Management science final (1)

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School Of Architecture, Building & Design
Bachelor Of Quantity Surveying (HONS)
TITLE: CONSTRUCTION COMPANY
MANAGEMENT SCIENCE (QSB 2413/MGT60203)
Lecturer: Ms. Tay Shir Men
Student Name: Student ID:
Janelle Angela Cezar 0326611
Chow Wen Fang 0326822
Eng Cheng En 0331686
Hing Ka Wai 0331221
Orlando Wong Kueng Khung 0331859
Nicholas Wong Chin Khai 0331773

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TABLE OF CONTENTS
Title Page
TASK 1
• Strategic Planning
• Company Introduction
• Vision
• Mission
• Long Term, Mid-Term and Short-Term Goals
• Value Statement
• Organizational Culture
• Job Scope/Responsibility for Each Position in Company
• SWOT Analysis
4 to 14
TASK 2
• Managerial Trainee Job Description
• Managerial Trainee Job Requirements
• Interview Activity 1: Individual - Face to Face
• Interview Activity 2: Individual Presentation
• Interview Activity 3: Group Icebreaker
15 to 26
TASK 3
• Competitive Advantage
• Go-Lead’s Competitive Advantage
• Introduction to Information Technology
• Go-Lead’s Competitive Advantage through IT
➢ Building Information Modeling – Glodon
➢ Cloud Computing – Go-Cloud
27 to 30
REFERENCES 33

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TASK 1
STRATEGIC PLANNING
Strategic planning is action required before actually running the business. Since the founders are all new to the
business field, we thorough mapping out of the external and internal environment is necessary. From the word
strategy and plan, strategic planning is defined as the systematic process of picturing a desired future, and
translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. It is done
through a lot of analyzation, survey and decision-making.
1. Identification of the business sector and the various competitors.
Identifying the business sector and competitors is relevant to the external factors that will also affect us,
as we run the company along the way. With knowledge of the market’s risks, our experiences, our
capabilities and our limitations, we will then choose the services we want to offer. In knowing the
services, we want to offer, it will then help us determine our goals, what we want to achieve as a whole.
• Knowing the type of clients.
Construction has always been known to be different compared to other industry sectors. It
should be evident that there exist fundamental and major differences between consumer markets
and the construction market. Possibly the most important difference lies in the client himself.
In general consumer sectors, the customer who will purchase the product with his money is
usually the only one, whose needs, wants and demands need to be considered. In the
construction industry, there are contracts to follow. Different clients will have different terms
especially when it comes to the costs. For example, when the Quantity Surveyor calculates the
cost of the whole construction works, they will sometimes put a percentage of extra allowance
to cost. This extra percentage to the cost will go to the contractors, workers or consultant’s
profit. So, the company will need to assess the different types of clients to know the agreement
per type of client – from private to public clients. Clients are the company’s customers, since
there are various clients with distinct characteristics, know the type of clients the company
would want to focus on will let us distinguish the approaches it wants to apply to each types of
clients.
• Analysing demands to identity our expertise (Type of Buildings we want to specialize in).
As a company we need to know our types of clients. In doing this, we plan on surveying the
area we are situated at and create a market segmentation. We also plan to analyze the economy
to calculated the demands of the population. Demand refers to how much (quantity) of a product
or service is desired by buyers. By knowing the demands through market segmentation, the
company can determine, the type of buildings we want to specialize on. Whether it be,
Residential Buildings, Infrastructural Works, Industrial Buildings or Commercial Buildings.
Principally, at this stage, the company will gather the major probable future clients insights.
Supply represents how much the market can offer. The quantity supplied refers to the amount
of a certain good producers are willing to supply when receiving a certain price. Deliberately,
we need to assess the availability of resources and techniques - e.g. architects, materials,
contractors, skilled labors and suppliers - for a certain type of building. Different buildings have
different ways of construction method with different suitable materials. Henceforth, this is
where we measure the supply and demand curve for a certain type of building. The shifts in
both the demand and supply will be indicated through a graph to indicate any upward trends or
fluctuations. The building with the most demand and supply will most likely be preferred. As

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this will affect the quality of the business finances and number of targeted clients. Another
method to help the company in determining the type of buildings we want to specialize in is
through SWOT analysis of the environmental factors - e.g. Malaysia’s Temperature, Wind
Loads, etc…. This also includes the issues addressed in each type of building. For example, a
high-rise building will have more labours and materials required as compared to a low-rise
building therefore it will have more costs involved. Through assessing the pros and cons of each
type and their supply/demand curves as well as our knowledge per type we can determine the
best suitable building that we can offer our services on to our future clients.
• Getting familiar with other similar companies (Competitors).
Knowing who our competitors are will determine the pricing range of our services, the risks and
the amount of effort we need to put in to be able to keep up with the game. In a certain sector,
there are five scales of competition. In the company’s case, we need to consider the different
types of services/buildings other consultant companies offer. If our competitors will be a lot of
small consultant companies or a few big consultant companies.
• Perfect Competition
Perfect competition defines a market structure, where a lot of small firms compete
against each other. In this situation, a single firm does not have any significant market
rights. As a result, the industry produces the socially optimal level of output, because
none of the firms have the ability to provide impact to market prices.
• Monopolistic Competition
Monopolistic competition also can be defined as a market structure, where many small
firms compete against each other. However, compare to perfect competition, the firms
in monopolistic competition sell the same, but slightly differentiated products. This
gives them a certain scale of market power which allows them to charge higher prices
within a certain range.
• Oligopoly
An oligopoly defines a market structure which is dominated by only a few numbers of

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firms. This results in a condition of limited competition. The firms can either
collaborate or compete against each other. By doing so they can use their collective
market power to drive up prices and earn more profit.
• Monopoly
A monopoly refers to a market structure where a single firm controls the whole market.
In this scenario, the firm has the highest level of market power, as consumers do not
have any changes. As a result, b often reduce output to increase prices and earn more
profit.
The potential clients and the market the company will pursue will determine the market
segmentation for our services. By analysing the types of market, we are getting ourselves
involved in, it can dictate the scale of competition we are joining. Knowing who our competitors
are, and what they are offering, can help us to make your products, services and marketing stand
out. It will enable the company to set our prices competitively and help respond to rival
marketing campaigns with our own initiatives. We can use this knowledge to create marketing
strategies that take advantage of our competitors' weaknesses and improve our business
performance. We can also assess any threats posed by both new entrants to your market and
current competitors. This knowledge will help us to be realistic about how successful you can
be. Therefore, it is part of our plan to be able to relate the analysis and the services we want to
offer to the formulation of our competitive advantages. As well as how to make it sustainable.
2. Analysis of the Company’s Relevance
• After analysing the external factors, the company will then determine its Vision(Long-term
goal), Mission(Short-term goals) and Value Statement(Ethics). These three factors will be the
company’s relevance. Relevance, meaning they indicate who we are; who we want to be; and
where we want to be as a company. The goals will determine the division of the tasks and
objective to be set-out in the daily routine of the company. With having details of the tasks, we
can then determine the type of people we need and the amount of manpower. The type and
amount of manpower can affect the expenses, how we need to pay them for their salary.
•
3. Forecasting the company’s situation and environment.
• As the company is being run, there will be expenses and profits along the way. Here, we will
need to analyse and access the company’s financial health through the company’s accountant
as the accountant will formulate the financial statement during a period of time. The financial
statement includes the liabilities, income statement, cash flow statement, balance sheet,
statement of changes in stockholders’ equity and these are recorded based on the businesses
activities as well as the amount of clients and projects the company has. Through this it
determines the company’s position if we are at a downfall or in a high competitive position
against those in the same business field as us.
4. Consistent improvement based on positive and negative outcome.
• Don’t stop. There is always a room for improvement no matter if we fail or how successful we
are. We then will look into the results of our plan and check if there are any problems
encountered. A good result indicates the company’s strength. For positive outcomes, they need
to be controlled further and monitored to maintain and improve them. A bad result indicates the
company’s weakness. Negative outcomes will be assessed and corrected, or it will indicate if
appropriate actions should be taken (e.g. if a person is the one cause a delay or keeps on making
a mistake, maybe it’s time to fire him and replace him with a better skilled person).
• Continue with the cycle consistently. Observe, Analyse, Think and Implement.

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COMPANY INTRODUCTION
Situated in Kuala Lumpur Malaysia, GO-LEAD CONSULT, also known as GO-LEAD Consultants Sdn. Bhd.
LEAD stand for leadership for environment and development. Therefore, we hope to as a leader to protect and
sustain the environment. GO-LEAD is first started business in 2018 as an engineering consultant. It is founded by
Quantity Surveyor graduates with 10 years of experience in the construction field: Wen Fang, Janelle, Nicholas
Wong, Orlando Wong, Hing Ka Wai and Eng Cheng En. GO-LEAD consultancy has high aim in being one of the
main consultancy companies and will strive to remain by offering perfection and esteemed added services to its
clients.
Our company provides Project and Construction Management Consultancy in Civil & Structural Engineering
from concept to commissioning and Project Management Services covering drafting and interpretation of contract
documents, preparation of project budgets, cost planning, preparation of tender document, project coordination
and monitoring.
At last, our consultants and project managers leverage on years of experience to manage contractors and work
closely with developers to ensure all projects are completed on time and within the budget.
VISION
From the name itself, “GO-LEAD”, the company envisions in going towards the endeavour of becoming one of
the leading cost consultancy firms in Malaysia. It also aspires to expand and be well-known world-wide by
providing trustworthy, sustainable, collaborative and optimum quality services.
MISSION
GO-LEAD’s objective is to guide clients into developing their desired building outcome by choosing a suitable
construction process and main contractors. As well as promoting the utilization of innovative modern software
for an efficient and communicable workability. Generally, the company aims to go towards a fast-track effective
productivity for the sake of its clients’ fulfilment.
LONG TERM, MID TERM AND SHORT-TERM GOAL
Short Term Goal
• To establish a strong trust between client and the company.
• Introduce and increase the use of Cubicost software to produce more accurate taking off.
• Ensure there is positive cash flow by monthly budget review.
• Build friendly relationship with client.
Mid Term Goal
• To be certified as ISO (International Standard Operation)
• Outreach coverage of multiple states nationwide
Long Term Goal
• Become a public listed company.
• To become a recognized and reputable company in the construction industry.

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VALUE STATEMENT
- FORWARD -
The company doesn’t look backward instead we proceed on the way to progression and success. Progression
indicates our interest in learning new techniques (E.g. usage of Glodon Software in attaining Bill of Quantities) for
the sake of better efficiency and productivity of enhancing our performance. The sky has no limit - we aim high
and aim to be better in what we do. Our journey towards success is relative to our thrive in becoming “the epitome
of a global level trusted technology equipped company”. It may not be an easy task. However, it is towards the
company’s belief and ethics, that will show how dedicated, modest and passionate we are, into not only reaching
our goal but also to be a reputable company along the way.
• Friendliness
We are loyal to our clients and take in consideration their preferences. We believe that a finished
development's success is equal to our clients’ happiness. Also, we are cooperative and accommodate any
suggestions while giving our own opinions (Depending of factors of construction considerations and
regulations) to a specific client. Hence, building a close relationship with clients can lead to a smooth
transition of communication.
• Optimism
Others may say, “Failure is never an option.” but for us that is not the case. It is an inevitable factor in
every goal. We may face problems, or we might fail in a particular objective, but we don’t let those
overcome us. Instead, we view it as a form of motivation to the route of improvement with regards to
skills and decision making. Deliberately, the company no matter the hurdle, we remain to have a positive
mindset.
• Respect to the Environment
With retrospect to the continuous degrading quality of the earth, we show our awareness in the
maintenance and control of mitigating further damages to its components by promoting sustainable
practices. With the inclusion of sustainability in our services, we believe that we can contribute to the
environment - providing less harm to the natural surroundings.
• Work with Safety and Health
“Safety doesn’t happen by accident”. We implement a hygienic, secure and safe working environment
to provide ease to workers and prevent any possible accidents/injuries/diseases.
• Attitude of Professionalism & Teamwork
Everyone no matter the position, is treated equally and with respect. We consider various opinions and
the people within the company work together as a family. Moreover, we believe in the suitability of
forming distinct relationships. We apply high level of cooperativeness and consider different formalities.
There are three types of formalities: Formal (e.g. during meetings or discussion with clients), Informal
(chatting between colleagues) and Negotiative (e.g. when dealing with contractors and suppliers). Inside
and outside the company, we encourage the adaptability of attitude according to certain situations.
• Recreate
To define recreate it is a transitive verb which means, “to create new life”. The firm has a perspective
that buildings aren’t only for the sake of profit, but they provide a fresh start whether it be for the
construction of liveable abodes or functional business headquarters/facilities. Therefore, we always think
that the clients’ preferences are vital along with other specifications.
• Delving Towards Innovation
We are open-minded and accept changes in the industry we are in. As years go by, technology evolves,
and new techniques are formulated. We prepare ourselves by upgrading knowledge and experience. Thus
we don’t limit our standards in what we currently know. Construction trends don't change, they improve
by providing new systems and materials for a better integration of aesthetics and cost-effectiveness. Ergo.
we try go out of our comfort zone as much as we can to be able to come up and keep up with the
construction trends.

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ORGANIZATIONAL CULTURE
Organizational culture is one of the most important foundations for a highly successful organism and an
extraordinary workplace. Organizational culture can be defined as underlying beliefs, assumptions values and
ways of interacting that contribute to the unique social and psychological of an organization. Organizational
culture includes an organization’s expectations, experiences, philosophy, as well as the values that guide member
behaviour, and is expressed in member self-image, inner working, interactions with the outside world and future
expectations.
First is about Environment, in the office, we provide a space for our employees to have a tea time break to recharge
themselves as taking a rest is for accomplishing a longer journey. In our company we always put trust on our
employees. We will not measure employees’ effort by the amount of times they spend in the office, but rather on
the product. Also, we believe our employees have good self-management skills as they can balance the work and
life issue and able to produce a consistently high-quality product.
Next is about entertainment. In our company, the managers, leaders and the employees will always have lunch
together. Besides that, our company will also organize some events like gather at KTV or company travel, for our
employees to relax. Through this culture, the bond between managers, leaders and employees is strengthen and
this can make sure the employees can work well together. Besides that, the hierarchy is also flattened, employees
are encouraged to approach their managers with suggestion and collaborations, the employees can also learn from
each other and develop their knowledge and skill set.
Lastly is about awarding. Our company will organize the annual dinner event at the end of the year and the purpose
of this event is to award our employees for their hard work. The examples of the awards are certificate, bonus and
have a lucky draw event. Through the annual dinner, we believe that this activity can effectively motivate
employees and help them to regain their strength to fight against the stress caused by the daily work.
As a conclusion, organizational culture is the lifeblood of a company. It is because organizational culture is a
practise that reflect the company’s core values. In order to create a good organizational culture is not easy and it
may take times.
JOB SCOPE/RESPONSIBILITY FOR EACH POSITION IN THE COMPANY
Figure: Organisation Chart

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Director
• Formulating and effectively implementing company policy.
• Directs a corporation’s affairs & business path
• Acting on behalf of the corporation & its best interests with an appropriate duty of care always
• Approving certain corporate activities & transactions including contracts & agreements
• Taking remedial action where necessary and informing the board of significant changes.
• Monitoring the action of the functional board directors.
Administration Department
This department is the backbone of an organization. It is an asset to an organisation and the link between an
organisation’s assorted departments to ensure a smooth flow of information from one to the other. Without this
department, the organisation would not be able to perform professionally and smoothly. To perform effectively,
the administrator should be able to understand general concepts of administration, enhance staff’s potential to
manage and organise office effectively and professionally, plan and control administrative budget, so on and so
forth. An administrator has an obligation to perform his or her duties to the company and these duties varies
depending on the company that the administrator is hired by. Generally, an administrator is there to ensure the
efficiency in performance of all the departments of the organization. Besides, the administrator is the one who
implements the rules & regulations and ensure that these rules are upheld.
Accounting Department
An accounting department delivers accounting services as well as financial support to the company. The
department records account payable and receivable, inventory, payroll, fixed assets and all other financial
elements. The accountants review the records of each department to determine the company's financial position
and any changes required to run the organization cost-effectively.
Accounting Department Responsibilities in Detail:
1. Accounts Payable (money out)
With the purpose of maintaining great relationships with vendors by ensuring that everyone gets
paid on time is of utmost importance. The role of the accounting department comprises of keeping
an eye on opportunities to maximise profit, for example, determining if there are discounts or
incentives available for paying certain vendors swiftly.
2. Accounts Receivable and Revenue Tracking (money in)
Besides that, another key duty of the accounting department is to account for and track receivables,
as well as outstanding invoices along with any required collection actions. Accounts receivable is
responsible for creating and tracking invoices. The responsibility here includes ensuring that clients
pay in a timely manner, so a system of friendly reminders is crucial.
3. Payroll
Payroll is an important function of the accounting department which assure that all employees are
paid accurately and accordingly. In addition, proper tax is assessed, and tax payments are on
scheduled with state and federal government agencies.
4. Reporting and Financial Statements
The main purpose of gathering data properly using accounting software is to prepare financial reports
that can be used for budgeting, cost estimating and other decision-making processes. Furthermore,
these along with other reports are needed for communication to investors, banks and other
professionals that play a role in the growth of the operation.
5. Financial Controls
Financial controls include reconciliations, distributing the tasks and following the GAAP (General
Accepted Accounting Principles) standards of accounting principles, all of which are implemented
with view towards compliance, fraud and theft prevention. The duty of the Controller is to ensure
procedures are set up properly to manage that process without errors.

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Associate
• Support lead consultants on client’s projects assigned by the directors.
• Develop financial & operational analysis & process.
• In charge for pre- and post-contract quantity surveying duties including preparation of cost estimates,
procurement and tendering, contract administration, variation, final account, etc.
• Supervise and manage the taking off from drawings and pricing for cost estimates, tender documents,
etc.
• Leading and guiding junior staff in delivery of services, including checking on the works done by junior
staff.
• Cooperate and develop good relationship with clients and stakeholders internally and externally.
• Attend meetings and site inspections when required.
Project Manager
• Plan project resources to achieve goals and objectives of project and aligns with the organisation’s overall
business strategy.
• Produce bill of quantities, listings all the physical items & labour hours needed for that project.
• Helps contractor choose material suppliers & subcontractors based on bill of quantity.
• Assist the client in the design, development process, to achieve the project time, cost & value objective.
• Reporting to senior management on program performance.
Senior Project Executive
• Work closely with clients, owners, architects and subcontractors to develop lasting relationships over
time
• Oversee project buyout, close-out & approval of all larger purchase orders & sub-contractor within limits
of authority to ensure budgetary goals are met.
• Prepare various contracts for tender and contract formalization
• Tender calling, monitor tender progress, prepare tender reports to analyse submissions
• Manage pre- and post- contract and consultancy work
• Evaluate variation orders, prepare interim valuations, cost plans and budget studies
Project Executive
• Recruit qualified talent; mentor, trainer and guide them to perform and ensure effective matching of
talent to project scope.
• Be engaged in, and often, lead client and project pursuit efforts.
• Provide oversight in managing all necessary resources throughout the entire project from start-up through
closeout and ensure that the client’s expectations, budgetary and profitability objectives are exceeded.
• Participate extensively in the business development process by acquiring and defining projects.
• Prepares budgets that will achieve profitability objectives while considering project-specific challenges.
• Provide leadership and business judgment on all financial and profitability aspects of projects within
position scope.
• Set appropriate milestones and assign staff qualified to handle the scope and complexity of the project.
• Ensure that the day-to-day operations of projects are transitioned effectively to Project Managers and
Superintendents from Pre-construction when work commences in the field.
• Participate in, and at times, lead the estimating/budgeting process for competitive proposals.

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IT Department
This department is responsible in providing an infrastructure for automation. Governance is implemented by this
department for the use of network and operating systems, and it assists the operational units by providing them
the functionality they need.
They also manage the installation as well as maintenance of computer network systems within a company. This
department can function with one IT employee alone or a team of IT employees for a larger organization. Their
main objective is making sure that the network within the company performs smoothly. These networks can be
simple or complex but this all depends on their size and composition.
This department also has an obligation for creating and maintaining the company’s website. The designing of the
layout, coding, usability testing of the site are all key components to having a usable website. An information site,
or an interactive commercial transaction site are options for the needs of the company.
Human Resources Department
Just put recruiting, nothing related to accounting
The HR department’s duties involve recruitment, posting job ads, organising job applications and resumes,
scheduling interviews along with assisting in the process to ensure that background checks are performed.
The human resources manager’s functions in the company includes: -
• Determining staffs needs
• Determining using temporary staff / hiring employees to fill vacancies
• Recruiting and training the best employees
• Supervising work
• Managing relations of employees, unions and collective bargaining
• Ensuring high performance
• Ensuring equal opportunities
• Dealing with discrimination
• Dealing with performance issues
Human resources managers should have or develop their interpersonal skills to be an effective manager. An
organisation’s behaviour focuses on the methods to improve factors that ensures an effective organisation.

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SWOT ANALYSIS
STRENGTH WEAKNESS
• Excel in Project Management
• Strong reputation in the market.
•
Dedicated to provide satisfying services.
•
Sufficient knowledge in C&S, M&E (software)
engineering.
• Utilizes of high-tech quantities taking off
software.
• Strong relationship with well-known contractor.
• Nice working environment.
• Focuses more on software application
.
• Cash flow problem.
• High office rental fee.
• Lack of staff.
• Difficulty to compete with the larger consultant
firm.
• Lack of knowledge in complex infrastructure
work.
• Location which is not strategic.
OPPORTUNITY THREATS
• Our high-tech quantities taking off software have
attracted our clients.
• Competitors may be slow to adopt new
technologies.
• As our country is developing, a lot of
construction projects are going on.
• SME Development including Financial Advisory
Services, Training Programmes.
• A lot of competitors in the market
• Political instability
• Economical instability
• High initiate cost

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Strength
• Excel in Project Management and able to ensure all projects are completed on time and within the budget
• Our lead consultant has a strong reputation in the market.
• Dedicated to providing satisfying services to our clients.
• Sufficient knowledge in C&S, M&E (software) engineering especially for high rise building. Each of
our stakeholder have participated in different type of projects in the past few years.
• Our company utilizes the high-tech quantities taking off software to ensure our measurement more
accurately.
• Our stakeholder has strong relationship with well-known contractor (i.e), thus will enable us for more
opportunity to get the job.
• Nice working environment.
• Focuses more on software application.
Weakness
• Cash flow problem from the fact that we are a newly started company and have limited capital.
• High office rental fee because of the limited “vacant lots for rent” in the city. Office spaces are currently
high in demand as a lot of people are venturing towards business nowadays.
• Lack of staff, therefore not be able to receive more big projects at the same time.
• Difficulty to compete with the larger consultant firm.
• Lack of knowledge in complex infrastructure work like flyover, road design and bridge design
• Location which is not strategic—customers might feel it is far to travel to our company. Our company is
in the middle of Kuala Lumpur where traffic jam is frequent and there are no LRT/MRT stations nearby.
Opportunity
• Our high-tech quantities taking off software have attracted our clients.
• Some of our competitors may be slow to adopt the new technologies.
• As our country is developing, a lot of construction projects are going on, therefore this would be a good
opportunity for our company to provide consultancy services.
• SME Development including Financial Advisory Services, Training Programmes offered by
government sector enable us to expand our business.
Threats
• A lot of competitors in the market - hence, must come out with better and stronger strategy to excel in
the competitive market.
• Political instability – unstable political environment will always affect economy and thus lead to some
effects. For example, confidence of foreign investor will drop, which will then lead to bad economy.
• Economical instability - instability of economic lead to less development projects.
• High initiate cost for purchasing advance technology software.

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TASK 2
MANAGERIAL TRAINEE JOB DESCRIPTION
In the construction industry, the type of managers are called “Project managers”. They ensure that a project is
completed on time and within budget, that the project's objectives are met and that everyone else is doing their
job properly. Projects are usually separate to usual day-to-day business activities and require a group of people to
work together to achieve a set of specific objectives. Project managers oversee the project to ensure the desired
result is achieved, the most efficient resources are used, and the different interests involved are satisfied. Currently,
the company is on the look for project manager trainees.
The Project Management Trainee will be mentored by a leader of a team under the company. They will need to
complete a twelve-month training program with a focus on a defined track that the candidate will be hired to
complete. Consequently, this position is expected to learn all aspects of the construction management. After the
completion of the course, if he possesses a trustworthy trait and show continuous improvement, the company will
then absorb the trainee to work with us a full-time. That said, the completion of his training period he must be
able display the leadership and managerial competencies required for each track upon completion of the program.
What they will be doing during the twelve months training program:
• Assist Senior Project Manager
The trainee’s main role is to assist the Senior Project Manager (the mentor he is assigned to). Often,
they’re assisting with the tasks outlined below, but they may also be asked to perform clerical duties
(concerned with or relating to work in an office, especially routine documentation and administrative
tasks) like (1) maintaining contact with clients and parties involved through email and phone calls; (2)
answer questions and concerns; (3) prepare presentations; (4) and enter project data.
• Create Project Plans
The trainees will also need to develop tangible, detailed plans for a project which includes the schedule,
the budget, the outline of duties of each team members. As well as identifying project goals and setting
a timeline for the project. They collaborate with various teams and hold meetings to develop project plans
and present them to upper-level management before starting the project.
• Monitor Project Progress
It is important that the trainee closely monitors each project he or she manages to ensure that projects
remain on track, meet deadlines, stay under budget, and develop according to plan. They’re responsible
not only for identifying project objectives but also with ensuring that they’re met.
• Report Project Results
Once a project is complete, the trainees, in conjunction with the Senior Project Manager, is responsible
for gathering and documenting all project results and then reporting or presenting them to the appropriate
parties. This usually includes clients and upper-level management. They should report on the success of
the project and any setbacks that were encountered or room for improvement.
• Management, Construction and Safety Seminar
Like with our senior managers and other employees, our Trainees will also have the privilege to be
sponsored by the company to go to any management, construction and safety seminars in Kuala Lumpur
(e.g. Construction Convention Week). This is for their educational purpose, to gain a perceptive on the
new technologies, software, techniques, practices and policies in the field.
Every type of manager possesses managerial skills which are gained and developed from experiences. Everyone
can be a leader but not a manager. A manager a be a leader while direct his team towards the achievement of a
goals. One must have the appropriate attitude and state of mind to have the potential to be a manager. Therefore,
it is vital that the interviewers and evaluators under our human resources department to be strict with accepting
trainees. That’s why there is a systematic process of interviewing and selecting applicants under this role. We
want trainees who have high potential in being a successful project manager for the company.

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MANAGERIAL TRAINEE REQUIREMENTS
There are 3 factors of consideration in deciding the selection criteria for hiring candidates.
• Characteristics and traits.
Objective personal characteristics selection criteria can determine whether a candidate is a good fit for a
company. Examples of characteristics selection criteria include initiative, a sense of humour, and the
ability to work in group with a range of people and personalities.
• Experience
A candidate's experience refers how he has applied his education and skills and lets us evaluate more
general selection criteria. For instance, if the position requires collaborative and initiative, determine
whether the candidate’s previous jobs have required these types of qualities. If our company has a culture
that values social responsibility, verify that the candidate has worked for other such companies. Setting
specific experience in our selection criteria to ensure hire candidates with a work background that
matches our company's working environment and culture.
• Cultural fit
Cultural fit has become even more critical these days. A disruptive employee can cause huge damage
both to morale inside the organization and to customer relationships. The culture we established will
dictate who will fit in and thrive. If you allow your employees to wear jeans and t-shirts to the office and
one guy shows up in a suit and tie every day, he could end up causing friction. If you foster teamwork
and collaboration and your candidate is more of a lone wolf who likes to work on his own, there could
be friction. People spend a lot of hours in their work environment. If that environment is threatening or
uncomfortable, you will lose good employees. You can find out a lot about a person through the interview
process and through their social channels.
What we look for in a management trainee (Selection Criteria):
1. Must exert self-confidence.
The road in becoming manager a person will have the ultimate responsibility to weigh up. No matter how
nerve-wrecking a circumstance is, he must have discipline, exude charisma, keep proper posture at most
times and be able to be and look calm. They will need to undergo a variety of decisions, so they need to
be persuasive and very confidence in their decision-making skills and taking risks. Emitting any state
unsureness can cause people to doubt him as a leader and his decisions. “A future manager is a future
role model”. Becoming a manager, he will need to lead and assure people towards solving problems or
completing a certain objective. This goes hand in hand with having excellent communication
skills to express directions clearly.
2. Have organization and time management skills.
Applicants often think good organisation and time management are common skills for many jobs but
they are especially vital for managers, who must delegate, organise and set deadlines for other employees
and their own works.
3. A team player.
Can work in group like a team player. Being a team player is simple, the applicant must know how to
get along and adapt with any different people who have a variation of personalities. The company doesn’t
prefer soloists – someone who keeps information to himself and does not know how to update the team
with essential progress – for this role.
4. Possess good communication skills.
A manager must know how to talk effectively in front of a crowd. He must be able to disseminate the
right information clearly and can be able to absorb details accurately. Relatively, the company is looking
for candidates with a Multilingual skill (Chinese and Malay) but preferably with English proficiency
skill. English is a universal language and since the company is aiming toward global competence, we
want people who have potential is negotiating with foreigners from top countries with English as a major
medium - America, Australia and UK. So not only must the candidate know how to speak different
languages, but he must also prove that he can be fluently with English. Deliberately, we want someone

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with versatility in language and at least a 6.00 score in IELTS. Those who possess multilingual skills can
have higher chances as they can help with negotiations with countries which are slow in adapting the
English language like China, Japan and Korea. The company promotes versatility.
5. Have experience, knowledge and flexibility in Microsoft Office Features - MS Word, MS
PowerPoint and MS Excel.
In connection with the previous point, a manager must be able to convey information in different types
of ways so that people can imagine what he/she wants them to understand. There are different forms of
communicating information, through graphs, pictures, quotes, diagrams, infographic etc…. These can
aid his/her verbal speech or explanation to his/her colleagues. This in turn shows how he/she can optimize
his/her presentation skills. Having at least basic skills with computer software such as Microsoft word
necessary for a person to do different forms of information communication.
6. Advanced skills in BIM related software for example Glodon will be an added advantage.
It is the main software that our company used. The software provides rapid measurement and costing
which drives efficiency and certainty on projects.
7. Possess the good working attitude and demonstrate ability to work well with others,
especially client, in a professional and ethical manner.
To be a good manager, you must be able to get on with people and enjoy plenty of social interaction. The
manager also need to master client management skills in order to have the ability to work well with the
clients. One of the client management skills they need is being patience. Some client may not understand
what you are trying to do, so you will probably need to explain everything in detail more than once.
Besides that, updating client is also a very important step for a manager to take. Whenever a change that
is big enough to impact something happens, make sure to keep client informed. Even if the client trusts
your team and agency completely this is still a necessity.
8. Demonstrate working knowledge of OSHA, Federal and State Safety Regulations.
Manager must be able to provide the employees with jobs and a place of employment free from
recognized hazards that are causing, or are likely to cause, death or serious physical harm. Among other
actions, the manager must also comply with the OSHA statutory requirements, standards, and
regulations. Effective job safety and health add value to the workplace and help reduce worker injuries
and illnesses.
9. Bachelor's degree in a construction-related field such as Quantity Surveying,
Construction management etc.
Educational qualifications are not everything, because years of construction experience still is needed
for entry into this profession and can be gained through working as an intern, craft worker or supervisor
on a construction job. Just because a candidate is academically bright, it does not mean they are
automatically the right person for a management trainee role. Education is never an indicator of
someone’s talent as a manager. The brightest people don’t always have the requisite ‘people skills’
needed for management.
10. In-depth understanding the construction procedures, material and project management
skills.
In order for a manager to have in depth understanding the process of construction begins with years of
experience working in the construction industry. Employment as a construction worker in a variety of
trades will help the candidate to learn all aspects of the construction process. For example, you may
spend six months assisting a contractor and then transition to working with developer. Understanding
every facet of the construction business is key to your preparation as a construction manager. You may
even do this while attending college. You will likely get your start as a manager of a small project.
Exemplary work and delivering the project on-time and on-or-under-budget will help you build a strong
reputation.

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INTERVIEW ACTIVITY 1: INDIVIDUAL – FACE TO FACE
Face to face interview is the most common and important way to used when recruit new employees. To evaluate
the qualifications of the candidate, the interview must be conducted as a formal consultation. Normally,
questions will be asked throughout the interview to get the necessary information from the candidate, the
behaviour and attitude of the candidates can be observed at the same time.
Interview question
1. “Can you introduce yourself?”
This is a common question asked at the beginning of the interview. Through this question, it helps to break the
ice between the interviewer and the candidate and the candidates will feel much comfortable during the
interview. For this question, candidates should tell more about their past experiences and achievements to show
that he is suitable for the job and can fit into the company.
2. “Can you tell what you know about this company?”
The purpose of this question is to test the candidates whether they have done research about the company that
they applied for. A good research shows that the candidate knows about the basic information of the company
such as the mission of the company and where he will be working in. From this question, interviewer can seek
out the candidate that can most effectively discuss about the organization’s work and its impact.
3. “Why do you think we should hire you?”
The purpose of this question is to know how confidence the candidate is. This question gives the candidates
opportunity to promote themselves and release their potentials, also enables the company to search for specific
strength that can fit the company’s needs. From this question, they can show their competitive advantages to the
job that they applied. Since there might be a number of candidates who are qualified, the company will seek for
the most competent employee as this employee can help the company to be one step closer to achieving the
stated goals and mission.
4. “Can you work under stress and pressure?”
In this question, the interviewer wants to know whether the candidates agree that stress and pressure are part of
the life as it is not possible to avoid stress and pressure if there is a goal to achieve. The effect of stress to the
candidate and his ability to handle challenges will also be known by the interviewer to prove that candidate has
the capabilities of problem solving.
5. “What is your greatest achievement?”
This question is another opportunity for the candidates to share their impressive experience. Most of the time,
the candidates waste this chance because they are not confident enough to share their achievement. The
interviewer wants to know what sets the candidates apart from others. By listen to their greatest achievement
with extra specific details, the interviewer is able to analyse their skills such as problem solving skills and the
ability to work under stress and pressure.
6. “Where do you see yourself in 5 years?”
In this question, the interviewer wants to see how ambitious the candidate is and is the goal realistic. The goal
from the candidates can be something very hard to reach but the interviewer would like to know how the
candidate’s realistic growth strategy and their goals in the role of the job they applied for. In addition, we can
also find out how the candidate apply their strengths and skills to achieve their goals and what they need to be
improved.

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INTERVIEW ACTIVITY 2: INDIVIDUAL PRESENTATION
The objective in holding this activity for the selection is to assess the job candidates’ abilities to communicate
clearly and formally; as well as to evaluate their skills in timing, persuasion, analysis, researching and public
speaking. In addition, this activity also helps us to measure the level of confidence of the job candidates in an
unfamiliar situation, and to identify their enthusiasm and a genuine interest in the construction industry, the
company and the job. The preparation for the presentation includes:
1. The topic will be given to the candidates three days before the presentation for them to do further research.
2. The topic is about the selection of a successful contractor among the three contractors to perform project
awarded by the client.
3. The candidates are required to present their proposal after 3 days.
Each tender might be very competitive, attractive and reasonable, but not all tenders are able to meet the client’s
criteria. This is mainly on the experience and expertise in the construction industry. As a consultant company, we
need to provide advice based our professional knowledge to fulfil client’s requirements. The main reason for us
to give this topic is because every tender shall be gauged and studied thoroughly and avoid them to assess only
based on the final amount reflected on the tender document.
Sample Project Proposal
General Information:
Project Title: Stars Garden
Type of Building: Indoor Garden
Client: TU Property Development Group
Estimated Cost: 1.5 billion
Estimated Completion Date: 2021
TU Property Development Group is a leading property construction group that is public listed on Bursa Malaysia.
The company has vast experience in managing and developing innovative and quality residential and non-
residential properties, which include retails, leisure, healthcare, hospitality and commercial assets. The company
is spread widely across three main economic regions in Malaysia with more than 30 development projects in total
that include new townships, integrated commercial developments, luxury high rise condominiums and green
business parks. The group currently has approximately 10,052.7 acres of landbank with total gross development
value (GDV) of RM 107.5 billion.
Project Location:

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Technical Details:
Material: Steel and Glass
Size:3.5ha
Floor count: 10 – 5 above-ground storeys and 5 basement levels
Floor area: 32,374.9 m2
Contracting Companies to Choose From:
1. GDB Holdings Sdn.Bhd
GDB Holdings Sdn.Bhd was incorporated on 28 February 2013 in Malaysia under the Companies Act, 1965 as a
private limited company under the name of CHC Synergy Venture Sdn Bhd as an investment holding company
and deemed registered under the Act. Their name was changed to GDB Holdings Sdn Bhd in the year 2016. Last
year 14 September, they were converted into a public limited company and assumed their present name.
The corporation, via their wholly-owned subsidiary Grand Dynamic Builders (incorporated in Malaysia under the
Companies Act, 1965), is mainly involved in providing construction services, primarily focusing on high rise
residential, commercial and mixed development projects as main contractor and principal works contractor. They
also involved in the implementation of construction projects, which includes daily management of all the works
required for timely completion of the projects. Furthermore, they also engage subcontractors to provide certain
services such as supply and installation of construction materials, machinery and equipment, and other specialised
trade work such as mechanical and electrical engineering works, piping and plumbing works, external paint works,
water proofing works and other related works.
2. Jetson Construction Sdn. Bhd
Jetson Construction Sdn Bhd is dedicated to deliver excellence from concept to completion on every construction
project. The organization has earned a solid reputation as well as accreditation such as the ISO 9001:2015 in
completing high quality projects hassle-free, on time and within budget. Recently, they have received the LRQA
Business Certificate of approval for Occupational Health & Safety Management System (); of which risk
management is a critical part of the successful operation of our business and ensures our position as a world-class
service provider.
Their teams are dedicated to work closely with architects and other partners throughout the design and
construction phase to allow them deliver timely projects with aesthetic and functional qualities that exceed clients'
expectations.

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In order to facilitate their expansion plans, they have formed a joint venture with Lucksoon Metal Works Sdn Bhd
to explore opportunities as a contractor and designer in the area of aluminium cladding, glazing works, curtain
walling and related aluminium works in Malaysia.
In addition to this, they also develop, maintain and operate quality hostel accommodations for institutions of
higher learning through PJS Development Sdn Bhd. Currently, the organization are managing a 7,000 student
hostel accommodation within the campus of University Putra Malaysia in Serdang, Selangor Darul Ehsan with a
concession period of 25 years on a "Build, Operate and Transfer" basis.
Their experience and strength in the industry continue to steer the company towards higher performance and
growth for their clients and Company.
3. Sunway Construction Group Berhad
As a leader in turnkey building and infrastructure projects, Sunway Construction’s world-class expertise is in
building, civil engineering, geotechnical solutions, M&E solutions, industrial building systems, machinery and
logistics.
With a range of multi-disciplinary experience, Sunway Construction is able to tailor fully-integrated and cost-
effective solutions for their clients, delivering effective design-and-build services. Sunway Construction’s
strength lies in its ability to plan and construct virtually any project, successfully taking them from conception to
completion. Coupled with its passion and commitment to project execution and delivery, the division has grown
steadily in Malaysia, and has progressed to undertake challenges beyond its borders, venturing into Singapore,
the Middle East, India and Trinidad & Tobago.
Since 1976, Sunway Construction has been responsible for the construction of internationally-recognised
landmarks and structures of national significance. This includes some of Malaysia’s significant landmarks like
Legoland Malaysia, KLCC Convention Centre, the Kajang-SILK Highway, and the nation’s first elevated Bus
Rapid Transit (BRT) – Sunway Line.
Sunway Construction has progressed to undertake challenges beyond local borders by venturing into Singapore,
India, the Middle East, and the Caribbean. In addition, the company is one of the pioneers to embark on using
Virtual Design and Construction (VDC) or most commonly known as Building Information Modeling (BIM).
VDC enables a digital model of a building to be constructed before actual construction begins. This would give
the company the advantage of perfecting as much as possible in the design, material and methods before putting
in the man-hours and expending the costs involved. The potential for savings would be tremendous in addition to
giving the company a competitive edge and bringing our operations to a new level.
The Response of Selected Candidates During the Presentation
How candidates were selected: Based on their presentation and analytical skills. Manager must know how to
talk in front of an audience showing no form of nervousness and if confident about the information he is trying to
convey to the people. However, he must not only know how to talk, research and analysing of situations are vital
for a manager. This is because they will need to go through a lot of problem solving circumstances in their field
of work. Being analytical is one of the aspects that contribute to a good decision in a decision-making process.
Thus, the reason, the evaluators marks analytical skills higher than presentation skills in this stage of the interview
process. Research comes hand in hand with presentation. The candidate must have the right details and also must
be able to make the judges understand his gathered data for them to give him good marks.
Response of Candidates Who have Passed this Interview Stage: The chosen candidates have chosen Sunway
Construction Group as the contractor for this project. The candidate makes a conclusion on the selection of the

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contractor based on the company’s past experiences, their financial stability, reputation and resources such as
labours, plant and machinery etc.
This candidate had emphasised the relevant experienced of the type of work that the contractor company had done
previously. Sunway Construction Group have involved in major construction of internationally recognised
landmarks such as the Sunway Pyramid Theme Park, Legoland Malaysia, KLCC Convention Centre etc. All these
projects demonstrate the past experienced of Sunway Construction Group on big scale project. The project seek
for the technical experience where Sunway can apply to huge project like Stars Garden which can be a new iconic
landmark in the near future.
Besides the company’s past experienced, the candidate also chose them based on their financial stability.
According to The Edge Markets news, Sunway will have a steady growth ahead as Sunway has approximately
RM2 billion worth of new projects slated for launch and they are going to spend about RM1 billion over the next
five years to set up four new medical centres in Sunway Velocity, Seberang Jaya, Kota Damansara and Ipoh.
Furthermore, the reputation of the company is also one of the important consideration that the candidate has made
to select the contractor. Sunway Group is a big player with high reputation in the construction industry in
Malaysia. By tendering the contract with Sunway, our firm can manage to take the advantages to build up our
company’s fame in the industry since Sunway is a big scale company. Sunway has involved in lots international
project and this may be an opportunity for our company to step into the international platform.
Lastly the candidates have also done research on the availability of resources such as construction equipment and
skilled labours that Sunway possessed. By having sufficient resources, it would be easier to perform the project.
The labour where Sunway Group utilized have years on experience on construction works which give us an
advantage on to deliver the project on time as not much training needed train the workers. Not only that, having
adequate construction equipment would also give us advantage by saving the cost to rent those plants and
machineries.
In conclusion, all these considerations make by the candidates to come out with the final decision is the reason
why they are chosen. This is what our company seek to see in the presentation because the candidate did not
evaluate the contractor based on the final amount produced on the tender document but based on the research and
consideration they have done.

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INTERVIEW ACTIVITY 3 GROUP ICEBREAKER
After narrowing down the number of applicants based on the two previous interview activities, the few selected
people to remain are then subjected to a half-a day group ice-breaking session. An icebreaker is an activity, game,
or event that is used to welcome and warm up the conversation among participants, however this isn’t an ordinary
group ice-breaker. The difference between the interview icebreaker from the normal one is that there will be
people who will be eliminated based on what they can show in this stage of the selection process.
For this activity, the candidates are broken down into groups comprising of people they aren’t familiar with. They
will be given various situations and tasks to complete as a whole team. Besides getting to know them one by one
through their attitude and how they work, the company would also like assess how they apply their individual
skills in terms of collaboration and hands-on exercises. Areas such as leadership, teamwork and communication
can be assessed. We also would like to see how they manage their emotions in different types of stressful and
difficult types of situations. Through practical tasks, discussions related puzzles and role-play scenarios it is
possible for the evaluators to witness certain interactions among potential employees. So, besides their own
knowledge, we will be able to learn each of the candidate’s distinct behavior before hiring them.
Details:
• The remaining 20 candidates are divided in 4 groups. Evidently, there are 5 people per group.
• There are 4 activities that the groups will have to go through.
• While in the midst of completing each activity, there will be 4 evaluators that will go around and judge
everyone. Candidates are evaluated individually based on how they work and contribute to their
respective groups.
• Only one person per group will be selected resulting to 4 managerial trainees to be hired at the end. The
person with the most scored and get the attention the evaluators will be selected. The company would
like to focus on training 4 people only for easier assessment and better guidance per trainee. If we hire
more trainees then it will be hard to keep track on their progress. Each trainee will be given his or her
own mentor to give him an honest feedback regarding any improvements or improvements to be made.
1st Activity: “Eye” See the Future
This activity will test each group’s creativity. Basically, each group has to introduce themselves. The groups are
given a scenario, the scenarios will be: They are to form a construction company where 5 people are the founders.
They are to make a company name, vision and mission. As well as a company logo in consistent their goals and
concept.”Eye” see the future, is a play on words which is translated to “I” see the future. This activity is about
being practical at the same time using one’s imagination. As a company what do you think will happen to it in the
long run? Where will it stand? Go-Lead wants someone who has interesting ideas and can have a bit of humour
but reasonable. Someone with slight humour is considered to be different, they don’t follow the norm. That’s what
a good manager is. Someone who can break rules when worst comes to worst. They think outside of the box. Their
decisions will be for the well-being of their respective company as a whole. Hence, unique, crazy, rational and
consistent ideas are what we expect from each group.
The groups are give at least 15 to decide on their company (discussion) and 15 minutes of making a logo . In total
they are given 30 minutes to complete the task. After the 30 minutes, the groups will present their output in from
of everyone in the room.

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1st Activity Rubrics:
CRITERIA ASSESSMENT RATINGS COMMENTS
Non-
Existent
(0)
Poor
(1)
Mediocre
(3)
High
Capability
(5)
Initiative Drive Abie to take
responsibility in
carrying the group and
give out various helpful
suggestions.
Have the will to guide
the group in achieving
the goal.
Communication
Skills
Can collaborate well and
get along with everyone.
No arguments with
anyone.
Decision-Making
Skills
Able to make wise and
out of the box kind of
decisions.
2nd Activity: Typographic Error Not Found - Math Version
This activity is a relay race. There are 4 computers temporarily installed inside the collab room. The computers
will show a difficult math problem on the screen. What happens here is that each person in a group with take turns
sitting down on the chair and solving the problem. They have to type out the answers fast. Those who are waiting
for their turn will stand in a line with at least 2 feet distance away from the desk with the computer. If their
teammate answers the question correctly, the teammate has to run towards them and tap the next person before
going to the back of the line. Each problem is hard to decipher, and it won’t proceed to the next problem if the
candidate keeps on typing the wrong answer. Everyone should keep in mind that they have to answer quick as this
is a race. The team with the most answer wins.
A manager is someone who can handle any situation even under pressure. They need to think fast at the same time
be calm while doing so. This activity will see how fast each candidate is at solving math problems and how fast
they can type the right answer. The evaluators will also observe their ability to stay calm. The more anxious they
get the less points they get. In addition, with regards to group aspect, the evaluators will observe which candidate
is a good motivator, someone who will cheer for their teammates when its not their turn. In terms of knowledge,
being in a consultancy firm, most of the people involved are related to estimation of costs and preparation of Bill
of quantities. These tasks have math in them. Plus the fact that the company focuses towards technology in

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producing the documents. As a manager to be in the company, he or she needs to be able at least analyze the
documents with a lot of numbers and descriptions to aid in his decisions for a particular project.
This activity practices a reward system. The winner will be awarded with a seminar ticket for the company’s
monthly public BIM training (normally 50RM per person). Go-Lead has BIM training month open to the public
the is priced for the extra funding of the company. Here one of the founders, “Orlando Wong” who has great
knowledge and years of experience with Glodon will be teaching. The group who wins will have the opportunity
to learn the basics of Glodon software for free.
This activity teaches each candidate that when there's hard work, they are rewarded with useful benefits besides
monetary value. We assess their sportsmanship skills here. Having a reward system brings out the competitiveness
in a person. Win or lose, take it as a positive outcome. Losing doesn’t mean you’re a failure, it means it’s a lesson
for you to do better. As someone who lost, you shouldn’t envy the winner, you should see them as a motivation
to work harder and learn from mistakes. We want someone who has this mindset a soon to be manager. Someone
who is motivated to keep on learning and not give up and who is friendly with his competitors. He learns from his
competitors, not envy them. This shows his passion and willingness to strive with effort and guide his team as a
good example for perseverance.
2nd Activity Rubrics:
Non-
Existent
(0)
Poor
(1)
Mediocre
(3)
High
Capability
(5)
Composure Capable of self-control
under a stressful and
time constricted
situation. (Good mental
state).
Sportsmanship Winner’s Humility.
Loser’s Acceptance of
defeat.
Treats challenges as a
life learning events and
a friendly competition.
3rd Activity: Sort the To-Do List
In this activity, the evaluator will look for what the applicants consider a priority and how they explain their
choices. The evaluators instruct each to sort through a series of tasks together, such as "Get the agenda ready for
the 3:00 appointment", “Make a project brief based on a pretend client’s specifications” or "Organize the bill of
quantity documents." The applicants are instructed to decide among their team members how to prioritize all of
the to-do list. The organizer will not only observe how the candidates prioritize the items but also how they
negotiate with one another regarding which is more important.

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3rd Activity Rubrics:
Non-
Existent
(0)
Poor
(1)
Mediocre
(3)
High
Capability
(5)
Planning Skills Knows how to
delegate tasks
effectively.
Has the ability to
determine tasks
to prioritize in a
short amount of time.
Time
Management
Skills
Able to organize and
plan how much time
to spend on specific
activities.
Initiative Drive Able to make wise
and out of the box
kind of decisions.
Decision-
Making Skills
Able to make wise
and out of the box
kind of decisions.
How we choose:
• Highest Total Score
• Evaluator Debate - If candidates have the equal scores, the evaluators will agree which one is the most
suitable to be a management trainee for Go-Lead based on their opinion (from their own observation).

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TASK 3
COMPETITIVE ADVANTAGES
It is a type of strategy that conceptualizes what sets the business apart from its competition. It highlights the
benefits a client receives when they do business with the company - it could be from our service, reputation, or
even our location. The competitive advantages are identified based from the understanding of our competitors and
the traits of clients or potential clients in the area we are at which is Kuala Lumpur, Malaysia.
• Why do customers invest on us?
• Why do customers invest from our competitors and not us?
• Why do some potential customers not choose our services at all?
• What do we need to do to be successful in the future?
When clients asks for a consultancy service, they are spending for the benefit that it gives them. It may be that the
service makes their life simpler, or your service helps them to feel assured. By gaining the attention and
satisfaction of clients, our profit margin can increase and the higher the position we stand on.
GO- LEAD’S COMPETITIVE ADVANTAGES
Competitive strategy refers to a way of creating competitive advantage over competitors. It represents a greater
value for the customer, created either by lower prices or by providing greater benefits and services that justify
higher prices. Choosing the right competitive strategy is important to corporate as well as business unit and
products or services strategy development. In general, our company utilizes few competitive advantages which
are:
Cost leadership
It is what companies use to achieve competitive advantage by creating a low-cost-position among its competitors.
It describes how companies get ahead by lowering their operating costs beneath those of others in the same
business. This means they try to find ways to reduce costs in their company, so they can offer a product at a lower
price than their competitors. Because so many customers want to pay a lower price for goods and services.
Since our company is a new established company, thus require quite a lot of cost. However, we have archived
cost leadership and created competitive advantage by reduce our operation cost. One of the methods is having
strong relationship with different field of people such as software supplier, stationery supplier, consultant etc.
Furthermore, we also get the cheaper rental fee from our tenant. Therefore, these will indirectly save our operation
cost and able to provide better services to our client in the lowest cost.
Differentiation
It is one of the most important marketing strategy in today’s business environment. With so many brands and so
many varieties of services and products and as well as so much advertising noise, thus, it becomes very difficult
but ultimately very necessary to differentiate our services or products from competitor. Thus, differentiation
strategy is being utilized by many companies for their products or services. There are various ways to differentiate
our services. A company with a differentiation strategy can charge a premium price. That means it usually has a
higher profit margin.
Our company also achieved differentiation and created competitive advantage by offering variety of services. By
offering variety of services, our company does not only provide quantity surveying, cost management and project
management. We also provide design & build management, insurance valuation and also dispute support services
such as adjudication. We will assist our client from the beginning of project until the end of the project.
Focus Strategy
The idea of focus strategy is developing, marketing and selling products or services to a small and specific market,
such as a specific type of consumer, a specific product line or a selected geographical area. The goal of the focus
strategy is to become the leader in the determined niche by serving better than anyone else.
As our company is a new company, it is very hard to be the leader in the market. From this strategy, we firstly
target a small market and try to be the leader in that market. We managed to achieve this goal with cost leadership

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strategy and provide high quality services. At the same time, our company will become one of the well-known
company in the specific company.
INTRODUCTION TO INFORMATION TECHNOLOGY
Information technology is the use of computers and software to manage the information. Computers plays
important role of information technology. We can say IT is a technology to maximize the efficiency and
production and improves the working efficiency. World has become Global HUB due to developments of IT.
IT involves many things. Take, for instance, an IT department in a company. There are many people with many
jobs and varied responsibilities. These responsibilities range from keeping systems and data secure to keeping
networks up and running. There are people who input data, people who manage databases and people who do
programming. There are also the decision makers, such as Chief Information Officers (CIOs), who decide how an
IT department will operate and what components will be purchased. IT also includes the management of data,
whether it is in the form of text, voice, image, audio or some other form. It can also involve things related to the
Internet. This gives IT a whole new meaning, since the Internet is its own realm. IT involves the transfer of data,
so it makes sense that the Internet would be a part of IT.
IT has become a part of our everyday lives and continues to proliferate into new realms.
GO-LEAD’S COMPETITIVE ADVANTAGES THROUGH “IT”
1. Building Information Modeling - BIM
Building Information Modelling (BIM) is the process spanning the generation as well as managing of the
functional and physical information of the project. The Building Information Model is the digital description of
every aspect of the build asset and it is a key output of the process. This model portrays on information assembled
collectively and updated at key stages of the project. A digital BIM allows those who are affiliated with the
building to enhance their performance thus producing a greater whole life value for the asset. BIM involves more
than 3D modelling having further dimensions for instance 4D, 5D, as well as 6D.
BIM allows the construction industry to have positive returns on their investment with shorter project life cycles
and savings on paperwork along with material costs. It also increases productivity in labour.
Utilization of BIM in the construction industry provides higher quality of work at greater speeds and high output
of productivity at a lower cost for building professionals in terms of construction, design, and operation of
buildings.
• Higher Quality- Flexibility is allowed in the study and changes to the projects design or documentation
process at any time without any trouble for the design team resulting in minimized coordination time and
manual checking that authorizes additional time solving real architectural problems for the design team.
Close control over technical and detailed decisions regarding design execution is provided by common
modelling tools. Planning and management are improved by digital record of building renovations.
• Greater Speed- Design and documentation are allowed by BIM and can be done simultaneously rather
than at stages. This involves schedules, drawings, diagrams, estimating, planning, value engineering,
planning, etc. other forms of work communication are made effective as the works are ongoing. BIM
provides adaptation of the original model to changes such as site conditions and so on.
• Lower Cost- More work can be done by a smaller team because of lower costs and lesser misperception
in communication. A higher document quality and better construction planning can lessen the duration
and money spent in the process and administration.
Thus, the application of BIM will benefit our company because of the reasons stated above.
An example of BIM is Cubicost by Gloden and “our company uses this company’s software”, Cubicost because
it is highly recommended. Gloden owns more than 50 branches as well as subsidiaries in 32 provinces and

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municipalities in China hiring approximately 4,500 employees. It has a sales and service network that covers more
than 200 prefecture-level cities.
The company has established its international presence with Finland, UK, and US subsidiaries targeting the
European and American markets along with Malaysia, Thailand, etc, propelling its expansion in SEA markets
since 2009. That said, there are only a few companies in Malaysia that has adapted its software currently.
Cubicost applies BIM as the core technology that provides integrated cost solution for customers in the AEC
industry. This software consists of four individual BIM-based software products namely TAS, TRB, TBQ and
TME and these products are concentrated based on different needs of the quantity surveying field. Altogether,
they can virtually cover all the general requirements in construction cost estimation. Related data and BIM model
can also be transferred between the four products with ease, providing a professional, accurate and efficient BIM
cost estimation experience.
This software allows for data and model sharing among other well-known software’s ranging from upstream to
downstream in the industry.
2. Cloud Computing
Efficiency, Ease of Communication and Convenience to Workers.
Cloud computing is a method for carrying information technology (IT) services in which resources are retrieved
from the Internet through web-based tools and applications, in contrast to a direct connection to a server. Rather
than keeping files on a proprietary hard drive or local storage device, cloud-based storage makes it possible to
save them to a common database. If an electronic device has access to the web, it has access to the data and the
software programs to run it.
It is known as cloud computing because the information being accessed is found in "the cloud" and does not
require a user to be in an exact place to gain access for entering it. This type of system enables employees to work
without physical contact. Companies providing cloud services allow users to store files and applications on
“remote servers”, and then access all the data through the internet.
Through the implementation of an effective cloud computing website/software, it can give an advantage to the
company’s work progress. This is due to the fact that, it can provide an effective form of messaging and
collaboration, enhancing the teamwork between employees. In addition, workers can do work at one file at the
same time, this then promotes less time usage in one task unlike with having only one person being able to access
one file. Why is it necessary to save time? Clients can be impatient, they want efficiency and effectiveness at the
same time. Effectiveness meaning less mistakes. Efficiency meaning finish according to the due date set by clients.
Normally, it is hard to have both. But with the right type of cloud computing, it is possible to almost attain both
aspects. By so, this will surely attract more clients and the company will be known for its one of a kind cloud
computing software.
Features: Go-Cloud Sheets (our own version of Google sheets), Go-Cloud Slides (our own version of Google
Slides), Go-Cloud Docs (our own version of Google Docs), Server Folders (where a team sharing a server can
upload their files) and incorporated Glodon Software.
The company has its own software of cloud connected to the internet which is somehow similar to google drive.
The difference is that, instead of just having google docs (cloud version of Microsoft words), google slides (cloud
version of Microsoft PowerPoint) and google sheets (cloud version of Microsoft Excel), we provide Glodon
program and more keyboard shortcuts inside the cloud. We call this cloud software, “Go-Cloud”. Our IT-
Engineers collaborating with one of the managers, “Orlando Wong”, has programmed a software where only the
workers inside the company can access. So, it can be said that, it’s like google drive but with Glodon inside it.
This program is featured to have the Glodon software, where each people in one team can access files at time at
any computers as long as they have the app installed with their own company accounts. Their accounts are
provided the moment they are hired inside the company, meaning each work. Go-Cloud is better than google drive
in terms of the field we are involved at. This is because one team involved on one project, can access the Glodon
software at the same time. They can see each other’s progress in one element (e.g. concrete slab, slab rebar, etc…)

30 | P a g e
and can tell each other if there is a mistake with one’s costing/measurement through the comment tab. One person
will get a notification in his/her company email even on mobile, as the company also has its own Go-Cloud app
in both Android and IOS operating systems which is connected to its computing cloud software. Moreover, those
who are working under us don’t need to worry about buying any expensive laptops. The more storage space
(Megabytes, Terabytes, Gigabytes, etc…) the higher the price of the laptop is. So, they can just save their files
using the company’s cloud website and don’t need to be worried about having overload of memory inside their
devices.
Rapid production of documents is possible because the workers can even do their work at home and don’t need
to wait for meeting to send the file to one another. They can just do their work together using Glodon inside the
cloud software, and if they need any information from one another, they can just upload the file inside the folder
system of the software. Everyone in the team can see and open that particular file. The limit of storage space is in
terabytes so, they can put as much files as they want. Since in construction, there are a lot of detailed drawings to
assess and analyse, files are estimated to be a lot which is considered during the programming process of the cloud
software. Each people involved can track each other’s progress and see if one person in their team has made any
mistake. They can right away comment or tell the person who made a mistake about any corrections necessary. If
all documents are printed out, any redo of the file or reprinting is mitigated. There will also be less disputes with
the final outcome of all printed bill of quantity documents. Disputes and redoing wastes time, as people need to
use up the time to argue and make a decision. Also, they will need to look for the mistakes on everyone’s file if
their files are in separate hard disk or computers. Our software, everyone does their work in a similar file in one
cloud server. This is an easier and faster way of tracking a mistake. The reason why efficiency is a competitive
advantage in terms of information technology is because it can attract a lot of highly-skilled and experienced
employee candidates for the company to choose from in terms of human resources. People nowadays look for
how to make their work easier. So, if the company has its own innovative cloud software which other company
doesn’t have which can make work faster for all its departments, then it will surely attract a lot of future workers
to aid the company towards its goals. Having more professional workers inside the company can lead to better
productivity because they can share their unique knowledge and expertise to their fellow co-workers (by teaching
or leading) as well as to the company’s daily tasks.
IT software itself is difficult to imitate because only those involved in the coding process of the programs know
how to decipher all the arrangement of alphabet and numerical values that makes up the entire software. Hence,
the company has only hired a few trusted highly skilled trusted Information Technology workers under the IT
Department so that information about our codes won’t be leaked out to other companies. Moreover, the company
treats its workers well and attend their every need. The company makes the working environment feel like its
every employee’s second home. This will make them want to stay and be motivated while working inside Go-
Lead. There is no pressure just pure encouragement to do better and to achieve more. This is how the company
makes its own high-tech cloud computing software sustainable.
Go-Cloud Desktop Icon

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How Go-Cloud Runs as a Server Software (Go-Cloud Server on Glodon Tab)
How Go-Cloud Runs as a Server Software (Go-Cloud Server on Sheets Tab)

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Codes for Go-Cloud that Only Go-Lead IT Department can Decipher

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Go-Cloud App
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