2. • Ancient Egyptian times
• Hands that engraved on the walls for 20,000 years
belonged to the first to cut human hair
- To remove accumulated evil essence
- To renew energies
3. Bloodletting process
White bandages that contain blood
would hung outside to dry on a pole
Red and white swirled pole came
into existence when the wind blew
it.
4. 5th century
First barber shop was created in Ancient Greece
1893
First school of barbers had been opened up
19th century
Golden age of barber shops
1904
The end of the golden age of barber shops
1980s
Unisex barber shops were became more common in the world
until today
5.
6. Founder Stella Lim
Current location Banting, Selangor
Motive for starting business To learn a technique, Interest
Main Services Hair cutting, perming
Estimated number of
customers
About 50 per day
Annual revenue About 72K
Capital needed for starting
the business
‘Leaves’ – about RM 15,000
‘Stella’ – about RM 50,000
7. Miss Stella used to own a salon called ‘Leaves’ that
giving away by the owner.
The business was running very well because it was
located at the main street of the town and most of the
resident love her hair styling skills.
8. After a few years, she moved her shop location to
another area in the same town and she named it as
‘Stella’ because she wanted the saloon to represent her.
The business of ‘Stella’ was not as good as ‘Leaves’
because the location was not in the uptown, but the old
customers still visit her salon.
9. In year 2013, she change her business to a home
business because she found that this profession is too
competitive.
It is also because she wants to maintain her passion and
to feed her family.
10.
11. Tenze Hair Studio Sdn. Bhd.
No.18-1-2, Jalan Setia Prima Q U13/Q, Setia Alam
Sek U13, 40170 Shah Alam.
Owned by Mr. Avier Ng
12. Tenze Hair Studio Sdn. Bhd.
• 6 outlets
• Estimated 60 around customers per day
( including all outlets )
13. Main Services Provided
I. Hair do services
II. Magazine and advertisement shooting make
over
III. Artist concerts make over
14. History
2002
Started the first salon.
2004-2007
Opened the second and third salon.
2007-2012
• Focus in setting up the system of
management
• Train his team and build branding
2013-2014
Continue opened 3 salons
16. Competitors
“Pro” Salon
- Managed by
young people.
- Knows the most
trending
hairstyle.
“Mei Hua” Salon
- Hair styling
skills are equally
competitive as
each other.
- Provide good
customer
services and low
price.
“Kozo” Salon
- Located at
uptown of
Banting.
- Most systematic
among all of the
salons.
17. Methods of business to compete with their competitors
Trust her customers ‘loyalty’.
Stella said that “people have their
choices in choosing which kind of
salon they want.”
She provides good customer service
--- Differentiated Products
She wouldn’t compete with her
competitors. Most important thing
is she did her best on customers.
19. Shop Name : AX Hair Style
Salon
Location : Jalan Prima C,
Setia Alam. (Just right
beside Tenze Hair Studio)
Specialized : Hair stylists,
Hair care
20. Shop Name : 1986 Hair Studio
Location : Jalan Prima C,
Setia Alam.
Specialized : It provides a café
and nail service for their
customers.
21. Shop name : De Hair Salon
Location : Same row
with “Tenze Hair Studio”
22. “He never treated anyone as his competitors, but
only friends”
“Having more friend is better than having more
enemies”
23. Lack of funding and insufficient cash flow
Did not work in systematically
Facing a human resources problem
24. Obstacles Faced While Entering Markets
Pricing Decision
- Significant demand for their products depends on the
prices.
- Due to the intense competition and weak pricing
power, most of the monopolistic competitive firms
make minimal profits over time in the market.
