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ENGAGE YOUR
AUDIENCES WITH
MOBILE MARKETING
STRATEGIES
Presented by
Joe Marcallini, VP of Mobile Strategy
WHO IS STEADYRAIN?
Award Winning Digital Strategy Agency
» Web / Mobile / OLM
15 years of experience
Top Ten Web Design Firm
SERVICES & GOALS
WHAT IS MOBILE
MARKETING?
Mobile
Website
Apps
SMS
MMS
QR
Codes
Location
Based /
Proximity
Coupons
Search
SO…WHERE DO
YOU START?
RESEARCH
DEVELOPERS
Communication / Rates
Local
National
Offshore
WHAT IS THEIR LEVEL
OF EXPERIENCE?
Review Past Mobile Projects
Corresponding Website Integration
Mobile App Database Integration
Respective App Store Experience
WHAT TYPE OF SERVICE
DO THEY PROVIDE?
Local / Outsourced
Primary Contact / Support Staff
Maintenance Agreements
ARE THEY ABLE TO ADAPT AND
INNOVATE?
Solution Designers
Problem Solvers
Latest Trends
Latest Technologies
MOBILE
MARKETING
BEST PRACTICES
DON’T IGNORE
MOBILE
TARGET YOUR AUDIENCE
Utilize Analytics To Understand Your
User’s Traits
Create Apps For Specific Operating
Systems Based On User Requirements
Engage Your Customers By Utilizing
Multiple Mobile Strategies
MOBILE WEBSITE
VS. NATIVE APP
Forget About Lingo: Focus On Your
Business Needs
3 Key Solutions
»Mobile Website
»Native App
»Mobile Web App
RESPONSIVE
MOBILE WEBSITES
Your Website: Mobile Optimized
(accessed via browser)
Hardware Specific (access via store)
»iOS
»Android
Ex: Internal Solution For Sales Staff
Hardware Integrated Solutions
»Camera
»Radios (Bluetooth)
Downfall: Generally More Costly
NATIVE APPS
Not Hardware Specific
(access via browser)
Login Based Solution For Customers
Reach a Larger Audience With Less
Development Time
Downfall: Limited User Experience And
Minimal Hardware Integration
Mobile Web App
SMS MARKETING
Avoid Fluffy Language, Get To The Point
One Pitch At A Time, No Cramming
Make Your Message Actionable
Time Your Messages Right
EMAIL MARKETING
Always Keep Mobile Users In Mind
Nearly 50% of all marketing emails are
opened on a mobile device.
LOCATION BASED
Stake Your Claim
»Foursquare, Yelp, Google Places
Connect With The People Who Check In
»Mayors, Ambassadors, etc
Create Offers That Apply to Everyone
Test, Learn, and Optimize
Operationalize: All Employees Are Aware Of
Offers And How To Implement Them.
BUILD AN EFFECTIVE
QR CODE STRATEGY
Scanning Actions Should
Always Direct Users To
Mobile Optimized
Landing Pages or Mobile
Optimized Results.
MAKE SURE YOUR
AUDIENCE KNOWS
YOUR APP EXISTS.
ICON DESIGN
MAKES A
DIFFERENCE
EFFECTIVE APP
DESCRIPTIONS

Keywords in title

Keywords in descriptions

Proper categorization
MARKET YOUR
MOBILE CAMPAIGNS
START WITH
STRATEGY
MOBILE CAMPAIGN MARKETING
CREATE ENGAGING
CONTENT
MOBILE CAMPAIGN MARKETING
BUILD AN EYE-POPPING
DESIGN
MOBILE CAMPAIGN MARKETING
FOCUS ON
INTEGRATION
&
ANALYTICS
MOBILE CAMPAIGN MARKETING
SPREAD THE WORD ON
SOCIAL MEDIA
MOBILE CAMPAIGN MARKETING
YOU COULD EVEN
BLOG ABOUT IT
MOBILE CAMPAIGN MARKETING
JUST MAKE SURE YOU DRIVE
ENGAGEMENT
MOBILE CAMPAIGN MARKETING
TESTING
Testing Sites
»Bugs / UX
Targeted Beta Users
»Ad Hoc Distribution
Reviews
THANK YOU!
QUESTIONS?
Meet Joe at Table 205

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Engage Your Target Audiences with Mobile Marketing Strategies

Editor's Notes

  1. 6% Increase in Visibility after one month of implementation.
  2. Everyone Needs Mobile Website