actually hurt you as a marketer.
The goal of Risk is conquest…worldwide domination. In order to win, you need to learn strategy and
intelligent tactical decisions. These strategic concepts can be very valuable. However, an unhealthy
balance of attention and time is given to the enemy because once you have dominated your
opponent, the country naturally falls into your hands. There is no questioning from the inhabitants as
to why you are there.
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13. The real marketing world is not like this. Just because you are better than your competition does not necessarily mean that you
can take over the marketplace. In the real marketplace, the inhabitants do not take kindly to dictators. The marketplace can
only be “won” over if they want to be and if they believe that you provide something of value in return.
Knowing the whereabouts of your competition is good business practice. However, focusing on your competition to the point of
looking beyond your customers is suicide. Customer centricity will always win over competitor centricity.
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14. More
If you have found this ebook helpful or mildly entertaining, you can find more Seinfeld on Marketing lessons and other of my
marketing musings at:
http://ubereye.wordpress.com
Feel free to post this ebook on your blog, to e-mail it or share it with whomever you’d like.
About Bill
I’m Bill Gammell…it’s nice to meet you! For the last 5 years I have been working in Orem, Utah in the marketing department of
a market research company. I have a BS in Marketing from the University of Utah (although I am a big fan of their rival, B.Y.U.
-go figure!). Previously, I worked 4 years as a manager for a technical support department for a local ISP and in customer
service positions for over 8 years.
I have a gorgeous wife and three adorable kids.
Seinfeld, Seinfeld scripts and the Seinfeld characters are registered trademarks of Sony Pictures Entertainment, Inc. All rights reserved.
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