This PowerPoint is a quick overview for ZeaVision customers who are participating in the EZ Tears Challenge in-practice promotion.

2. EZ Tears In-Practice Promo
May 2015

3. What You Will Learn
• Overview and how the promotion works
• Practice promo tools
• Practice & patient benefits
• Key brand messages
• Simple science data points

4. EyePromise EZ Tears Challenge Overview
1. Create awareness around dry eye and
EyePromise EZ Tears
2. Stimulate trial of EyePromise EZ Tears
through in-practice sales
3. Gain Refills by reinforcing compliance and
efficacy:
– pre and post online surveys
– email messaging from EyePromise

5. How the EZ Tears Challenge Promo Works
• Patient purchases bottle from the practice at
$5.00 discount ($15.00 max on 3-pack)
• Practice submits (fax, scan) receipt and
simple form (paper and online) to ZeaVision
for reimbursement
• Patient is incentivized to complete online
surveys before and after the 30-day EZ
Tears regimen
• Patient receives a $5.00 Visa gift card for
participating in both surveys
• Practice will receive survey results for their
patients

6. EyePromise EZ Tears Challenge Promo Pieces
1. One Counter Display (12” x 18”
easel-back)
2. Two 50-Packs of Patient
Brochures (double-sided rack
card)
3. Two Posters (24” x 36” non-
marring self adhesive back)
*Additional patient brochures and
posters are available upon request

7. Counter Display
• 12” wide x 18” tall
• Easel-back for stability
• Holds 25 patient brochures
• Patient benefit call outs
• Promotion website URL
• Scan code (goes to URL)

8. Poster
• 24” wide x 36” tall
• Full non-marring adhesive on back
• Patient benefit call outs
• Promotion website URL
• Scan code (goes to URL)

9. Patient Brochure
• 3.5” wide x 8.5” tall
• Counter Display holds 50
• Patient benefit call outs
• Promotion website URL
• Scan code (goes to URL)

10. Promo Website for Patients
• Pre-and Post surveys help demonstrate
how EZ Tears worked for the patient
• Survey triggers email campaign to
reinforce compliance, patient education
and the “why” of taking EZ Tears
• Incentivize survey participation with
$5.00 Visa gift card
• Incentivize 2nd EZ Tears purchase with
$5.00 coupon to be used in the practice
or online (coupon code)

11. Compliance/Reinforcement Emails to Patient
• Patients will receive emails if they participate in
the online surveys:
– Congratulations message and what to expect
in 30 days
– Reinforcement messaging including
compliance, ingredient importance, etc.
– Key brand messages reinforcing EZ Tears’
quality, safety, and efficacy
– $5.00 discount coupon on next single bottle
purchase of EZ Tears
– $5.00 Visa gift card for participating
(completion of post-survey)

12. Benefits for Your Practice
1. Drive awareness to serve more patients
2. Provide enhanced patient care
3. Sell more bottles of EZ Tears
4. Make $5.00 more per bottle of EZ Tears
5. Increase patient retention with EZ Tears
resulting in more bottle sales per patient
6. Reinforce unique 30-Day Dry Eye Relief
Guarantee not available on the retail shelf

13. Patient Benefits
1. Quick dry eye relief
2. 30-Day Dry Eye Relief Guarantee
3. Discount on EZ Tears through their doctor
4. Incentive to complete surveys
5. Discount coupon on second purchase
through their doctor

14. Key Brand Messages to Reinforce with Patients
• 30-Day Dry Eye Relief Guarantee
– Full refund on purchase if not satisfied
– The only brand to offer this guarantee

15. Key Brand Messages to Reinforce with Patients
• Doctor Recommended
– #1 reason patients purchase supplements
is a doctor recommendation
– EZ Tears is not available in retail stores

16. Key Brand Messages to Reinforce with Patients
• Science-Based
– Specifically designed as a dry eye formula
– Formulated by a PhD and an OD who
specializes in dry eye

17. Key Brand Messages to Reinforce with Patients
• Made in USA
– Most supplements contain ingredients sourced
outside the US with questionable quality
control
“1 in 4 supplements contain less than what the
label specifies, or too much of a particular
ingredient.”
– Consumer Lab, third party testing facility

18. Key Brand Messages to Reinforce with Patients
• Natural Ingredients
– A total of 9 unique ingredients work
together to attack dry eye, quickly
– More than just an Omega-3 product
– Omega-3s are highly purified from fresh
cold water fish
– Vitamin A, D3, E and other essential
ingredients to fight dry eye

19. Key Brand Messages to Reinforce with Patients
• NSF Contents Tested & Certified
– National Sanitation Foundation
– One of the most respected, independent
certification organizations
– EyePromise incurs significant additional
expense to achieve this prestigious level
of certification
– EZ Tears is also NSF Certified for Sport
for professional athletes (MBL, NHL,
PGA, etc.) – highest certification level
available

20. Data to Back-Up Efficacy of EyePromise EZ Tears
• ONIT Study (Ocular Nutrition Impact on Tear
Film - March 2015)
– FDA approved, peer-reviewed, multi-
center study
– 67 patients in 4 clinics over 8 weeks
– Significant improvement in 5 key dry eye
diagnostic criteria
– Effective for some patients in as little as
one week

21. Data to Back-Up Efficacy of EyePromise EZ Tears
• 56-Patient Dry Eye Relief Survey
– 86% experienced relief in 4 weeks

22. Data to Back-Up Efficacy of EyePromise EZ Tears
• 90-Patient Contact Lens Comfort Survey
– 89% experienced relief in 4 weeks

23. What You Learned
• How the EZ Tears Challenge in-practice
promo works
• Tools for the promotion
• Practice & patient benefits
• Key brand messages
• Simple data points to share with patients

24. Need Support? 1. Use the Chat function in the bottom right
corner of the ESP Portal
2. Email support@eyepromise.com
3. Call toll-free at (866) 833-2800