Ivan
Vidal
Ing en Nano -
Gestión e
Innovación en
Nanotecnología
Jorge
Manrique
https://www.linkedin.com/in/phyllis-leah-speser-
55885222/
https://foresightst.com/
https://web.facebook.com
/ForesightST/?_rdc=1&_rdr
https://twitter.co
m/foresightst
https://web.facebook.com/ForesightST/photos/a
.588939494459133/802631676423246
https://www.youtube.com/user
/ForesightSciTech/videos
https://attp.global/
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
1
The pieces
2
The board
3
Strategies
Deals
Technology
Deals
Technology
Deals
Practice
Technology
Deals
Practice
Practice + design
Competitive
Player
Technology
Deals
Practice
Practice + design
Competitive
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
1
The pieces
2
The board
3
Strategies
Arenas:
users, buyers,
competitors, markets,
and stakeholders
Supply chains
Arenas:
users, buyers,
competitors, markets,
and stakeholders
Supply chains
Arenas:
users, buyers,
competitors, markets,
and stakeholders
Supply chains
Competitors
Arenas:
users, buyers,
competitors, markets,
and stakeholders
Supply chains
Markets
Competitors
Arenas:
users, buyers,
competitors, markets,
and stakeholders
Supply chains
Markets
Competitors
Stakeholders
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
1
The pieces
2
The board
3
Strategies
Technology niches
Technology niches
Nash Equilibrium
Technology niches
Nash Equilibrium
Desire
Technology niches
Nash Equilibrium
Desire
Utility
Technology niches
Nash Equilibrium
Desire
Utility
Requirements
Technology niches
Nash Equilibrium
Desire
Utility
Requirements
Disruption
Technology niches
Nash Equilibrium
Desire
Utility
Requirements
Disruption
Objectives
Technology niches
Nash Equilibrium
Desire
Utility
Requirements
Disruption
Objectives
SMART
Technology niches
Nash Equilibrium
Desire
Utility
Requirements
Disruption
Objectives
SMART
Tactics
deal
Technology niches
Nash Equilibrium
Desire
Utility
Requirements
Disruption
Objectives
SMART
Tactics
deal
Ducating
end user
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
TRL
TRL
TRIZ
TRL
TRIZ
Price - Performance
TRL
TRIZ
Price - Performance
Buyers
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
Bibliometric
Analysis
Bibliometric
Analysis
Swamping
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
Market
Market
Estimating
market
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
Forces
Forces
Phases
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
Concept
map
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
SWOT
SWOT
Tech and Market
Familiarity
SWOT
Tech and Market
Familiarity
Fit with end users
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
Target
Target
QFD
Target
QFD
Tasking
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
Cash
flow
Cash
flow
J-curve
Cash
flow
J-curve
Expenses
Cash
flow
J-curve
Expenses
Virtual deal
simulator™ (VDS™)
Cash
flow
J-curve
Expenses
Virtual deal
simulator™ (VDS™)
Risks
Cash
flow
J-curve
Expenses
Virtual deal
simulator™ (VDS™)
Risks
Valley of death
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
Relationships
Relationships
Planning
process game
Relationships
Planning
process game
Deal
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
1. Find the end users.
2. Understand their needs,
both today and as they
change over time.
3. Determine the market
forces so you take into
account market dynamics.
4. Find the competition that
can hurt or swamp you
within five years of market
entry.
5. Identify your barriers to
market entry.
6. Figure out where your
competitive advantage lies
and, if you cannot, find
another set of end users
where you do have a
competitive advantage.
7. Be honest about your
strengths and weaknesses when
it comes to development and
commercialization.
8. Figure out the launch tactics
so you can sell to your
end users.
9. Identify the capability and
capacity gaps that keep you
from developing your
technology and launching it.
10. Find targets who can fill
those gaps and want to sell to
your end users but lack a
technology like yours.
11. Map out how to work with
those partners to move your
technology to market and attain
take-off.
12. Do the deal.
1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
1
The pieces
2
The board
3
Strategies
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
Ivan
Vidal
Ing en Nano -
Gestión e
Innovación en
Nanotecnología
Jorge
Manrique
¡Gracias!
¿Preguntas?

Technology Transfer