Precious Vodka aims to be the most unique vodka in the world through its diamond-shaped bottle design, luxury packaging that includes a real gemstone, and ultra-premium taste. The document describes Precious Vodka's mission to differentiate itself through innovation and luxury. It provides details on the vodka's production process, bottle and packaging designs, distribution channels, product lines including standard and luxury bottles, and competitive landscape. Precious Vodka won silver at the 2011 San Francisco World Spirits Competition and was the exclusive vodka for the 2011 Courchevel Fashion Week events.

1. A Unique Vodka Proposition

2. Mission Statement
 Precious Vodka aims to differentiate itself as the
most unique vodka proposition in the spirits
market by the following criteria;
 Uniqueness in terms of retail shelf and bar presence
 To be the most luxurious vodka in the world
 Taste and quality of the spirit
 General consumer experience both retail and
bar/club

3. Product Value Statement
 Precious Vodka represents the most innovative
Vodka in terms of;
 Bottle design
 Internationally patented diamond bottle design
 A vodka bottle design that truely reflects the quality of the
spirit
 Box packaging
 High quality box packaging that displays the bottle in a way
that is akin to how jewelry is presented

4. Product Description
 The Vodka – Ultra Premium
 6 times distilled from Grain
 Triple charcoal filtered
 Natural spring water
 The bottle and packaging
 Unique diamond shaped bottle
 Luxury box packaging to enhance retail presence
 The stones
 Fully certifiable gem stone included with each luxury
bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot

5. Design Brief
 To design a bottle and box packaging that is
truely;
 Unique
 Eye-catching & Attractive
 Luxurious
 Innovative in design
 To display the included gem stone that comes with the
product

6. Distribution Channels
 Retail/Bottle shop/Duty Free
 Luxury box packaging enhances retail visual
presence
 Bars/Clubs/Restaurant
 Gastromony line competitively prices to compete
with established brands

7. Product Lines
 Luxury Bottles
 Internationally Patented Diamond Bottle
 700ml & 750ml
 Real Gem Stones:
Sapphire, Ruby, Emerald, Topaz, Peridot
 Gastronomy Bottles
 Standard 1L bottles

8. Competitive Landscape
 Who are the major players in the market
 Belvedere
 Grey Goose
 Ciroc
 Analyse current packaging trends in the vodka
market
 What is the competition doing in terms of;
 Bottle design

9. Competitive Analysis
Belvedere
 Standard bottle
 Highly creative artwork
 Faux frosted exterior
 Ultra Premium Vodka
Grey Goose
 Standard bottle
 Highly creative artwork
 Faux frosted exterior
 Ultra Premium Vodka
Ciroc
 Unique tall bottle design
 Colour tinting
 Ultra Premium Vodka

10. Final Bottle Design

11. Box Packaging Design

12. Awards & Achievements
 Silver Medal Winner 2011
 The San Francisco World Spirits Competition
 Courchevel Fashion Week 2011
 Precious Vodka chosen as the exclusive vodka for all
official events, fashion shows, degustations.

13. Conclusion
The diamond shaped bottle coupled with the new luxury
box packaging makes Precious Vodka the most innovated,
contemporary, and conceptually different example of a
product’s design and packaging.