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Envies Flavor Shot Deck9
- 1. 8448-ENVIES (844-836-8437) terry@enviesflavorshot.com Terry Peterson, Proprietor Charleston, SC Copyright 2017 | Confidential – Do not share without permission
- 2. Copyright 2017 | Confidential – Do not share without permission What is Envies Flavor Shot? Envies is a flavor shot for all adult beverages – Beer, Vodka, Gin, Tequila & Wine. We are a family-owned company, founded by Terry & Aimee Peterson in Charleston, SC. Terry began developing Envies after a date- night with his wife Aimee at a location that had a very limited drink selection. She’s more of a cocktail kind of girl and prefers drinks with more flavor than typical beer that you find at concerts or tailgating or when you’re out on the boat with a cooler full of one kind of beer. No current flavoring products worked effectively in beer, to which Terry then spent two year in R&D, market testing and taste testing's before releasing Envies to market. 1st of it’s Kind Product Terry & Aimee Peterson designed for Beer, Vodka, Gin, Tequila, & Wine
- 3. Copyright 2017 | Confidential – Do not share without permission The Market “Millennials Consumer Trends …self-expressive …embrace personalization …experimental …conversational” http://www.nielsen.com/us/en/insights/news/2015/americans-have-the- fever-for-flavor-alcoholic-beverages-and-creative-taste-profiles.html “In Nielsen-measured channels, FMBs (flavored malt beverages) were up 5.9 percent in volume and 7.4 percent in dollar sales for the 52 weeks ending Dec. 31, 2016.” http://www.bevindustry.com/articles/90065- beer-report-hard-sodas-seltzer-help-fmb- segment-continue-its-growth “Flavors are stirring up sales and attracting demographic groups to alcoholic beverages that they might not typically buy otherwise” https://www.shipcompliant.com/wp- content/uploads/2015/11/JohnBeaudette_BACS.pdf
- 4. Copyright 2017 | Confidential – Do not share without permission • Younger beer consumer • Craft cocktail consumer Who is the Target? Tail-gating Back-yard Concert Boating Beach House Party
- 5. Copyright 2017 | Confidential – Do not share without permission Where is Envies Flavor Shot Live map @ http://enviesflavorshot.com/locations-buy-envies-flavor-shot
- 6. Copyright 2017 | Confidential – Do not share without permission Brand Awareness Not just followers… But FANS.
- 7. Retail Envelope Multiflavor Packs Includes 4 Single-Serving Stickpacks MSRP $2.89 58% Profit Margin @ 200K Units Squeeze Bottles 32mL Squeeze Bottle (16 Servings) MSRP $4.89 47% Profit Margin @ 200K Units Restaurant/Bar/Home Use Available in Bulk Packaging Suitable for bar-back use The Product Label Graphics May Vary Copyright 2017 | Confidential – Do not share without permission Natural Flavors Natural Sweeteners Less than 10 Calories No Artificial Colors Gluten Free
- 8. Copyright 2017 | Confidential – Do not share without permission • C-Stores & Grocery • Southeast • Eastcoast • National • Big Box • Bars & Restaurants Co-Branded Cocktail Offerings • Destination Events & Locations Concert Halls, Sporting Arenas, Resorts • Airline / Travel / Lodging • International Yr 1 2 3 4 5 6 Growth Plan
- 9. Copyright 2017 | Confidential – Do not share without permission Team John Kilpatrick, Ph.D Finance and management -Managing Director, Greenfield Advisors -Finance Dept. Advisory Board, WSU -Speaker, Lecturer, Author Advisors Terry & Aimee Peterson -CoFounders of Envies Flavor Shot -Founded (2012) & Sold (2016) My Capital Letters Barry Blake B2B Marketing & distribution -Co-Founder, Woodchuck Cider -SCORE Mentor Thomas Wilkinson Retail & distribution -Board Member, Regional C-Store Distributors -SCORE Mentor
- 10. Copyright 2017 | Confidential – Do not share without permission Intellectual Property • Trade Secret Formula as counseled by BakerHostetler’s FDA & IP attorneys • First-Mover Position • Brand Trademark registered TM applied for
- 11. Envies Flavor Shot EnviesFlavorShot.com Terry Peterson, Proprietor terry@enviesflavorshot.com 2245 C. Ashley Crossing Dr Suite 323 Charleston SC 29414 8448-ENVIES (844-836-8437) Copyright 2017 | Confidential – Do not share without permission • Next Production Run • B2B Tradeshow to increase distribution • B2C Brand Awareness (Social Media & Events) Capital Expenditures