Tipsie Box Launch Campaign
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Tipsie is a new monthly alcohol box subscription targeted towards millennials. They plan on kicking off their company within the next couple of months in Washington, Oregon, and California. Tipsie asked us to create a campaign to increase brand awareness and subscriptions. I am the media planner and creative strategist on this project.
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Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
Mock Marketing Plan for Faucet Face
The objective for this project was to create an integrated marketing plan based around a central campaign theme.
Celebrate red ribbon week 2015 with red ribbon resources
Red Ribbon Resources we tend to be part of the hassle by providing innovative, low-priced and fun event celebration materials to support your faculty, organization, or community within the promotion of your Red Ribbon Week activities and Red Ribbon Week events.
Noisy Little Monkey Social Media Training Bristol June 2017
This document provides an overview of content strategies for social media marketing. It introduces personas for key target audiences including "Gadget Dad" and "Multi-tasking Mum". It emphasizes understanding audience goals and challenges to create relevant content. Various content types are outlined such as how-to guides, lists, opinions, and interviews. Seasonal and evergreen content is also discussed. Images, headlines, and trigger words are highlighted as important elements for engaging audiences. The document stresses measuring goals and testing content to refine strategies. It also provides tips for dealing with negativity and crisis management on social media.
Building Great Programs for Patrons in their 20s and 30s: May 2018
This document provides guidance for libraries on developing programming for patrons aged 20-30. It discusses defining this demographic, learning the community, setting goals, timing programming, and appealing to all genders. Suggested program themes include nostalgia, DIY/crafting, education, off-site events, and book clubs. Marketing strategies like social media, a website and email newsletter are presented. Tracking outcomes through surveys and statistics is also recommended. The document aims to help libraries successfully engage younger adult patrons.
Atidenu 3 parent ambassadors
This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
5 steps to raise big money with major gifts
This document summarizes Gail Perry's webinar on fundraising strategies for major gifts. Gail is a fundraising consultant and coach with 25 years of experience. The webinar outlines a 5-step process for securing major gifts: 1) tell your organization's compelling story, 2) develop a list of qualified prospects, 3) cultivate relationships with prospects, 4) ask prospects for support, and 5) create a management system to track the process. Gail provides tips for each step, such as customizing cultivation strategies, asking for advice to identify giving capacity, and following up consistently with prospects until a gift is secured.
Building Great Programs for Patrons in their 20s and 30s (May 2019)
This document provides guidance on building library programs that cater to patrons aged 20-30. It defines the demographic as millennials who are comfortable with technology and want social and educational activities. The presentation recommends learning the community's demographic breakdown, defining goals of making the library relevant and providing social opportunities. It suggests strategic timing of programs and including a variety of interests. Examples of successful programs incorporate nostalgia, crafting, education, community partnerships, and off-site events. Tracking outcomes through surveys and statistics is also discussed.
Blue Team "PreVail" Brand Hack Presentation - DAIC, 8/25/15
The Blue Team (a.k.a. "PreVail")'s brand hack presentation for tequila at Digiday Agency Innovation Camp in Vail, CO - August 25, 2015.
Goose Island: Social Media Seen Through a Glass
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
Getting Ready for Giving Tuesday
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Pinterest For Business
Social Media and Marketers Five Benefits of Social Media Marketing from beingyourbrand.com” 1. Increased exposure 2. Increased traffic 3. Provided marketplace insight 4. Generated leads 5. Developed loyal fans
Engaging a diverse audience
Tyler Clark presented on using social media to engage diverse audiences. He outlined three key steps: 1) Identify personas by developing profiles of target audience segments. 2) Understand where the audience spends time online and why. 3) Target social media campaigns by crafting messages and content to appeal to each persona based on what was learned. The presentation provided tips on developing in-depth personas, assessing audience habits, and planning a strategic content calendar and calls to action tailored for different groups.
DNX GLOBAL Talk ★ Natalie Sisson - How to monetize yourself and build a thriv...
This document provides guidance on how to monetize yourself by building a brand and business around your passions. It discusses finding your "sweet spot" by determining what you love, are good at, and people will pay for. Several real-life case studies are presented to illustrate how to launch and sell an online product related to your area of expertise within 7 days. The document also outlines strategies for building a loyal community such as being authentic, providing value through free content and events, and treating people well. The goal is to help people make money by leveraging what they already know and connecting with others in a genuine way.
10 steps to making your donor the hero with your year-end campaign
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
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National Beer Wholesalers Association - Adventures in Digital Storytelling
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Brand Storytelling with Pinterest and Social Media
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Celebrate red ribbon week 2015 with red ribbon resources
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Noisy Little Monkey Social Media Training Bristol June 2017
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Building Great Programs for Patrons in their 20s and 30s: May 2018
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Building Great Programs for Patrons in their 20s and 30s (May 2019)
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Blue Team "PreVail" Brand Hack Presentation - DAIC, 8/25/15
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How American Bath Group Leveraged Kontent
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QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering SEO for Google in the AI Era - Dennis Yu
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• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
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The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
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Tipsie Box Launch Campaign
- 2. • brand • audience • the big idea • creative strategy • execution • media strategy
- 3. • tipsie is a new monthly alcohol subscription option • Prices range from $35-$125 monthly • Offerings: themed boxes and drinking accessories • Strong emphasis on social interaction
- 4. • Seek comfort • At home bars are trending • Want to co-create products with brands on social media • Personal goals > professional goals • They don’t know what to do at home • Emerging adulthood 1. "Alcoholic Beverages (at Home)." American Lifestyles 2014: Looking Forward - US - April 2014. Mintel Group Ltd, Apr. 2014. Web. 25 Feb. 2015. 2. "Alcoholic Beverage Drinking Occasions - US - May 2014." At Home Drinking Locations. Mintel Group Ltd, May 2011. Web. 25 Feb. 2015. 3. Arnett, Jeffrey Jensen. "Emerging Adulthood: What Is It, and What Is It Good For?" Child Development Perspectives 1.2 (2007): 68-73. Child Development Perspective. Society for Research in Child Development, 2007. Web. 25 Feb. 2015. 4. Greco, Jim, and Danny Brager. "MILLENNIALS REDEFINE THE ALCOHOL BEVERAGE LANDSCAPE." Newswire. The Nielsen Company, 11 Jan. 2011. Web. 25 Feb. 2015. 5. Schawbel, Dan. "10 New Findings About The Millennial Consumer." Forbes. Forbes Magazine, 20 Jan. 2015. Web. 25 Feb. 2015. [1] [2] [3] [4] [5]
- 6. • Average income: $52,000 • Stability • Adult responsibilities • Relationship status • Comfort & confidence • Priorities
- 7. They have reached the end of the stage of wanting to go out to bars. They are returning back to the home, not because they have to, but because they seek comfort while avoiding the chaos of bars.
- 8. Savvy Sippers are not accustomed to entertaining at home, since the days of throwing house parties when their parents were gone for the weekend. They are unaware of how to create fun, exciting cocktail parties.
- 9. “Older Millennials want to entertain at home, they just need to be shown how”
- 12. Transcript [1] : I see your listening to Iron Maiden, you sweet, sensitive little devil. I bet you have a drink in your hand…or at least you wish you did. Click the banner to see what we listen to, while headbanging softly at home. Transcript [2] : Feeling throwback Thursday? So are we. And we made a playlist, just for you. You’ll like the way we work it. No Diggity.
- 16. • #tipsietime • Users share their experience • Followers have access to tipsie content • Promotional material and new product info
- 18. • Consumer involvement effort • Using #mytipsie, users interact with our brand • Every quarter, one winner is selected • Influence new themed boxes
- 29. • 20,000 subscriptions in the first 2 months • Gain social media followers • Generate earned media • Earn the trust of our audience
- 32. • Millennials’ place in the life cycle in conducive to home entertainment • tipsie can show them how to achieve this without compromise • Inherent benefit: the Most Exclusive Bar in Town