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ENVIRONMENT
AND MARKET
ROWELL L. MARQUINA
Animation NC II Teacher /
ICT Strand Coordinator
TUNASAN NATIONAL HIGH SCHOOL
ANIMATION NC II
TUNASAN NATIONAL HIGH SCHOOL
SDO – MUNTINLUPA CITY
LEARNING
OBJECTIVES
CONTENT STANDARDS:
The learner demonstrates
understanding of “environment
and market” in the animation field
in one’s locality/town.
PERFORMANCE STANDARDS:
The learner independently creates
a business vicinity map reflective
of the potential animation market
within the locality/town.
PLAYERS IN
THE MARKET
PRODUCTS
AND SERVICES
IDENTIFYING
CUSTOMERS
Identify the players/
competitors within
the town
Identify the different
products/services
available in the
market
Identify the profile,
needs, and wants of
potential customers
02
03 04
CONTENTS
KEY CONCEPTS
OF MARKETING
Understand the
concepts involved in
the market.
01
01
KEY CONCEPTS
OF MARKETING
Understand the concepts
involved in the market.
WHAT IS
MARKETING?
According to Kotler (1991),
marketing is a social and
managerial process by which
individuals and groups obtain
what they need and want
through creating and
exchanging products and
value with others.”
REFERENCE:
https://www.businessmanagementideas.com/m
arketing/marketing-definition/20516
MARKETING AS A
MANAGEMENT PROCESS
As a process marketing requires all
the normal management activities
and skills including:
▪ Planning and Analysis
▪ Resource Allocation
▪ Management and Control
▪ Implementation and
Monitoring
▪ Evaluation and Measurement
WHAT IS
MARKETING?
Marketing is about giving
customers their needs or
wants
All marketing activities should be
directed towards providing
customers their needs or wants.
NEEDS versus
WANTS
Needs refers to a physiological
or psychological requirement
for the well-being of an
organism.
Examples of this includes:
food, water, shelter, and
clothing.
REFERENCE:
https://www.merriam-webster.com/dictionary/need
NEEDS versus
WANTS
Wants are the form human
needs take as they are shaped
by culture and individual
personality.
Examples of this includes:
jewelries, chandeliers, lipstick,
and electronic gadgets.
REFERENCE:
https://www.joho.org/en/which-basic-concepts-are-used-marketing-chapter-
1#:~:text=Wants%20are%20the%20form%20human,satisfy%20a%20need%20or%20want.
WHAT IS A
RODUCT?
a PRODUCT is anything that can be offered to a market
for attention, acquisition, use, or consumption that might
satisfy a want or need. It includes physical objects,
services, persons, places, organizations,
and ideas.
REFERENCE:
https://www.marketingtutor.net/product-meaning-definition/
02
PLAYERS IN THE
MARKET
Identify the players /
competitors within the town
WHO ARE THE
PLAYERS?
Market players are important factors in a business
environment that could affect the success or failure of
a business. Market players are simply market
participants, and each participant plays different roles,
and it is necessary for a business owner to pay
attention to them.
REFERENCE:
https://blog.accounteer.com/key-market-players-you-should-know-d73229809e0d
WHO ARE THE
PLAYERS?
▪ CUSTOMERS are the users, consumers, or buyers of the
products or services of the business.
▪ SUPPLIERS are entities that provide products or
services to the business.
▪ COMPETITORS are simply business rivals, that sells the
same products or render the same services and might
aim at the same target market.
WHO ARE THE
PLAYERS?
▪ REGULATORS are agencies that implement and
enforce laws. The agency can either be independent
organizations or government.
▪ SUBSTITUTIONS are those whose products can be a
replacement for another. Substitutes are like
competitors but with different products.
03
PRODUCTS AND
SERVICES
Identify the different
products/services available
in the market
● Movie and Television
● Advertisements
● Simulations and Visualizations
● Education and Training
● Architecture and Engineering
● Website Development
● Game Development
INDUSTRIES THAT
USES ANIMATION
● Visual Effects Services
● Character Design
● Illustrations and Visuals
● Logo Designs
● Mockups
● Videos / Film Production
● Game Assets and Design
ANIMATION STUDIO
PRODUCTS AND
SERVICES
REFERENCES
● https://www.businessmanagementideas.com/marketing/marketing-definition/20516
● https://www.merriam-webster.com/dictionary/need
● https://www.joho.org/en/which-basic-concepts-are-used-marketing-chapter-
1#:~:text=Wants%20are%20the%20form%20human,satisfy%20a%20need%20or%20want.
● https://www.marketingtutor.net/product-meaning-definition/
● https://blog.accounteer.com/key-market-players-you-should-know-d73229809e0d
● http://changingminds.org/disciplines/marketing/understanding_markets/market_players.htm
IMAGE SOURCES
● https://ychef.files.bbci.co.uk/976x549/p04tx3m6.jpg
● https://oldnavy.gap.com/Asset_Archive/ONWeb/content/0029/553/698/assets/220700_96_M7663_Boy
s_DP_Tees.jpg
● https://pinoyhousedesigns.com/wp-content/uploads/2017/09/MHD-2012005-DESIGN1_View03.jpg
● https://static-uc.olist.ng/upload/20200610/y07yq0qzuo1.jpg
● https://images.squarespace-cdn.com/content/v1/5ae8899889c1723230e48abb/1602936719019-
KKU8ESNY4ESNI4ZWRSOC/IMG_8527.jpg?format=1000w
● https://thumbs.dreamstime.com/b/many-used-modern-electronic-gadgets-use-white-floor-reuse-
recycle-concept-top-view-164230611.jpg
● https://lumiere-a.akamaihd.net/v1/images/p_toystory3_19639_3c584e1f.jpeg
● https://images.adsttc.com/media/images/5a26/a60d/b22e/388e/ef00/0227/newsletter/06_model.jpg?
1512482296
● https://sm.ign.com/ign_ap/news/e/endgame-is/endgame-is-the-final-avengers-movie-says-marvel-
boss_95tg.jpg
● https://i.ytimg.com/vi/sCTN40K2d5c/maxresdefault.jpg
● https://www.3dsourced.com/wp-content/uploads/2021/02/Best-free-3d-modeling-software.jpg
CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon, and
infographics & images by Freepik.
Do you have any questions?
ROWELL L. MARQUINA
SHS Teacher / ICT Strand Coordinator
TUNASAN NATIONAL HIGH SCHOOL
Mobile No.: 09154890655
Email Address:
rowell.marquina001@deped.gov.ph
THANKS
“THIS IS A QUOTE, WORDS FULL
OF WISDOM THAT SOMEONE
IMPORTANT SAID AND CAN MAKE
THE READER GET INSPIRED.”
—SOMEONE FAMOUS

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Environment and Market.pdf

  • 1. ENVIRONMENT AND MARKET ROWELL L. MARQUINA Animation NC II Teacher / ICT Strand Coordinator TUNASAN NATIONAL HIGH SCHOOL ANIMATION NC II TUNASAN NATIONAL HIGH SCHOOL SDO – MUNTINLUPA CITY
  • 2. LEARNING OBJECTIVES CONTENT STANDARDS: The learner demonstrates understanding of “environment and market” in the animation field in one’s locality/town. PERFORMANCE STANDARDS: The learner independently creates a business vicinity map reflective of the potential animation market within the locality/town.
  • 3. PLAYERS IN THE MARKET PRODUCTS AND SERVICES IDENTIFYING CUSTOMERS Identify the players/ competitors within the town Identify the different products/services available in the market Identify the profile, needs, and wants of potential customers 02 03 04 CONTENTS KEY CONCEPTS OF MARKETING Understand the concepts involved in the market. 01
  • 4. 01 KEY CONCEPTS OF MARKETING Understand the concepts involved in the market.
  • 5. WHAT IS MARKETING? According to Kotler (1991), marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” REFERENCE: https://www.businessmanagementideas.com/m arketing/marketing-definition/20516
  • 6. MARKETING AS A MANAGEMENT PROCESS As a process marketing requires all the normal management activities and skills including: ▪ Planning and Analysis ▪ Resource Allocation ▪ Management and Control ▪ Implementation and Monitoring ▪ Evaluation and Measurement
  • 7. WHAT IS MARKETING? Marketing is about giving customers their needs or wants All marketing activities should be directed towards providing customers their needs or wants.
  • 8. NEEDS versus WANTS Needs refers to a physiological or psychological requirement for the well-being of an organism. Examples of this includes: food, water, shelter, and clothing. REFERENCE: https://www.merriam-webster.com/dictionary/need
  • 9. NEEDS versus WANTS Wants are the form human needs take as they are shaped by culture and individual personality. Examples of this includes: jewelries, chandeliers, lipstick, and electronic gadgets. REFERENCE: https://www.joho.org/en/which-basic-concepts-are-used-marketing-chapter- 1#:~:text=Wants%20are%20the%20form%20human,satisfy%20a%20need%20or%20want.
  • 10. WHAT IS A RODUCT? a PRODUCT is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations, and ideas. REFERENCE: https://www.marketingtutor.net/product-meaning-definition/
  • 11. 02 PLAYERS IN THE MARKET Identify the players / competitors within the town
  • 12. WHO ARE THE PLAYERS? Market players are important factors in a business environment that could affect the success or failure of a business. Market players are simply market participants, and each participant plays different roles, and it is necessary for a business owner to pay attention to them. REFERENCE: https://blog.accounteer.com/key-market-players-you-should-know-d73229809e0d
  • 13. WHO ARE THE PLAYERS? ▪ CUSTOMERS are the users, consumers, or buyers of the products or services of the business. ▪ SUPPLIERS are entities that provide products or services to the business. ▪ COMPETITORS are simply business rivals, that sells the same products or render the same services and might aim at the same target market.
  • 14. WHO ARE THE PLAYERS? ▪ REGULATORS are agencies that implement and enforce laws. The agency can either be independent organizations or government. ▪ SUBSTITUTIONS are those whose products can be a replacement for another. Substitutes are like competitors but with different products.
  • 15. 03 PRODUCTS AND SERVICES Identify the different products/services available in the market
  • 16. ● Movie and Television ● Advertisements ● Simulations and Visualizations ● Education and Training ● Architecture and Engineering ● Website Development ● Game Development INDUSTRIES THAT USES ANIMATION
  • 17. ● Visual Effects Services ● Character Design ● Illustrations and Visuals ● Logo Designs ● Mockups ● Videos / Film Production ● Game Assets and Design ANIMATION STUDIO PRODUCTS AND SERVICES
  • 18. REFERENCES ● https://www.businessmanagementideas.com/marketing/marketing-definition/20516 ● https://www.merriam-webster.com/dictionary/need ● https://www.joho.org/en/which-basic-concepts-are-used-marketing-chapter- 1#:~:text=Wants%20are%20the%20form%20human,satisfy%20a%20need%20or%20want. ● https://www.marketingtutor.net/product-meaning-definition/ ● https://blog.accounteer.com/key-market-players-you-should-know-d73229809e0d ● http://changingminds.org/disciplines/marketing/understanding_markets/market_players.htm
  • 19. IMAGE SOURCES ● https://ychef.files.bbci.co.uk/976x549/p04tx3m6.jpg ● https://oldnavy.gap.com/Asset_Archive/ONWeb/content/0029/553/698/assets/220700_96_M7663_Boy s_DP_Tees.jpg ● https://pinoyhousedesigns.com/wp-content/uploads/2017/09/MHD-2012005-DESIGN1_View03.jpg ● https://static-uc.olist.ng/upload/20200610/y07yq0qzuo1.jpg ● https://images.squarespace-cdn.com/content/v1/5ae8899889c1723230e48abb/1602936719019- KKU8ESNY4ESNI4ZWRSOC/IMG_8527.jpg?format=1000w ● https://thumbs.dreamstime.com/b/many-used-modern-electronic-gadgets-use-white-floor-reuse- recycle-concept-top-view-164230611.jpg ● https://lumiere-a.akamaihd.net/v1/images/p_toystory3_19639_3c584e1f.jpeg ● https://images.adsttc.com/media/images/5a26/a60d/b22e/388e/ef00/0227/newsletter/06_model.jpg? 1512482296 ● https://sm.ign.com/ign_ap/news/e/endgame-is/endgame-is-the-final-avengers-movie-says-marvel- boss_95tg.jpg ● https://i.ytimg.com/vi/sCTN40K2d5c/maxresdefault.jpg ● https://www.3dsourced.com/wp-content/uploads/2021/02/Best-free-3d-modeling-software.jpg
  • 20. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. Do you have any questions? ROWELL L. MARQUINA SHS Teacher / ICT Strand Coordinator TUNASAN NATIONAL HIGH SCHOOL Mobile No.: 09154890655 Email Address: rowell.marquina001@deped.gov.ph THANKS
  • 21. “THIS IS A QUOTE, WORDS FULL OF WISDOM THAT SOMEONE IMPORTANT SAID AND CAN MAKE THE READER GET INSPIRED.” —SOMEONE FAMOUS