School project - a team of 5, we created a business model to start a car pooling business from scratch.

1. Group 9:
ALVES Cipriana;
HE Jiesong;
RAJ Shruti;
ROUQUAYROL D’ARC Louis;
WU Huang.
Pre-defense II

2.  Operations:
1. Rent
1. Sell
Business Model

3. Suppliers Perspective
• Gets 65% share
• Cheaper parking than airport
• Pick up and drop services for free
• Insurance
Clients Perspective
• Affordability
• Security
• Value added services-pick up/drop, test drive
Value Proposition

4. 0
10
20
30
40
50
60
70
80
90
100
Price Tourist Convenience
(airport)
Quality Responsability
Competitive Space
Europcar, Sixt Pick and Drive OuiCar, Drivy
Where we lie

5. Travel Work Go to School N/A
# People 47 20 6 47
0
5
10
15
20
25
30
35
40
45
50
#People
For which reasons
did you rent a car before?
Segmentation & Targeting

6. Segmentation & Targeting
69%
31%
Would you be able to rent someone
else´s car?
Yes
No

7. Channels
• Parking – 2,5km away from the airport, 4 minutes by car.
The parking is secure and opens 7/7 days, 24/24 hours.

8. Channels

9. Channels & Operations
• 2 Agencies
• Phone
• Website – www.pickanddrive.fr

10. Marketing Plan
• Partnership with Trip & Drive;
• 8000€ budget for Marketing (before starting activity);
- Banners;
- Board magazines (attract clients);
- Magazines from Lyon (attract suppliers).
• Social Networks.
•Word of mouth

11. • Excess supply;
• Excess demand:
We shall have 10 cars of our own initially, after
that we plan to outsource.
Operational Challenges

12. Sources of Revenues
65% of Price
HT goes for the
supplier
35% of Price
HT goes for
PICK&DRIVE
Rental
average
price:
42€ 75% of Price
HT goes for the
supplier
25% of Price
HT goes for
PICK&DRIVE
Salles
average
price:
2000€

13. Estimated Demand
PESSIMISTIC
EXPECTED
OPTIMISTIC

14. Net Income
PESSIMISTIC -16.700€ 5.709€ 7.002€
EXPECTED 2.690€ 43.954€ 58.104€
OPTIMISTIC 21.576€ 41.724€ 74.160€
1st Year 2nd Year 3rd Year

15. • MC=13,27€
• F. Cost= 135749€Rent-a-Car
• MC=418,06€
• F. Cost= 33937€Sell of Cars
BEP:
In a Year= 10230.
Per day= 29.
BEP:
In a Year= 81.
Per month= 7.
BEP

16. Future Expansion
3rd Year of Activity:
• Increase parking capacity from 50 to 65.
4th Year of Activity:
• Rent a new parking located at Gorge de Loup,
with an agency there.

17. Investment needed
45.000,00 €
35% share
of the
Company

18. Q & A
Pre-defense II

19. Investment

20. Variable Costs

21. Fixed Costs

22. Depreciation

23. Income Statement

24. Cash Flow Statement

25. Expected Renting Price