OIL Report Baishalee

“A study on the views of the internal and the external stakeholders of the OIL
Township”
A Project Report submitted to
Oil India Limited, Duliajan
In partial fulfillment of the requirement for the award of Master’s degree
in Mass Communication and Journalism under Tezpur University
Submitted by:
Baishalee Bhagawati
Department of Mass Communication and Journalism
Tezpur University, Napaam
Assam
Under guidance of:
Jayant Bormudoi
Public Relation Officer
Department of Public Relation & Corporate Communication
Oil India Limited, Duliajan, Assam

Contents
Acknowledgement
Certificate
Chapters Page No.
Chapter I: Introduction--------------------------------------------------------------------------- 1-4
Chapter II: Brief Profile of OIL----------------------------------------------------------------- 5-11
Chapter III: Aims, Objectives, and Methodology-------------------------------------------- 12-13
Chapter IV: Data Analysis------------------------------------------------------------------------ 14-35
Chapter V: Summary of the Findings---------------------------------------------------------- 36-38
Chapter VI: Conclusion--------------------------------------------------------------------------- 39-40
Bibliography
Annexure

ACKNOWLEDGEMENT
We would like to express our heartfelt gratitude to Mr. Tridiv Hazarika for accepting us
as interns and lending us his valuable time in the initial stage of the project.
We would also express our thanks to Mr. Jayant Bormudoi for guiding us throughout the
project and encouraging us in every step.
We would like to thank the respondents of the OIL Market and the employees of OIL,
who did lend us their valuable time in answering to our queries and without whose help
the project would not have been completed.
We would like to thank Mr. Run Baruah for providing us with his car for official work
and going to the Learning and Development Department.
We would also like thank our Associate Professor Mr. P. Anbarasan for providing
guidance and for giving us the opportunity to complete this internship.
Lastly, we would like to express our gratitude to Oil India Limited, Duliajan for making
this internship possible.
(Baishalee Bhagawati)

TO WHOM IT MAY CONCERN
This is to certify that Miss Baishalee Bhagawati, bearing Enrollment no.MCM13014, and
Miss Bidisha Chetia, bearing Enrollment no.MCM 13019, 3rd
Semester, student of
Masters in Mass Communication & Journalism, Tezpur University, has completed their
Internship project entitled “A study on the views of the internal and the external
stakeholders of the OIL Township” under the Department of Public Relations of Oil
India Limited, Duliajan from 17th
July 2014 to 31st
July 2014.
They were found to be hard working and sincere. Their conduct and learning during the
training period was found to be good.
We wish them success in her upcoming future.

Chapter I
INTRODUCTION
1.1What is a Township?
The word township is used to refer to different kinds of settlements in different
countries. While township may be associated with an urban area, there are many
exceptions to this rule. But this may vary from country to country.
Building sustainable homes and creating sustainable settlements through township
planning, compact city patterns, and urban consolidation have attracted considerable
focus in recent years. Too often the townships which are planned today have been
neglected in sustainable planning point of view for next coming generations. The location
of the township, the way in which the townships are planned, the amenities they provide,
the quality of the living experience and attachment of the people have with their
neighborhood and the people that are live in it are important if our homes and our cities
are to be sustainable.
Due to rapid urbanization, people are getting attracted towards the city and urban areas
where they are hoped to get more and more facilities and amenities to survive in better
living conditions. As a result of this trend, the limits of the city increases day by day. Due
to this, more development happens and need to fulfill their demand for every sectors and
planning like housing, commercial and employment facilities as well as institutions and
the health facilities. Increase in demand and development are dispersing and sprawling
everywhere and which are not seen to be properly managed.
Although the word township has been commonly used, there is no one nationally
accepted definition or format. Therefore anything from 25 to 2500 acres could qualify or
termed as a township. Generally townships would include apartments, low rises, villas,
plots etc. In realty sector, 25 acres plus areas are referred to as residential townships
while projects over 1000 acres are referred to as integrated townships. Integrated
taxonomy would imply facilities like schools, dispensaries etc. in addition to other
facilities known as lifestyle facilities like shopping and sports centre, clubs, etc.
After independence as the cities began to grow, so did the need to plan and manage them
better. In the 60’s, master planning emerged as a crucial tool for deciding the direction of

1
urban planning and development. Several institutions like towns and country planning
organization, some major development authorities etc. were created to produce and
administer the city master plans.
1.2What is Brand Image?
Brand image is a unique set of associations in the minds of customers
concerning what a brand stands for and the implied promises the brand makes. It is the
sum of all tangible & intangible traits. It represents all internal & external characteristics.
It's anything & everything that influences how brand or a company is perceived by its
target constituencies. Finally it is the best, single marketable investment a company can
make.
1.2.1 Corporate Image:
Mental picture that springs up at the mention of a firm's name is commonly
known as corporate image. It is a composite psychological impression that continually
changes with the firm's circumstances, media coverage, performance, pronouncements,
etc. Similar to a firm's reputation or goodwill, it is the public perception of the firm rather
than a reflection of its actual state or position. Unlike corporate identity1
, it is fluid and
can change overnight from positive to negative to neutral. Large firms use various
corporate advertising techniques to enhance their image in order to improve their
desirability as a supplier, employer, customer, borrower, etc. The image of Apple
computer, for example, as a successful business has dimmed and brightened several times
in the last 30 years. But its identity as an innovative and path-breaking firm has survived
almost intact during the same period.
Here image implies
 expectations
 it is a filter influencing perceptions of the performance of the firm
 it is a function of expectations and experiences
 it has an internal impact on employees
1.3 Importance of image building through a Township:
1
A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such
as customers and investors and employees.
2

In the modern business world an organization’s brand image can be as
important as the goods or services it produces and also by the Township with all the basic
amenities that it builds. A strong brand image is a powerful asset. A recognized and
trusted brand identity makes people confident that the organization is dependable. A
township that the organization builds for its people also stands as a step towards the
image building of the organization or company. This is why successful businesses work
hard at building their brands and present them in a clear and consistent way.
We usually associate the term ‘brand’ with a product that has a unique, consistent and
well-recognized character e.g. Coca-Cola, McDonalds, Maruti Suzuki, Honda, Tata,
etc...These brands conjure up images in the minds of consumers. Large organizations
work hard to raise the power and status of their brands and guard them carefully against
unlicensed use or unfair imitation.
A brand usually carries a logo or trade mark by which it is recognized. Many consumers
can easily identify a NRL gas station or an Oil India gas station, for example, with the
help of memorizing the logo of the company and it is the brand which is drawing them
towards the product. Developing a corporate brand is important because a positive brand
image will give consumers, and other interested stakeholders, confidence about the full
range of products and activities associated with a particular company. Similarly whenever
we talk about the famous townships of India, the first thought that comes to our mind is
about the infrastructure and the facilities that the township contains. A good township is
always reflected by the living condition that it provides to its people. So that whenever
we talk about the company or the organization, the first thing that needs to come to our
mind is the various townships that it had built.
Also the product range and service package associated with a company must fit with the
corporate brand. This fit will come through quality and performance, as well as in the
consistency of advertising, and the customer service that the company provides to its
people. Company image is not confined not only to the product branding. All of the
organization’s activities need to be carried out and presented in a consistent and desirable
way. This will help to create a strong positive image of the company.
‘Image’ is an amalgam of an individual’s personal experience of a company or product,
plus whatever he or she has read or heard from other sources. Advertising of the
township can help create or re-shape an image, but personal experience and the
comments of other users represent the reality behind the image and, as such, are even
more powerful. Organizations therefore need to work very hard to create brand identities
which are not only visible in terms of products, logos, company uniforms etc, but which
are also built into practical actions, like putting better efforts in building a better

3
infrastructure of the township and the various recreational facilities that it provides to its
people. The role of the stakeholders, both external and internal, also creates a positive
image of the company brand and also helps in the building of a better township, e.g. how
the company handles and responds to complaints and to the state of crisis of the
stakeholders.
A powerful brand must have attention value, whether be with the help of building a better
infrastructure in the township or on the recreational facilities provided because after a
day’s or a week’s work everyone likes to enjoy some useful time with their family and
friends. We notice powerful logos or township hoardings e.g. on filling stations and fast
food outlets or also in the roadside. They always look the same and, if we enjoy the
associated product, the logo acts as a guarantee of satisfaction. Branding works because
customers’ choices are based on emotion as well as logic.
Building an organized township falls under the social responsibility of the organization
which as well reflects in the brand name.
Developing a strong brand depends so heavily on creating appropriate perceptions, the
internal and external communication exercises have been vital in quickly building up the
confidence of stakeholders of the township. Creating a consistent and well-recognized
character to the company throughout the globe based on quality, performance and
presentation will have beneficial results, reinforcing the ethos of one company, with one
name and one vision.

4
Chapter II
Brief Profile of the OIL
2.1 Oil India Limited:
Oil India Limited (OIL) is a premier National Oil Company of India under the
administrative control of Ministry of Petroleum and Natural Gas, Government of India,
which is engaged in the business of exploration, development, production and
transportation of crude oil and natural gas and production of LPG. Oil India Limited
(OIL) traces and symbolizes the development and growth of the Indian petroleum
industry. From the discovery of crude oil in the far east of India at Digboi, Assam in 1889
to its present status as a fully integrated upstream petroleum company, OIL has come far,
crossing many milestones. . On February 18, 1959, Oil India Private Limited was
incorporated to expand and develop the newly discovered oil fields of Naharkatiya and
Moran in the Indian North East. In 1961, it became a joint venture company between the
Indian Government and Burmah Oil Company, UK.
In 1981, OIL became a wholly-owned Government of India enterprise. Today, OIL is a
premier Indian National Oil Company engaged in the business of exploration,
development, production and transportation of crude oil and natural gas and production
of LPG. OIL also provides various E&P related services and holds 26% equity in
Numaligarh Refinery Limited. The authorised and paid up capital of the company as on
March 31, 2007 are R.s 500 crore and Rs. 214 crore respectively, with 98.13 per cent
holding by the Government of India and 1.87 per cent by others. The net worth of the
company as on March 31, 2007 is Rs. 6849.07 crore.
OIL has over 1 lakh sq km of PEL/ML areas for its exploration and production activities,
most of it in the Indian North East, which accounts for its entire crude oil production and
majority of gas production. Rajasthan is the other producing area of OIL, contributing 10
per cent of its total gas production.
Additionally, OIL’s exploration activities are spread over onshore areas of Ganga Valley
and Mahanadi. OIL also has participating interest in NELP exploration blocks in
Mahanadi Offshore, Mumbai Deepwater, Krishna Godavari Deepwater, etc. As well as
various overseas projects in Libya, Gabon, Iran, Nigeria and Sudan.

5
The company has over 10000 sq km of license areas for oil and gas exploration. It has
emerged as a consistently profitable international company with exploration blocks as far
as Libya and sub-Saharan Africa.
In recent years, OIL has stepped up E&P activities significantly including Gas
monetization in the North-East India. OIL has set up the NEF (North East Frontier)
project to intensify its exploration activities in the frontier areas in North East, which are
logistically very difficult and geologically complex. Presently, seismic surveys are being
carried out in Manbhum, Pasighat and other Trust Belt areas. The Company operates a
crude oil pipeline in the North East for transportation of crude oil produced by both OIL
and ONGCL in the region to feed Numaligarh, Guwahati, Bongaigaon and Barauni
refineries and a branch line to feed Digboi refinery.
In the E&P sector, in India, OIL has signed Production Sharing Contracts (PSCs) with
private companies like Esssar Oil, Hindustan Oil Exploration Company(HOEC), Polish
Oil and Gas (POGC), Geoenpro Petroleum, Enpro India, Geopetrol International Inc. and
Reliance Industries. Besides bidding on its own, OIL has joined ONGC, GAIL and IOC
in acquiring exploration blocks offered under New Exploration Licensing Policy (NELP)
of the Government of India.
2.2 History:
The story of Oil India Limited (OIL) traces and symbolizes the development and growth
of the Indian petroleum industry and is deeply rooted to the incredible saga of oil
exploration, dating back to 19th
century, in Indian shores amidst the steamy jungles of
upper Assam. It recounts the valiant efforts of individuals and organizations to find oil
under conditions of extreme physical hardship.
United by geography with Burma and caught up in the cross-currents of history, the
Assam region had the common blessing of commercial oil. And to effectively win this
oil, the Burmah Oil Company Limited (BOC) was the link. It would be both appropriate
and relevant to set the history of OIL in the context of the activities of BOC. The first
European traveler to report on Burma’s primitive oil industry was Michel Symes who
was sent on a mission to the kingdom by the Governor General of India. This was in 1795
when some 70 wells were producing an estimated 25000 gallons of oil a day. The
Rangoon Oil Company Limited, a Scottish Company registered in Edinburgh in July
1871, built up shipments to mainland India to an average of nearly 11000 barrels a year.

6
The collapse of the Rangoon Oil Company might well have signaled the end of British
enterprise in Burma had it not been for the timely appearance on the scene of a far-
sighted Scotsman, David Sime Cargill. In 1876 he bought the Rangoon works and plant
and later offered the Company for sale as a joint stock Company. The newly constituted
Company, registered in Scotland on 7 July 1886, was named The Burma Oil Company
Limited (BOC). In 1886 Cargill was granted a prospecting license covering 4 sq. miles
adjacent to the hand-dug wells. It was from this base that the BOC embarked on its first
exploration ventures which were concentrated upon prospects close to the course of the
Irrawaddy.
The first commercial discovery of crude oil in the country was made in 1889 at Digboi, in
the extreme corner of North-Eastern India. Albeit with a very low production, Digboi still
retains the distinction of being the world’s oldest continuously producing oil field. From
a humble beginning in the tropical rain forests of Digboi, search for hydrocarbons in
India gathered momentum, spearheaded initially by Assam Oil Company (AOC) &
Burmah Oil Company (BOC). Armed with available geo-scientific and technological
expertise, plans were set afoot to explore the famous structure of Nahorkatiya in Assam
near Digboi and the first well completed as Nahorkatiya Well No.1 in the year 1953,
became the first hydrocarbon discovery of Independent India. Presence of commercial oil
in this well marked the turning point in the long and chequered history of oil in India. The
discovery at Nahorkatiya was followed by the discovery at Moran in 1956. On February
18, 1959, Oil India Private Limited was incorporated to expand and develop the newly
discovered oil fields of Naharkatiya and Moran in the Indian North East.
2.2.1 Digboi Well No-1(1889-1890):
The well, started in September 1889, was completed in November 1890 as a producer at a
total depth of 662 ft, with an initial production of 200 gallons perday. The decision to
drill was taken by the Directors of the AR&T Co. in 1888 under the direction of Mr. W L
Lake, an employee of the company and an oil enthusiast. Around 1880 he came to India
and then signed up as an employee of AR & T Co. Noticing the oil seepages around
Borbhil he prodded his colleagues and then his superiors into embarking on an oil
adventure. With the project formally approved, Lake immediately started collecting
drilling equipment, portable boilers and local labour. Elephants were used to drag the
machinery on sleigh along animal tracks. The derrick was about 64 ft. high with three
main platforms at 10, 36 and 62 ft. The engines used were 10” by 12” single cylinder
engines for a working pressure of 80 psi/sq inch. They were mounted on a wooden

7
foundation. The boilers were of the semi-portable locomotive type and placed 5 yards
away from the well on account of gas. With such material and human resources, Lake
started in Digboi Well No-1 in Sept 1889. A month later, on 19 Oct, a most encouraging
oil presence was established at 178 ft. in soft sandstone.
2.2.2 Uphill and Downhill (1890 – 1920):
After the successful completion of the first well, Digboi Well No-2 was started in
February 1891 in the same area, only to be abandoned as dry at 720 ft. The drilling
activities of AR&T progressed satisfactorily with 11 wells yielding oil in 1894. A new
firm - the Assam Oil Company (AOC), led by the same Chairman, Lord Ribblesdale -
was promoted in 1899 to take over the petroleum interests of AR&T, including the
Digboi and Makum concessions.
The AOC inherited 14 producing wells, with a total production of 50 barrels of oil per
day. Almost immediately on inception, the company expanded the concessional area of
the field by purchasing the rights of the Assam Oil Syndicate. In 1912 the rotary system
was introduced, Well 47 being the first well to be drilled by this method.
Production almost trebled from 43 bpd in 1901 to 120 bpd in 1902, rising steadily to 247
bpd in 1911, and reaching a maximum of 435 bpd in 1917. By 1920, the AOC had
completed 80 wells with a total average production of 350 bpd.
2.2.3 Aftermath of Success (1953 – 1959):
The Nahorkatiya oilfield was discovered in 1953. However, by 1956 only 16 wells had
been drilled, and evidence suggested subsurface faults which could have acted either as
barriers or conduits to oil movement. Despite this meagre evidence, the AOC announced
in September 1956 that proved and probable reserves in the Nahorkatiya area were
sufficient to plan a production target of nearly 2.5 million tons of oil per year with 45
million cubic feet of gas per day. On the basis of this assurance, fortified later in the year
by new discoveries at Hugrijan and Moran, a public sector refinery was initiated in 1959
at Guwahati with help from Romania. It was commissioned in 1962.
The success of Nahorkatiya Well No-1 set in motion a series of activities. The Burma Oil
Company signed a Promotion Agreement with the Government of India (GoI) in January
1958 to form a company - Oil India Private Limited (OIL) - to take over the management

8
of the AOC-discovered fields of Nahorkatiya and Moran. OIL was incorporated on 18
February 1959, with two-thirds of the shares held by BOC and the rest by GOI. The
Agreement assured Burmah Oil a dividend of 10% and Digboi Refinery 1.3 million
barrels of oil per year. Mr W P G Maclachlan, a key player in the negotiation, became the
first Chairman of OIL.
Growth, dynamism, adaptability and technological awareness have marked the activities
of OIL from 1959 till today.
2.3 Objectives and strategies of Oil India Limited:
With its habit to dream big, the desire and determination to make it happen, and the
direction shifting from local to global, Oil India Limited is busy preparing to emerge as a
powerful global player. Today, as the company understands and analyses the global
market and its requirements, it gets ready to match the global standards in terms of
business process, strategic initiatives and plan of action.
OIL’s Vision: “To be a vibrant, responsive, knowledge based, competitive E&P
Company with global presence, and a selective presence across oil and gas value chain in
India, maximizing shareholders’ value, respecting stakeholders’ aspirants and caring for
the environment.”
OIL’s Corporate Objectives:
 Exploration for new oil and gas reserves.
 Development of discovered fields and increased recovery from matured and
developed field.
 Acquisition of new exploration acreage and oil and gas producing properties.
 Venturing into oil field services sector and participation in midstream activities.
 Enhanced implementation of SHE measures in operations.
 Sustain and promote environmental protection.
 Optimum utilization of human resources.
 Engage in corporate social responsibilities activities in its operational areas.
 Ensure reasonable return on capital and optimize cost of production.

OIL’s Corporate Social Responsibility Goal: “To transform the petroleum province
in Upper Assam to a successful agro-based industry belt in a span of 3-4 years.”
9
OIL’s Corporate Social Responsibility Mission: “To promote the awareness and
practice of Good Corporate Citizenship, by business becoming an integral part of
societal process where people have access to resources to make informed choices
and decisions towards a more humane and compassionate society.
2.4 Awards & Accolades:
• Rated No. 1 Public Sector Company, 2006 by the Department of Public
Enterprises, Government of India based on performance
• "Excellent" performance rating by Government of India for past 4 years
• Performance Excellence Award, 2005-06 by the Indian Institution of Industrial
Engineering (IIIE)
• Counted among the 5 Best Public Sector Undertakings and the 3 Best in the
Energy Category by the India Today-CRISIL Survey in 2005
• Best Project Award for Corporate Social Responsibility, 2005 by TERI, among
130 participating companies
• Corporate Social Responsibility Award, 2003-04, by TERI for good corporate
citizenship and sustainable initiatives among comapnies with turnover above Rs
500 crore
• Green Tech Award for Environment Management, 2002
• Golden Peacock Award for Corporate Social Responsibility, 2002
• Special Commendation Award for Human Resource Management, 2001-2002 by
National Petroleum Management Programme - for OIL’s continuously evolving
technology and business environment and the Company’s initiatives to enhance
safety in operations and quality of work life via good practices
• Excellent Performing Public Sector Enterprise Award, 1998-99
• "Excellent" performance rating by Government of India for 1997-98, 1998-99 and
1999-2000
• Longest Accident Free Period - 1997-98, 1998-99
• Excellent Performing Public Sector Enterprise Award, 1998-99

• Excellence in Riverbed Survey Award, 1998-99
• Best Oil & Gas Processing Unit Award, 1997-98
• International Green Land Society National Award, 1997-98 for best energy
conservation and implementation
• Corporate Performance Award 1985 from Harvard Business School Association of
India and Economic Times
• Ranked 1 fir Profitability in terms of paid-up capital, net assets and sales from
1981-82 to 1983-84 by the Indian Institute of Public Opinion, among 100 largest
corporate enterprises in India
10
• ISO:9001:2000 : OIL Hospital at Duliajan
• ISO-14001 (Environment Management) : Trunk Pipeline
• OHSAS 18001 (Occupational Health and Safety Assessment Series) : Trunk
Pipeline
• ISO/IEC 17025: 2005 accreditation by NABL, Government of India for OIL’s
R&D Department, the first among E&P company laboratories to get this
accreditation.

11
Chapter III
Aims, Objectives, and Methodology
3.1 Aim: The aim of the study was to study the OIL Township from the views of the
internal and the external stakeholders who have been living in Duliajan for the last couple
of years. It is an attempt to study the views of the people living in the Township related to
the basic developmental activities that OIL has been carrying out in the last few years to
upgrade the Township and also the various shortcomings as seen by the stakeholders.
3.2 Objectives:
• To study the perception of the people, both internal2
and external3
, regarding OIL
Township.
• To study the improvement scope of the OIL Township in the future.
• To study the shortcomings that people see related to OIL Township.
3.3 Rationale of the Study:
2
Internal refers to the employees under Oil India Limited
3
External refers to the commoner who lives in Duliajan
12

The main intent of the study was to know the view of the stakeholders at different levels
related to the OIL Township. The idea was to sum up those views in a written document
which could help in the future development of the OIL Township of Duliajan. The
research will try to bring the views of the people, both internal and external, and which
will lead to the initiative which might be taken up by Oil India Limited for improvement
and betterment of the Township.
3.4 Methodology:
Research Design: In order to study the elements of the OIL Township, a thorough study
was made on what a Township is all about. Data analysis was carried out after a brief
survey of the perceptions of the stakeholders in relation to the OIL Township. The above
method was selected taking into account the nature of the nature of the study. Survey
method apart from being a scientific and systematic process of gathering information,
will also help collect data in a short period of time.
a. Sample Size: 50 respondents
b. Sampling Technique:
Purposive sampling Technique shall be applied for selecting the respondents.
c. Data Collection:
1. Primary Data- The primary data has been collected by distributing
questionnaires to both the internal and external stakeholders of OIL.
2. Secondary Data- Again for the purpose of proper understanding of Oil India
Limited, secondary data had been collected by referring to OIL newsletters,
books, OIL website and some research papers.
d. Data Analysis and interpretation:
The data that had been collected through distribution of questionnaire have been
analyzed by tabulating it with the help of excel-sheet and arranging and
representing it in the form of graphs such as pie charts and bar diagrams. The data
after its pictorial representation and tabulation has been interpreted accordingly.

13
Chapter IV
Data Analysis
(For the internal stakeholders)
1. OIL with all its basic amenities is one amongst the best townships in Assam
Sl.no OIL with all its basic
amenities is one amongst the
best townships in Assam
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 10 40
2. Somewhat Agree 11 44
3. Do Not Agree 4 16
4. Not Sure 0 0
TOTAL 25

The above figure shows the views regarding OIL Township with all the basic amenities is
one amongst the best townships in Assam. About 44% of all the 25 respondents
somewhat agree to the fact whereas 40% totally agree to the fact and the rest 16% do not
agree to the fact at all.
14
2. Major challenge that you face in the OIL Township
Sl.
No.
Major challenge that you face in
the OIL Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Roads 9 36
2. Transportation 4 16
3. Flash Flood 2 8
4. Electricity 2 8
5. Pollution 2 8
6. Others 6 24
TOTAL 25

The above diagram shows the major challenge that the internal stakeholders face
in the OIL Township. Out of the given options according to 36% stakeholders
roads create a major challenge for them, 16% believe that transportation is a major
challenge, 8% believe flash flood, 8% says electricity, 8% says pollution and the
rest 24% marked it as others without being specific.
15
3. The transportation facility from OIL to rest of the towns are up to the mark
Sl.no The transportation facility
from OIL to rest of the towns
are up to the mark
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 11 44
4. Not Sure 2 8
TOTAL 25

The diagram above reflects that 44% of the respondents agree that the
transportation facility from OIL to rest of the towns are up to the mark, 36%
somewhat agree to this fact, 12% do not agree at all to this fact and whereas 8%
are not sure about it.
16
4. There is scope of improvement in the transportation facility within OIL Township
Sl.no There is scope of
improvement in the
transportation facility within
OIL Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 15 60
3. Do Not Agree 2 8
4. Not Sure 1 4
TOTAL 25

The above diagram shows that 60% respondents agree to the fact that there is
scope of improvement in the transportation facility within the OIL township,
whereas 28% somewhat agrees to the fact, 8% do not agree at all and the
remaining 4% are not sure about it.
17
5. OIL must create a space where one can find all necessary commodities and
conduct/hold/ take recreational activities
Sl.no OIL must create a space
where one can find all
necessary commodities and
conduct/hold/ take
recreational activities
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 13 50

4. Not Sure 2 8
TOTAL 25
The above diagram shows that 50% of the respondents agree to the fact, 31%
somewhat agree, 12% do not agree at all and the remaining 8% are not sure if OIL
should create a space where one can find necessary commodities and
conduct/hold/take recreational activities under one roof.
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6. OIL must opt green technology like solar power, waste recycling and rain water
harvesting to produce energy for household consumption

The diagram reflects that 60% respondents believes that OIL must opt for green
technology to produce energy for household consumption, whereas 20%
somewhat agrees to the fact, 16% do not agree to it at all and the remaining 4% are
not sure about it.
19
7. OIL Township takes initiative to promote Assamese ethnicity and its rich culture
Sl.no OIL must opt green
technology like solar power,
waste recycling and rain
water harvesting to produce
energy for household
consumption
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 15 60
4. Not Sure 1 4
TOTAL 25

The above diagram shows the views of the internal stakeholders regarding the fact
about OIL Township’s initiation in promoting Assamese ethnicity and its rich
culture where 52% respondents agrees to the fact, 28% somewhat agrees to it,
12% do not agree to it and the remaining 8% are not sure about it.
20
8. OIL has taken milestone initiative in developing and beautifying the Township
Sl.no OIL Township takes initiative
to promote Assamese
ethnicity and its rich culture
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 13 52
4. Not Sure 2 8
TOTAL 25

The diagram above shows that 60% respondents agrees to the fact, 36% somewhat
agrees and the remaining 4% are not sure about if Oil has taken milestone
initiative in developing and beautifying the township.
21
9. Oil India Limited involves stakeholders to take part in decision making process
related to the developmental activities in OIL Township
Sl.no. OIL has taken milestone
initiative in developing and
beautifying the Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 15 60
3. Do Not Agree 1 4
4. Not Sure 0 0
TOTAL 25

The diagram shows that 40% of the respondents feel that Oil India Limited
involves stakeholders to take part in decision making process related to the
developmental activities in the OIL Township, whereas 32% somewhat agrees to
the fact, 12% do not agree to it at all and the remaining 16% are not sure about it.
22
10.OIL has been well maintaining the parks and gardens in the Township
Sl.no. Oil India Limited involves
stakeholders to take part in
decision making process
related to the developmental
activities in OIL Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 10 40
4. Not Sure 4 16
TOTAL 25

The above diagram gives us a different view about OIL maintaining the parks and
gardens in the Township where 44% respondents agrees to the fact, 52%
somewhat agrees to it and the rest 4% do not agree to it at all.
23
11.OIL must construct 2-3 entrance gates to the Township in order to direct people to
the Township and also to create a brand image of OIL
Sl.no. OIL has been well
maintaining the parks and
gardens in the Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 11 44
3. Do Not Agree 1 4
4. Not Sure 0 0
TOTAL 25

The above diagram reflects that 60% of the internal stakeholders feel that OIL must
construct 2-3 entrance gates to the Township in order to direct people to the Township
and also to create a brand image for OIL, 16% of them somewhat agree to the fact, 16%
do not agree at all and the remaining 8% are not sure about it.
24
12. OIL must construct boundary walls in order to facilitate security & safety
Sl.no. OIL must construct 2-3
entrance gates to the
Township in order to direct
people to the Township and
also to create a brand image of
OIL
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 15 60
4. Not Sure 2 8
TOTAL 25

The diagram given above shows that 84% agrees to the fact of OIL constructing
boundary walls in order to facilitate security and safety for the OIL Township,
whereas 16% somewhat agrees to the fact.
25
(For the external stakeholders)
Sl.no. OIL must construct boundary
walls in order to facilitate
security & safety
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 21 84
3. Do Not Agree 0 0
4. Not Sure 0 0
TOTAL 25

1. OIL with all its basic amenities is one amongst the best townships in Assam
Sl. no OIL with all its basic
amenities is one amongst the
best townships in Assam
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 15 60
4. Not Sure 1 4
TOTAL 25
The above figure shows the views regarding OIL Township with all the basic amenities is
one amongst the best townships in Assam. About 60% of all the 25 respondents totally
agree to the fact whereas 20% somewhat agree to the fact and the rest 16% do not agree
to the fact at all and 4% of them are not sure.
26
2. Major challenge that you face in the OIL Township

Sl.
no.
Major challenge that you face
in the OIL Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Roads 13 52
2. Transportation 4 16
3. Flash Flood 3 12
4. Electricity 1 4
5. Pollution 3 12
6. Others 1 4
TOTAL 25
The above diagram shows the major challenge that the external stakeholders face
in the OIL Township. Out of the given options according to 52% stakeholders
roads create a major challenge for them, 16% believe that transportation is a major
challenge, 12% believe flash flood, 4% says electricity, 12% says pollution and
the rest 4% marked it as others without being specific.
27
3. The transportation facility from OIL to rest of the towns is up to the mark

Sl. no The transportation facility
from OIL to rest of the towns
are up to the mark
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 5 20
4. Not Sure 6 24
TOTAL 25
The diagram above reflects that 20% of the respondents agree that the
transportation facility from OIL to rest of the towns are up to the mark, 36%
somewhat agree to this fact, 20% do not agree at all to this fact and whereas 24%
are not sure about it.
28
4. There is scope of improvement in the transportation facility within OIL Township

Sl. no There is scope of
improvement in the
transportation facility within
OIL Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 16 64
4. Not Sure 2 8
TOTAL 25
The above diagram shows that 64% respondents agree to the fact that there is
scope of improvement in the transportation facility within the OIL township,
whereas 16% somewhat agrees to the fact, 12% do not agree at all and the
remaining 8% are not sure about it.
29
5. OIL must create a space where one can find all necessary commodities and
conduct/hold/ take recreational activities

Sl. no OIL must create a space
where one can find all
necessary commodities and
conduct/hold/ take
recreational activities
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 12 48
3. Do Not Agree 2 8
4. Not Sure 4 16
TOTAL 25
The above diagram shows that 48% of the respondents agree to the fact, 28%
somewhat agree, 8% do not agree at all and the remaining 16% are not sure if OIL
should create a space where one can find necessary commodities and
conduct/hold/take recreational activities under one roof.
30
6. OIL Township takes initiative to promote Assamese ethnicity and its rich culture

The above diagram shows the views of the external stakeholders regarding the fact
about OIL Township’s initiation in promoting Assamese ethnicity and its rich
culture where 72% respondents agrees to the fact, 8% somewhat agrees to it, 12%
do not agree to it and the remaining 8% are not sure about it.
31
7. OIL has taken milestone initiative in developing and beautifying the Township
Sl.
no
OIL Township takes
initiative to promote
Assamese ethnicity and its
rich culture
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 14 56
4. Not Sure 2 8
TOTAL 25

The diagram above shows that 56% respondents agrees to the fact, 32% somewhat
agrees, 8% do not agree and the remaining 4% are not sure about if Oil has taken
milestone initiative in developing and beautifying the township.
32
8. Oil India Limited involves stakeholders to take part in decision making process
related to the developmental activities in OIL Township
Sl.
no.
OIL has taken milestone
initiative in developing and
beautifying the Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 14 56
3. Do Not Agree 2 8
4. Not Sure 1 4
TOTAL 25

The diagram shows that 48% of the respondents feel that Oil India Limited
involves stakeholders to take part in decision making process related to the
developmental activities in the OIL Township, whereas 24% somewhat agrees to
the fact, 16% do not agree to it at all and the remaining 12% are not sure about it.
33
9. OIL must opt green technology like solar power, waste recycling and rain water
harvesting to produce energy for household consumption
Sl.
no.
Oil India Limited involves
stakeholders to take part in
decision making process
related to the developmental
activities in OIL Township
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 12 48
4. Not Sure 3 12
TOTAL 25

The diagram reflects that 64% respondents believes that OIL must opt for green
technology to produce energy for household consumption, whereas 20%
somewhat agrees to the fact, 4% do not agree to it at all and the remaining 12% are
not sure about it.
34
10. OIL must construct 2-3 bus stops for passengers to board or alight from buses or
light vehicles.
Sl. no OIL must opt green
technology like solar power,
waste recycling and rain
water harvesting to produce
energy for household
consumption
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 16 64
3. Do Not Agree 1 4
4. Not Sure 3 12
TOTAL 25

The above diagram reflects that 60% of the external stakeholders feel that OIL must
construct 2-3 bus stops for passengers to board or alight from buses or light vehicles,
24% of them somewhat agree to the fact, 4% do not agree at all and the remaining
12% are not sure about it.
35
Chapter V
Summary of the Findings
Sl. no. OIL must construct 2-3
bus stops for passengers to
board or alight from buses
or light vehicles.
No. of
Respondents
Percentage of
Respondents
(%)
1. Agree 15 60
3. Do Not Agree 1 4
4. Not Sure 3 12
TOTAL 25

5.1 Findings from the internal stakeholders:
The following could be summarized from the survey which was carried out with the
internal stakeholders regarding their perception about OIL Township:
1. According to the stakeholders, roads and transportation needs to be improved in
the OIL Township. They feel the need that the roads in and around the Oil
Township needs to be renovated and well constructed. As seen the roads within
the OIL Township are indeed very much good but as a person moves out the
pathetic condition of the same comes to the forefront. While roads are the major
challenge that they face in the Township, transportation follows thereafter. They
feel that the transportation facility, even though is up to the mark, there is scope
that of it improvisation in the upcoming future. The need of improvement of
transportation facility within the OIL Township and also to the nearby towns must
be improved with the help of more buses, travelers, etc., implying in the roads at
frequent intervals.
2. When the question for use of Green Technology, like solar power, waste
recycling, rain water harvesting, etc., was put forward 60% of the people felt that
that kind of initiation should be taken by the Oil Indians to produce energy
through green technology for household consumption. The field of "green
technology" encompasses a continuously evolving group of methods and
materials, from techniques for generating energy to non-toxic cleaning products.
The present expectation is that this field will bring innovation and changes in daily
life of the people living in the OIL Township.
3. 52% of the internal stakeholders feel that OIL Township has taken initiative to
promote the ethnicity and the rich culture of Assam, but 28% have doubts over
this issue if OIL Township is actually trying to do so. This shows that OIL needs
to put more efforts in promoting the culture.
4. Oil India Limited has been well maintaining the Township, as such 60% of the
stakeholders firmly believe the fact but according to the other 36% they still have
36
doubts regarding this fact. When asked, on some occasions, they said that
beautifying not only means keeping the gardens and the parks in a well to do state,

but also looking after the infrastructure of the township including roads, drainage
facility, flash flood, electricity, etc. .
5.1.2 Findings from the external stakeholders:
The following could be summarized from the survey which was carried out with the
external stakeholders regarding their perception about OIL Township:
1. Keeping the environment clean and green by conserving and harnessing solar
energy, rain water harvesting, waste recycling etc. is the step that should be taken
in order to spread awareness among people to protect the environment and inspire
them to bring about a positive change. 64% of the external stakeholders believe
that OIL must opt for green technology to produce energy used for household
consumption and make the environment more eco-friendly. This initiative will
bring a huge change in and around the OIL Township and will affect the lives of
the people in a good way. It will also help in further progress in promoting green
technology.
2. Transportation facility within the OIL Township should be improved as 64% of
the respondents think that there is scope for further improvement and making it
easier for the people to travel from one place to the other by providing more buses,
autos, rickshaws etc. in frequent intervals of time. The availability of these
facilities should be checked. 60% of the external stakeholders feel that OIL must
construct 2-3 bus stops for passengers to board or alight from buses or light
vehicles. There is no proper stoppage in short distances so it’s a necessity for the
people and get easy transportation facility from these stoppages will be very
helpful for them.
3. OIL Township has taken necessary initiative to promote Assamese ethnicity and
its rich culture. Among the respondents 56% of them agree but others are in doubt
and some of them are not sure if OIL has taken any step regarding this. As OIL
has been based in Assam for such a long period of time so it is the moral
responsibility to promote its culture and all the people should know what OIL has
done to preserve our tradition as well as culture and the efforts will bring colors
for their hard work ships.
37
4. Roads are needed to be improved and well constructed in the nearby surroundings
of the OIL Township. The major problems that the people face are the roads. 52%

of the external stakeholders think that if the roads are constructed in a good
manner it will be easier to communicate without facing any difficulty.
5. OIL has taken milestone initiative in developing and beautifying the Township but
they should also look after the hygienic condition of the town as well as the
drainage system due to which flash flood occurs.
38
Chapter VI

Conclusion
Oil India Limited has traversed the fifty glorious years with justifiable pride and had
made significant achievements in the industry, thus contributing to nation’s growth.
However, to move forward and be a part of the nation building process, the road ahead
for the next fifty years will herald a new era for the Company by contributing to the
socio-economic development of its stakeholders and deeply commit itself to uplift the
community at large towards a mutual and meaningful co-existence.
The stakeholders are very much satisfied with the facilities that OIL has provided to them
that meet their needs. However, there is much more to do that will help OIL, Duliajan to
be regarded as one of the best township in India by overcoming the problems that are
faced by the people and take necessary step forward to initiate every possible attempt to
invest technology with a human face.
OIL management recognizes that there is need to maintain a qualitative balance between
the overall objectives of achieving corporate excellence vis-à-vis the corporate
responsibility towards the community.
The OIL management needs to look deep into humanizing the infrastructure of OIL
Township, as most of the stakeholders utterly felt the need of improvement of
transportation, electricity and water supply. The OIL management needs to put up water
processing plant for providing dwellers with safe drinking water. The study of the
township also revealed the drainage facility of the Township and its needs to be upgraded
to avoid flash flood.
Oil India Limited is in immediate need of 2 to 3 entrance gates along with boundary walls
which in one hand secures the Township and on the other hand helps in creating a brand
image of the OIL Township.
Most importantly it is seen that most of the vehicles in the OIL Township are not
pollution checked and as such awareness programs should be held to initiate people in
making the OIL Township pollution free.
39
The OIL management needs to put initiation in generating more power and distribute the
same in the nearby locality, together with controlling the misuse of electricity within the

Township. There are more that 60% of people in Assam who are living in the shades of
darkness as the sun sets.
OIL has given their utmost effort for the development and betterment of the OIL
Township keeping in mind the needs of the people and the community. Despite
overwhelming concern to find more oil, OIL has always given top priority towards the
upliftment of the OIL Township and the nearby areas that are connected to it in terms of
all the basic amenities that is required for the people that live in those areas
40
BIBLIOGRAPHY

Journals referred:
• Promoting your organization by CIVICUS
• Self Sustainable Township by Deepali J. Chavan and Ravindra H. Sarnaik
Websites referred:
• www.oilindia.com
• http://www.green-technology.org/what.html
• http://www.businesscasestudies.co.uk
Others:
• OIL News
• OIL brochures

QUESTIONNAIRE
THIS SURVEY HAS BEEN CARRIED OUT SOLELY FOR ACADEMIC PURPOSE AND HAS NOTHING TO DO
WITH A PERSON’S ECONOMIC BACKGROUND.
PART-I
Name-
Age-
25-40 years 40 & above years
Address-
PART-II
Q.1- Do you believe that OIL with all basic amenities is one amongst the best townships in Assam?
Agree Somewhat Agree Do Not Agree Not Sure
Q.2- How do you rate the facilities provided by OIL in terms of
Health Care- Hygiene- Education- Civil Infrastructure- Safety & Security-
Electricity-
(Rate in the scale of 1-5, where 1-partly satisfied, 2- satisfied, 3-somewhat good, 4-good, 5-very good)
Q.3- What is the major challenge that you face in the OIL Township?
Roads Transportation Flash Flood Electricity Pollution Others
Q.4- Do you feel that the transportation facility from OIL to rest of the towns are up to the mark?
Q.5- Do you feel that there is scope of improvement in the transportation facility within the OIL
Township?
Q.6-OIL must create a space where one can find all necessary commodities and conduct/hold
recreational activities.
Q.7- Oil Indians must opt green technology like solar power, waste recycling and rain water harvesting
to produce energy for household consumption.

Q.8- OIL Township takes initiative to promote Assamese ethnicity and culture.
Q.9- OIL has taken milestone initiative in developing and beautifying the township.
Q.10- Oil India Limited involves stakeholders to take part in decision making process related to the
developmental activities in OIL Township.
Q.11- OIL has been well maintaining the parks and gardens in the Township.
Q.12-OIL must construct 2 to3 entrance gates to the Township in order to direct people to the Township
and also to create brand image of OIL
Q.13- OIL must have boundary walls in order to facilitate security & safety.
Q.14-Suggestions /Feedbacks to improve the OIL Township.
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QUESTIONNAIRE
THIS SURVEY HAS BEEN CARRIED OUT SOLELY FOR ACADEMIC PURPOSE AND HAS NOTHING TO DO
WITH A PERSON’S ECONOMIC BACKGROUND.
PART-I
Name-
Age-
18-30 years 31-50 years
Address-
PART-II
Q.1- Do you believe that OIL Township with all basic amenities is one amongst the best township in
Assam?
Q.2- How do you rate the facilities provided by OIL in terms of
Health Care- Hygiene- Education- Infrastructure- Safety & Security-
Electricity-
(Rate in the scale of 1-5, where 1- partly satisfied, 2- satisfied, 3- somewhat good, 4- good, 5- very good)
Q.3- What is the major challenge that you face in the OIL Township?
Roads Transportation Flash Flood Electricity Pollution
Others (specify………………………………..)
Q.4- Do you feel that the transportation facility from OIL Township to rest of the towns are up to the mark?
Q.5- Do you feel that there is scope of improvement in transportation facility within the OIL Township?
Q.6- OIL must create a space where one can find all necessary commodities and conduct/hold/take part
in recreational activities?

Q.7- OIL Township takes necessary initiative to promote Assamese ethnicity & its rich culture?
Q.8- OIL has taken milestone initiative in developing and beautifying the Township.
Q.9- Oil India Limited involves stakeholders to take part in decision making process related to the
developmental activities in OIL Township?
Q.10- OIL has been well maintaining the roads in and around the OIL Township.
Q.11- OIL must construct 2-3 bus-stops to board or alight from buses or light vehicles.
Q.12- Suggestions/ Feedback to improve the OIL Township?
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