Environ.
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The document discusses the various marketing environments that influence a company's marketing activities. It identifies seven main categories of marketing environments: the market, demographic forces, socio-cultural forces, politico-legal forces, economic conditions, technology and infrastructure, and ecology. Each category contains multiple factors that must be considered by marketers when developing marketing strategies and plans.
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3. IT IS A PREDICTION AND FORECASTING STYLES / DESIGNS/ TRENDS WITH SCIENTIFIC AND ANALYTICAL ESTIMATION OF DEMAND FOR FASHION PRODUCT / FASHION SERVICE FOR UPCOMING SEASON / FOR A PARTICULAR PERIOD OF TIME
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This document discusses the international business environment and its classification. It covers the key factors in the micro and macro environment that international businesses must consider, including economic, political, technological, social, cultural and legal aspects. Specifically, it outlines how the global economy has become increasingly interdependent and merged. It also describes the economic environment in India before and after 1991, and some of the political, technological and cultural factors firms must navigate internationally.
Marketing Environment
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
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What are some influential macroenvironment developments?
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Environ.
- 1. Principles of Marketing The Marketing Environments
- 2. The Marketing Environments External Forces have a profound influence on a company’s marketing activities. That is why a company needs to clearly understand its marketing environments and take marketing decisions accordingly.
- 3. The Marketing Environments The Market Demographic Forces Socio-cultural forces Politico-legal forces Economic Conditions Technology & Infrastructure Ecology
- 4. The Market Suppliers Manufacturers Intermediaries Competitors Customers
- 5. Demographic Forces Age groups Income groups Gender Ethnic Origin Geographic Dispersion Education Profession/Occupation Etc.
- 6. Socio-cultural Forces Values & Life Styles Social Stratification Fashions & Trends (e.g. Dress) Languages Cuisine Art & Architecture Literature Sports Festivals, Customs & Traditions Etc.
- 7. Politico-legal Forces The Executive The Legislature The Judiciary
- 8. Economic Conditions Stage of the Business Cycle Rate of Inflation Buying Power of the people Fiscal & Monetary Policies Etc.
- 9. Technology & Infrastructure Scientific & technological advancements Telecommunication Roads, bridges, and highways Electricity and other power generation facilities Air ports, Sea ports, and Dry ports Dams Etc.
- 10. Ecology: The Natural Environment Weather conditions Forests Soil & minerals Oceans and rivers Mountains Wild life & marine life Etc.