This paper is an overview of Popularity & Traffic Analysis over chefd.com. It is also comparing one of its meal plan competitors: hellofresh.com. It talks about their Website Overview, Popularity Analysis, and Traffic Analysis.
This paper is an overview of Popularity & Traffic Analysis over chefd.com. It is also comparing one of its meal plan competitors: hellofresh.com. It talks about their Website Overview, Popularity Analysis, and Traffic Analysis.
The 32 must-try breakfast restaurants in Toronto, ONRasoolKp1
Here is a list of the best breakfast restaurants in Toronto. This list includes a variety of best breakfast serving places, delivery breakfast sandwiches, etc. in Toronto.
https://haidasandwich.ca/best-breakfast-toronto/
The final assignment for my Sales and Sales Promotion class at Ithaca College was a group assignment. Our end goal was to revamp Utica Club's beer brand. After completing a brand analysis, a competitive analysis and a target audience analysis, my team and I developed a big idea that then generated several consumer, trade and sales force promotions. At the end of the semester, we pitched our idea to the class.
Assigned creative director of branding team for Fiddlehead Brewery located in Shelburne, Vermont. Tasked with creating logo, tagline, and tap handle. Conducted competitive analysis of beers in the region. Responsible for assembling a social media campaign aimed to bring more customers to businesses supplying Fiddlehead products. Due to strong presentation skills, I was tasked with designing, creating, and implementing an all-inclusive PowerPoint presentation, encompassing all aspects of our new brand. Led presentation to the class earning an A, as well as a first place rank.
15 food drink trends for 2015 (follow up)Sean Davey
Earlier this year we made some predictions for food and drink trends that we thought would be interesting and relevant to the FMCG industry. This is our follow up to see how accurate those predicitions were (so far!)
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
The 32 must-try breakfast restaurants in Toronto, ONRasoolKp1
Here is a list of the best breakfast restaurants in Toronto. This list includes a variety of best breakfast serving places, delivery breakfast sandwiches, etc. in Toronto.
https://haidasandwich.ca/best-breakfast-toronto/
The final assignment for my Sales and Sales Promotion class at Ithaca College was a group assignment. Our end goal was to revamp Utica Club's beer brand. After completing a brand analysis, a competitive analysis and a target audience analysis, my team and I developed a big idea that then generated several consumer, trade and sales force promotions. At the end of the semester, we pitched our idea to the class.
Assigned creative director of branding team for Fiddlehead Brewery located in Shelburne, Vermont. Tasked with creating logo, tagline, and tap handle. Conducted competitive analysis of beers in the region. Responsible for assembling a social media campaign aimed to bring more customers to businesses supplying Fiddlehead products. Due to strong presentation skills, I was tasked with designing, creating, and implementing an all-inclusive PowerPoint presentation, encompassing all aspects of our new brand. Led presentation to the class earning an A, as well as a first place rank.
15 food drink trends for 2015 (follow up)Sean Davey
Earlier this year we made some predictions for food and drink trends that we thought would be interesting and relevant to the FMCG industry. This is our follow up to see how accurate those predicitions were (so far!)
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Study
Kit
ContentS
LOVe
LIFe!
03 INTRODUCTION
04 THE BOOST STORY
07 ABOUT JANINE
08 MEET THE BIG WIGS
09 PRODUCT DEVELOPMENT
09 OUR MENU
10 SOME OF OUR AMAZING
INGREDIENTS
11 IT’S WHAT’S INSIDE
THAT COUNTS
13 OUR PRODUCTS
14 BOOST GUARANTEE
15 MARKETING
21 DIGITAL
22 FRANCHISING
23 OPERATIONS
24 BOOST INTERNATIONAL
26 HR
27 STORE DESIGN & DEVELOPMENT
29 LOVING THE ENVIRONMENT
30 AWARDS
31 QUOTES
32 QUICK QUESTIONS
2
Thanks for your interest in Boost Juice!
This kit is designed to help you get an A+.
We believe in making being healthier and getting good
grades as easy as possible… So whether you are
studying Business, Marketing or want to know
some trade secrets, we hope you will find
what you need right here.
iNtRODUCtiOn
3
A BOOST IS BORN!
In 2000, Janine Allis saw a gap in
the Australian market for a healthy
fast food alternative. As a consumer
she had always struggled to find
anything healthy to eat and drink
whist she was out.
With no business experience, only
a passion to do retailing differently,
She developed a business plan and
raised $250,000 through friends.
Janine consulted with nutritionists
and naturopaths to create a menu
of healthy juices and smoothies
that were free of preservatives,
artificial flavours and colours.
She is passionate about creating
products that are as healthy as
possible, and continues to research
new ways to make the products
better and better. Her range of TD4
low fat frozen yoghurts used in the
smoothies, contain live cultures
like streptococcus thermophillis
and lactobacillus delbruekil for
tHE
BOOSt
StORY
added nutritional benefits. Janine has experienced every facet
of the company, from painting the floor in the first store in
Adelaide and working in the store, to negotiating the purchase
of another juice bar chain in 2004 and taking the brand around
the world. This has allowed her to fully understand and develop
all aspects of a growing business. Boost would not be Boost
however, without her phenomenal team that has achieved
amazing results to help the brand grow to the amazing
international brand that it is today!
INNOVATIVE RETAIL CONCEPT
While the juice bar concept was relatively new for Australia,
the way in which Boost presented the concept was also new
for retail in general. Boost was never simply about the healthy
and great tasting juice or smoothie – the brand is based on
the entire Boost experience which takes place every time a
customer enters a store. This experience is a combination of a
great tasting product, served by positive and energetic people
who greet you with a smile and are polite enough to call you
by your first name; in a bright and colourful store environment
with fun music to match. This point of difference is further
enforced through the brand’s unique tactical campaigns, the
customer relations strategy whereby every customer email is
responded to personally within 24 ho ...
Promotion in the Retail Environment: Ace's Placetaylorurbany
A product from "Promotion in the Retail Environment"; This PowerPoint represents the promotion campaign I created for a concept I titled "Ace's Place". Ace's Place, named after my dog Ace, is San Francisco's one & only coffee shop and bakery for humans and dogs. Included are the essential parts of the physical press kit I created.
MSLGROUP's Food & Beverage team predicted 10 food and beverage trends for 2014: wood-fired cooking, savory desserts and Middle Eastern spices, and more!
https://www.spikedpickles.weebly.com Where Can I Find The Best Spiked Pickels? That is an easy question to answer! It is from Spiked Pickels at www.spikedpickles.weebly.com
Live Local, Eat Local, Buy Local.
Our philosophy is simple, we do our best to contribute to our local economy. We do so by having integrity in our product, and giving back to our community.
We source as much of our produce from Florida when possible, and we only partner with Florida breweries. We strive to work as green as possible and encourage you to do the same. When it comes to Spiked Pickles...THINK GREEN!
A child of pop-up restaurants in Atlanta, GA, Spiked Pickles was started in 2016, by Chef Chip English.
The business relocated to Sarasota, FL in 2019. We are a hybrid of pickled stuff and craft beer. Utilizing local craft beers, we make a different kind of pickle through lacto-fermentation.
Think active cultures, probiotics and polyphenols. All of which are naturally occurring processes. NO ADDITIVES. NO PRESERVATIVES. NO CHEMICALS.
We buy only local, seasonal, produce, use only local beers, sell locally only, and try to work as green as possible. Helping to sustain your local economy is just that easy.
CASE STUDY- Salt -Gastropub- Introduction 'Salt' is New Jersey's first.pdfakknit
CASE STUDY: Salt "Gastropub" Introduction 'Salt' is New Jersey's first gastropub, which was
opened by Bradley and Laurie Boyle in April of 2008. In case you're not already familiar with
the concept, a gastropub is simply a pub that serves better-than-average fare, which originated in
England in the early 1990 s. " Salt Gastropub" features upscale food served in a casual setting
without the pretense of a fine-dining establishment. Its menu items are complemented by its vast
assortment of quality beers, wines, and specialty cocktails, all of which are reasonably priced to
encourage frequent patronage. The name "Salt" was chosen after much deliberation and debate,
but the idea was simple: what better way to sum up a concept that is focused on great food than
to name it after the key ingredient used in all food preparations - sait. Background In 2001,
Bradiey and Laurie opened their first restaurant, "Bula," in Newton, New Jersey. They owned
and operated Bula for eight years before they decided it was time for a larger restaurant operation
with a different concept in mind. While driving through the Township of Byram, New Jersey,
one day, they discovered a "roadhouse-style" bullding that was for saie in a rustic setting with
highway frontage. Bradley and Laurie seriously considered purchasing the bullding for its ideal
location, architectural potential, and with hopes that they could get if for a good deal, which they
did. Bradley and Laurie spent six months trying to get the approval for an SBA loan. The timing
was a key factor in getting their loan approval, as the economy began to struggle shortly after.
Customers and Employees Before it was Sait, the previous business was a local dive bar known
as 76 ers Waterloo Inn that attracted a rough and often rowdy crowd. Bradley and Laurie wanted
to cater to a completely Customers and Employees Before it was Salt, the previous business was
a local dive bar known as 76 ers Waterfoo inn that attracted a rough and often rowty crowd.
Bradley and Laurie wanted to cater to a completely aiflerent market from the previous concept,
and they knew it would be a challenge to change the location's teputation and give people a
reason to come to the estabishment. Furthermore, they wanted to be a pillar of the community, as
the building is lacated in a tamily-oriented community. There is a huge emphasis placed on "the
Salt family," which encompasses the staff. customers, and the community. The employees have
bought into this philosophy and embrace the culture. The Mena When creating the menu, they
wanted it to be approachable, with familar fiems and ingredients prepared in a unique way; all
they while keeping the theme of traditional Englsh pub tare in the background. For this reason,
some of their most popular items include Fish ' n ' Chips using beer-battered tilapla; Bangers and
Mash using pork sausage in sweet apple gravy with creamy smashed potatoes; and garlic and
rosemary marinated Hangar Steak. The key to the .
1. Eat All About It
In this
issue...
Eat All About It is here to tell you about an event that is a beer garden,
wine tasting and neighborhood block party all in one: the Atwater
Village Beer, Food and Wine Festival!
What and where is Atwater Village? Located in the northeast region
of the Los Angeles, Atwater borders Griffith Park and Silver Lake to the
west, Glendale to the north and east, and Glassell Park to the south. It
gets its name from its proximity to the Los Angeles River. The area was
initially named “Atwater,” while the “Village” was added in 1986. The
vast majority of the homes and structures in Atwater Village have never
been demolished, resulting in this neighborhood having one of the
highest number of structures built before 1939 in Los Angeles County.
Sounds like a great place to drink some beer!
The fourth annual festival will be held on Sunday, April 24,
2016 from 1:00 pm to 5:00 pm. It will be in the parking lot
at Link N Hops and 55 Degree Wine. Over a dozen local
craft breweries will be represented there, and there will
be wine tasting and a variety of local food vendors as well.
A ticket gets you entry and 15 drink tickets as well as a
commemorative glass. A portion of the proceeds
benefit the nearby Northland Village Church.
While there’s no official list of the breweries that will be
there available, we would bet serious money that both
Golden Road Brewing and Angel City Brewery will be
there. Both breweries hail from Los Angeles and can be
found at many beer festivals all over the state. If you can’t
make it to the festival, don’t fret! You can still try a deli-
cious beer brewed in Los Angeles at The Pizza Press
Fullerton – Golden Road’s refreshing and fluffy
German-style Hefeweizen. We hope to see you there!
The Force is Strong
with The Pizza Press
It’s that time of year again, folks! On May 4th,
customers can visit any Pizza Press location and
publish a newsworthy pizza of their choosing for
just $4.
More details about store hours and locations can
be found here: www.ThePizzaPress.com/locations
Los Angeles Hosts Annual
Atwater Village Beer Festival
New Stores
Ask Frank
Free Beer
Healthy Pizza
Pizza Addict
Family Pizzas
According to Men's Health, scientists put
study participants on a diet that was limited to
10,500 calories per week, but half of the
dieters were allowed to eat anything they
wanted to on Sundays.
After two weeks, the two groups had reduced
their average BMIs. While there was no
significant difference in the amount of weight
the groups had lost, those who had taken
Sundays off were happier and more motivated
to work toward their weight-loss goals.
2 3 4
Pizza Helps Weight-Loss
Quiche Recipe
How To
Staff
2. Eat All About It
The Pizza Press Announces Opening of 17
New Locations Across Southern California
The Pizza Press, a fast-casual, build-your-
own pizza restaurant, announces the close
of Q1 2016 with 17 new franchisees set to
open 12 new locations by end of year and 30
new locations by the end of 2017. This three-
month growth, a 53 percent increase from the
entire previous year, sets the national fran-
chise at 32 total franchisees since the launch
of its franchise program in October 2014.
The largest concentration among the twelve
new locations set to break ground this year
are in Southern California, and include North
Hollywood, West Hollywood, Downtown
Los Angeles, Costa Mesa, Huntington Beach,
Fountain Valley, Santa Monica, Long Beach,
Rancho Santa Margarita and Carlsbad. The first
location outside of California will be in Austin,
Texas later this year.
“We are thrilled to see the immense growth
we’ve had in just this first quarter of 2016,
and have set some vigorous goals to keep this
pace up throughout the rest of the year,” says
Dara Maleki, founder of The Pizza Press. “Our
commitment to quality product and service,
combined with an accomplished franchise
development team, plays a key role in our
continually expanding franchise family.”
The upcoming locations will join The Pizza
Press’ existing roster of four currently open-
and-running restaurants; Anaheim, Orange,
Fullerton and, most recently, Pasadena. The
Pizza Press team has plans to open in territo-
ries throughout Arizona, Nevada, Colorado,
North Carolina and Florida, as well as interna-
tionally beginning in China.
The rapidly expanding franchise features a
1920s newspaper theme, and welcomes cus-
tomers to “Publish Your Own Pizza” by choos-
ing from an extensive list of toppings, sauces,
cheeses, and fixings. Other entree options
include their signature pizza offerings such as
“The Times,” “The Tribune” and “The Chroni-
cle.” While custom pizza is the main attraction,
customers can also enjoy handcrafted ice
cream sandwiches, and drinks from our
restaurant’s large selection of craft beer.
For more information about The Pizza Press
and the dates of these locations’ grand
openings, be sure to check us out at:
www.ThePizzaPress.co/locations.
Our commitment to
quality product and
service, combined with an
accomplished franchise
development team, plays a
key role in our continually
expanding franchise
family.
“
”
2
FREE
CRAFT
BEER
with the purchase
of any signature
pizza
To redeem, use
The Pizza Press
mobile app to
scan the QR code
below.
Learn more about
the app at
www.ThePizza-
Press.com/re-
wards
Weekly Advice with Frank: Picky Eaters
Dear Frank, my 7-year-old son and we love grab-
bing The Pizza Press after school. But, if we want to
keep this tradition, he’s going to need to learn to like
healthier toppings. Any advice for a stressed mom?
Hello there, Stressed Mom! I would recommend
introducing your son to healthier toppings that don’t
taste unhealthy. I’d say skip the spinach and try the
pineapple and roasted corn! The Pizza Press also
offers gluten-free crust and vegan cheese if you’re
interested in giving that a try! There’s no way
he will tell the difference. Good luck!
3. Eat All About It
3
The Trick to Publishing
a Healthy(ish) Pizza
Feeling guilty about your usual pizza
craving and in search of a healthy-yet-delicious
alternative? Well, we are here to tell you that
you don’t need an alternative! Here are some
of our tips and tricks into creating a pizza that
won’t make you regret skipping the gym!
Substitute red, white, or pink sauce
with olive oil
Order ricotta cheese for a dairy option
that is low in fat
Or, skip the meat entirely and create a
“pizza salad” with our variety of leafy
greens
Ignore your guilt and go full-out. Order
bacon. Lots and lots of bacon.
Skip the grease and order our freshly
grilled chicken breast
We didn’t need a scientific study to prove what most of us have
known all along: Pizza is the most addictive food. Still, it doesn’t
hurt to have verified proof of this long-held suspicion.
According to a University of Michigan study published in the U.S. Na-
tional Library of Medicine, pizza was named the top food to make peo-
ple display addictive tendencies. In the study, pizza was ranked number
one for the most “problematic” food item as “as indicated by
addictive-like eating behaviors described in the
YFAS (Yale Food Addiction Scale).”
But why is pizza so addictive? Most likely, it
is a mix of contributing factors, the most prominent
being cheese. Cheese contains the casein protein
Doctor, Doctor! I Think I Might Be Addicted to Pizza!
which is found in all milk products. When
digested, casein releases casomorphins which
stimulate opioid receptors. Opioid receptors
are part of the opioid system which controls
pain, reward and addictive behaviors.
So does this mean you should stop eating
pizza? Really, it’s a personal decision. Most
people wouldn’t say they’re addicted to pizza
if they enjoy eating it. But like many (but not
all) highly-processed foods, it should probably
be eaten in moderation.
Well, looks like you’re stuck with us!
The Pizza Press
Introduces New Family
Sized Pizzas
Here at The Pizza Press, we cherish our customer feed-
back, and love to serve you all in ways which satisfy your
wants and needs! Therefore, due to popular demand, all
Pizza Press locations will soon offer jumbo pizzas to accom-
modate for larger parties. Starting Friday May 27th, families
will no longer have to deal with the tedious task of ordering
separate pizzas for the young’ns! Better yet, Family Meal
Deals will also be made available, which all include a jumbo
pizza, a 2 liter bottle of soda of your choice, and a side of
of garlic knots, house salad, or cheesy bread! For more
information about our new offers to come, be sure
to check out www.ThePizzaPress.com/menu!
4. Eat All About It
4
Now, on to bottle conditioning. What is bottle conditioning, you ask?
Bottle conditioning is when live yeast and some sugars remaining to
ferment are sealed into the bottle along with the beer. The beer is then
allowed to “condition” (or carbonate), slowly over a period of usually
a month or more before being shipped to market. They can continue
to improve in the bottle for up to 5 years, depending on the strength
of the beer and storage conditions. Yeast provides oxygen-scavenging
effects in addition to its alcohol-producing effect. Due to this process,
bottle-conditioned beers have sediment, or “lees,” at the bottom of the
bottle. Not everyone likes the taste of this sediment, so it’s important
to know how to correctly pour a bottle conditioned beer in order to
have a sediment-free drink.
How To: Pour a Bottle-Conditioned Beer
1. Let the beer sit overnight in the fridge.
2. Make sure the glass you use is the right size so as to fit both the
entire beer and the foam produced upon pouring.
3. Pour the beer gently in order to not disturb the sediment. Pour at
shallow angle, slowing down the pour at the end.
4. Leave the last 1/4 inch of beer in the bottle or stop pouring when
you see sediment starting to come out.
Ideally, you will pour the whole bottle in one go and leave the yeast in
the bottle! Good luck!
Fast & Easy Leftover Pizza Quiche Recipe for Beginners
1 frozen pie crust
¼ pound ground turkey
2 cloves garlic, crushed
4 whole green onions, chopped
1 cup fresh spinach
3 slices leftover pizza
3 ounces grated cheddar-jack cheese
5 eggs
Preheat oven to 350 degrees Fahrenheit. Let pie crust thaw and then
place into a pie pan.
In a skillet, brown ground turkey over medium heat with garlic and
green onions. Drain fat.
In a large bowl, combine pizza pieces, spinach, grated cheese, and eggs.
Mix well. Add cooked turkey mixture while continuing to stir. After all
ingredients are well coated with eggs and thoroughly combined, trans-
fer to pie crust.
Cover entire quiche with aluminum foil and put in the oven. After 30
minutes, remove foil from pan. Fold in corners of foil so that it makes a
round shape large enough to cover quiche filling but not the crust. This
will allow the crust to get brown and keep the spinach from getting too
done on the edges. Return to the oven and bake for 15 minutes more.
Leftover Pizza Quiche
Meet the Publishers!
Editor in Chief
Director of Photo
Head of Editorial
Head of Creative
Eat All About It seeks to establish and
maintain personal relationships with our
readers through journalistic expertise, open
and honest communication, interactive
online experiences, and above all, a common
love for pizza!
Taylor Cox
C. Bankhead
Emily Blum
Eggily Poulter
Did You Know? Pizza Edition
Pizza is a $30 billion industry in the
United States!
Each person in the United States eats around 23
pounds of pizza every year.
The largest pizza in the world was 131 feet in
diameter, and weighed 51,257 pounds.